{"id":4910,"date":"2020-12-15T07:51:00","date_gmt":"2020-12-15T07:51:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4910"},"modified":"2021-06-15T19:01:41","modified_gmt":"2021-06-15T19:01:41","slug":"effective-affiliate-onboarding","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/","title":{"rendered":"Wie man einen effektiven Onboarding-Prozess f\u00fcr Partner einrichtet (5 Tipps)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a539363aab08\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a539363aab08\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#Why_Affiliate_Onboarding_Is_Important\" >Warum Affiliate Onboarding wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#5_Tips_for_an_Effective_Affiliate_Onboarding_Process\" >5 Tipps f\u00fcr einen effektiven Onboarding-Prozess f\u00fcr Partner<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#1_Use_Simple_Language\" >1. Einfache Sprache verwenden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#2_Walk_Your_Affiliates_Through_Their_First_Sales\" >2. Begleiten Sie Ihre Affiliates durch ihre ersten Verk\u00e4ufe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#3_Answer_Questions_Before_Theyre_Asked\" >3. Beantworten Sie Fragen, bevor sie gestellt werden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#4_Check_In_Frequently\" >4. H\u00e4ufig einchecken<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#5_Ask_for_Feedback\" >5. Um Feedback bitten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Affiliate-Marketing bietet Marken enorme Chancen. Tats\u00e4chlich ist es verantwortlich f\u00fcr <a href=\"https:\/\/mediakix.com\/blog\/affiliate-marketing-statistics\/#gs.lDcPsUI\" target=\"_blank\" rel=\"noreferrer noopener\">16 Prozent<\/a> aller E-Commerce-Ums\u00e4tze in den Vereinigten Staaten und Kanada. Wenn Sie mit Affiliates zusammenarbeiten und nicht die erwarteten Ergebnisse erzielen, ist es m\u00f6glicherweise an der Zeit, Ihren Onboarding-Prozess zu optimieren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indem Sie daf\u00fcr sorgen, dass neue Partner alles haben, was sie brauchen, um erfolgreich zu sein, verbessern Sie auch Ihre eigenen Chancen, neue Kunden zu gewinnen und Ihren Umsatz zu steigern. Es kann auch dazu beitragen, dass Ihre Partner <a href=\"https:\/\/easyaffiliate.com\/de\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"4 Strategien zur Erhaltung der Zufriedenheit Ihrer Partner\">motiviert und gl\u00fccklich<\/a> damit sie sich weiterhin um Ihre Marke bem\u00fchen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel werden wir er\u00f6rtern, warum Ihr Onboarding-Prozess f\u00fcr Partner so wichtig ist, und f\u00fcnf Tipps geben, wie Sie ihn so effektiv wie m\u00f6glich gestalten k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Affiliate_Onboarding_Is_Important\"><\/span>Warum Affiliate Onboarding wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beim Onboarding geht es um mehr als nur die Schulung neuer Partner (auch wenn dies ein Teil davon ist). Vielmehr sollte es ein Prozess sein, der darauf abzielt, Ihrem neuen Partner das Gef\u00fchl zu geben, so willkommen und wohl wie m\u00f6glich zu sein, w\u00e4hrend er sich in seine Rolle einarbeitet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr Onboarding-Prozess sollte klare Erwartungen f\u00fcr jeden neuen Partner festlegen und ihm alle Tools zur Verf\u00fcgung stellen, die er f\u00fcr den Erfolg ben\u00f6tigt. So wissen die Partner genau, worauf sie sich einlassen und wie sie loslegen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein effektiver Einf\u00fchrungsprozess r\u00fcstet Ihre Partner f\u00fcr den Erfolg und sorgt daf\u00fcr, dass sie so effektiv wie m\u00f6glich arbeiten k\u00f6nnen. Davon profitieren sowohl Sie <em>und<\/em> sie. Je besser sie im Verkauf sind, desto mehr Geld werdet ihr beide verdienen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine angenehme Einarbeitung tr\u00e4gt auch zum Aufbau von Goodwill und einer starken Beziehung bei. Auch hier gilt: Zufriedene Partner verkaufen mehr Produkte. Dar\u00fcber hinaus ermutigt eine positive Erfahrung sie dazu, bei uns zu bleiben und <a href=\"https:\/\/easyaffiliate.com\/de\/how-to-promote-your-affiliate-program-using-twitter-chats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihr Programm f\u00f6rdern<\/a> f\u00fcr andere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schlie\u00dflich sorgt ein informativer und gr\u00fcndlicher Einf\u00fchrungsprozess f\u00fcr weniger Verwirrung und potenzielle Konflikte. Das bedeutet, dass Sie weniger Zeit mit sich wiederholenden Fragen oder Problemen verbringen und sich auf den Aufbau Ihres Unternehmens konzentrieren k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tips_for_an_Effective_Affiliate_Onboarding_Process\"><\/span>5 Tipps f\u00fcr einen effektiven Onboarding-Prozess f\u00fcr Partner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Gestaltung eines wirklich effektiven Onboarding-Prozesses ist nicht schwierig, erfordert jedoch eine sorgf\u00e4ltige Auseinandersetzung mit den Bed\u00fcrfnissen Ihrer Partner. Diese f\u00fcnf Tipps sollen Ihnen dabei helfen, den richtigen Weg einzuschlagen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Simple_Language\"><\/span>1. Einfache Sprache verwenden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eines der wichtigsten Dinge, die Sie in Ihrem Onboarding-Prozess (und bei jeder Kommunikation mit Partnern) tun k\u00f6nnen, ist, sich an eine klare Sprache zu halten. Vermeiden Sie Branchenjargon oder \"Juristensprache\". Halten Sie die Nachrichten klar und pr\u00e4gnant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie daran, dass m\u00f6glicherweise nicht alle Ihre Partner mit branchenspezifischen Begriffen vertraut sind. Eine eindeutige Sprache kann Verwirrung verhindern. Sie tr\u00e4gt auch dazu bei, dass sich alle \u00fcber Ihr Programm, Ihre Produkte und Ihre Erwartungen im Klaren sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Walk_Your_Affiliates_Through_Their_First_Sales\"><\/span>2. Begleiten Sie Ihre Affiliates durch ihre ersten Verk\u00e4ufe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie neuen Partnern dabei helfen, ihre ersten Verk\u00e4ufe erfolgreich abzuschlie\u00dfen, k\u00f6nnen Sie ihr Selbstvertrauen st\u00e4rken, wenn sie dann auf eigene Faust t\u00e4tig werden. Au\u00dferdem tr\u00e4gt dies dazu bei, die Begeisterung f\u00fcr Ihr Programm zu f\u00f6rdern. Dies ist besonders wichtig f\u00fcr <a href=\"https:\/\/easyaffiliate.com\/de\/most-common-affiliate-program-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">neue Partnerprogramme<\/a> die noch versuchen, Partner zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie die Neulinge bei ihren ersten Verk\u00e4ufen begleiten, k\u00f6nnen Sie auch eventuelle Probleme mit ihren Verkaufstechniken erkennen und beheben, um in Zukunft bessere Ergebnisse zu erzielen. Es kann zwar etwas mehr Zeit in Anspruch nehmen, dies in die Praxis umzusetzen, aber der fr\u00fche Ansto\u00df kann sich sp\u00e4ter auszahlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anfangs k\u00f6nnen Sie dies selbst tun, aber wenn die Zahl der Partner in Ihrem Programm w\u00e4chst, k\u00f6nnen Sie auch ein Mentorensystem einrichten, damit erfahrene Partner neuen Mitgliedern beim Einstieg helfen k\u00f6nnen. Dies verschafft Ihnen Zeit und f\u00f6rdert das Gef\u00fchl von <a href=\"https:\/\/easyaffiliate.com\/de\/why-building-an-affiliate-community-is-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemeinschaft unter Ihrem Team<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Answer_Questions_Before_Theyre_Asked\"><\/span>3. Beantworten Sie Fragen, bevor sie gestellt werden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihr Partnerprogramm bereits seit einiger Zeit betreiben, ist Ihnen vielleicht aufgefallen, dass Ihnen bestimmte Fragen immer wieder gestellt werden. Sie k\u00f6nnen sich viel Zeit (und \u00c4rger) sparen, indem Sie diese Anfragen vorwegnehmen und die Antworten im Voraus bereitstellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch noch einen Schritt weiter gehen und sich vorstellen, welche Fragen <em>Sie<\/em> h\u00e4tten, wenn Sie Ihrem Programm beitreten w\u00fcrden. Wahrscheinlich fragen sich Ihre neuen Mitarbeiter dasselbe, also geben Sie die Antworten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einige h\u00e4ufige Fragen, die sich stellen k\u00f6nnten, sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ansprechpartner bei Fragen oder Problemen<\/li><li>Wie man kreative Materialien f\u00fcr das Marketing findet<\/li><li>Wann und wie die Partner mit der Bearbeitung der Zahlungen rechnen k\u00f6nnen<\/li><li>Wie oft k\u00f6nnen die Partner erwarten, von Ihnen zu h\u00f6ren<\/li><li>Welche Erwartungen Sie an die Mitglieder Ihres Programms haben<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Der beste Weg, diese allgemeinen Abfragen zu behandeln, ist die Erstellung einer <a href=\"https:\/\/easyaffiliate.com\/de\/affiliate-program-frequently-asked-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seite \"H\u00e4ufig gestellte Fragen (FAQ)<\/a> und f\u00fcgen Sie es Ihrem Affiliate Dashboard hinzu mit <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/easyaffiliate.com\/\">Leichtes Affiliate<\/a>. Erstellen Sie dazu Ihre FAQ-Seite und navigieren Sie dann zu <em>Easy Affiliate &gt; Optionen &gt; Dashboard<\/em> und klicken Sie auf <em>Seite hinzuf\u00fcgen<\/em> im <em>Benutzerdefinierte Navigationsseiten<\/em> Abschnitt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Check_In_Frequently\"><\/span>4. H\u00e4ufig einchecken<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist wichtig, sich sowohl w\u00e4hrend des Onboarding-Prozesses als auch danach proaktiv bei Ihren neuen Partnern zu melden. Dies dient mehreren Zwecken:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Regelm\u00e4\u00dfige Kontrollbesuche zeigen neuen Teammitgliedern, dass Sie sich um sie und ihre Leistung k\u00fcmmern.<\/li><li>Es macht Ihr Unternehmen menschlicher und tr\u00e4gt zum Aufbau engerer Beziehungen zu Ihren Partnern bei.<\/li><li>Durch h\u00e4ufige Kontrollen k\u00f6nnen Probleme erkannt und gel\u00f6st werden, bevor sie sich zu gr\u00f6\u00dferen Problemen auswachsen k\u00f6nnen.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um das Beste aus Ihren Check-ins herauszuholen, legen Sie einen Zeitplan fest und teilen Sie Ihren neuen Partnern mit, wann sie von Ihnen h\u00f6ren werden und was sie erwarten k\u00f6nnen. So haben sie die M\u00f6glichkeit, Fragen vorzubereiten, und diese Gespr\u00e4che werden produktiver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ask_for_Feedback\"><\/span>5. Um Feedback bitten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fragen Sie Ihre Absolventen schlie\u00dflich nach Abschluss des Onboardings, wie es gelaufen ist. So erhalten Sie Feedback dazu, was gut funktioniert hat und was nicht, und k\u00f6nnen Ihren Prozess in Zukunft weiter optimieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen Feedback \u00fcber direkte E-Mails einholen, um einen pers\u00f6nlicheren Ansatz zu w\u00e4hlen, oder Sie k\u00f6nnen ein Tool wie <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> um ein Feedback-Formular zu erstellen. So oder so: Herauszufinden, was Ihren tats\u00e4chlichen Partnern an Ihrem Onboarding-Prozess gefallen hat und was nicht, ist eine hervorragende M\u00f6glichkeit, diesen zu verbessern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie mit Ihrer Affiliate-Marketing-Leistung nicht zufrieden sind, brauchen Sie sich nicht zu \u00e4rgern. Durch die Verbesserung Ihres Onboarding-Prozesses k\u00f6nnen Sie Ihre Partner auf Erfolgskurs bringen und dabei Ihre eigenen Einnahmen steigern. Dieser Aspekt wird oft \u00fcbersehen, ist aber f\u00fcr ein effektives Programm unerl\u00e4sslich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Befolgen Sie einfach diese f\u00fcnf einfachen Tipps, um Ihr Affiliate-Onboarding in Schwung zu bringen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Verwenden Sie eine einfache Sprache und eine klare Kommunikation, um alle auf die gleiche Seite zu bringen.<\/li><li>Begleiten Sie Ihre Partner bei ihren ersten Verk\u00e4ufen, um die Dynamik zu steigern.<\/li><li>Beantworten Sie Fragen, bevor sie gestellt werden.<\/li><li>Schauen Sie w\u00e4hrend des Einf\u00fchrungsprozesses h\u00e4ufig vorbei, um engere Beziehungen aufzubauen.<\/li><li>Bitten Sie die Partner um Feedback, um Ihren Onboarding-Prozess weiter zu verbessern.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zum Affiliate-Marketing oder zum Onboarding? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing represents an enormous opportunity for brands. In fact, it&#8217;s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you&#8217;re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[93],"class_list":["post-4910","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-affiliate-management","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An effective affiliate onboarding process can be the difference between success and failure. 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