{"id":3104,"date":"2018-03-26T16:40:19","date_gmt":"2018-03-26T16:40:19","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3104"},"modified":"2022-07-27T20:38:54","modified_gmt":"2022-07-27T20:38:54","slug":"using-banner-ads","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/","title":{"rendered":"Der ultimative Leitfaden zur Verwendung von Bannerwerbung f\u00fcr Affiliate Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a539d0294354\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a539d0294354\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/#The_Benefits_of_Using_Banner_Ads_for_Affiliate_Marketing\" >Die Vorteile der Verwendung von Banner-Anzeigen f\u00fcr Affiliate-Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/#How_to_Effectively_Use_Banner_Ads_for_Affiliate_Marketing_3_Tips\" >Wie man Bannerwerbung effektiv f\u00fcr Affiliate Marketing einsetzt (3 Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/#1_Keep_the_Design_Simple_and_Direct\" >1. Halten Sie das Design einfach und direkt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/#2_Select_Images_That_Represent_Your_Brand\" >2. W\u00e4hlen Sie Bilder, die Ihre Marke repr\u00e4sentieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/#3_Place_Your_Ads_Prominently\" >3. Platzieren Sie Ihre Anzeigen an prominenter Stelle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Die Werbemethoden, die Sie in Ihrem Affiliate-Marketing-Gesch\u00e4ft verwenden, k\u00f6nnen \u00fcber seinen Erfolg entscheiden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einige der gebr\u00e4uchlichsten Techniken, wie Link-Anzeigen und Newsletter, wecken m\u00f6glicherweise nicht die erhoffte Aufmerksamkeit bei Ihrem Publikum. Das kann dazu f\u00fchren, dass Sie Zeit und Geld f\u00fcr unwirksame Kampagnen ausgeben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Werbebannern oder Display-Werbung k\u00f6nnen Sie einen starken visuellen Aspekt in Ihr Marketing einbringen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesen Anzeigen k\u00f6nnen Sie Ihren Kunden auf ansprechende Weise Informationen zeigen und gleichzeitig f\u00fcr Ihre Marke werben. Noch besser: Sie k\u00f6nnen sowohl auf Ihrer Website als auch au\u00dferhalb davon eingesetzt werden, auch auf den Websites Ihrer Partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir \u00fcber die Bedeutung von Display-Werbung f\u00fcr das Affiliate-Marketing sprechen. Anschlie\u00dfend geben wir Ihnen drei Tipps, wie Sie diese Bannerwerbung effektiv einsetzen k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-benefits-of-using-banner-ads-for-affiliate-marketing\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_Banner_Ads_for_Affiliate_Marketing\"><\/span>Die Vorteile der Verwendung von Banner-Anzeigen f\u00fcr Affiliate-Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie der Name schon sagt, \u00e4hnelt eine Bannerwerbung den gro\u00dfen Bannern, die h\u00e4ufig von station\u00e4ren Gesch\u00e4ften verwendet werden. Sie werden meist oben und an den Seiten von Websites platziert, wie zum Beispiel dieses hier auf <a href=\"http:\/\/www.nba.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">die Website der NBA<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1736\" height=\"265\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1.jpg\" alt=\"Ein Beispiel f\u00fcr ein Werbebanner auf der NBA-Homepage\" class=\"wp-image-3105\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1.jpg 1736w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-300x46.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1024x156.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-768x117.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1536x234.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-524x80.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1228x187.jpg 1228w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1216x186.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-156x24.jpg 156w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Der Einsatz von Display-Werbung in Ihren Marketing-Kampagnen bietet verschiedene Vorteile, unabh\u00e4ngig davon, ob Sie ein Ein-Personen-Betrieb oder der Manager eines Partnerprogramms sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einer der offensichtlichsten Gr\u00fcnde ist, dass Menschen visuelle Daten verarbeiten <a href=\"https:\/\/www.liveplan.com\/blog\/2016\/01\/scientific-reasons-why-you-should-present-your-data-visually\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">schneller als Worte<\/a>. Bannerwerbung macht also effektiver auf Ihre Produkte und Dienstleistungen aufmerksam als textbasierte Werbung. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch auf verschiedenen Plattformen verwendet werden, z. B. auf Websites, in Blogs, sozialen Medien und E-Mails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-effectively-use-banner-ads-for-affiliate-marketing-3-tips\"><span class=\"ez-toc-section\" id=\"How_to_Effectively_Use_Banner_Ads_for_Affiliate_Marketing_3_Tips\"><\/span>Wie man Bannerwerbung effektiv f\u00fcr Affiliate Marketing einsetzt (3 Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nat\u00fcrlich m\u00fcssen Sie zun\u00e4chst lernen, wie Sie Anzeigen erstellen k\u00f6nnen. <a href=\"https:\/\/easyaffiliate.com\/de\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leichtes Affiliate<\/a>, <a href=\"https:\/\/easyaffiliate.com\/de\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener\">ein Thema, das wir bereits in der Vergangenheit behandelt haben<\/a>. Es ist jedoch ebenso wichtig, dass Sie wissen, wie man sie richtig einsetzt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind einige Tipps, wie Sie genau das tun k\u00f6nnen!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-keep-the-design-simple-and-direct\"><span class=\"ez-toc-section\" id=\"1_Keep_the_Design_Simple_and_Direct\"><\/span>1. Halten Sie das Design einfach und direkt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3106\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1262\" height=\"176\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1.jpeg\" alt=\"Eine einfache Anzeige bei Forbes\" class=\"wp-image-3106\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1.jpeg 1262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-300x42.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-1024x143.jpeg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-768x107.jpeg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-524x73.jpeg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-1228x171.jpeg 1228w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-1216x170.jpeg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-156x22.jpeg 156w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/><figcaption>Eine einfache Anzeige enth\u00e4lt nur wenige Schl\u00fcsselelemente, darunter den Titel, die Aufforderung zum Handeln (CTA), das Logo und Textinformationen.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vielleicht m\u00f6chten Sie in Ihren Anzeigen viele Informationen unterbringen, vor allem, wenn sie au\u00dferhalb der Gesch\u00e4ftsr\u00e4ume verwendet werden sollen. Es ist jedoch besser, Ihre Anzeigen einfach, pr\u00e4gnant und direkt zu halten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine einfache <a href=\"https:\/\/fixthephoto.com\/best-free-graphic-design-software.html\" target=\"_blank\" rel=\"noopener\">Entwurf<\/a> verhindert Ablenkungen, so dass Ihre Botschaft klar bleibt. Ein sauberes Design l\u00e4sst Ihre Anzeige auch professioneller und vertrauensw\u00fcrdiger erscheinen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier ein paar Tipps f\u00fcr den Anfang:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Beschr\u00e4nken Sie die Elemente auf ein Minimum. <\/strong>Wir empfehlen die Aufnahme von nur f\u00fcnf Elementen (die alle mit Easy Affiliate hinzugef\u00fcgt werden k\u00f6nnen): <ul><li>Hintergrundbild<\/li><li>Aufsehenerregender Titel<\/li><li>Minimale Textinformationen<\/li><li>Schaltfl\u00e4che \"Aufruf zum Handeln\" (CTA)<\/li><li>Logo.<\/li><\/ul><\/li><li><strong>Verwenden Sie eine <a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">prominenter CTA<\/a>. <\/strong>Sie m\u00f6chten, dass Ihr CTA leicht zu sehen ist, deshalb sollte er im Mittelpunkt der Bannerwerbung stehen.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bevor Sie ein Element in Ihre Anzeige aufnehmen, fragen Sie sich, ob es <em>wirklich <\/em>notwendig. Tr\u00e4gt es zum Verkauf des Produkts bei oder f\u00fcllt es nur Platz? Im letzteren Fall ist es besser, darauf zu verzichten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-select-images-that-represent-your-brand\"><span class=\"ez-toc-section\" id=\"2_Select_Images_That_Represent_Your_Brand\"><\/span>2. W\u00e4hlen Sie Bilder, die Ihre Marke repr\u00e4sentieren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1180\" height=\"156\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1.jpeg\" alt=\"Eine WP Engine-Bannerwerbung auf Forbes\" class=\"wp-image-3107\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1.jpeg 1180w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-300x40.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-1024x135.jpeg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-768x102.jpeg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-524x69.jpeg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-156x21.jpeg 156w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist wichtig, dass Ihr Markenauftritt einheitlich ist, sowohl auf Ihrer Website als auch au\u00dferhalb. Das bedeutet, dass alle Elemente in Ihren Banneranzeigen markenorientiert sein sollten, einschlie\u00dflich aller Bilder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Verwendung von Bildern, die Ihre Marke repr\u00e4sentieren, pr\u00e4sentieren Sie eine einheitliche Unternehmensidentit\u00e4t. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gut gew\u00e4hlte Bilder tragen auch dazu bei, dass Ihre Marke glaubw\u00fcrdig und professionell wirkt. Die Aufgabe der <a href=\"https:\/\/constructive.co\/insights\/choosing-on-brand-photography\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Auswahl des besten Bildes<\/a> kann jedoch entmutigend wirken, daher hier einige Tipps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bewahren Sie die Konsistenz. <\/strong>Verwenden Sie Farben und Schriftarten, die mit denen Ihres Brandings \u00fcbereinstimmen.<\/li><li><strong>\u00dcberlegen Sie sich Ihren Stil. <\/strong>Verwenden Sie z. B. bestimmte Arten von Bildern auf Ihrer Website oder zeigen Sie sie auf eine bestimmte Weise an? Verwenden Sie sie in \u00e4hnlicher Weise in Ihrer Display-Werbung, um ihr Branding weiter zu verbessern.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wie Sie Bilder einbinden, bleibt Ihnen \u00fcberlassen. Sie k\u00f6nnen zum Beispiel auf Hintergrundbilder verzichten. Wir empfehlen jedoch, zumindest einige visuelle Elemente, wie z. B. ein Logo, einzubinden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dadurch wird das Banner deutlicher mit Ihrer Marke in Verbindung gebracht als durch reinen Text und zieht eher die Aufmerksamkeit der Menschen auf sich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-place-your-ads-prominently\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Ads_Prominently\"><\/span>3. Platzieren Sie Ihre Anzeigen an prominenter Stelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3108\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1729\" height=\"581\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1.jpg\" alt=\"Beispiele f\u00fcr prominente Werbeplatzierungen auf der NHL-Website\" class=\"wp-image-3108\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1.jpg 1729w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-300x101.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-1024x344.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-768x258.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-1536x516.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-423x142.jpg 423w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-803x270.jpg 803w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-1216x409.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-156x52.jpg 156w\" sizes=\"(max-width: 1729px) 100vw, 1729px\" \/><figcaption>Es gibt viele prominente Pl\u00e4tze auf Ihrer Website f\u00fcr Bannerwerbung, darunter die Kopfzeile und die Seitenleiste.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sobald Ihre Banneranzeigen erstellt sind, ist es an der Zeit, sie dort zu platzieren, wo sie gesehen werden. Das bedeutet, sie an prominenten Stellen zu platzieren, damit sie die Aufmerksamkeit Ihrer Zielgruppe auf sich ziehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die effektivsten Positionen sind diejenigen, die auch am offensichtlichsten sind (die Kopfzeile Ihrer Website ist oft der perfekte Ort). Dennoch gibt es einige Techniken, mit denen Sie sicherstellen k\u00f6nnen, dass Sie die besten Stellen ausw\u00e4hlen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Platzieren Sie Ihre Anzeigen oberhalb der Falz. <\/strong>Dies ist der Inhalt, der oben auf der Seite erscheint und sofort beim Laden der Seite sichtbar ist.<\/li><li><a href=\"https:\/\/themeisle.com\/blog\/wordpress-heatmaps\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Heatmaps verwenden<\/strong><\/a><strong> um die Platzierung zu verbessern. <\/strong>Heatmaps verfolgen das Besucherverhalten, einschlie\u00dflich der Klicks. Dies zeigt Ihnen genau, wo sich Besucher am h\u00e4ufigsten mit einer Website besch\u00e4ftigen. Ein gutes, kostenloses Tool, das Ihnen dabei helfen kann, ist&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/aurora-heatmap\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aurora-Heatmap<\/a> f\u00fcr WordPress.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie auch m\u00f6chten, dass die Partner Ihres Programms Ihre Anzeigen auf ihren Websites anzeigen, sollten Sie ihnen Folgendes zur Verf\u00fcgung stellen <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/05\/affiliate-marketing-tools-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">die notwendigen Werkzeuge<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das bedeutet, dass Sie Ihre eigenen besten Platzierungen mit ihnen teilen und ihnen sogar Zugang zu den von Ihnen verwendeten Tools (wie Heatmap-Plugins) auf der <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/05\/create-a-resource-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ressourcendrehscheibe<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Verwendung von Display-Anzeigen f\u00fcr das Affiliate-Marketing k\u00f6nnen Sie Ihr Werbemittelarsenal um ein aufmerksamkeitsstarkes Instrument erweitern. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Erstellen von Werbebannern<\/a> kann daf\u00fcr sorgen, dass Ihre Marketingma\u00dfnahmen nicht unbemerkt bleiben. Genauso wichtig wie die Erstellung der Anzeigen ist es jedoch, sicherzustellen, dass Sie diese auch richtig einsetzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag haben wir die Bedeutung von Display-Anzeigen erl\u00e4utert. Au\u00dferdem haben wir drei Tipps gegeben, wie Sie sie effektiver nutzen k\u00f6nnen, z. B.:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Halten Sie das Design einfach und direkt.<\/li><li>W\u00e4hlen Sie Bilder, die Ihre Marke repr\u00e4sentieren.<\/li><li>Platzieren Sie Ihre Anzeigen an prominenter Stelle.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zur Verwendung von Werbebannern f\u00fcr das Affiliate-Marketing oder wie Sie diese mit <a href=\"https:\/\/easyaffiliate.com\/de\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leichtes Affiliate<\/a>? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. Und vergessen Sie nicht, unseren Newsletter zu abonnieren <\/p>","protected":false},"excerpt":{"rendered":"<p>The promotional methods you use in your affiliate marketing business can make (or break) its success. Some of the more common techniques, such as link ads and newsletters, may not catch your audience\u2019s attention as you\u2019d hoped. This can lead to spending time and money on ineffective campaigns. 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Good job!","score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[],\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-28 16:31:28","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:49:47","updated":"2026-05-28 16:31:28"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Ultimate Guide to Using Banner Ads for Affiliate Marketing\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/de"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/"},{"label":"The Ultimate Guide to Using Banner Ads for Affiliate Marketing","link":"https:\/\/easyaffiliate.com\/de\/blog\/using-banner-ads\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/comments?post=3104"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/3104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media\/5192"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media?parent=3104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/categories?post=3104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/tags?post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}