{"id":3124,"date":"2018-04-02T16:52:10","date_gmt":"2018-04-02T16:52:10","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3124"},"modified":"2021-06-08T15:20:51","modified_gmt":"2021-06-08T15:20:51","slug":"metrics-to-track-and-optimize","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/","title":{"rendered":"3 Partnerprogramm-Metriken, die Sie jetzt verfolgen sollten"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59c48125ccc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59c48125ccc\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/#3_Affiliate_Program_Metrics_to_Track_and_Optimize\" >3 Metriken f\u00fcr Partnerprogramme zum Verfolgen und Optimieren<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/#1_Affiliate_Link_Click-Throughs\" >1. Affiliate Link Click-Throughs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/#2_Visitor_Conversions\" >2. Besucher-Konversionen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/#3_Link_and_Advertisement_Impressions\" >3. Link- und Werbeeinblendungen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/#How_to_Use_Metrics_to_Optimize_Your_Affiliate_Programs_Success\" >Wie Sie mit Metriken den Erfolg Ihres Partnerprogramms optimieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Die Leistung Ihrer Partner (ob gut oder schlecht) steht in direktem Zusammenhang mit dem Erfolg Ihres Programms. Um jedoch zu verstehen, wie effektiv Ihr Programm ist, m\u00fcssen Sie verfolgen, wie gut Ihre Partner abschneiden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Verfolgung bestimmter Metriken erhalten Sie ein besseres Verst\u00e4ndnis f\u00fcr die St\u00e4rken und Schw\u00e4chen Ihres Programms. Es hilft Ihnen zu verstehen, wie Ihre potenziellen Kunden mit Ihren aktuellen Marketingkampagnen interagieren, und es erm\u00f6glicht Ihnen auch zu verfolgen, wie Ihre Partner abschneiden. Anhand dieser Informationen k\u00f6nnen Sie feststellen, in welchen Bereichen Sie Ihr Programm verbessern k\u00f6nnen, um es effektiver und lukrativer zu machen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag stellen wir Ihnen drei der wichtigsten Affiliate-Kennzahlen vor, die Sie im Auge behalten sollten. Dann zeigen wir Ihnen, wie Sie <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/05\/affiliate-marketing-tools-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">leistungsstarke Affiliate-Marketing-Tools<\/a>&nbsp;einschlie\u00dflich <a href=\"https:\/\/easyaffiliate.com\/de\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a>, <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00fcbsche Links<\/a>und <a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>. Zum Schluss zeigen wir Ihnen, wie Sie diese Informationen nutzen k\u00f6nnen, um Ihr Programm zu optimieren. Los geht\u2019s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Affiliate_Program_Metrics_to_Track_and_Optimize\"><\/span>3 Metriken f\u00fcr Partnerprogramme zum Verfolgen und Optimieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um die besten Ergebnisse mit Ihren Analysen zu erzielen, m\u00fcssen Sie die richtigen Metriken verfolgen. Diese sagen am meisten dar\u00fcber aus, wie Ihr Programm funktioniert, und liefern Ihnen die n\u00fctzlichsten Informationen. Tauchen wir ein!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Affiliate_Link_Click-Throughs\"><\/span>1. Affiliate Link Click-Throughs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2103\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"273\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-1024x273.png\" alt=\"Einfacher Bericht \u00fcber Affiliate-Klicks\" class=\"wp-image-5765\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-1024x273.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-300x80.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-768x205.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-1536x410.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-524x140.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-1013x270.png 1013w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-1216x324.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-1832x488.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks-156x42.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/04\/EA-Clicks.png 1909w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Verwendung von <a href=\"https:\/\/easyaffiliate.com\/de\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leichtes Affiliate<\/a>k\u00f6nnen Sie Klicks auf Links sowie Transaktionen und Provisionen verfolgen.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Kennzahl erfasst, wie oft auf jeden einzelnen Link geklickt wurde. Das ist wichtig, da Sie so erkennen k\u00f6nnen, welche Ihrer Links gut funktionieren und welche nicht. Anhand dieser Informationen k\u00f6nnen Sie dann die Platzierung Ihrer Links \u00fcberdenken und \u00fcberlegen, wie Sie deren Nutzung verbessern k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Visitor_Conversions\"><\/span>2. Besucher-Konversionen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1.jpg\" alt=\"Ein Pretty Links Umwandlungsbericht\" class=\"wp-image-2825\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1-768x433.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1-252x142.jpg 252w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1-479x270.jpg 479w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/conversion-report-1-156x88.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Die Konversionsrate ist eine Kennzahl, die erfasst, wie oft die Besucher Ihrer Website konvertieren (z. B. einen Kauf t\u00e4tigen oder sich f\u00fcr einen Newsletter anmelden). Konversionen helfen Ihnen zu verstehen <a href=\"https:\/\/prettylinks.com\/2017\/11\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">das Verhalten Ihrer Besucher<\/a>. Mit diesen Informationen k\u00f6nnen Sie Ihr Publikum besser ansprechen und den Umsatz steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend Easy Affiliate diese Metrik bereitstellt, k\u00f6nnen Sie sich auch mit dem&nbsp;<a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00fcbsche Links<\/a>&nbsp;Werkzeug f\u00fcr eine umfassendere Betrachtung. Schauen wir uns einmal an, wie das funktioniert. Zun\u00e4chst, <a href=\"https:\/\/prettylinks.com\/user-manual-2\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">erstellen Sie Ihren h\u00fcbschen Link<\/a>. Sie k\u00f6nnen dies selbst tun, oder <a href=\"https:\/\/www.cloudways.com\/blog\/add-custom-user-roles-in-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ihren Partnern Zugang gew\u00e4hren<\/a> zu Ihrem Pretty Links-Plugin im Backend Ihrer WordPress-Website. Auf diese Weise k\u00f6nnen Ihre Partner h\u00fcbsche Affiliate-Links erstellen, die sicherstellen, dass sie eine Provision f\u00fcr ihre Verk\u00e4ufe erhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als n\u00e4chstes k\u00f6nnen Sie auch&nbsp;<a href=\"https:\/\/prettylinks.com\/user-manual\/setup-conversion-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Konvertierungsberichte einrichten<\/a> innerhalb des Pretty Links Dashboards. Die Ergebnisse helfen Ihnen dann, besser zu verstehen, wie Ihre Links konvertieren, und erm\u00f6glichen es Ihnen, \u00c4nderungen vorzunehmen, um die Konversionsraten Ihrer Besucher zu verbessern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Link_and_Advertisement_Impressions\"><\/span>3. Link- und Werbeeinblendungen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3125\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1891\" height=\"675\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview.jpg\" alt=\"\u00dcbersicht \u00fcber Google Analytics-Ereignisse\" class=\"wp-image-3125\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview.jpg 1891w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-300x107.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-1024x366.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-768x274.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-1536x548.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-398x142.jpg 398w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-756x270.jpg 756w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-1216x434.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-1832x654.jpg 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/events-overview-156x56.jpg 156w\" sizes=\"(max-width: 1891px) 100vw, 1891px\" \/><figcaption><a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> erm\u00f6glicht Ihnen die Verfolgung von Besucherereignissen, wie z. B. Impressionen.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Die Nachverfolgung von Klicks und Konversionen liefert zwar wichtige Informationen, aber ebenso wichtig ist es, die Impressionen zu verfolgen. W\u00e4hrend die Klickrate nur die Anzahl der Klicks angibt, geben die Impressionen Aufschluss dar\u00fcber, wie viel Prozent der Nutzer, die Ihren Link sehen, ihn auch tats\u00e4chlich anklicken. Wenn dieser Prozentsatz niedrig ist, m\u00fcssen Sie Ihre Werbestrategie m\u00f6glicherweise \u00fcberdenken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Nachverfolgung von Impressionen kann kompliziert sein, wenn Sie nicht die richtigen Tools verwenden. Wir empfehlen&nbsp;<a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>das Sie problemlos zusammen mit Easy Affiliate verwenden k\u00f6nnen. Sie m\u00fcssen zun\u00e4chst <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">ein Analytics-Konto einrichten<\/a>und f\u00fcgen Sie Ihre Website als <a href=\"https:\/\/support.google.com\/analytics\/answer\/1042508\" target=\"_blank\" rel=\"noopener noreferrer\">eine Eigenschaft<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1797\" height=\"587\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property.jpg\" alt=\"Google Analytics Option &quot;Neue Eigenschaft erstellen\" class=\"wp-image-3126\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property.jpg 1797w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-300x98.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-1024x334.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-768x251.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-1536x502.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-435x142.jpg 435w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-827x270.jpg 827w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-1216x397.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/create-new-property-156x51.jpg 156w\" sizes=\"(max-width: 1797px) 100vw, 1797px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Als n\u00e4chstes k\u00f6nnen Sie <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events\" target=\"_blank\" rel=\"noopener noreferrer\">ein Tracking-Ereignis erstellen<\/a>. Wenn ein Nutzer auf subtile Weise mit Ihren Links oder Anzeigen interagiert, z. B. mit der Maus dar\u00fcber f\u00e4hrt oder auf der Seite vorbeiscrollt, wird ein Ereignis aufgezeichnet. Auf diese Weise k\u00f6nnen Sie herausfinden, wie viele Impressionen Ihre Links und Anzeigen erzeugen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Metrics_to_Optimize_Your_Affiliate_Programs_Success\"><\/span>Wie Sie mit Metriken den Erfolg Ihres Partnerprogramms optimieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-2581\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Easy Affiliate Affiliate Dashboard\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Die <em>Partner-Dashboard<\/em> ist ein bequemer Weg, um mit Ihren Partnern zu kommunizieren.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Noch wichtiger als die Verfolgung der oben genannten Kennzahlen ist es, die Informationen, die sie liefern, sinnvoll zu nutzen. Dies tun Sie, indem Sie die Ergebnisse in umsetzbare Schritte umwandeln. Die Anzahl der Linkklicks kann Ihnen beispielsweise helfen, besser zu verstehen, wo Sie Ihre Links platzieren sollten, w\u00e4hrend die Konversionen Ihnen eine Vorstellung davon vermitteln, wie Ihr Publikum mit Ihren Links interagiert. In \u00e4hnlicher Weise kann die Analyse Ihrer Impressionen Ihnen helfen, Ihre Links und Anzeigen an prominenteren Stellen zu platzieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um den Erfolg Ihres Partnerprogramms weiter zu optimieren, sollten Sie auch Ihre Partner in die Aktion mit einbeziehen. Zum Beispiel:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Teilen Sie die Metriken mit Ihren Partnern auf dem Affiliate Dashboard<\/strong>. Dies kann sie dazu zwingen, sich zu verbessern, und es kann sogar einen freundschaftlichen Wettbewerb f\u00f6rdern.<\/li><li><strong>Schaffen Sie Anreize f\u00fcr Partner, um schlecht abschneidende Metriken zu verbessern. <\/strong>Wenn zum Beispiel die Konversionsrate niedrig ist, k\u00f6nnen Sie ein <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/05\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Geldbonus<\/a> an den Partner mit der h\u00f6chsten Konversionsrate in diesem Monat.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Indem Sie Ihre Partner einbinden, k\u00f6nnen Sie Ihre Optimierungsma\u00dfnahmen verbessern. Dies wird sich positiv auf deren Leistung und den anhaltenden Erfolg Ihres Programms auswirken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie wissen, wie jeder Ihrer Partner abschneidet, haben Sie eine bessere Vorstellung vom Stand Ihres Programms. Ohne solche Informationen k\u00f6nnen Sie es vers\u00e4umen, an Ihren Schw\u00e4chen zu arbeiten, was letztendlich zum Scheitern Ihres Programms f\u00fchren kann. Gl\u00fccklicherweise geben Ihnen die Metriken des Partnerprogramms einen Einblick in Ihre Leistung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag haben wir drei wichtige Affiliate-Kennzahlen vorgestellt, die es zu verfolgen gilt (mit Hilfe von Tools wie <a href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Machen Sie eine Bee-line f\u00fcr bessere Gewinne mit einem einfachen Affiliate-Programm heute!\">Leichtes Affiliate<\/a> und <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00fcbsche Links<\/a>), die Sie bei der Optimierung Ihres Programms unterst\u00fctzen k\u00f6nnen. Um es kurz zusammenzufassen, geh\u00f6ren dazu:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Klicks auf Partnerlinks.<\/li><li>Konversionen von Besuchern.<\/li><li>Link- und Werbeeinblendungen.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu den Metriken von Partnerprogrammen oder dazu, wie Easy Affiliate Ihnen helfen kann? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Your affiliates\u2019 performance (whether good or poor) is directly related to your program\u2019s success. However, in order to understand how effective your program is you need to track how well your affiliates are doing. By tracking certain metrics, you get a better understanding of your program\u2019s strengths and weaknesses. 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