{"id":4200,"date":"2020-02-04T10:00:00","date_gmt":"2020-02-04T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4200"},"modified":"2022-03-05T15:33:10","modified_gmt":"2022-03-05T15:33:10","slug":"affiliate-link-disclosures","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/","title":{"rendered":"Alles, was Sie \u00fcber die Offenlegung von Partnerschaften wissen m\u00fcssen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5443d1ad814\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5443d1ad814\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/#An_Introduction_to_Affiliate_Disclosure\" >Eine Einf\u00fchrung in die Offenlegung von Partnerschaften<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/#3_Tips_for_Incorporating_Affiliate_Disclosure_in_Your_Promotions\" >3 Tipps f\u00fcr die Einbeziehung der Offenlegung von Partnerschaften in Ihre Werbeaktionen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/#1_Use_Clear_and_Direct_Language\" >1. Verwenden Sie eine klare und direkte Sprache<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/#2_Make_Sure_Link_Disclosures_Are_Prominently_Placed_and_Accessible\" >2. Stellen Sie sicher, dass die Angaben zu den Links gut sichtbar und zug\u00e4nglich angebracht sind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/#3_Add_Relevant_Hashtags_on_Affiliate_Social_Media_Posts\" >3. F\u00fcgen Sie relevante Hashtags zu den Social-Media-Beitr\u00e4gen der Partner hinzu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-link-disclosures\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Links spielen eine zentrale Rolle im Affiliate-Marketing. Sie sind ein wesentlicher Mechanismus zur Steigerung der Konversionen und damit der Provisionseinnahmen. Diese Informationen sollten jedoch nicht nur H\u00e4ndlern und Affiliates zug\u00e4nglich gemacht werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Verbraucher haben ein Recht darauf zu erfahren, wann jemand als direkte Folge eines Verkaufs bezahlt wird. <a aria-label=\"Verwendung von Affiliate-Links (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/de\/2018\/02\/effective-affiliate-blog\/\" target=\"_blank\">Offenlegung von Partnerschaften<\/a> tr\u00e4gt zur Aufrechterhaltung ethischer Praktiken und des Vertrauens in der digitalen Marketingbranche bei. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag erkl\u00e4ren wir, was Affiliate-Angaben sind und wof\u00fcr sie verwendet werden. Anschlie\u00dfend geben wir Ihnen drei Tipps, wie Sie sie effektiv in Ihre Inhalte einbinden k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Disclosure\"><\/span>Eine Einf\u00fchrung in die Offenlegung von Partnerschaften<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die <a rel=\"noreferrer noopener\" aria-label=\"Federal Trade Commission (FTC) (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\" target=\"_blank\">Bundeshandelskommission (FTC)<\/a> ist daf\u00fcr verantwortlich, dass die Unternehmen ethische Praktiken einhalten. Ein Teil dieser Aufgabe besteht darin, Gesetze und Vorschriften zum Schutz der Verbraucher zu erlassen. Dazu geh\u00f6rt auch die Verpflichtung zur Offenlegung von Affiliate-Links, wie dem unten stehenden:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"734\" height=\"268\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure.png\" alt=\"Eine Affiliate-Angabe auf einer Website.\" class=\"wp-image-4207\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure.png 734w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-300x110.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-389x142.png 389w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-156x57.png 156w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Ma\u00dfnahmen kommen sowohl Verk\u00e4ufern als auch K\u00e4ufern zugute. Sie tragen dazu bei, dass f\u00fcr die Vermarkter gleiche Bedingungen herrschen und ein fairer Wettbewerb m\u00f6glich ist. Au\u00dferdem wird die Transparenz gef\u00f6rdert und das Vertrauen der Verbraucher gest\u00e4rkt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcrzlich aktualisierte die FTC ihre <a aria-label=\"Richtlinien zur Offenlegung von Partnerschaften und zur Unterst\u00fctzung (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides\" target=\"_blank\">Richtlinien zur Offenlegung von Partnerschaften und zur Unterst\u00fctzung von Partnerschaften<\/a> um mehr Angaben zu machen, die sich an Social Media Influencer richten. Einige der wichtigsten Punkte, die sich auf Affiliate-Vermarkter beziehen, sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Partner m\u00fcssen ihre Beziehungen zu H\u00e4ndlern, Marken oder Produkten auf ihren Websites klar und deutlich offenlegen.<\/li><li>Die Angaben m\u00fcssen in der N\u00e4he des \"ausl\u00f6senden Elements\" oder der Empfehlung angebracht werden.<\/li><li>Der Haftungsausschluss muss in einer klaren und verst\u00e4ndlichen Sprache abgefasst sein.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Die FTC hat kontinuierlich <a aria-label=\"Stichprobenkontrollen zur Feststellung von Verst\u00f6\u00dfen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/morningconsult.com\/2018\/10\/04\/a-year-later-ftcs-influencer-marketing-guidelines-still-largely-ignored\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stichprobenkontrollen zur Feststellung der Nichteinhaltung von Vorschriften<\/a> and regularly releases new initiatives to crack down on unethical business practices. If you don&#8217;t properly disclose your affiliate relationships, you run the risk of being reported and fined. Even worse, you could jeopardize your reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Incorporating_Affiliate_Disclosure_in_Your_Promotions\"><\/span>3 Tipps f\u00fcr die Einbeziehung der Offenlegung von Partnerschaften in Ihre Werbeaktionen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that affiliate link disclosure doesn&#8217;t have to be overly complicated or intimidating. In fact, these disclosures are pretty straightforward and easy to implement. Let&#8217;s take a look at three tips you can use for incorporating them into your promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Clear_and_Direct_Language\"><\/span>1. Verwenden Sie eine klare und direkte Sprache<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The language you use to write your disclosures can and should be simple and direct. It&#8217;s important to keep in mind that consumers may not necessarily know what an &#8220;affliate link&#8221; means. That&#8217;s why the FTC requests these notices be clear and easy for anyone to understand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s best to avoid complicated or fancy industry jargon. Aim to be as brief yet specific as possible. The main point you&#8217;re trying to communicate is that you may receive payment as a direct result of the sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s worth noting that your payment doesn&#8217;t have to be a monetary commission. The FTC recognizes the need to disclose any fringe benefits, such as free products or vacations. Therefore, you may consider using words such as &#8220;compensation&#8221; that encompass all types of perks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s take a look at two examples of affiliate disclosure. Here&#8217;s one that is not only wordy, but doesn&#8217;t put the mention of compensation at the beginning:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"785\" height=\"65\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure.png\" alt=\"Ein Beispiel f\u00fcr eine inakzeptable Offenlegung von Partnerlinks.\" class=\"wp-image-4211\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure.png 785w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-300x25.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-768x64.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-524x43.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-156x13.png 156w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Andererseits ist das folgende Beispiel f\u00fcr die Offenlegung eines Affiliate-Links als akzeptabel anzusehen. Es legt die Verg\u00fctung fr\u00fchzeitig offen und kommt direkt auf den Punkt:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"776\" height=\"64\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure.png\" alt=\"Ein Beispiel f\u00fcr eine akzeptable Offenlegung eines Links.\" class=\"wp-image-4212\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure.png 776w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-300x25.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-768x63.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-524x43.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-156x13.png 156w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re running an affiliate program, it&#8217;s helpful to <a aria-label=\"sichtbare Anzeige der Offenlegungsrichtlinien (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/easyaffiliate.com\/de\/2017\/06\/create-clear-affiliate-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">sichtbarer Aushang der Offenlegungsrichtlinien<\/a> f\u00fcr Ihre Partner zu verwenden. Auf diese Weise k\u00f6nnen Sie sicher sein, dass sie korrekte, konforme Sprache verwenden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unser <a aria-label=\"Easy Affiliate (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\">Leichtes Affiliate<\/a> Plugin kann dabei helfen. Sie k\u00f6nnen benutzerdefinierte Navigationsseiten erstellen, einschlie\u00dflich einer f\u00fcr die Richtlinien zur Offenlegung von Partnerschaften, und sie in der <em><a href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard f\u00fcr Partner<\/a><\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"795\" height=\"999\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png\" alt=\"Einfaches Affiliate-Set Willkommensnachricht\" class=\"wp-image-5867\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-239x300.png 239w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-768x965.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-10x12.png 10w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-113x142.png 113w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-215x270.png 215w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-544x684.png 544w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-124x156.png 124w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn sich Ihre Partner dann bei ihren Konten anmelden, sind diese Informationen sichtbar und zug\u00e4nglich:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"998\" height=\"703\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4.png\" alt=\"Easy Affiliate - Dashboard-Ansicht f\u00fcr Partner \" class=\"wp-image-5912\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4.png 998w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-300x211.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-768x541.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-202x142.png 202w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-383x270.png 383w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-971x684.png 971w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-156x110.png 156w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><figcaption>Affiliates k\u00f6nnen sich in ihrem Dashboard anmelden und Ihre Willkommensnachricht und alle zus\u00e4tzlichen Navigationsseiten sehen, die Sie hinzuf\u00fcgen - einschlie\u00dflich einer Seite mit Offenlegungsrichtlinien.  <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Sure_Link_Disclosures_Are_Prominently_Placed_and_Accessible\"><\/span>2. Stellen Sie sicher, dass die Angaben zu den Links gut sichtbar und zug\u00e4nglich angebracht sind<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ein weiterer wichtiger Aspekt der Offenlegung von Partnerinformationen ist die Platzierung. Gem\u00e4\u00df den FTC-Richtlinien m\u00fcssen die Angaben an gut sichtbaren Stellen angebracht werden, d. h. sie m\u00fcssen leicht zu sehen und praktisch unm\u00f6glich zu \u00fcbersehen sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Idealerweise sollten sie so gestaltet sein <em>vor<\/em> dass die Bef\u00fcrwortung den Kaufentscheidungen der Verbraucher vorausgeht. Es ist beispielsweise nicht akzeptabel, einen Haftungsausschluss am Ende eines Blogs zu platzieren. Je n\u00e4her der Hinweis am \"ausl\u00f6senden Element\" ist - etwa einem Partnerlink oder einer Produktempfehlung - desto besser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um auf der sicheren Seite zu sein, k\u00f6nnten Sie in Erw\u00e4gung ziehen, einen Hinweis am Anfang aller Ihrer Blogbeitr\u00e4ge einzuf\u00fcgen. Vermeiden Sie es, sie in der Fu\u00dfzeile oder auf der \"\u00dcber mich\"-Seite zu verstecken. Sie sollten auf allen Seiten zu finden sein, die Affiliate-Links enthalten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"778\" height=\"327\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement.png\" alt=\"Ein Affiliate-Link, der am Anfang eines Blogbeitrags angegeben wird.\" class=\"wp-image-4213\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement.png 778w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-300x126.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-768x323.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-338x142.png 338w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-642x270.png 642w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-156x66.png 156w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Die Art und Weise, wie Sie die Angaben formatieren, ist ebenso wichtig wie die Platzierung auf Ihrer Website. Sie sollten auf allen Ger\u00e4ten sichtbar sein und nicht von mobilen Bildschirmen verdeckt werden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die FTC warnt auch davor, Angaben hinter vagen und schlecht beschrifteten Hyperlinks wie \"Nutzungsbedingungen\" oder \"Haftungsausschluss\" zu verstecken. Stattdessen k\u00f6nnten Sie etwas in der Art von \"Dieser Beitrag enth\u00e4lt Affiliate-Links. Klicken Sie hier, um die vollst\u00e4ndige Offenlegungserkl\u00e4rung zu lesen\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um die Offenlegung von Partnerlinks zu vereinfachen, empfehlen wir die Verwendung eines Tools wie <a aria-label=\"Pretty Links (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/\" target=\"_blank\">H\u00fcbsche Links<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"795\" height=\"301\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures.png\" alt=\"Pretty Links-Einstellungen f\u00fcr die Offenlegung von Links in WordPress.\" class=\"wp-image-4209\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-300x114.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-768x291.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-375x142.png 375w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-713x270.png 713w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-156x59.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This plugin helps you disclose affiliate marketing relationships on any page or post. After you install and activate it, you&#8217;ll be able to use it to customize URLs and specify the <a aria-label=\"link disclosure placement (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/docs\/link-to-disclosure\/\" target=\"_blank\">Affiliate-Offenlegungsplatzierung<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Relevant_Hashtags_on_Affiliate_Social_Media_Posts\"><\/span>3. F\u00fcgen Sie relevante Hashtags zu den Social-Media-Beitr\u00e4gen der Partner hinzu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wie wir bereits erw\u00e4hnt haben, hat die FTC k\u00fcrzlich <a rel=\"noreferrer noopener\" aria-label=\"neue Updates (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\">neue Updates<\/a> to its guidelines specific to social media. To summarize, you can&#8217;t use abbreviated versions of hashtags as a disclosure. Examples of this include <em>#spon<\/em> und <em>#collab<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FTC is actually relatively lenient as far as acceptable words and hashtags you can use. However, they must clarify to readers that you&#8217;re being compensated in some way for your post. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie sollten nicht nur auf die Verwendung von <em>#ochtergesellschaft<\/em> denn auch hier wissen die Verbraucher m\u00f6glicherweise nicht, was das bedeutet. Akzeptable Hashtags sind #<em>gesponsert<\/em>, <em>#-F\u00f6rderung<\/em>, <em>#paidad<\/em>, oder <em>#ad<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post.png\" alt=\"Gesponserter Beitrag auf Instagram.\" class=\"wp-image-4210\" width=\"800\" height=\"429\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post.png 802w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-768x413.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-264x142.png 264w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-502x270.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-156x84.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The FTC doesn&#8217;t necessarily care where in the post caption the disclosure is used. It does, however, emphasize that it shouldn&#8217;t be buried in a sea of other hashtags. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie neu im Affiliate-Marketing sind, sollten Sie sich unbedingt mit den einschl\u00e4gigen Richtlinien und bew\u00e4hrten Verfahren vertraut machen. Mehr Transparenz und Vertrauen ist f\u00fcr alle Beteiligten nur von Vorteil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie wir in diesem Artikel er\u00f6rtert haben, gibt es drei Tipps f\u00fcr eine effektive Offenlegung von Partnerschaften:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Verwendung einer klaren und direkten Sprache.<\/li><li>Sicherstellen, dass die Informationen an gut sichtbarer Stelle angebracht und zug\u00e4nglich sind.<\/li><li>Hinzuf\u00fcgen relevanter Hashtags zu Beitr\u00e4gen in sozialen Medien. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Haben Sie Fragen zur Offenlegung von Partnerschaften?<\/em> Teilen Sie uns dies in den Kommentaren unten mit!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Links play a central role in affiliate marketing. They are an instrumental mechanism for boosting conversions, and in turn, commission earnings. However, that information isn\u2019t something only merchants and affiliates should be privy to. Consumers have a legal right to know when someone is getting paid as a direct result of a sale. Affiliate disclosure [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[292,263],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-link-disclosure","tag-affiliate-links","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An affiliate disclosure is a necessary aspect of responsible affiliate marketing. 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