{"id":3594,"date":"2019-06-04T22:10:57","date_gmt":"2019-06-04T22:10:57","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3594"},"modified":"2022-03-22T18:48:32","modified_gmt":"2022-03-22T18:48:32","slug":"facebook-advertising-mistakes","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/","title":{"rendered":"3 Fehler bei der Facebook-Werbung, die Sie machen k\u00f6nnten"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53affb3e7e6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53affb3e7e6\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/#Why_Facebook_Is_a_Powerful_Marketing_Tool\" >Warum Facebook ein leistungsf\u00e4higes Marketinginstrument ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/#3_Facebook_Marketing_Mistakes_You_Might_Be_Making\" >3 Facebook-Marketing-Fehler, die Sie machen k\u00f6nnten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/#1_Failing_to_Correctly_Target_Your_Ads\" >1. Wenn Sie Ihre Anzeigen nicht richtig ausrichten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/#2_Overlooking_the_Importance_of_Short_Video_Content\" >2. \u00dcbersehen der Bedeutung von kurzen Videoinhalten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/#3_Lacking_a_Clear_Value_Proposition\" >3. Fehlen eines klaren Wertangebots<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Wenn es um Social Media Marketing geht, ist Facebook der perfekte Ort, um damit zu beginnen. Die Plattform bietet eine breite Palette von Optionen, die von anderen sozialen Websites nicht erreicht werden. Dennoch machen viele Vermarkter immer wieder die gleichen Fehler, die ihre Anzeigen nahezu nutzlos machen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook beherbergt auch eine gro\u00dfe Anzahl von Fotos, die \u00f6ffentlich gepostet werden. Diese Fotos werden von Unternehmen genutzt, um ihre Produkte zu vermarkten. <a href=\"https:\/\/printedmemories.com\/pages\/facebook-photo-album\/\" title=\"https:\/\/printedmemories.com\/pages\/facebook-photo-album\/\">Ihre Facebook-Fotos in einem Album<\/a> sind eine gro\u00dfartige M\u00f6glichkeit, sich zu pr\u00e4sentieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise bedeutet das Erkennen der Zusammenh\u00e4nge dieser Fehler auch, dass Sie wissen, wie Sie sie vermeiden k\u00f6nnen. Sie k\u00f6nnen dann Ihre Bem\u00fchungen auf eine effektivere Facebook-Marketingstrategie konzentrieren, die Besucher auf Ihre Website lenkt und so die Sichtbarkeit Ihrer Marke erh\u00f6ht.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir drei der am h\u00e4ufigsten gemachten Facebook-Marketing-Fehler untersuchen. Au\u00dferdem erkl\u00e4ren wir Ihnen, wie Sie diese Fehler nicht selbst begehen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Facebook_Is_a_Powerful_Marketing_Tool\"><\/span>Warum Facebook ein leistungsf\u00e4higes Marketinginstrument ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inzwischen kann man davon ausgehen, dass die meisten Unternehmen irgendwann eine Social-Media-Marketingstrategie einf\u00fchren werden. Soziale Medien sind ein hervorragendes Mittel, um die Markenbekanntheit zu steigern, die Besucherzahlen zu erh\u00f6hen und den Umsatz zu steigern. Allerdings sind nicht alle Plattformen gleich gut geeignet.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a platform widely-renowned for its advertising capabilities, Facebook is often regarded as &#8216;top of the game&#8217; for marketing purposes. In fact, <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/www.socialmediaexaminer.com\/report\/\" target=\"_blank\">93% von Vermarktern<\/a> nutzen regelm\u00e4\u00dfig Facebook-Werbung - und das aus gutem Grund. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um zu verstehen, warum das so ist, m\u00fcssen Sie nur die schiere Reichweite der Plattform betrachten. Facebook r\u00fchmt sich <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.pammarketingnut.com\/2017\/12\/the-power-of-facebook-marketing-in-2018-is-real-are-you-ready\/\" target=\"_blank\">1,37 Milliarden t\u00e4glich und 2,07 Milliarden monatlich<\/a> aktive Nutzer, und <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/neilpatel.com\/blog\/facebook-marketing\/\" target=\"_blank\">68% der Amerikaner<\/a> besuchen die Seite regelm\u00e4\u00dfig. Im Gegensatz dazu greifen nur 35% h\u00e4ufig auf Instagram zu. Kurz gesagt, es gibt einen riesigen Markt potenzieller Kunden da drau\u00dfen.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser soziale Kanal bietet auch eine Reihe von effektiven Werbemitteln. Von bezahlten Anzeigen bis hin zu erweiterten Targeting-Funktionen ist Facebook unbestreitbar eine der besten M\u00f6glichkeiten, die gew\u00fcnschte Zielgruppe zu erreichen. Eine so gro\u00dfe Vielfalt an Optionen kann jedoch auch bedeuten, dass Fehler ziemlich h\u00e4ufig vorkommen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facebook_Marketing_Mistakes_You_Might_Be_Making\"><\/span>3 Facebook-Marketing-Fehler, die Sie machen k\u00f6nnten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Being able to identify common Facebook marketing errors is important, as it&#8217;s the first step towards understanding the best ways to avoid them. With that in mind, here are three of the easiest mistakes to make (which are just as easy to avoid).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Failing_to_Correctly_Target_Your_Ads\"><\/span><strong>1. Wenn Sie Ihre Anzeigen nicht richtig ausrichten <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eines der Elemente, das Facebook wirklich von anderen Social-Media-Websites abhebt, sind seine einzigartigen Targeting-Optionen. Targeting ist f\u00fcr den Marketingerfolg von entscheidender Bedeutung, da es Ihnen hilft, Ihr gew\u00fcnschtes Publikum zu erreichen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this, many marketers continue to underutilize the available features. They will often target the wrong audience, or an audience that\u2019s too broad. Whatever the context of the mistake, this is a sure way to waste any investment you&#8217;ve put into  your Facebook marketing. It\u2019s also unlikely to deliver any real results.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, you&#8217;ll want to make sure you\u2019re targeting a carefully-chosen audience. A particularly effective tool for doing that is <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\">das Facebook-Pixel<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1024x447.png\" alt=\"Die Facebook-Pixel-Website.\" class=\"wp-image-3620\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1024x447.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-300x131.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-768x335.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1536x671.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-325x142.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-618x270.png 618w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1216x531.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-156x68.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel.png 1587w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist ein fortschrittliches Tracking-Pixel, das die Ausrichtung auf Ihren idealen Markt viel einfacher (und effektiver) macht. Mit dieser Funktion k\u00f6nnen Sie Folgendes einrichten <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.facebook.com\/business\/help\/666509013483225?helpref=faq_content\" target=\"_blank\">benutzerdefinierte Zielgruppen<\/a>, vermarkten Sie Ihre Inhalte erneut an fr\u00fchere Kunden, und richten Sie sogar '<a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.facebook.com\/business\/help\/572787736078838\" target=\"_blank\">gleichgesinnte Zielgruppen<\/a>', um neue Gruppen zu erreichen, die Ihre Marke noch nicht kennen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit dem Facebook-Pixel k\u00f6nnen Sie auch verfolgen, wie gut Ihre Anzeigen tats\u00e4chlich funktionieren. Das bedeutet, dass Sie Ihre Bem\u00fchungen auf Schl\u00fcsselbereiche konzentrieren k\u00f6nnen, anstatt zu viel in die falschen Kampagnen zu investieren. Die Einrichtung des Facebook-Pixels ist einfacher, als Sie vielleicht erwarten - vor allem, weil Facebook Folgendes bietet <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\">mehrere informative Leitf\u00e4den<\/a> um Ihnen den Einstieg zu erleichtern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Overlooking_the_Importance_of_Short_Video_Content\"><\/span><strong>2. \u00dcbersehen der Bedeutung von kurzen Videoinhalten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is incredibly popular with online shoppers. Merely mentioning the word &#8216;video&#8217; in an email&#8217;s subject line <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.impactbnd.com\/hubfs\/Video-Marketing-Infographic.jpg\" target=\"_blank\">verbessert seine Click-Through-Rate (CTR) um 13%<\/a>und 5 Millionen Menschen in den USA sehen sich t\u00e4glich Online-Videos an.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Beliebtheit \u00fcbertr\u00e4gt sich auch auf Facebook. Untersuchungen von Promo ergaben, dass <a href=\"https:\/\/martechseries.com\/mts-insights\/guest-authors\/new-study-2018-promo-online-video-statistics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"71% der Verbraucher (\u00f6ffnet in einem neuen Tab)\">71% der Verbraucher<\/a> finden Facebook-Videoanzeigen sehr relevant f\u00fcr ihre Surfinteressen. Einfach ausgedr\u00fcckt: Ihre Zielgruppe wird wahrscheinlich mehr Wert auf visuelle Inhalte legen, also ist es wichtig, diese einzubinden, wo immer es m\u00f6glich ist.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um maximale Ergebnisse zu erzielen, sollten Sie Ihre Videos kurz und pr\u00e4gnant halten - die Videos, die etwa <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.impactbnd.com\/hubfs\/Video-Marketing-Infographic.jpg\" target=\"_blank\">2 Minuten<\/a> lang die meiste Aufmerksamkeit erregen. Sie sollten auch versuchen, die wichtigsten Informationen an den Anfang des Videos zu stellen, da dies die Aufmerksamkeit Ihres Publikums viel schneller weckt.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein gro\u00dfartiges Beispiel f\u00fcr eine Marke, die dies gut macht, ist <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.facebook.com\/RedBull\/\" target=\"_blank\">Red Bull<\/a>. Die Facebook-Seite ist voll von ansprechenden Sportvideos, darunter viele pr\u00e4gnante, aufmerksamkeitsstarke Videos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1024x450.png\" alt=\"Videos auf dem Facebook-Konto von Red Bull.\" class=\"wp-image-3621\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1024x450.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-156x69.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos.png 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Marke postet auch mehr Lehrvideos, wie zum Beispiel Anleitungen. Ein \u00e4hnliches Angebot auf Ihrem eigenen Kanal ist eine hervorragende M\u00f6glichkeit, ein vielf\u00e4ltiges Publikum zu bedienen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lacking_a_Clear_Value_Proposition\"><\/span><strong>3. Fehlen eines klaren Wertangebots <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although Facebook ads are relatively small, they still need to have a true &#8216;value proposition&#8217;. This is a fancy way of stating the promise you wish to make to your customer, and the things they will get out of purchasing from your business. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit anderen Worten: Ihr Facebook-Inhalt sollte verdeutlichen, warum Ihr Unternehmen besser ist als die Konkurrenz, und warum die Leute darauf achten sollten. Um sicherzustellen, dass jede Anzeige ein starkes Wertversprechen enth\u00e4lt, sollten Sie die folgenden Punkte beachten:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kommunizieren Sie klar die Vorteile, die ein Kunde durch den Kauf Ihres Produkts oder Ihrer Dienstleistung erh\u00e4lt. Nehmen wir an, Sie betreiben zum Beispiel eine Online-B\u00e4ckerei. Ihre Anzeigen k\u00f6nnen die Qualit\u00e4t Ihrer Produkte aufzeigen und Ausz\u00fcge aus Kundenrezensionen enthalten. Dies wird dazu beitragen, neuen Kunden zu versichern, dass sich ihre Investition lohnt. <\/li><li>Bringen Sie diesen Teil Ihres Inhalts klar und direkt auf den Punkt.<\/li><li>Vermeiden Sie klischeehafte Schlagworte oder Verkaufsjargon. Es wird auch dringend empfohlen, den \"harten Verkauf\" zu unterlassen - niemand mag ein aufdringliches Unternehmen. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You should also identify why your business is more valuable than your competitors&#8217;, and the benefits a customer will receive from being loyal to your brand specifically.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Anzeigen der Online-Lernseite <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.skillshare.com\/\" target=\"_blank\">Skillshare<\/a> sind ein gutes Beispiel f\u00fcr ein gelungenes Wertangebot:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1024x520.png\" alt=\"Eine Anzeige des Online-Lerndienstes Skillshare\" class=\"wp-image-3595\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1024x520.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-768x390.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1536x780.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-532x270.png 532w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1216x618.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-156x79.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45.png 1626w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This brand&#8217;s tagline reads \u2018Learn From Anywhere\u2019 \u2013 a message that clearly demonstrates what it has to offer, and why it is a valuable option. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es darum geht, Ihnen M\u00f6glichkeiten zu bieten, Ihre Inhalte zu bewerben, ist Facebook ganz weit vorne. Dennoch kann man leicht Fehler machen. Wenn Sie lernen, diese zu vermeiden, k\u00f6nnen Sie sicher sein, dass sich Ihre Investitionen lohnen und Sie hervorragende Ergebnisse erzielen k\u00f6nnen.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag haben wir einige der h\u00e4ufigsten Facebook-Marketing-Fehler und die einfachen M\u00f6glichkeiten zu ihrer Behebung aufgezeigt:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Richten Sie Ihre Anzeigen sorgf\u00e4ltig auf diejenigen aus, die sich am ehesten daf\u00fcr interessieren<\/li><li>Produzieren Sie medienwirksame Inhalte, die die Aufmerksamkeit Ihres Publikums erregen. <\/li><li>Machen Sie Ihren Kunden Ihr Nutzenversprechen so deutlich wie m\u00f6glich. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie weitere Fragen zum Marketing auf Facebook? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes \u2013 rendering their ads next to useless. 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