{"id":3479,"date":"2019-03-26T21:10:40","date_gmt":"2019-03-26T21:10:40","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3479"},"modified":"2024-07-10T18:38:40","modified_gmt":"2024-07-10T18:38:40","slug":"3-ways-you-can-make-your-affiliate-program-more-accessible","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/","title":{"rendered":"3 Wege, wie Sie Ihr Partnerprogramm zug\u00e4nglicher machen k\u00f6nnen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59037f6122c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59037f6122c\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/#A_Brief_Introduction_to_Web_Accessibility\" >Eine kurze Einf\u00fchrung in die Barrierefreiheit im Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/#3_Ways_You_Can_Make_Your_Affiliate_Program_More_Accessible\" >3 Wege, wie Sie Ihr Partnerprogramm zug\u00e4nglicher machen k\u00f6nnen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/#1_Add_Image_Descriptions\" >1. Bildbeschreibungen hinzuf\u00fcgen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/#2_Implement_%E2%80%9CSkip_Links%E2%80%9D\" >2. Implementierung von \"Links \u00fcberspringen\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/#3_Design_Your_Programs_Site_With_Accessibility_in_Mind\" >3. Design Your Program&#8217;s Site With Accessibility in Mind<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-you-can-make-your-affiliate-program-more-accessible\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Da die Zahl der Internetnutzer st\u00e4ndig steigt, wird die Barrierefreiheit des Internets immer wichtiger. Aufgrund der Art und Weise, wie einige Websites gestaltet sind, k\u00f6nnen sie f\u00fcr Menschen mit besonderen Anforderungen, die z. B. Bildschirmleseger\u00e4te verwenden, schwer zug\u00e4nglich sein. Wenn Sie die Barrierefreiheit nicht ber\u00fccksichtigen, kann Ihnen eine Menge Traffic verloren gehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, it&#8217;s vitally important that you design your affiliate program with accessibility in mind. This ensures that as many people as possible can use it without problems. Not only will this improve your affiliates&#8217; user experience, it can even help to make your program more successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll discuss web accessibility and why it&#8217;s important. We&#8217;ll also show you how to take your first steps towards making your program more accessible for everyone. Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Web_Accessibility\"><\/span>Eine kurze Einf\u00fchrung in die Barrierefreiheit im Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zug\u00e4nglichkeit des Internets<\/a> ist die Gestaltung von Websites, die von allen Menschen genutzt werden k\u00f6nnen, unabh\u00e4ngig davon, ob sie eine Behinderung oder andere besondere Bed\u00fcrfnisse haben. Dies ist <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/03\/21\/the-importance-of-web-accessibility-and-how-marketers-can-help\/\" target=\"_blank\" rel=\"noopener noreferrer\">ein wichtiges Thema<\/a>Die Zahl der Internetnutzer steigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you design any type of site and don&#8217;t make it accessible, you&#8217;re effectively shutting out a lot of your potential audience. This can be especially harmful for an affiliate program, as you&#8217;re limiting the number of potential affiliates who can sign up. As such, it&#8217;s important to consider how you can improve the accessibility of your affiliate website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Make_Your_Affiliate_Program_More_Accessible\"><\/span>3 Wege, wie Sie Ihr Partnerprogramm zug\u00e4nglicher machen k\u00f6nnen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s discuss some of the ways you can improve accessibility for your affiliate program. Bear in mind that this is by no means a comprehensive list, so we recommend that you refer to sources like <a href=\"https:\/\/webaim.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WebAIM<\/a> und <a href=\"https:\/\/www.w3.org\/standards\/webdesign\/accessibility\" target=\"_blank\" rel=\"noopener noreferrer\">W3C<\/a> f\u00fcr weitere Informationen zur barrierefreien Gestaltung von Webseiten. Die folgenden drei Techniken eignen sich jedoch hervorragend, um sofort damit zu beginnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Add_Image_Descriptions\"><\/span>1. Bildbeschreibungen hinzuf\u00fcgen <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Einschlie\u00dflich <a href=\"https:\/\/webaim.org\/techniques\/alttext\/\" target=\"_blank\" rel=\"noopener noreferrer\">alt text for your site&#8217;s images<\/a>&nbsp;is a crucial aspect of web accessibility. Alt text displays when the image itself cannot be loaded for whatever reason. However, it&#8217;s also used by screen readers to &#8220;describe&#8221; the image to vision-impaired users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As such, you&#8217;ll want to take care to add alt text to all the images on your site. While you aren&#8217;t able to do this for the banner ads you upload to your <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a> k\u00f6nnen Sie das gleiche Ergebnis erzielen, indem Sie eine Bildbeschreibung hinzuf\u00fcgen. <\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#060000\">Sie k\u00f6nnen das Bild beschreiben, damit Nutzer mit Hilfsmitteln verstehen, was es enth\u00e4lt. Dies kann sogar f\u00fcr andere Partner hilfreich sein, z. B. f\u00fcr diejenigen, die nicht flie\u00dfend Englisch sprechen und automatische \u00dcbersetzungssoftware verwenden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Implement_%E2%80%9CSkip_Links%E2%80%9D\"><\/span>2. Implementierung von \"Links \u00fcberspringen\"<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3480\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1350\" height=\"396\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link.png\" alt=\"Erleichtern Sie den Zugang zu Ihrem Partnerprogramm mit einem Link auf der WebAIM-Homepage zu\" class=\"wp-image-3480\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link.png 1350w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-300x88.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-1024x300.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-768x225.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-484x142.png 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-920x270.png 920w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-1216x357.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/skip-link-156x46.png 156w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption class=\"wp-element-caption\">\u00dcberspringbare Links helfen Nutzern, die nur \u00fcber die Tastatur navigieren.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">One of the most important aspects of creating an accessible site is making sure it&#8217;s <a href=\"https:\/\/webaim.org\/techniques\/keyboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tastaturfreundlich<\/a>. Das bedeutet, dass ein Benutzer in der Lage sein sollte, nur mit der Tastatur auf Ihrer Website zu navigieren (da manche Menschen Schwierigkeiten mit der Maus haben). In der Praxis wird dies bei den meisten Websites dadurch erreicht, dass die Benutzer mit der Tabulatortaste zwischen den Objekten auf der Seite wechseln k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One issue that can result from this setup is that users are required to tab through all your navigational elements just to get to a page&#8217;s content. To avoid this hassle, you can implement <a href=\"https:\/\/make.wordpress.org\/accessibility\/handbook\/markup\/skip-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">\"Links \u00fcberspringen<\/a>\", mit denen die Besucher direkt zum eigentlichen Inhalt springen k\u00f6nnen. Dies ist besonders wichtig f\u00fcr Ihr Partner-Dashboard, da Partner sonst in Ihren Men\u00fcs stecken bleiben k\u00f6nnten, wenn sie nur auf ihre pers\u00f6nlichen Informationen und Ressourcen zugreifen wollen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt eine Reihe von M\u00f6glichkeiten, wie Sie Sprunglinks hinzuf\u00fcgen k\u00f6nnen, aber eine der einfachsten ist die Verwendung eines Plugins. <a href=\"https:\/\/wordpress.org\/plugins\/wp-accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Barrierefreiheit<\/a>&nbsp;ist eine ausgezeichnete Option, die es einfach macht, die <a href=\"https:\/\/webaim.org\/techniques\/skipnav\/\" target=\"_blank\" rel=\"noopener noreferrer\">Links zum \u00dcberspringen hinzuf\u00fcgen<\/a> to your site&#8217;s theme (among other features).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Design_Your_Programs_Site_With_Accessibility_in_Mind\"><\/span>3. Design Your Program&#8217;s Site With Accessibility in Mind<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, in order to create a truly&nbsp;accessible affiliate program, you&#8217;ll need to keep the main elements of web accessibility in mind throughout the entire website design process. Let&#8217;s quickly run through some of the most important things you&#8217;ll want to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verwenden Sie \u00dcberschriften richtig.<\/strong> Stellen Sie sicher, dass Sie <a href=\"https:\/\/codex.wordpress.org\/Designing_Headings\" target=\"_blank\" rel=\"noopener noreferrer\">Rubriken implementieren<\/a> und verwenden Sie sie richtig, denn sie helfen Hilfssoftware, das Layout und den Inhalt Ihrer Website besser zu verstehen.<\/li>\n\n\n\n<li><strong>Verwenden Sie beschreibende Links.<\/strong>\u00a0Your links&#8217;\u00a0<a href=\"https:\/\/prettylinks.com\/2018\/05\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ankertext<\/a> sollten immer ihren Zweck klar beschreiben. Dies k\u00f6nnen Sie sowohl bei der Gestaltung Ihrer Website als auch bei Ihrer\u00a0<a href=\"https:\/\/easyaffiliate.com\/de\/2017\/08\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard f\u00fcr Partner<\/a>sondern auch beim Hinzuf\u00fcgen von Beschreibungen zu Ihren Partnerlinks.<\/li>\n\n\n\n<li><strong>Ber\u00fccksichtigen Sie den Farbkontrast.<\/strong> Wenn Sie <a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farben verwenden<\/a> die sich zu sehr \u00e4hneln oder zu sehr kollidieren, k\u00f6nnte Ihre Website schwer lesbar werden. Dies kann zu Problemen f\u00fcr Benutzer mit Farbenblindheit oder lichtempfindlicher Epilepsie f\u00fchren.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen Ihre Easy <em><a href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard f\u00fcr Partner<\/a><\/em> um Ihre Marke zu pr\u00e4sentieren und gleichzeitig die Barrierefreiheit zu ber\u00fccksichtigen. Gehen Sie einfach zu <em>Leichtes Affiliate<\/em> &gt; <em>Einstellungen<\/em> &gt; <em>Tochtergesellschaften <\/em>&gt; <em>Dashboard<\/em>: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"795\" height=\"999\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png\" alt=\"Einfaches Affiliate-Set Willkommensnachricht\" class=\"wp-image-5867\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-239x300.png 239w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-768x965.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-10x12.png 10w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-113x142.png 113w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-215x270.png 215w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-544x684.png 544w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-124x156.png 124w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Choose high contrasting colors to define your site&#8217;s design elements including Brand Color, Accent Color, Menu Text Color, and Menu Text Highlight Color. Save your changes by clicking the <em>Option Aktualisieren<\/em>s-Taste. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this can seem like a lot of work, it will help you avoid creating a site that&#8217;s difficult for a considerable number of potential affiliates to use. Building an accessible site will benefit both your affiliates and your program in the long run. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem k\u00f6nnen die meisten dieser Techniken sowohl zur Verbesserung einer bestehenden als auch einer brandneuen Website eingesetzt werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Web accessibility is becoming a more important consideration by the day, and it&#8217;s important to keep it in mind when designing the interface for your affiliate program. Fortunately, WordPress and <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a> kann Ihnen dabei helfen, Ihre Website leichter zug\u00e4nglich zu machen, was die Nutzung Ihres Programms angenehmer macht und sein langfristiges Erfolgspotenzial erh\u00f6ht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ve shown you a few ways you can improve your affiliate program&#8217;s accessibility. These include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Bildbeschreibungen hinzuf\u00fcgen.<\/li>\n\n\n\n<li>Implementieren Sie Skip-Links.<\/li>\n\n\n\n<li>Design your program&#8217;s site with accessibility in mind.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen dazu, wie Sie Ihr Partnerprogramm so zug\u00e4nglich wie m\u00f6glich machen k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie Sie die Zug\u00e4nglichkeit Ihres Partnerprogramms verbessern k\u00f6nnen. Befolgen Sie diese 3 Strategien, um ein breiteres Publikum zu erreichen und die Beteiligung zu steigern.<\/p>","protected":false},"author":1592,"featured_media":3583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[128,71,126],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-accessible-design","tag-affiliate-program","tag-web-accessibility","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover 3 ways to make your affiliate program more accessible. 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