{"id":3447,"date":"2018-08-20T21:22:49","date_gmt":"2018-08-20T21:22:49","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3447"},"modified":"2024-06-10T11:29:21","modified_gmt":"2024-06-10T11:29:21","slug":"ways-to-create-powerful-call-to-action","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/","title":{"rendered":"3 Wege zur Erstellung eines aussagekr\u00e4ftigen Aufrufs zum Handeln"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53affb09a75\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53affb09a75\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/#An_Introduction_to_the_Call_To_Action_CTA\" >Eine Einf\u00fchrung in den Call To Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/#3_Ways_to_Create_a_Powerful_CTA_for_Your_Website\" >3 Wege zur Erstellung eines leistungsstarken CTA f\u00fcr Ihre Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/#1_Make_the_Message_Engaging_and_Persuasive\" >1. Machen Sie die Botschaft ansprechend und \u00fcberzeugend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/#2_Choose_the_Right_Colors\" >2. W\u00e4hlen Sie die richtigen Farben<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/#3_Display_Your_CTA_in_a_Prominent_Location\" >3. Zeigen Sie Ihr CTA an einer auff\u00e4lligen Stelle an<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Every affiliate site has an express purpose, a single goal it&#8217;s guiding visitors toward: the end of the sales funnel. Before visitors can reach this goal they\u2019ll need to complete a specific action. The key is getting them to take that final plunge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where your call to action (CTA) comes into play. A CTA is a message you present to your audience that lets them know exactly what you&#8217;d like them to do. This could be something like completing a purchase or signing up for a membership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel gehen wir n\u00e4her auf CTAs ein, einschlie\u00dflich der Frage, wie Sie einen CTA erstellen k\u00f6nnen, der Ihre Conversions erh\u00f6ht. Wir behandeln auch einige Tipps, wie Sie Ihre CTA \u00fcberzeugend gestalten k\u00f6nnen <em>und<\/em> effektiv. Los geht's!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_Call_To_Action_CTA\"><\/span>Eine Einf\u00fchrung in den Call To Action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-3452\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1557\" height=\"627\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1.jpg\" alt=\"Der Aufruf von Campaign Monitor zum Handeln\" class=\"wp-image-3452\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1.jpg 1557w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-300x121.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-1024x412.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-768x309.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-1536x619.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-353x142.jpg 353w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-670x270.jpg 670w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-1216x490.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-156x63.jpg 156w\" sizes=\"(max-width: 1557px) 100vw, 1557px\" \/><figcaption>Strategisch platzierte und gestaltete Schaltfl\u00e4chen oder Texte k\u00f6nnen den Besucher zu einer bestimmten Handlung zwingen.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vereinfacht ausgedr\u00fcckt ist ein CTA ein Marketinginstrument, das dazu dient, eine unmittelbare Reaktion Ihrer Zielgruppe hervorzurufen. Auf Partner-Websites werden CTAs oft verwendet, um Konversionen (d. h. Verk\u00e4ufe) zu f\u00f6rdern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als solche k\u00f6nnen sie in Blogbeitr\u00e4gen erscheinen, <a href=\"https:\/\/easyaffiliate.com\/de\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">wie zum Beispiel auf einem Transparent<\/a> in der Mitte der Seite). Sie k\u00f6nnen auch auf Produktseiten erscheinen, zum Beispiel als <a href=\"https:\/\/devrix.com\/tutorial\/infographic-create-call-to-action-buttons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategisch platzierte und gestaltete Schaltfl\u00e4che<\/a> mit einer Textaufforderung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedes Online-Unternehmen verwendet auf die eine oder andere Weise einen CTA. Schlie\u00dflich handelt es sich dabei um eine Nachricht, die den Besucher zu einer bestimmten Handlung auffordern soll. Wie bereits erw\u00e4hnt, k\u00f6nnte diese Aktion der Kauf eines Produkts, die Anmeldung zu einem Newsletter oder die Registrierung f\u00fcr ein Konto oder eine Mitgliedschaft sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um effektiv zu sein, m\u00fcssen Ihre CTAs jedoch sowohl <a href=\"https:\/\/knowledge.hubspot.com\/cta-user-guide-v2\/call-to-action-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">klar und \u00fcberzeugend<\/a>. Sie wollen nicht, dass Ihre Besucher <em>erraten<\/em> Sie m\u00fcssen ihnen sagen, was sie tun sollen. Stattdessen m\u00fcssen Sie ihnen ausdr\u00fcckliche Anweisungen f\u00fcr ihre n\u00e4chsten Schritte geben und sie ermutigen, weiterzumachen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Create_a_Powerful_CTA_for_Your_Website\"><\/span>3 Wege zur Erstellung eines leistungsstarken CTA f\u00fcr Ihre Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we&#8217;ve covered the basics, let&#8217;s take a closer look at how you can make your CTAs more powerful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Message_Engaging_and_Persuasive\"><\/span>1. Machen Sie die Botschaft ansprechend und \u00fcberzeugend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3448\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"867\" height=\"556\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1.jpg\" alt=\"Netflix&#039; \u00fcberzeugender Aufruf zum Handeln\" class=\"wp-image-3448\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1.jpg 867w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-300x192.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-768x493.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-221x142.jpg 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-421x270.jpg 421w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-156x100.jpg 156w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><figcaption>Netflix verwendet eine \u00fcberzeugende und direkte CTA, um neue Abonnenten zu gewinnen.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihr Ziel ein aussagekr\u00e4ftiger CTA ist, ist eine ansprechende und \u00fcberzeugende Botschaft ein Muss. Die Erstellung einer solchen Nachricht bedeutet <a href=\"https:\/\/www.marketingsherpa.com\/content_by_legacy_id?legacy_id=30124\" target=\"_blank\" rel=\"noopener noreferrer\">die richtigen Worte verwenden<\/a>. Die Formulierung, die Sie verwenden sollten, h\u00e4ngt nat\u00fcrlich von Ihrer Zielgruppe und Ihrem Ziel ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr den Anfang empfehlen wir Ihnen, dass Sie:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Machen Sie den Nutzen Ihrer Produkte oder Dienstleistungen deutlich.<\/strong> Sie k\u00f6nnen zum Beispiel Folgendes anbieten <a href=\"https:\/\/www.priceintelligently.com\/blog\/bid\/188339\/Screw-Freemium-Use-a-Free-Trial\" target=\"_blank\" rel=\"noopener noreferrer\">einen kostenlosen Test<\/a> (damit die Besucher ein Produkt selbst testen k\u00f6nnen), oder heben Sie einige positive Kundenstimmen hervor.<\/li><li><strong>Verwenden Sie <\/strong><a href=\"https:\/\/positivepsychologyprogram.com\/positive-emotions-list-examples-definition-psychology\/#words\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>starke Worte und positive Emotionen<\/strong><\/a>. Diese Auswahl wird bei Ihren Besuchern ein gutes Gef\u00fchl hervorrufen, das sie dazu veranlassen kann, sich zum n\u00e4chsten Schritt durchzuklicken.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Another option for making your message persuasive is to use specific terms rather than generic ones. Instead of \u201cTry It Now\u201d, for example, you can use CTA text such as \u201cClick Here for Your 14-Day Free Trial\u201d. This will give visitors a clearer sense of what they&#8217;ll get out of following your suggested action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Choose_the_Right_Colors\"><\/span>2. W\u00e4hlen Sie die richtigen Farben<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3449 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1.jpg\" alt=\"Aquaspressos bunte Schaltfl\u00e4che mit der Aufforderung zum Handeln\" class=\"wp-image-3449\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1.jpg 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-156x78.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Aquaspresso&#8217;s use of yellow in its CTA ensures that the message stands out.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Die Worte, die Sie verwenden, sind wichtig, aber auch die Pr\u00e4sentation. Wie Ihre CTA-Schaltfl\u00e4che aussieht, kann einen drastischen Einfluss auf ihren Erfolg haben. Aus diesem Grund m\u00fcssen Sie <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">die richtigen Farben w\u00e4hlen<\/a>&nbsp;bei der Gestaltung eines CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die beste Farbwahl f\u00fcr eine Website ist jedoch nicht unbedingt ideal f\u00fcr eine andere. Da verschiedene Farben unterschiedliche Assoziationen haben, m\u00fcssen Sie sich Zeit nehmen, um Ihre Ziele und den Gesamteindruck, den Sie Ihren Besuchern vermitteln wollen, zu ber\u00fccksichtigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, you&#8217;ll want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>W\u00e4hlen Sie <\/strong><strong>ein Gef\u00fchl<\/strong><strong>. <\/strong>Rot ist zum Beispiel eine gute Wahl, wenn Sie ein Gef\u00fchl der Dringlichkeit vermitteln wollen. Wenn Sie jedoch z\u00f6gerlichen K\u00e4ufern eher ein Gef\u00fchl der Sicherheit vermitteln wollen, ist Blau die beste Wahl.<\/li><li><strong>Kontrast ber\u00fccksichtigen<\/strong><strong>. <\/strong>You&#8217;ll also want to think about how the CTA\u2019s colors will look in the context of your website. You need your CTA to stand out, which means you\u2019ll want to use colors that contrast with the rest of your design.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie daran, dass es bei der Farbauswahl keine festen Regeln gibt. Wenn Sie sich jedoch an die oben genannten allgemeinen Leitlinien halten, werden Sie einen guten Start haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Display_Your_CTA_in_a_Prominent_Location\"><\/span>3. Zeigen Sie Ihr CTA an einer auff\u00e4lligen Stelle an<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3450\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1725\" height=\"636\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1.jpg\" alt=\"OfficeVibes prominent platzierter Aufruf zum Handeln\" class=\"wp-image-3450\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1.jpg 1725w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-300x111.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-1024x378.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-768x283.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-1536x566.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-385x142.jpg 385w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-732x270.jpg 732w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-1216x448.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-156x58.jpg 156w\" sizes=\"(max-width: 1725px) 100vw, 1725px\" \/><figcaption>Officevibe puts its CTA at the top right of its website where it&#8217;s seen by the majority of visitors.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nicht nur das Aussehen Ihrer CTA spielt eine Rolle f\u00fcr ihren Erfolg, <em>wobei<\/em> hat ebenfalls einen erheblichen Einfluss auf die Platzierung. Das liegt daran, dass Menschen Websites normalerweise in einem F-f\u00f6rmigen Muster lesen. Im Allgemeinen bedeutet das, dass CTAs am besten funktionieren, wenn sie ganz oben auf der Seite oder irgendwo in der Mitte platziert sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt jedoch <a href=\"https:\/\/www.nngroup.com\/articles\/eyetracking-tasks-efficient-scanning\/\" target=\"_blank\" rel=\"noopener noreferrer\">andere Abtastmuster<\/a>&nbsp;your visitors might follow, so it\u2019s best to test and optimize your individual CTA&#8217;s placement. To do so, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Verwenden Sie eine Heatmap<\/strong><strong>. <\/strong>Diese Art von Tool hilft Ihnen zu erkennen, welche Platzierungen auf Ihrer Website am besten funktionieren, und zeigt auf, wo die Besucher am h\u00e4ufigsten mit Ihren Seiten und Beitr\u00e4gen interagieren.<\/li><li><strong>Verwenden Sie CTAs sparsam. <\/strong>Wenn Sie mehrere CTAs in unmittelbarer N\u00e4he haben, k\u00f6nnen Sie Ihr Publikum verwirren. \u00dcberlegen Sie gut, wo Sie CTAs platzieren, und ber\u00fccksichtigen Sie dabei stets die Nutzererfahrung.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Scheuen Sie sich nicht, verschiedene Platzierungen auszuprobieren, denn nur so k\u00f6nnen Sie herausfinden, welche Standorte auf Ihrer Website am erfolgreichsten sind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein aussagekr\u00e4ftiger CTA ist der Schl\u00fcssel zur Rentabilit\u00e4t Ihrer Partner-Website. Wenn Sie einen CTA entwerfen k\u00f6nnen, der Menschen dazu bringt, die von Ihnen gew\u00fcnschte Aktion auszuf\u00fchren, sind Sie in einer guten Position, um Ihre Konversionen und Einnahmen zu steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel haben wir drei M\u00f6glichkeiten besprochen, wie Sie einen effektiven CTA erstellen k\u00f6nnen. Diese sind:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Machen Sie die Botschaft ansprechend und \u00fcberzeugend.<\/li><li>W\u00e4hlen Sie die richtigen Farben.<\/li><li>Zeigen Sie Ihr CTA an einer auff\u00e4lligen Stelle an.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions about how to power up your website&#8217;s CTAs? Let us know in the comments section below!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every affiliate site has an express purpose, a single goal it&#8217;s guiding visitors toward: the end of the sales funnel. Before visitors can reach this goal they\u2019ll need to complete a specific action. The key is getting them to take that final plunge. This is where your call to action (CTA) comes into play. A [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,314],"tags":[283],"class_list":["post-3447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-tutorials","tag-content-optimization","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Create a powerful call to action with these 3 simple methods from Easy Affiliate. 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