{"id":4619,"date":"2020-06-16T08:00:00","date_gmt":"2020-06-16T08:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4619"},"modified":"2022-03-25T15:13:01","modified_gmt":"2022-03-25T15:13:01","slug":"how-to-convert-customers-into-loyal-affiliates","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/","title":{"rendered":"Wie man Kunden in loyale Partner umwandelt"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57d88b14a28\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57d88b14a28\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_1_Get_The_Word_Out\" >Tipp #1: Die Nachricht verbreiten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_2_Offer_Plenty_of_Details\" >Tipp #2: Bieten Sie eine F\u00fclle von Details an<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_3_Offer_Stellar_Customer_Service\" >Tipp #3: Bieten Sie einen hervorragenden Kundenservice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_4_Offer_Freebies_and_Surprise_Deals\" >Tipp #4: Bieten Sie Freebies und \u00dcberraschungsangebote an<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_5_Personalize_Your_Business\" >Tipp #5: Personalisieren Sie Ihr Unternehmen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_6_Actively_Ask_for_Feedback\" >Tipp #6: Bitten Sie aktiv um Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_7_Analyze_the_Data\" >Tipp #7: Analysieren Sie die Daten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_8_Segment_Your_Lists\" >Tipp #8: Segmentieren Sie Ihre Listen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_9_Reach_Out\" >Tipp #9: Die Hand ausstrecken<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Die Gewinnung neuer Partner bedeutet, dass Sie Ihr Unternehmen f\u00fcr einen noch gr\u00f6\u00dferen Kundenkreis \u00f6ffnen k\u00f6nnen. Ganz gleich, ob Sie neu im Affiliate-Marketing sind oder ein erfahrener Profi: Leute zu finden, die f\u00fcr Ihr Unternehmen werben, ist harte Arbeit, die sich aber auf lange Sicht definitiv auszahlen kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihr Unternehmen bereits Kunden hat, verf\u00fcgen Sie bereits \u00fcber eine Gruppe von Personen, die Sie als potenzielle Partner in Betracht ziehen k\u00f6nnen. Denken Sie dar\u00fcber nach: Ihre Kunden haben bereits Erfahrungen mit Ihrem Online-Gesch\u00e4ft gemacht und kennen den Wert, den Ihr kleines Unternehmen mit sich bringt. Warum sollten sie nicht die idealen Personen sein, um Ihnen bei der Werbung f\u00fcr Ihr Unternehmen zu helfen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll give you a few tips on how to convert your customers to loyal and productive advocates in your affiliate marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_1_Get_The_Word_Out\"><\/span><strong>Tipp #1: Die Nachricht verbreiten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der erste Schritt, um bestehende Kunden f\u00fcr Ihr Partnerprogramm zu gewinnen, besteht darin, ihnen mitzuteilen, dass Sie \u00fcberhaupt ein Partnerprogramm haben. Im Folgenden finden Sie einige Tipps, wie Sie bei Ihren Kunden f\u00fcr das Programm werben k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>E-Mails verwenden<\/strong>. Schicken Sie E-Mails an Ihre Kunden, um sie \u00fcber das Partnerprogramm zu informieren und ihnen mitzuteilen, was sie davon haben, wenn sie daran teilnehmen.<\/li><li><strong>Werbung in sozialen Medien<\/strong>. Nutzen Sie Ihre Social-Media-Profile, um Ihren Kunden und anderen treuen Anh\u00e4ngern mitzuteilen, dass sie Affiliate-Partner Ihres Online-Unternehmens werden k\u00f6nnen.<\/li><li><strong>Banner einbinden<\/strong>. Verwenden Sie Banner auf Ihrer Website, um Ihr Partnerprogramm hervorzuheben, den Leuten zu zeigen, wie sie teilnehmen k\u00f6nnen, und ihnen die Vorteile einer Teilnahme aufzuzeigen.<\/li><li><strong>Blog-Beitr\u00e4ge<\/strong>. Schreiben Sie Blogbeitr\u00e4ge, um Ihr Partnerprogramm anzuk\u00fcndigen. Sie k\u00f6nnen Ihren Blog auch nutzen, um zu erkl\u00e4ren, wie das Programm funktioniert. F\u00fcgen Sie CTAs in die Beitr\u00e4ge ein, um Kunden zur Teilnahme zu bewegen.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_2_Offer_Plenty_of_Details\"><\/span><strong>Tipp #2:<\/strong> <strong>Bieten Sie jede Menge Details<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitere gute M\u00f6glichkeit, Kunden zur Teilnahme an Ihrem Partnerprogramm zu bewegen, besteht darin, v\u00f6llig transparent zu sein und ihnen viele Details zu geben, die ihnen bei ihrer Entscheidung helfen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geben Sie Informationen an, wie z. B. den Provisionssatz, den Zweck Ihres Programms, die Arten von Inhalten, die die Partner verwenden sollen, und die Anforderungen an das Programm: M\u00fcssen die Kunden eine bestimmte Anzahl von Followern haben? M\u00fcssen sie eine bestimmte Social-Media-Plattform haben? Wird es ein Genehmigungsverfahren f\u00fcr die Teilnahme geben?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_3_Offer_Stellar_Customer_Service\"><\/span><strong>Tipp #3:<\/strong> <strong>Bieten Sie einen hervorragenden Kundenservice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein Online-Unternehmen gr\u00fcnden, lernen Sie schnell, dass der Kundenservice f\u00fcr den Erfolg des Unternehmens von entscheidender Bedeutung ist. F\u00fcr viele Kunden ist ein hervorragender Kundenservice der Faktor, der ihnen hilft zu entscheiden, ob sie mit Ihrem Unternehmen zusammenarbeiten wollen oder nicht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will great customer service get customers on board in the first place, it&#8217;ll also be another example for your affiliates to use when they refer your company to other customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_4_Offer_Freebies_and_Surprise_Deals\"><\/span><strong>Tipp #4:<\/strong> <strong>Bieten Sie Werbegeschenke und \u00dcberraschungsangebote an<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist kein Geheimnis, dass alle Verbraucher Rabatte und kostenlose Angebote lieben! Kunden, die sich noch nicht f\u00fcr einen Kauf in Ihrem Unternehmen entschieden haben, werden dies eher tun, wenn ein Coupon im Spiel ist. Und Kunden, die sich noch nicht f\u00fcr einen Kauf entschieden haben, tun dies eher, wenn sie einen Rabatt erhalten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only does this increase your business\u2019 revenue, but it&#8217;s another excellent way to get people talking about you and how awesome your business is. And that means more potential affiliates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_5_Personalize_Your_Business\"><\/span><strong>Spitze #5:<\/strong> <strong>Personalisieren Sie Ihr Unternehmen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt nichts Attraktiveres f\u00fcr Kunden als ein Unternehmen, das wei\u00df, wer sie sind. Die Verbraucher f\u00fchlen sich nat\u00fcrlich zu Marken hingezogen, die ein pers\u00f6nliches Gef\u00fchl vermitteln und zeigen, dass sie sich wirklich um ihre Kunden k\u00fcmmern. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing special events, such as customer birthdays and business anniversaries, and including customers&#8217; names in emails are all excellent ways to add a personal touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_6_Actively_Ask_for_Feedback\"><\/span><strong>Spitze #6:<\/strong> <strong>Bitten Sie aktiv um Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen keine Gedanken lesen, also stellen Sie sicher, dass Sie Methoden haben, um Feedback von Ihren Kunden zu erhalten. Bitten Sie um Zeugnisse, bieten Sie Umfragen an und stellen Sie Vorschlagsboxen auf, um herauszufinden, was Ihre Kunden \u00fcber Ihr Unternehmen zu sagen haben, und halten Sie die Kommunikationswege offen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if your customers see that you are asking for feedback and acting on that feedback, they&#8217;re more likely to stick with your business and want to tell others about it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_7_Analyze_the_Data\"><\/span><strong>Tipp #7:<\/strong> <strong>Analysieren Sie die Daten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The importance of analytics can&#8217;t be emphasized enough. Any time a customer makes a purchase with your online business, you should have a system in place to see how they found your business, what pages were viewed, which products or services were purchased, and more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen diese Informationen nutzen, um zu verstehen, wie Sie Kunden am besten ansprechen und anwerben k\u00f6nnen. Sie k\u00f6nnen sie auch nutzen, um sie in Affiliate-Partner umzuwandeln, und Ihnen helfen, die Erfahrungen Ihrer Kunden mit Ihrem Unternehmen zu verbessern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_8_Segment_Your_Lists\"><\/span><strong>Tipp #8:<\/strong> <strong>Segmentieren Sie Ihre Listen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As your email list grows, you&#8217;ll quickly find that you need segmented lists to serve different purposes in your business. You can create lists for subscribers by subscription level or purchase amount, or you can base lists on how often they interact with your customer support team. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen diese Listen nutzen, um Ihre Botschaften anzupassen und Ihre Kunden auf einer pers\u00f6nlicheren Ebene anzusprechen, basierend auf ihren Interaktionen mit Ihrem kleinen Unternehmen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_9_Reach_Out\"><\/span><strong>Tipp #9:<\/strong> <strong>Aufsuchen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Und nicht zuletzt sollten Sie pers\u00f6nlich auf Ihre Kunden zugehen. Achten Sie auf Interaktionen mit Online-Erw\u00e4hnungen Ihres Unternehmens und stellen Sie sicher, dass Sie darauf eingehen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nehmen wir an, Sie haben einen Blogbeitrag \u00fcber Ihr Partnerprogramm geschrieben und einen Click-to-Tweet-Link erstellt, den Ihre Leser in den sozialen Medien teilen k\u00f6nnen. Jedes Mal, wenn ein Kunde diese Nachricht twittert, sollten Sie seinen Tweet m\u00f6gen und ihm danken. Sie k\u00f6nnen ihn sogar dazu ermutigen, sich an Ihrem Partnerprogramm zu beteiligen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie werden nicht nur beeindruckt sein, dass Ihr Unternehmen ihren Tweet tats\u00e4chlich bemerkt hat, sondern sie werden auch eher bereit sein, sich Ihr Partnerprogramm anzusehen und Ihrem Team beizutreten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gathering affiliates for your program requires some elbow grease, but it isn&#8217;t impossible, especially when you already have customers actively participating in your business. We hope you&#8217;ll keep these tips in mind and build an affiliate program that will take your business to new heights!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Und vergessen Sie nicht, unseren Newsletter zu abonnieren <\/p>","protected":false},"excerpt":{"rendered":"<p>Bringing in new affiliates means opening up your business to an even larger pool of customers. Whether you\u2019re new to affiliate marketing or a seasoned professional, finding people to promote your business is hard work, but it can definitely pay off in the long run. If your business has existing customers, you already have a [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":8133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[71,56,244],"class_list":["post-4619","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-program","tag-affiliates","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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