{"id":3665,"date":"2019-07-09T16:46:35","date_gmt":"2019-07-09T16:46:35","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3665"},"modified":"2021-06-15T18:21:47","modified_gmt":"2021-06-15T18:21:47","slug":"handle-affiliate-feedback","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/","title":{"rendered":"Wie Sie mit positivem und negativem Feedback zu Ihrem Partnerprogramm umgehen (5 Wege)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a08db4f3c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a08db4f3c\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#Why_Feedback_Is_Necessary_to_Your_Affiliate_Program\" >Warum Feedback f\u00fcr Ihr Partnerprogramm unerl\u00e4sslich ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#5_Ways_to_Handle_Positive_and_Negative_Feedback_About_Your_Affiliate_Program\" >5 Wege zum Umgang mit positivem und negativem Feedback zu Ihrem Partnerprogramm<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#1_Always_Say_Thank_You\" >1. Immer Danke sagen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#2_Take_Note_of_the_Feedback\" >2. Nehmen Sie das Feedback zur Kenntnis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#3_Ask_for_More_Details\" >3. Fragen Sie nach mehr Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#4_Perform_Usability_Testing_and_User_Research\" >4. Usability-Tests und Nutzerforschung durchf\u00fchren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#5_Offer_to_Make_Things_Right\" >5. Angebot, die Dinge in Ordnung zu bringen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/handle-affiliate-feedback\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein Partnerprogramm betreiben, ist es f\u00fcr Ihren Erfolg entscheidend, Feedback zu erhalten. Es reicht jedoch nicht aus, um Feedback zu bitten. Sie m\u00fcssen wissen, wie Sie die Beschwerden der Kunden interpretieren und darauf reagieren k\u00f6nnen, ebenso wie auf deren Komplimente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that evaluating customer feedback doesn&#8217;t have to take up all your time. With just a few best practices under your belt, you&#8217;ll be able to effectively handle the feedback you receive, both the positive and negative varieties. This should enable you to grow your program and create strong relationships with your affiliates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel werden wir uns einige der h\u00e4ufigsten Arten von Kundenfeedback ansehen und er\u00f6rtern, wie man darauf angemessen reagieren kann. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Feedback_Is_Necessary_to_Your_Affiliate_Program\"><\/span>Warum Feedback f\u00fcr Ihr Partnerprogramm unerl\u00e4sslich ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr Partnergesch\u00e4ft lebt oder stirbt von der Meinung seiner Mitglieder. Wenn die Mitglieder unzufrieden sind, ist es besser zu wissen, was sie denken <em>vor<\/em> sie beschlie\u00dfen, Ihre Plattform zu verlassen. Andererseits kann positives Feedback, wenn Sie gut abschneiden, Ihnen helfen, sich auf die Beibehaltung (und Verbesserung) der Funktionen zu konzentrieren, die sich als erfolgreich erwiesen haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Feedback kann alles umfassen, von Gedanken \u00fcber die Leistungen Ihres Unternehmens bis hin zu Informationen dar\u00fcber, ob sie wissen, wie sie das Gesuchte auf Ihrer Website finden k\u00f6nnen. Einige der besten M\u00f6glichkeiten, um <a href=\"https:\/\/www.helpscout.com\/blog\/customer-feedback\/\">um Feedback bitten<\/a> umfassen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/easyaffiliate.com\/de\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">Kundenbefragungen<\/a>:<\/strong> Umfragen sind eine M\u00f6glichkeit, durch gezielte Fragen das Feedback der Nutzer zu erhalten.<\/li><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Kontaktformulare (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\">Kontaktformulare<\/a>:<\/strong> Ein Kontaktformular erm\u00f6glicht es den Nutzern, sich mit Ihnen in Verbindung zu setzen, wenn sie ein Problem oder eine Frage haben.<\/li><li><strong><a href=\"https:\/\/blog.hubspot.com\/service\/social-media-customer-feedback\">Soziale Medien<\/a>:<\/strong> Die Nutzer k\u00f6nnen Ihre Konten in den sozialen Medien mit Beschwerden oder Feedback anschreiben, und Sie k\u00f6nnen diese Plattformen auch nutzen, um direkt um Engagement zu werben.<\/li><li><strong><a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/usability-testing.html\">Pr\u00fcfung der Benutzerfreundlichkeit<\/a>:<\/strong> Auf diese Weise k\u00f6nnen Sie herausfinden, ob die Besucher verstehen, wie Ihre Website funktioniert, indem Sie sie bitten, gezielte Aufgaben zu l\u00f6sen und dabei ihre Gedankeng\u00e4nge zu erl\u00e4utern.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, gathering feedback is only the first step. Once you have your affiliates&#8217; responses in hand, you also need to know what to do with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Handle_Positive_and_Negative_Feedback_About_Your_Affiliate_Program\"><\/span>5 Wege zum Umgang mit positivem und negativem Feedback zu Ihrem Partnerprogramm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s crucial that you have a structured way to handle both positive and negative feedback. That way you won&#8217;t waste any opportunities, and can avoid letting emotions cloud your judgment. Let&#8217;s look at five of the best ways to deal with feedback from your affiliates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Always_Say_Thank_You\"><\/span>1. Immer Danke sagen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unabh\u00e4ngig davon, ob das Feedback zu Ihrem Partnerprogramm positiv oder negativ ist, sollten Sie sich immer f\u00fcr die R\u00fcckmeldungen bedanken. Feedback ist wertvoll, und Sie m\u00f6chten Ihre Partner daf\u00fcr belohnen, dass sie sich die Zeit nehmen, mit Ihnen zu kommunizieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen sich z. B. mit einem Rabattcode oder einer Gratiszugabe f\u00fcr die Teilnahme an einer Umfrage bedanken. Oder Sie k\u00f6nnen sich einfach pers\u00f6nlich melden, wenn ein Partner sich die M\u00fche gemacht hat, Sie zu beraten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Take_Note_of_the_Feedback\"><\/span>2. Nehmen Sie das Feedback zur Kenntnis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some feedback isn&#8217;t immediately actionable, but you&#8217;ll still want to make note of it. If a customer names a specific feature or type of content that they like or dislike about your affiliate program, it&#8217;s important to save that information for future use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie das n\u00e4chste Mal dar\u00fcber nachdenken, Ihre Website oder einen Dienst zu \u00e4ndern, k\u00f6nnen Sie Ihre Feedback-Notizen noch einmal durchsehen. Vielleicht \u00fcberlegen Sie es sich zweimal, ob Sie eine Funktion entfernen, die die Partner sehr sch\u00e4tzen, es sei denn, die Kritik \u00fcberwiegt das positive Feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ask_for_More_Details\"><\/span>3. Fragen Sie nach mehr Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein Feedback erhalten, ist es oft sehr allgemein gehalten, wie z. B. \"Ich finde, Sie leisten tolle Arbeit!\" oder \"Mir gef\u00e4llt nicht, wie Ihre Website aussieht.\" Wenn einer Ihrer Partner so etwas sagt, sollten Sie versuchen, mehr Details herauszufinden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can thank the affiliate and then ask if there is anything specific about your program that they\u2019re enjoying or don\u2019t like. You don&#8217;t  want to push them into saying more, of course, but if you provide the opportunity, you&#8217;ll find that many will be happy to share their thoughts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Perform_Usability_Testing_and_User_Research\"><\/span>4. Usability-Tests und Nutzerforschung durchf\u00fchren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned previously, some customers may share negative feedback without saying exactly what they think is wrong. If you&#8217;re hearing a lot of generally negative comments, but aren&#8217;t sure what the exact problem is, you may want to perform a thorough review of your affiliate site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dazu k\u00f6nnen geh\u00f6ren <a href=\"https:\/\/www.uxbooth.com\/articles\/complete-beginners-guide-to-design-research\/\">Nutzerforschung<\/a> oder <a href=\"https:\/\/www.nngroup.com\/articles\/which-ux-research-methods\/\">Gebrauchstauglichkeitspr\u00fcfung<\/a>, and should be guided by the feedback you\u2019ve received. For example, if a few of your affiliates have mentioned that your site is hard to use, usability testing can help uncover gaps in its design. On the other hand, if your content isn&#8217;t having the effect you&#8217;d like, user research can help you find out what your target audience really wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on what you discover, you may decide to make changes to your website, or shift your content&#8217;s focus. You may also find that the initial complaints were outliers, and that your program is functioning smoothly. This can be fine \u2013 you\u2019re never going to satisfy every single user!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offer_to_Make_Things_Right\"><\/span>5. Angebot, die Dinge in Ordnung zu bringen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, let\u2019s talk about how to handle extremely negative feedback. It can be upsetting to receive unhappy comments about the program you&#8217;ve worked so hard to develop. However, negative feedback can be valuable too. It\u2019s good to know when someone is unhappy, so that you have a chance to resolve the issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can&#8217;t fix the specific problem the affiliate has had, other ways to make things right can include offering a small bonus or freebie to the affiliate in question. A simple apology can also go a long way. An affiliate who knows that you&#8217;ve listened to and respected their feedback is more likely to stick around, despite their bad experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie eine Partner-Website betreiben, sind Sie auf Feedback angewiesen, um auf die Anliegen der Nutzer einzugehen und daf\u00fcr zu sorgen, dass Ihre Website reibungslos funktioniert. Positive und negative Kommentare erm\u00f6glichen es Ihnen, das beizubehalten, was gut funktioniert, und das zu \u00fcberarbeiten, was nicht funktioniert. Dieser Prozess kann Ihnen auch dabei helfen, zu zeigen, dass Sie sich um Ihre Partner k\u00fcmmern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt f\u00fcnf M\u00f6glichkeiten, das Feedback der Partner anzusprechen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Immer dem Partner danken<\/li><li>Notieren Sie sich das Feedback f\u00fcr die zuk\u00fcnftige Verwendung<\/li><li>Ersuchen um genauere Angaben<\/li><li>Durchf\u00fchrung von Usability-Tests und\/oder Nutzerforschung<\/li><li>Angebot, die Dinge in Ordnung zu bringen<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zur Beantwortung von Feedback zu Ihrem Partnerprogramm? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>When you run an affiliate program, receiving feedback is crucial to your success. However, it\u2019s not enough to solicit feedback. You need to know how to interpret and respond to customers\u2019 complaints, as well as to their compliments. The good news is that evaluating customer feedback doesn&#8217;t have to take up all your time. With [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[334],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-relations","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Feedback is a vital part of any affiliate program. 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