{"id":3687,"date":"2019-07-23T16:19:48","date_gmt":"2019-07-23T16:19:48","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3687"},"modified":"2022-05-13T19:44:10","modified_gmt":"2022-05-13T19:44:10","slug":"how-to-promote-a-positive-relationship-with-your-affiliates","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/","title":{"rendered":"Wie man eine positive Beziehung zu Partnern f\u00f6rdert (4 Wege)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e4f15ccea7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e4f15ccea7\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#Why_You_Should_Maintain_Positive_Contact_With_Your_Affiliates\" >Warum Sie einen positiven Kontakt mit Ihren Partnern pflegen sollten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#How_to_Promote_a_Positive_Relationship_With_Your_Affiliates_In_4_Easy_Ways\" >Wie Sie eine positive Beziehung zu Ihren Partnern f\u00f6rdern (auf 4 einfache Arten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#1_Send_Out_Periodic_Surveys\" >1. Regelm\u00e4\u00dfige Erhebungen durchf\u00fchren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#2_Conduct_Regular_Check-Ins\" >2. Regelm\u00e4\u00dfige Kontrollbesuche durchf\u00fchren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#3_Maintain_a_Blog\" >3. Einen Blog f\u00fchren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#4_Craft_a_Welcoming_Affiliate_Dashboard\" >4. Gestalten Sie ein einladendes Dashboard f\u00fcr Partner<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Um ein starkes Partnerprogramm aufzubauen, ist eine positive Beziehung zu Ihren Partnern unerl\u00e4sslich, damit diese motiviert sind, ihr Bestes zu geben. Dies kann jedoch eine Herausforderung sein. M\u00f6glicherweise treffen Sie Ihre Partner nie pers\u00f6nlich, und es kann schwierig sein, eine pers\u00f6nliche Beziehung zu einem scheinbar anonymen Fremden aufzubauen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise gibt es einige einfache M\u00f6glichkeiten, wie Sie eine gesunde Partnerschaftsbeziehung f\u00f6rdern k\u00f6nnen <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/easyaffiliate.com\/de\/2017\/07\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">mit starker Kommunikation<\/a>. Die Umsetzung dieser Methoden kann Ihrem Partnerprogramm einen enormen Auftrieb geben und Ihnen helfen, einflussreiche <a href=\"https:\/\/easyaffiliate.com\/de\/2018\/08\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\">\"super\" Tochtergesellschaften<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel finden Sie einige Tipps, wie Sie die Marke Ihrer Partner-Website so gestalten k\u00f6nnen, dass sie Anerkennung und Engagement f\u00f6rdert. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Maintain_Positive_Contact_With_Your_Affiliates\"><\/span>Warum Sie einen positiven Kontakt mit Ihren Partnern pflegen sollten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihr Partnerprogramm ausbauen, konzentrieren Sie sich vielleicht auf <a href=\"https:\/\/easyaffiliate.com\/de\/2018\/07\/find-the-right-affiliates-to-market-your-products\/\">Webseiten finden<\/a> die zur \u00c4sthetik Ihres Unternehmens und zu Ihrer Zielgruppe passen. Es ist aber auch wichtig, eine positive Beziehung zu den Partnern selbst zu pflegen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2014\/07\/17\/why-word-of-mouth-marketing-is-the-most-important-social-media\/#6bb6142c54a8\">Mundpropaganda<\/a> ist nach wie vor eines der wichtigsten Instrumente, \u00fcber die Marketingfachleute verf\u00fcgen. Durch die Pflege einer positiven Beziehung bleiben Sie Ihren Partnern im Ged\u00e4chtnis und k\u00f6nnen diese sogar dazu motivieren, Sie an ihre Kollegen weiterzuempfehlen. Dazu geh\u00f6rt auch, um Feedback zu bitten, um eventuelle Schwachstellen aufzudecken und diese zu beheben, bevor sie zu einer Kluft zwischen Ihnen und dem Partner f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selbst wenn Sie hervorragende Arbeit leisten: Wenn Sie von Ihren Partnern \u2018abgeschottet\u2019 sind, wissen diese m\u00f6glicherweise gar nicht, was Sie f\u00fcr sie tun. Es ist wichtig, regelm\u00e4\u00dfig Kontakt aufzunehmen und sich zu erkundigen, wie die Lage ist. Sie k\u00f6nnen beispielsweise eine Umfrage versenden, um ehrliche Antworten zu erhalten. Im n\u00e4chsten Abschnitt erl\u00e4utern wir einige der besten M\u00f6glichkeiten, eine Beziehung zu Ihren Partnern aufzubauen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Promote_a_Positive_Relationship_With_Your_Affiliates_In_4_Easy_Ways\"><\/span>Wie Sie eine positive Beziehung zu Ihren Partnern f\u00f6rdern (auf 4 einfache Arten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt einige Ma\u00dfnahmen, mit denen Sie Ihre Partner bei Laune halten und ihnen zeigen k\u00f6nnen, wie wichtig sie Ihnen sind. Lassen Sie uns vier davon n\u00e4her betrachten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Send_Out_Periodic_Surveys\"><\/span>1. Regelm\u00e4\u00dfige Erhebungen durchf\u00fchren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manchmal kann es peinlich sein, direktes negatives Feedback zu geben. Umfragen bieten den Partnern die M\u00f6glichkeit, zu \u00e4u\u00dfern, was funktioniert und was nicht, sodass Sie die Chance haben, darauf einzugehen. Es ist besser, herauszufinden, was nicht stimmt. <em>vor<\/em> f\u00fchrt es dazu, dass die Partner Ihr Programm verlassen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist erstaunlich einfach <a href=\"https:\/\/easyaffiliate.com\/de\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">eine Umfrage durchf\u00fchren<\/a> online. Sie k\u00f6nnen sie \u00fcber eine Plattform erstellen <a href=\"http:\/\/surveymonkey.com\/\">wie z.B. Survey Monkey<\/a> oder sogar Google Forms. Sobald Sie es haben, k\u00f6nnen Sie einen Link an Ihre Partner per E-Mail senden oder <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-embed-a-google-form-in-wordpress\/\">einbetten<\/a> auf Ihrer WordPress-Website. Vergessen Sie nicht, Ihre Partner mit einer aussagekr\u00e4ftigen Aufforderung zum Handeln (CTA) zum Ausf\u00fcllen der Umfrage aufzufordern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conduct_Regular_Check-Ins\"><\/span>2. Regelm\u00e4\u00dfige Kontrollbesuche durchf\u00fchren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Aufrechterhaltung einer Beziehung kann so einfach sein, wie sich ab und zu zu melden. Nat\u00fcrlich sind nicht alle Partner daran interessiert, eine pers\u00f6nliche Beziehung zu pflegen, aber Sie k\u00f6nnen die Probe aufs Exempel machen, indem Sie sie fragen, wie es ihnen geht, und herausfinden, wie interessiert sie an einem Gespr\u00e4ch sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn dies nicht etwas ist, das Ihnen in Fleisch und Blut \u00fcbergeht, k\u00f6nnen Sie sich informieren \u00fcber <a href=\"https:\/\/en.wikipedia.org\/wiki\/How_to_Win_Friends_and_Influence_People\">Das Buch von Dale Carnegie<\/a> <em>Wie man Freunde gewinnt und Menschen beeinflusst<\/em>. Er erl\u00e4utert, wie wichtig es ist, anderen das Gef\u00fchl zu vermitteln, dass man sich f\u00fcr sie interessiert, und zeigt Schritt f\u00fcr Schritt, wie man das erreicht. Es handelt sich um ein Standardwerk in diesem Bereich und ist eine empfehlenswerte Lekt\u00fcre f\u00fcr alle, die ihre gesch\u00e4ftliche Kommunikation verbessern m\u00f6chten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zu den Anl\u00e4ssen, zu denen Sie Kontakt aufnehmen k\u00f6nnten, geh\u00f6ren Feiertage, die Geburtstage Ihrer Partner (sofern Sie diese kennen) sowie wichtige Lebensereignisse, von denen sie Ihnen berichten. Wenn Ihr Partner beispielsweise erw\u00e4hnt, dass er sich verlobt hat, w\u00e4re es eine nette Geste, eine Karte zu schicken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Maintain_a_Blog\"><\/span>3. Einen Blog f\u00fchren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitere kleine Sache, die Sie tun k\u00f6nnen, ist regelm\u00e4\u00dfig <a href=\"https:\/\/easyaffiliate.com\/de\/2019\/04\/update-affiliate-blog-regularly\/\">Ihr Blog aktualisieren<\/a>. Dies zeigt, wie ernst Sie es mit dem Affiliate-Marketing meinen, was die Beziehung zu Ihren eigenen Partnern verbessern kann. Schlie\u00dflich m\u00f6chten Sie eine Website mit qualitativ hochwertigen Inhalten betreiben, auf der Ihre Partner stolz sind, ihre Produkte ausstellen zu k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Blog kann auch dazu beitragen, dass Sie im Ged\u00e4chtnis bleiben. Wie wir bereits erw\u00e4hnt haben, kann die Mundpropaganda <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2014\/02\/10\/six-ways-to-get-more-word-of-mouth-referrals\/#4fc9bd5a7b74\">zu \u00dcberweisungen f\u00fchren<\/a>. Wenn Ihre Website eine Quelle n\u00fctzlicher Informationen ist, werden die Partner zu einem Besuch angeregt - und nutzen dieses positive Gef\u00fchl vielleicht, um Sie ihren Kollegen zu empfehlen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Craft_a_Welcoming_Affiliate_Dashboard\"><\/span>4. Gestalten Sie ein einladendes Dashboard f\u00fcr Partner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Easy Affiliate Affiliate Dashboard\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Schlie\u00dflich k\u00f6nnen starke Partnerbeziehungen durch die Verwendung eines angepassten Partner-Dashboards gepflegt werden. Dies ist im Wesentlichen die Landing Page, die Ihre Partner sehen, wenn sie sich bei Easy Affiliate anmelden. A <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/08\/welcoming-affiliate-dashboard\/\">Dashboard zur Begr\u00fc\u00dfung<\/a> kann positive Partnerbeziehungen f\u00f6rdern, indem Sie Ihren Partnern das Gef\u00fchl geben, dass Sie sie wertsch\u00e4tzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um Ihrem Dashboard eine einladende Atmosph\u00e4re zu verleihen, k\u00f6nnen Sie beispielsweise eine pers\u00f6nliche Begr\u00fc\u00dfungsnachricht einf\u00fcgen und leicht zug\u00e4ngliche Navigationslinks zu allen Bereichen hinzuf\u00fcgen, auf die die Nutzer m\u00f6glicherweise zugreifen m\u00fcssen. Es sind diese kleinen, subtilen Elemente, die deutlich zeigen, wie viel Sorgfalt und Liebe zum Detail Sie an den Tag legen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist wichtig, eine positive Interaktion zwischen Ihren Partnern zu f\u00f6rdern. Dies kann dazu beitragen, dass sie sich sowohl f\u00fcr Sie als auch f\u00fcr Ihr Unternehmen interessieren, und gibt ihnen den Ansto\u00df, Ihnen zum Erfolg zu verhelfen. Partner auf Ihrer Seite zu haben, kann auch zu mehr Mundpropaganda f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt vier einfache M\u00f6glichkeiten, eine starke Beziehung zu Ihren Partnern zu f\u00f6rdern:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/easyaffiliate.com\/de\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">Versendung von Umfragen<\/a> Kommunikation aufbauen<\/li><li>Regelm\u00e4\u00dfige Besuche bei Ihren Partnern, um eine pers\u00f6nliche Beziehung aufzubauen<\/li><li><a href=\"https:\/\/easyaffiliate.com\/de\/2019\/04\/update-affiliate-blog-regularly\/\">F\u00fchren eines Blogs<\/a> damit Ihr Unternehmen relevant bleibt<\/li><li>Erstellung eines <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/08\/welcoming-affiliate-dashboard\/\">einladendes Dashboard f\u00fcr Partner<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie noch Fragen zum Aufbau einer positiven Beziehung zu Ihren Partnern? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>To build a strong affiliate program, a positive relationship with your affiliates is vital, so that they\u2019re motivated to give you their best work. However, this can be a challenge. You may never meet your affiliates face-to-face, and it can be hard to maintain a personal relationship with a seemingly anonymous stranger. Fortunately, there are [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,416],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The relationship you maintain with your affiliates affects your program&#039;s success. 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