{"id":3690,"date":"2019-08-06T21:46:14","date_gmt":"2019-08-06T21:46:14","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3690"},"modified":"2022-03-07T20:18:52","modified_gmt":"2022-03-07T20:18:52","slug":"start-an-affiliate-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/start-an-affiliate-program\/","title":{"rendered":"Sollten Sie ein Partnerprogramm \u00fcber Ihre Website starten?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5ab990a5e29\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5ab990a5e29\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/start-an-affiliate-program\/#A_Brief_Introduction_to_Affiliate_Programs\" >Eine kurze Einf\u00fchrung in Partnerprogramme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/start-an-affiliate-program\/#The_Pros_and_Cons_of_Affiliate_Programs\" >Die Vor- und Nachteile von Partnerprogrammen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/start-an-affiliate-program\/#How_to_Get_Started_With_Affiliate_Marketing\" >Wie man mit Affiliate Marketing anf\u00e4ngt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/start-an-affiliate-program\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Sie sind vielleicht neugierig auf <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnerprogramme<\/a> als M\u00f6glichkeit, Ihr Einkommen durch Arbeit von zu Hause aus aufzubessern. Es kann jedoch schwierig sein, den richtigen Einstieg zu finden. Au\u00dferdem m\u00fcssen Sie die Risiken und Chancen abw\u00e4gen, die mit dem Aufbau eines Partnerprogramms von Grund auf verbunden sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerprogramme sind kein Weg, um schnelles Geld zu verdienen. Wenn Sie jedoch bereits ein Unternehmen betreiben, k\u00f6nnen sie eine lukrative M\u00f6glichkeit sein, um im Laufe der Zeit von Ihrer harten Arbeit zu profitieren. Sie k\u00f6nnen ein Partnerprogramm starten, um f\u00fcr Ihre Produkte oder Dienstleistungen zu werben und gleichzeitig die Besucherzahlen Ihrer Website zu erh\u00f6hen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden die wichtigsten Vor- und Nachteile eines Partnerprogramms er\u00f6rtert, und es werden einige Ratschl\u00e4ge f\u00fcr den Einstieg gegeben. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Affiliate_Programs\"><\/span>Eine kurze Einf\u00fchrung in Partnerprogramme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gehen wir zun\u00e4chst die folgenden Punkte durch <a rel=\"noreferrer noopener\" aria-label=\"was genau Affiliate Marketing ist (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/easyaffiliate.com\/de\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">was genau Affiliate Marketing ist<\/a>. Partnerprogramme sind provisionsbasierte Initiativen, bei denen ein Unternehmen seinen Partnern einen vereinbarten Betrag f\u00fcr bestimmte Ergebnisse zahlt. Dabei handelt es sich in der Regel um einen Prozentsatz jedes Verkaufs, der von Kunden get\u00e4tigt wurde, die einem der Links des Partners gefolgt sind, oder um Einnahmen aus einer Kombination aus Anzeigenklicks, Impressionen und Empfehlungsverkehr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate-Marketing ist f\u00fcr beide Parteien von Vorteil. Der Vermarkter riskiert keine Zahlungen, wenn er nicht das gew\u00fcnschte Ergebnis erh\u00e4lt, und der Partner erh\u00e4lt die Chance, sein Nischenwissen zu nutzen, um bestimmte Produkte zu empfehlen und seinen Blog oder seine Website zu monetarisieren. Einige Beispiele f\u00fcr beliebte Partner-Websites sind <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/nerdwallet.com\/\" target=\"_blank\">NerdWallet<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/thewirecutter.com\/\" target=\"_blank\">der Wirecutter<\/a>und <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.thisiswhyimbroke.com\/\" target=\"_blank\">Das ist der Grund, warum ich pleite bin<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Programs\"><\/span>Die Vor- und Nachteile von Partnerprogrammen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie bei jeder Strategie gibt es auch bei der Erstellung eines Affiliate-Marketing-Programms Vor- und Nachteile. Einige der wichtigsten Vorteile sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Steigerung des Umsatzes.<\/strong> Partnerprogramme k\u00f6nnen Ihnen helfen, Ihre Produkte und Dienstleistungen bekannt zu machen. Sie k\u00f6nnen den Umsatz und andere Konversionen steigern, ohne dass Sie viel Zeit f\u00fcr die Entwicklung von Marketingmaterialien aufwenden m\u00fcssen.<\/li><li><strong>Verbesserung der Sichtbarkeit.<\/strong> Affiliates verf\u00fcgen in der Regel bereits \u00fcber eine eigene Fangemeinde. Das bedeutet, dass Sie Ihr Unternehmen und Ihre Produkte einem v\u00f6llig neuen Publikum pr\u00e4sentieren k\u00f6nnen, das sonst vielleicht noch nie von Ihnen geh\u00f6rt h\u00e4tte.<\/li><li><strong>Ihr Mitgliedschaftsprogramm aufwerten<\/strong>. Sie k\u00f6nnen auch ein Partnerprogramm in Verbindung mit Ihrem Mitgliedschaftsprogramm nutzen, wenn Sie eines haben. Ihre Partner k\u00f6nnen dazu beitragen, Ihr Programm bekannt zu machen und mehr Nutzer dazu zu bewegen, sich f\u00fcr ein Abonnement anzumelden.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Andererseits gibt es auch einige potenzielle Nachteile:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Langsamer Aufbau<\/strong>. Auch wenn Sie ein Partnerprogramm schnell starten k\u00f6nnen, kann es einige Zeit dauern, bis es so weit ausgebaut ist, dass es Gewinn abwirft. Sie m\u00fcssen Geduld mitbringen, da es eine Weile dauern kann, bis Sie die richtigen Partner gewinnen und neue Besucher anziehen.<\/li><li><strong>Harte Arbeit.<\/strong> Die Einrichtung und der Betrieb eines effektiven Partnerprogramms sind ebenfalls mit viel Arbeit verbunden. Sie m\u00fcssen ein attraktives Programm aufbauen, qualifizierte Partner finden, ihnen alle erforderlichen Ressourcen zur Verf\u00fcgung stellen und den Erfolg des Programms im Laufe der Zeit \u00fcberwachen.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Partnerprogramm ist kein Weg, um schnell reich zu werden, und es erfordert Engagement, um erfolgreich zu sein. Diese Geduld und harte Arbeit k\u00f6nnen sich jedoch im Laufe der Zeit enorm auszahlen. Wenn Sie eine Dienstleistung oder ein Produkt anbieten, an dem die Leute interessiert sind, kann ein Partnerprogramm eine hervorragende M\u00f6glichkeit sein, mit potenziellen Kunden in Kontakt zu treten. Au\u00dferdem sind die Startkosten gering, sodass das Risiko \u00fcberschaubar ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Affiliate_Marketing\"><\/span>Wie man mit Affiliate Marketing anf\u00e4ngt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Beste daran, ein Partnerprogramm f\u00fcr Ihr Unternehmen zu starten, ist, dass es \u00fcberraschend einfach ist. Wenn Sie beispielsweise WordPress nutzen, <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a> macht den Einstieg leicht:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png\" alt=\"Easy Affiliate Homepage\" class=\"wp-image-5527\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-768x317.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1536x634.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-344x142.png 344w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-654x270.png 654w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1216x502.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1832x757.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mit unserem Plugin k\u00f6nnen Sie Ihr Partnerprogramm \u00fcber eine visuelle Benutzeroberfl\u00e4che erstellen und verwalten. Au\u00dferdem k\u00f6nnen Sie Partnerrollen festlegen und Zahlungen direkt \u00fcber Ihre Website nachverfolgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen das Plugin installieren, indem Sie eine Lizenz erwerben und <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/installing-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Durchf\u00fchrung einer automatischen Installation<\/a>. Sobald das Plugin eingerichtet ist und l\u00e4uft, k\u00f6nnen Sie <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/\" target=\"_blank\" rel=\"noreferrer noopener\">es konfigurieren<\/a> \u00fcber das Admin-Dashboard Ihrer WordPress-Website, indem Sie <em>Easy Affiliate &gt; Einstellungen<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem m\u00fcssen Sie Folgendes einrichten: <a rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\">ein Dashboard f\u00fcr Affiliates<\/a>Das ist eine Landing Page f\u00fcr Ihre Partner, auf der sie alle Informationen finden, die sie ben\u00f6tigen, um Ihre Produkte und Dienstleistungen erfolgreich zu bewerben. Easy Affiliate erm\u00f6glicht es Ihnen sogar, Provisionsstufen f\u00fcr jeden Partner festzulegen und bietet integrierte Tools zur Erstellung von <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/links-and-banners-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empfehlungslinks und Werbebanner<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"771\" height=\"537\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3.png\" alt=\"\" class=\"wp-image-5729\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3.png 771w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-300x209.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-768x535.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-204x142.png 204w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-388x270.png 388w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-156x109.png 156w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><figcaption>Festlegen verschiedener Provisionsstufen mit Easy Affiliate <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1024x499.png\" alt=\"Einfaches Partnerprogramm Neue Kreative hinzuf\u00fcgen\" class=\"wp-image-5710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1024x499.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1536x749.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-291x142.png 291w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-554x270.png 554w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1216x593.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-156x76.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5.png 1735w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Erstellen Sie Empfehlungslinks und Werbebanner mit Easy Affiliate<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mit ein wenig Zeit und Anpassungen k\u00f6nnen Sie WordPress und Easy Affiliate nutzen, um ein umfassendes und erfolgreiches Partnerprogramm einzurichten. Das bedeutet, dass Sie Ihr Programm schnell und mit sehr geringen Kosten f\u00fcr Ihr Unternehmen auf den Weg bringen k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerprogramme k\u00f6nnen eine hervorragende M\u00f6glichkeit sein, neue Kunden f\u00fcr Ihr Unternehmen zu gewinnen. Sie zahlen nur f\u00fcr Leads, die tats\u00e4chlich konvertieren, was dies zu einer der profitabelsten Formen des Online-Marketings machen kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Start eines Partnerprogramms bringt viele Vorteile mit sich, z. B. eine h\u00f6here Sichtbarkeit und mehr Umsatz. Nat\u00fcrlich ist Affiliate-Marketing keine L\u00f6sung, mit der man schnell reich wird, und es kann etwas Geduld erfordern, bis Ihre Bem\u00fchungen belohnt werden. Gl\u00fccklicherweise k\u00f6nnen Sie durch die Verwendung von <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a> k\u00f6nnen Sie Ihr Programm mit minimaler Einrichtungszeit und geringen Anfangskosten starten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen dazu, wie Sie Ihr Partnerprogramm auf die Beine stellen k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>You may be curious about affiliate programs as a way to supplement your income by working from home. However, it can be hard to know where to jump in. You&#8217;ll also need to consider the risks versus rewards of starting an affiliate program from scratch. Affiliate programs are not a way to earn a quick [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,71,118],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-program","tag-small-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you thinking about starting an affiliate program? 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