{"id":4302,"date":"2020-03-31T10:00:00","date_gmt":"2020-03-31T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4302"},"modified":"2021-06-15T18:47:35","modified_gmt":"2021-06-15T18:47:35","slug":"micro-influencers","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/","title":{"rendered":"3 Wege, wie Micro-Influencer Ihrem Unternehmen n\u00fctzen k\u00f6nnen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e4003622a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e4003622a7\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#An_Introduction_to_Micro-Influencers\" >Eine Einf\u00fchrung in Micro-Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#3_Ways_Micro-Influencers_Can_Benefit_You\" >3 Wege, wie Sie von Micro-Influencern profitieren k\u00f6nnen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#1_Working_With_Micro-Influencers_Can_Be_Cost_Effective\" >1. Die Arbeit mit Micro-Influencern kann kosteneffektiv sein<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#2_You_Can_Tap_Into_Niche_Audiences\" >2. Sie k\u00f6nnen ein Nischenpublikum erschlie\u00dfen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#3_Micro-Influencers_May_Encourage_Higher_Engagement_Rates\" >3. Micro-Influencer k\u00f6nnen zu h\u00f6heren Engagement-Raten f\u00fchren<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#How_to_Recruit_Micro-Influencers_for_Your_Affiliate_Marketing_Program\" >Wie Sie Micro-Influencer f\u00fcr Ihr Affiliate Marketing Programm rekrutieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Wenn es um Affiliate-Marketing geht, ist es verlockend, sich ausschlie\u00dflich auf die Gewinnung von Content-Erstellern mit einer gro\u00dfen Fangemeinde zu konzentrieren. Allerdings kann die Beauftragung dieser Influencer kostspielig sein, und der Wettbewerb um ihre Dienste nimmt stetig zu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aus diesem Grund sollten Sie in Erw\u00e4gung ziehen, sich an Mikro-Influencer zu wenden. Diese kleinen Affiliates haben eine ausreichend gro\u00dfe Fangemeinde, um hervorragende Marketingm\u00f6glichkeiten zu bieten, erwarten aber wahrscheinlich keine hohen Provisionen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel erkl\u00e4ren wir Ihnen, was ein Mikro-Influencer ist. Anschlie\u00dfend gehen wir auf einige Vorteile einer Zusammenarbeit mit ihnen ein und zeigen Ihnen, wie Sie sie gewinnen k\u00f6nnen. Los geht\u2019s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Micro-Influencers\"><\/span>Eine Einf\u00fchrung in Micro-Influencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie Sie vielleicht bereits wissen, ist ein Influencer jemand, der in den sozialen Medien eine gro\u00dfe Fangemeinde hat und seinen Einfluss nutzt, um Produkte von Marken zu bewerben. Sie sind eine Art von Affiliate, den Sie m\u00f6glicherweise gewinnen k\u00f6nnten f\u00fcr <a aria-label=\"Ihr Programm (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/easyaffiliate.com\/de\/2017\/04\/create-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihr Programm<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.cmswire.com\/digital-marketing\/social-media-influencers-mega-macro-micro-or-nano\/\" target=\"_blank\">Mikro-Influencer<\/a> haben zwischen 1.000 und 100.000 Follower, im Gegensatz zu Makro-Influencern, deren Publikum in der Regel in die Millionen geht:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1024x672.jpg\" alt=\"Die Social-Media-Seite eines Mikro-Influencers.\" class=\"wp-image-4303\" width=\"768\" height=\"504\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1024x672.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-300x197.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-768x504.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-216x142.jpg 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-411x270.jpg 411w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1042x684.jpg 1042w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-156x102.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example.jpg 1328w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aber auch eine relativ kleine Fangemeinde kann zur F\u00f6rderung Ihrer Marke genutzt werden. Diese Konten bieten ihre eigenen Vorteile gegen\u00fcber der Zusammenarbeit mit gro\u00dfen Influencern. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tats\u00e4chlich steigt die Popularit\u00e4t von Mikro-Influencern stetig an. Selbst gro\u00dfe Namen wie <a href=\"https:\/\/www.cmswire.com\/content-strategy\/micro-influencer-marketing-5-enterprise-tech-companies-getting-it-done\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Adobe<\/a> haben an Kampagnen mit dieser Art von Partnerunternehmen gearbeitet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einer der Vorteile der Zusammenarbeit mit Mikro-Influencern ist, dass sie in der Regel ein sehr nischenorientiertes Publikum haben. Oft haben sie sich auf Themen wie Elternschaft, Spiele oder Mode spezialisiert. Dadurch haben sie sich bei ihren Followern als Experten in ihrem Fachgebiet einen Namen gemacht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Micro-Influencers_Can_Benefit_You\"><\/span>3 Wege, wie Sie von Micro-Influencern profitieren k\u00f6nnen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie haben vielleicht nicht die Zahlen anderer potenzieller Affiliates, aber Mikro-Influencer haben ihre eigenen einzigartigen Qualit\u00e4ten. Hier sind drei M\u00f6glichkeiten, wie die Zusammenarbeit mit ihnen Ihrer Marke einen Schub geben kann.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Working_With_Micro-Influencers_Can_Be_Cost_Effective\"><\/span>1. Die Arbeit mit Micro-Influencern kann kosteneffektiv sein<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie mit Influencern zusammenarbeiten, m\u00fcssen Sie ihnen Provisionen f\u00fcr die Werbung f\u00fcr Ihre Produkte zahlen. Das ist zwar fair und in der Regel f\u00fcr viele Marken eine gangbare Strategie, aber es ist dennoch eine Ausgabe, die Sie in Ihr Budget einplanen m\u00fcssen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Kosten f\u00fcr die Zusammenarbeit mit Influencern k\u00f6nnen durch eine Reihe von Faktoren bestimmt werden, wie z. B. die Anzahl der Follower oder die durchschnittlichen Ansichten auf <a href=\"https:\/\/easyaffiliate.com\/de\/2018\/08\/youtube-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Videoplattformen wie YouTube (\u00f6ffnet in einem neuen Tab)\">Videoplattformen wie YouTube<\/a>. Je h\u00f6her diese Zahlen sind, desto mehr k\u00f6nnen Sie f\u00fcr einen Vermerk zahlen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier kommen die Mikro-Influencer ins Spiel.  Ohne gro\u00dfen Aufwand Ihrerseits k\u00f6nnen sie <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/buffer.com\/resources\/influencer-marketing-cost\" target=\"_blank\" rel=\"noreferrer noopener\">Kampagnen maximieren<\/a> f\u00fcr Ihr Partnerprogramm. Dies k\u00f6nnte erhebliche Einsparungen f\u00fcr Sie bedeuten und eine hervorragende Investitionsrendite (ROI) bieten.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Can_Tap_Into_Niche_Audiences\"><\/span>2. Sie k\u00f6nnen ein Nischenpublikum erschlie\u00dfen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wir haben bereits beil\u00e4ufig erw\u00e4hnt, dass Mikro-Influencer in der Regel Nischenzielgruppen ansprechen. Das bedeutet, dass sie als direkter Kanal zu hochwertigen Interessenten dienen k\u00f6nnen, die wahrscheinlich an Ihren Produkten interessiert sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Makro-Influencer k\u00f6nnen Ihren Namen zwar einer gro\u00dfen Zahl von Menschen bekannt machen, aber nur ein Prozentsatz ihrer Follower wird sich tats\u00e4chlich f\u00fcr Ihre Produkte interessieren. Die Zusammenarbeit mit kleineren Partnern, deren Publikum bereits an Ihrer Nische interessiert ist, kann manchmal zu mehr Konversionen f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Zusammenarbeit mit Mikro-Influencern in Ihrer Branche k\u00f6nnen Sie deren vorhandene Glaubw\u00fcrdigkeit f\u00fcr Ihre Marke nutzen. Dies erfordert jedoch, dass Sie bewusst und aufmerksam sind, wenn Sie <a rel=\"noreferrer noopener\" aria-label=\"Suche nach Partnern f\u00fcr Ihr Programm (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/easyaffiliate.com\/de\/2018\/07\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\">Suche nach Partnern f\u00fcr Ihr Programm<\/a>. Wenn Ihre Marke zum Beispiel Tools zur Verwaltung von Aktienoptionen verkauft, ist eine Beauty-Bloggerin vielleicht nicht die beste Wahl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Micro-Influencers_May_Encourage_Higher_Engagement_Rates\"><\/span>3. Micro-Influencer k\u00f6nnen zu h\u00f6heren Engagement-Raten f\u00fchren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Im Laufe der Jahre hat sich die Werbung drastisch ver\u00e4ndern m\u00fcssen. Jede Generation ist anders, und weder die Millennials noch die Mitglieder der Generation Z sprechen gut auf die traditionellen Rundfunkmarketingmethoden an. Stattdessen scheinen sie <a href=\"https:\/\/www.socialmediatoday.com\/news\/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli\/511360\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">sich nach Authentizit\u00e4t sehnen<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mikro-Influencer bringen dieses Element oft mit. Ein aussagekr\u00e4ftiger Indikator f\u00fcr den Erfolg eines potenziellen Partners in diesem Bereich ist das Ausma\u00df an Engagement oder Interaktion auf dessen Kan\u00e4len. Das bedeutet neben den \u00fcblichen Likes und Shares auch qualitativ hochwertige Kommentare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es mag kontra-intuitiv erscheinen, aber <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.scrunch.com\/blog\/why-engagement-means-more-than-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">gr\u00f6\u00dfere Konten<\/a> erfahren oft nicht dasselbe bedeutungsvolle Engagement wie kleinere. Ob das nun daran liegt, dass die Menschen das Gef\u00fchl haben, dass sie sich mehr mit Sch\u00f6pfern mit weniger Anh\u00e4ngern identifizieren k\u00f6nnen, oder weil sie authentischer wirken, letztendlich k\u00f6nnen Mikro-Influencer zu mehr Konversionen f\u00fchren als Makro-Influencer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie sich daher bei der Anwerbung von Partnern nicht allein von der Gr\u00f6\u00dfe der Zielgruppe leiten. Schlie\u00dflich ist es <a href=\"https:\/\/www.scrunch.com\/blog\/why-engagement-means-more-than-numbers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">einfach Tausende von Anh\u00e4ngern kaufen<\/a>aber es ist schwieriger, echte Antworten zu erhalten. Um sicherzustellen, dass ein Influencer tats\u00e4chlich Einfluss auf seine Zuschauer hat, sollten Sie den Kommentarbereich \u00fcberpr\u00fcfen, um zu sehen, ob echte Menschen regelm\u00e4\u00dfig auf seine Inhalte antworten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recruit_Micro-Influencers_for_Your_Affiliate_Marketing_Program\"><\/span>Wie Sie Micro-Influencer f\u00fcr Ihr Affiliate Marketing Programm rekrutieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Suche nach Mikro-Influencern ist \u00e4hnlich wie die Suche nach Partnern mit einer gr\u00f6\u00dferen Anh\u00e4ngerschaft. Sie k\u00f6nnen insbesondere nach Hashtags auf Social-Media-Plattformen wie Twitter und Instagram suchen und auch Google nutzen. Dies k\u00f6nnen hervorragende Ausgangspunkte sein, um potenzielle Partner zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als zus\u00e4tzliche Ma\u00dfnahme k\u00f6nnen Sie auch versuchen, ein Tool zur Influencer-Recherche zu nutzen, wie z. B. <a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Aufwind<\/a>. Es ist kostenlos und einfach zu benutzen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1024x473.jpg\" alt=\"Die Homepage des Influencer Research Tools Upfluence.\" class=\"wp-image-4304\" width=\"768\" height=\"355\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1024x473.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-300x139.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-768x355.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1536x710.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-307x142.jpg 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-584x270.jpg 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1216x562.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-156x72.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1.jpg 1725w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Um zu beginnen, klicken Sie auf die Schaltfl\u00e4che <em>Los geht's<\/em> Schaltfl\u00e4che. Es erscheint ein Popup-Fenster, in dem Sie relevante Informationen eingeben m\u00fcssen, anhand derer Upfluence relevante Bewerber finden kann:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2.jpg\" alt=\"Das von Upfluence verwendete Anmeldeformular.\" class=\"wp-image-4305\" width=\"750\" height=\"639\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-300x256.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-768x654.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-14x12.jpg 14w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-167x142.jpg 167w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-317x270.jpg 317w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-803x684.jpg 803w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-156x133.jpg 156w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Geben Sie vor allem Ihre Unternehmensart, Ihre Branche und die Art der Dienstleistungen an, nach denen Sie suchen. Sobald Sie die Einrichtung Ihres Kontos abgeschlossen haben, k\u00f6nnen Sie die Influencer-Datenbank von Upfluence mithilfe erweiterter Filter, darunter auch die Gr\u00f6\u00dfe der Community, durchsuchen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nat\u00fcrlich ist die Suche nach den richtigen Mikro-Influencern nur der erste Schritt. Sie m\u00fcssen noch Folgendes anbieten <a href=\"https:\/\/easyaffiliate.com\/de\/2018\/08\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">attraktive Verg\u00fctung<\/a> um tragf\u00e4hige Partnerschaften zu schaffen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen die Provisionsstufen und -s\u00e4tze \u00fcber unser <a href=\"https:\/\/easyaffiliate.com\/de\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a> Plugin. Sobald Sie es installiert und aktiviert haben, suchen Sie einfach im linken Men\u00fc Ihres Dashboards nach dem Easy Affiliate-Men\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gehen Sie dann zu Einstellungen &gt; Provisionen und erstellen Sie Ihre Provisionss\u00e4tze. Wenn Sie mehrere Stufen w\u00fcnschen, k\u00f6nnen Sie diese durch Klicken auf die Schaltfl\u00e4che Stufe hinzuf\u00fcgen hinzuf\u00fcgen. Bevor Sie die Seite verlassen, klicken Sie auf Optionen aktualisieren, um Ihre neuen S\u00e4tze zu speichern:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Einfache Affiliate-Provisionsstufen\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie mit Makro- und Mikro-Influencern zusammenarbeiten m\u00f6chten, kann dies eine einfache M\u00f6glichkeit sein, je nach der Anzahl der Follower Ihrer Partner unterschiedliche Provisionsstufen festzulegen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Micro-Influencer k\u00f6nnen Ihrem Affiliate-Marketingprogramm in vielerlei Hinsicht zugute kommen. Sie stellen einen wachsenden Teil des Internets dar, der Ihre Social-Media-Pr\u00e4senz beleben kann. Ganz gleich, ob Sie mehr Klicks, ein gr\u00f6\u00dferes Publikum oder ein st\u00e4rkeres Engagement w\u00fcnschen, die Zusammenarbeit mit diesen kleinen K\u00fcnstlern kann in Ihrem Interesse sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel haben wir drei Wege aufgezeigt, wie Micro-Influencer von Ihrem Partnerprogramm profitieren k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Die Zusammenarbeit mit Mikro-Influencern kann kosteneffizient sein.<\/li><li>Sie k\u00f6nnen ein Nischenpublikum erschlie\u00dfen.<\/li><li>Mikro-Influencer k\u00f6nnen h\u00f6here Engagement-Raten f\u00f6rdern.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zur Zusammenarbeit mit Mikro-Influencern f\u00fcr Ihr Affiliate-Marketing-Programm? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to affiliate marketing, it&#8217;s tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing. That\u2019s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[71,79,56,113,61,130],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-affiliate-program","tag-affiliate-website","tag-affiliates","tag-influencer-marketing","tag-social-media","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. 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