{"id":3703,"date":"2019-07-30T16:38:06","date_gmt":"2019-07-30T16:38:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3703"},"modified":"2021-05-31T19:59:58","modified_gmt":"2021-05-31T19:59:58","slug":"affiliate-marketing-vs-direct-advertising","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-vs-direct-advertising\/","title":{"rendered":"Affiliate-Marketing vs. Direktwerbung: Was ist das Richtige f\u00fcr Ihr Unternehmen?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59f72e29bf7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59f72e29bf7\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-vs-direct-advertising\/#Affiliate_Marketing_vs_Direct_Advertising\" >Affiliate Marketing vs. Direktwerbung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-vs-direct-advertising\/#The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\" >Die Vor- und Nachteile von Affiliate Marketing und Direktwerbung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-vs-direct-advertising\/#How_to_Choose_Which_Type_of_Advertising_to_Focus_On\" >Wie man sich entscheidet, auf welche Art von Werbung man sich konzentriert<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-vs-direct-advertising\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Ein erfolgreiches Unternehmen zu f\u00fchren ist nie einfach. Sobald Sie Ihr Produkt oder Ihre Dienstleistung etabliert haben, m\u00fcssen Sie sich \u00fcberlegen, wie Sie es vermarkten wollen. Sowohl Affiliate-Marketing als auch Direktwerbung sind legitime Wege, um den Umsatz zu steigern, aber es ist schwer zu wissen, welcher f\u00fcr Ihr Unternehmen der richtige ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie wissen, welche Werbemethode f\u00fcr Ihre Bed\u00fcrfnisse am besten geeignet ist, k\u00f6nnen Sie auf lange Sicht Zeit und Geld sparen. Dazu m\u00fcssen Sie lediglich einige Schl\u00fcsselfaktoren ber\u00fccksichtigen, z. B. ob Sie versuchen, den Bekanntheitsgrad Ihrer Marke zu steigern oder den Absatz direkt zu erh\u00f6hen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir die Grundlagen des Affiliate-Marketings und der Direktwerbung erl\u00e4utern und anschlie\u00dfend die Vor- und Nachteile beider Strategien beleuchten. Schauen wir uns das einmal an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_vs_Direct_Advertising\"><\/span>Affiliate Marketing vs. Direktwerbung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate-Marketing und Direktwerbung sind zwei beliebte, aber sehr unterschiedliche Methoden f\u00fcr die Online-Vermarktung eines Produkts oder einer Dienstleistung. Partnerschaftsmarketing ist n\u00fctzlich, um mehr Aufmerksamkeit auf Ihr Angebot zu lenken, w\u00e4hrend Direktwerbung hervorragend geeignet ist, um Markenbewusstsein zu schaffen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beides sind wichtige Techniken, die Sie im Rahmen Ihrer Kampagnen einsetzen k\u00f6nnen, aber was unterscheidet sie voneinander?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Affiliate Marketing (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/de\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Affiliate-Marketing<\/a> ist ein Prozess, bei dem Sie andere Menschen und Unternehmen rekrutieren, die Ihnen helfen, Ihr Produkt oder Ihre Dienstleistung bekannt zu machen und mehr Besucher auf Ihre Website zu schicken. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Personen und Unternehmen werden als Partner bezeichnet, und Sie zahlen ihnen eine Provision f\u00fcr jeden Verkauf, der aus ihren Empfehlungen resultiert. Dies ist eine wirksame Methode f\u00fcr kleine Unternehmen, da nur geringe Vorlaufkosten anfallen und Sie die Provisionen nur nach jedem Verkauf zahlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/direct-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Direktwerbung oder Marketing<\/a>, hingegen beinhaltet die Erstellung von Botschaften, die sich an eine bestimmte Zielgruppe richten, die m\u00f6glicherweise an Ihrem Produkt oder Ihrer Dienstleistung interessiert ist. Man k\u00f6nnte dies als \u2018traditionelle\u2019 Werbung bezeichnen, da es dabei haupts\u00e4chlich darum geht, Anzeigen auf anderen Websites zu schalten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei dieser Strategie geht es darum, potenziellen Kunden mitzuteilen, was Ihre Marke bietet. Die Zusendung von Kfz-Versicherungsangeboten an jemanden, der gerade ein Fahrzeug gekauft hat, ist ein Beispiel f\u00fcr Direktmarketing. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\"><\/span>Die Vor- und Nachteile von Affiliate Marketing und Direktwerbung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst einmal ist es wichtig zu beachten, dass sowohl Affiliate-Marketing als auch Direktwerbung ihren Platz in einer erfolgreichen Kampagne haben. Dar\u00fcber hinaus setzen viele Unternehmen irgendwann beide Methoden ein. Wenn Sie jedoch gerade erst anfangen oder Ihr Unternehmen noch klein ist, ist es wichtig zu wissen, worauf Sie Ihre Energie und Ihr Geld konzentrieren sollten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/history-celebrity-endorsements\" target=\"_blank\" rel=\"noreferrer noopener\">Prominente Werbetr\u00e4ger<\/a> sind vielleicht die bekannteste Form des Affiliate-Marketings. Ein Prominenter wird daf\u00fcr bezahlt, ein bestimmtes Produkt zu verwenden und \u00f6ffentlich \u00fcber dessen Vorteile zu sprechen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies schafft Vertrauen und Interesse bei den potenziellen Kunden, die dieser Ber\u00fchmtheit folgen. Traditionell wird diese Technik oft mit direkterem Marketing in Form von Fernsehspots oder anderen Anzeigen kombiniert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heutzutage geht es beim Affiliate-Marketing jedoch eher darum, normale Menschen und \"Influencer\" zu rekrutieren, die online und auf Social-Media-Seiten f\u00fcr Ihr Produkt werben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einflussnehmer<\/a> Das sind Personen, die online eine gro\u00dfe Fangemeinde haben oder bei einer bestimmten Zielgruppe gro\u00dfes Vertrauen genie\u00dfen. Sie w\u00fcrden diese Partner beauftragen, Ihr Produkt bekannt zu machen, und f\u00fcr jeden Verkauf, der \u00fcber einen ihrer Partnerlinks zustande kommt, w\u00fcrden Sie ihnen eine Provision zahlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einerseits ist diese Art der Vermarktung <a aria-label=\"ist organischer und freundlicher (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/de\/2018\/06\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\">ist organischer und freundlicher<\/a> f\u00fcr Ihre Kunden als Direktmarketing. Au\u00dferdem ist es eine hervorragende M\u00f6glichkeit, die Reichweite Ihres Unternehmens zu vergr\u00f6\u00dfern, Ihren Kundenstamm zu diversifizieren und Ihren Umsatz zu steigern. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andererseits haben Sie kaum kreativen Einfluss darauf, wie Ihre Partner Ihr Unternehmen bewerben. Der Betrieb von Partnerprogrammen kann zudem einen hohen Organisations- und Verwaltungsaufwand erfordern, obwohl Sie diesen Prozess mit einem Plugin wie <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\">Leichtes Affiliate<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktwerbung ist viel einfacher zu realisieren. Alles, was Sie tun m\u00fcssen, ist, Ihre Zielgruppe \u00fcber Ihr Unternehmen oder ein bestimmtes Produkt zu informieren und sie zu einem Kauf zu bewegen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den Gro\u00dfteil Ihrer Zeit werden Sie damit verbringen, Ihre Zielgruppe zu analysieren und Ihre Anzeigen zu erstellen. Au\u00dferdem m\u00fcssen Sie \u00fcberlegen, wo Ihre Anzeigen geschaltet werden sollen und ob Sie sich auf eine einzige Kampagne konzentrieren oder Ihre Botschaften diversifizieren m\u00f6chten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Art der Werbung kann sehr wirkungsvoll sein, um potenziellen Kunden eine L\u00f6sung f\u00fcr ihre Probleme aufzuzeigen und sie zum Kauf zu bewegen. Sie hat jedoch auch ihre Nachteile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beispielsweise gibt es \u00fcberall so viel direkte Werbung, dass viele Menschen begonnen haben, diese komplett auszublenden. Bis zu einem gewissen Grad kann sie zwar immer noch n\u00fctzlich sein, aber Anzeigen f\u00fchren m\u00f6glicherweise nicht zu so vielen Verk\u00e4ufen wie Affiliate-Marketing-Inhalte. Wenn Ihre Werbekampagnen zudem zu aggressiv oder in irgendeiner Weise irref\u00fchrend sind, kann dies einen schlechten Eindruck von Ihrem Unternehmen hinterlassen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Type_of_Advertising_to_Focus_On\"><\/span>Wie man sich entscheidet, auf welche Art von Werbung man sich konzentriert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate-Marketing bietet eine gr\u00f6\u00dfere Reichweite und Vielfalt f\u00fcr Ihr Unternehmen, w\u00e4hrend Direktwerbung den Bekanntheitsgrad Ihrer Produkte oder Dienstleistungen erh\u00f6hen kann. Was ist also das Richtige f\u00fcr Sie?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein begrenztes Budget und ein kleines Unternehmen haben, sollten Sie <a aria-label=\"Start mit Affiliate Marketing (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/easyaffiliate.com\/de\/2017\/03\/tips-for-affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">mit Affiliate-Marketing beginnen<\/a>. Wenn Sie bereit sind, Zeit und M\u00fche in den Aufbau eines soliden Programms zu investieren, kann diese Art des Marketings sehr effektiv sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate-Marketing hat eine ausgezeichnete Kapitalrendite (ROI), da viele Menschen eher bereit sind, ein Produkt zu kaufen, wenn sie sehen, dass andere es benutzen und es ihnen gef\u00e4llt. Diese Strategie ist auch eine gute Wahl f\u00fcr Produkte, die komplexer und schwieriger \u00fcber herk\u00f6mmliche Anzeigen zu erkl\u00e4ren sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie hingegen etwas Geld im Voraus investieren k\u00f6nnen, ist die Direktwerbung eine gute M\u00f6glichkeit, mit dem Aufbau Ihrer Online-Kampagne zu beginnen. Wenn Sie eine Zielgruppe ausmachen k\u00f6nnen, die einen Bedarf oder ein wahrscheinliches Interesse an Ihrem Produkt hat, kann diese Art von Marketing sehr effektiv sein. Produkte und Dienstleistungen, die offensichtliche L\u00f6sungen f\u00fcr g\u00e4ngige Probleme bieten, eignen sich hervorragend f\u00fcr Direktwerbung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie wir bereits erw\u00e4hnt haben, haben beide Marketingtechniken ihren Platz in erfolgreichen Kampagnen. Wenn Ihr Unternehmen beispielsweise eine Vielzahl von Produkten verkauft, k\u00f6nnen Sie Direktwerbung einsetzen, um Ihr Unternehmen als Ganzes bekannt zu machen, w\u00e4hrend Sie Partnerunternehmen nutzen, um den Absatz bestimmter Produkte anzukurbeln. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partner k\u00f6nnen positive Empfehlungen f\u00fcr Ihr Produkt aussprechen, w\u00e4hrend Direktwerbung potenziellen Kunden zeigt, was es kann und wie es ihnen n\u00fctzt.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing ist nicht nur einer der wichtigsten Aspekte eines erfolgreichen Unternehmens, sondern auch einer der am schwierigsten zu realisierenden. Es ist schwer zu wissen, wie man sein Marketingbudget am besten ausgibt und worauf man seine Zeit konzentrieren soll. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate-Marketing und Direktwerbung sind Taktiken, die beide ihren Platz in einem erfolgreichen Unternehmen haben. <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Affiliate-Marketing <\/a>kann Ihrem Unternehmen helfen, seine Reichweite zu erh\u00f6hen und seinen Kundenstamm zu diversifizieren, w\u00e4hrend Direktwerbung einen unmittelbaren Nutzen bietet und leichter zu kontrollieren ist. Diese Strategien sind f\u00fcr sich genommen gut, k\u00f6nnen aber auch kombiniert werden, um noch bessere Ergebnisse zu erzielen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zum Affiliate-Marketing, zur Direktwerbung oder zum Easy Affiliate-Plugin? Z\u00f6gern Sie nicht, diese in den Kommentaren unten zu stellen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Und vergiss nicht, dich im Feld unten anzumelden!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Running a successful business is never easy. Once you\u2019ve established your product or service, it\u2019s time to figure out how you\u2019re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it\u2019s hard to know which is right for your business. Knowing what advertising method is the best [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[293],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-advertising","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"All kinds of marketing can help you grow your business. 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