{"id":5364,"date":"2021-05-04T07:37:00","date_gmt":"2021-05-04T07:37:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=5364"},"modified":"2024-09-13T23:29:16","modified_gmt":"2024-09-13T23:29:16","slug":"cookieless-affiliate-tracking","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/","title":{"rendered":"Wie man Affiliate Tracking in der kochfreien Zukunft handhabt"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53936472fd2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53936472fd2\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/#The_Cause_and_Effect_of_a_Cookieless_Future\" >Ursache und Wirkung einer kochfreien Zukunft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/#How_to_Handle_Affiliate_Tracking_in_the_Cookieless_Future_3_Key_Tips\" >Wie man das Affiliate-Tracking in der kochfreien Zukunft handhabt (3 wichtige Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/#1_Assess_Your_Current_State\" >1. Bewerten Sie Ihren aktuellen Zustand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/#2_Level_Up_Your_Data_Literacy\" >2. Verbessern Sie Ihre Datenkompetenz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/#3_Keep_an_Eye_on_Emerging_Trends\" >3. Behalten Sie aufkommende Trends im Auge<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein Partnerprogramm betreiben, sind Ihnen wahrscheinlich Cookies von Drittanbietern ein Begriff. Diese Code-Schnipsel erm\u00f6glichen es Ihnen, erfolgreiche Konversionen nachzuverfolgen und personalisierte Inhalte bereitzustellen. Allerdings gilt bei <a href=\"https:\/\/hbr.org\/2021\/04\/say-goodbye-to-cookies\" target=\"_blank\" rel=\"noreferrer noopener\">Nachrichten \u00fcber Browser, die Cookies von Drittanbietern abschaffen<\/a>sind Sie vielleicht unsicher, wie Sie weiter vorgehen sollen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Gl\u00fcck gibt es ein paar L\u00f6sungen, um Ihr Partnerprogramm relevant zu halten - Easy Affiliate ist eine davon. Erstens verwenden Partnerprogramme, die auf unserem Plugin basieren, Cookies von Erstanbietern und nicht von Drittanbietern. Und Cookies von Erstanbietern sind nicht unter Beschuss. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zweitens: Easy Affiliate\u2019s <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">anpassbare, partnerfreundliche Funktionen<\/a> wird es den Partnern viel leichter machen, sich auf die Zukunft einzustellen, und Ihr Partnerprogramm zu einer attraktiven Option machen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie einen Plan zur aktiven Anpassung an die neuen Webstandards erstellen, k\u00f6nnen Sie in der kochfreien Zukunft nahtlos zum Affiliate-Tracking \u00fcbergehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel erkl\u00e4ren wir Ihnen, warum Third-Party-Cookies schrittweise abgeschafft werden und wie sich dies auf Ihr Partnerprogramm auswirken k\u00f6nnte. Anschlie\u00dfend geben wir Ihnen drei Tipps, die Ihnen helfen sollen, sich auf eine Welt ohne Cookies einzustellen. Los geht\u2019s! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cause_and_Effect_of_a_Cookieless_Future\"><\/span>Ursache und Wirkung einer kochfreien Zukunft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies sind Dateien, die kleine Datenst\u00fccke enthalten. Vor allem Cookies von Drittanbietern werden von Marken verwendet, um das Besucherverhalten \u00fcber mehrere Websites hinweg zu verfolgen. Diese Informationen k\u00f6nnen dann verwendet werden, um gezieltere Inhalte zu erstellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies von Drittanbietern werden h\u00e4ufig im Affiliate-Marketing verwendet. In der Regel stellen Sie Ihren Partnern einen eindeutigen Link zur Verf\u00fcgung. Der Affiliate-Vermarkter bewirbt dann die URL, und ein Cookie erm\u00f6glicht es Ihnen, die Konversionen zu ihm zur\u00fcckzuverfolgen. Auf diese Weise k\u00f6nnen Sie Ihre Kundenprofile erstellen und Ihre Partner fair bezahlen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einige Entwickler haben jedoch Bedenken hinsichtlich der Privatsph\u00e4re der Nutzer. Das Ergebnis ist, <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chrom<\/a>, <a href=\"http:\/\/webpolicy.org\/2013\/02\/22\/the-new-firefox-cookie-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Firefox<\/a>und <a href=\"https:\/\/webkit.org\/blog\/10218\/full-third-party-cookie-blocking-and-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">Safari<\/a> haben alle beschlossen, Cookies von Drittanbietern zu eliminieren. Diese Browser stellen eine kombinierte <a href=\"https:\/\/gs.statcounter.com\/browser-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">86,89% des Marktanteils<\/a>. Das bedeutet, dass es keine realistische M\u00f6glichkeit gibt, diese Form der Nachverfolgung weiterhin zu nutzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn man bedenkt, wie n\u00fctzlich Cookies von Drittanbietern f\u00fcr Partnerprogramme waren, kann man sich eine Zukunft ohne sie nur schwer vorstellen. Ihr Fehlen bedeutet weniger effektives Tracking und weniger personalisierte Inhalte - es sei denn, Sie sind darauf vorbereitet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Handle_Affiliate_Tracking_in_the_Cookieless_Future_3_Key_Tips\"><\/span>Wie man das Affiliate-Tracking in der kochfreien Zukunft handhabt (3 wichtige Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser dramatische technologische Wandel wird zweifelsohne Herausforderungen mit sich bringen. Aber es gibt Dinge, die Sie tun k\u00f6nnen, um den Wandel zu \u00fcberleben und sogar zu \u00fcberleben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Assess_Your_Current_State\"><\/span>1. Bewerten Sie Ihren aktuellen Zustand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6glicherweise haben Sie noch eine Weile die M\u00f6glichkeit, Cookies von Dritten zu verwenden. Deren Zeit ist jedoch begrenzt. Bereiten Sie sich auf ein neues Tracking-System vor, indem Sie Ihre derzeitige Infrastruktur \u00fcberpr\u00fcfen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies von Drittanbietern sind in Ihrem Programm wahrscheinlich am bekanntesten, da sie dazu dienen, Konversionen zu verfolgen. Sie sollten jedoch pr\u00fcfen, wo sie sonst noch eine gro\u00dfe Rolle spielen. Dies kann Ihnen dabei helfen, einen ganzheitlichen \u00dcberblick \u00fcber Ihre Bed\u00fcrfnisse zu erhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6glicherweise nutzen Sie beispielsweise Cookies von Drittanbietern, um mehr dar\u00fcber zu erfahren, welche anderen Websites Ihre Besucher nutzen. Dabei entgehen Ihnen m\u00f6glicherweise viele wertvolle demografische Daten. Wenn Sie sich dessen im Voraus bewusst sind, k\u00f6nnen Sie sich darauf vorbereiten, indem Sie andere Wege finden, das Nutzererlebnis mit anderen Mitteln zu personalisieren. <a href=\"https:\/\/prettylinks.com\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Marketing-Strategien<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativ k\u00f6nnen Sie in der Zwischenzeit auch auf traditionellere Methoden der Kaufverfolgung zur\u00fcckgreifen. Sie k\u00f6nnten die Verwendung eindeutiger Empfehlungscodes in Erw\u00e4gung ziehen, wie hier von einem Influencer demonstriert <a href=\"https:\/\/www.instagram.com\/p\/CM5Q9LTne6t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lindsay Silberman<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"715\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625.png\" alt=\"Ein Beispiel f\u00fcr einen Instagram-Affiliate, der f\u00fcr einen unpassenden Tracking-Code wirbt. \" class=\"wp-image-5365\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-300x268.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-768x686.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-159x142.png 159w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-302x270.png 302w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-765x684.png 765w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-156x139.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel, wenn Sie eine Mitgliedschaftsseite mit unserem Schwester-Plugin betreiben, <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MitgliedPresse<\/a>, und wenn Sie das Partnerprogramm Ihrer Website mit Easy Affiliate verwalten, k\u00f6nnen Sie ganz einfach individuelle Empfehlungscodes einrichten. F\u00fcgen Sie dazu einfach in den Gutscheineinstellungen von MemberPress einen neuen, eindeutigen Code hinzu und weisen Sie diesen Code einem Partner zu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-1024x289.png\" alt=\"einen MemberPress-Gutscheincode einem Partner in Easy Affiliate zuweisen\" class=\"wp-image-6213\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-1024x289.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-156x44.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon.png 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie sich einen \u00dcberblick \u00fcber Ihre aktuelle Cookie-Nutzung verschafft haben, sollten Sie diese Informationen auch Ihren Partnern mitteilen. Viele von ihnen fragen sich wahrscheinlich auch, wie ihr Marketing in Zukunft aussehen wird. Eine gute Kommunikation ist ein einfacher Weg, um <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Halten Sie Ihre Partner bei Laune<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Level_Up_Your_Data_Literacy\"><\/span>2. Verbessern Sie Ihre Datenkompetenz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Der \u00dcbergang zu einer Zukunft ohne Cookies k\u00f6nnte sich als etwas holprig erweisen. Es werden sicherlich L\u00f6sungen gefunden werden, aber das bedeutet nicht, dass diese bereits ausgereift sein werden. Erw\u00e4gen Sie, mehr Ressourcen in die Suche nach der besten Verwendungsm\u00f6glichkeit f\u00fcr Ihre weniger spezifischen Daten zu investieren. Ein Beispiel hierf\u00fcr ist <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436.png\" alt=\"Ein Beispielbildschirm von Google Analytics, der beispielhafte demografische Daten zeigt.\" class=\"wp-image-5366\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-768x373.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-156x76.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics hat bisher auf Cookies gesetzt. Im Oktober 2020 hat das Unternehmen jedoch von diesem Modell Abstand genommen. Daher arbeiten Sie wahrscheinlich schon seit einigen Monaten mit cookielosen Daten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate kann Ihnen helfen, Ihr Datenverst\u00e4ndnis zu verbessern durch <a href=\"https:\/\/easyaffiliate.com\/de\/docs-category\/reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">umfassende Berichterstattung<\/a>. Diese Berichte helfen Ihnen dabei, den Erfolg Ihrer Partner zu \u00fcberwachen und einen \u00dcberblick \u00fcber Ihre umsatzst\u00e4rksten Partner zu gewinnen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png\" alt=\"Bildschirm &quot;Easy Affiliate Reports\" class=\"wp-image-5734\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-300x127.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-768x326.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-335x142.png 335w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-637x270.png 637w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-156x66.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate bietet zudem eine detaillierte Provisionssteuerung. Da die schrittweise Abschaffung von Cookies zu weniger spezifischen Kundendaten f\u00fchren k\u00f6nnte, empfiehlt es sich, diese Funktion zu nutzen, um Affiliates in einer Nische zu testen, in der Sie noch nicht \u00fcber viele Daten verf\u00fcgen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"808\" height=\"163\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab.png\" alt=\"Registerkarte Easy Affiliate-Provisionen\" class=\"wp-image-5894\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab.png 808w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-300x61.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-768x155.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-524x106.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-156x31.png 156w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus sollten Sie vielleicht auch Ma\u00dfnahmen ergreifen, um <a href=\"https:\/\/thirstyaffiliates.com\/blog\/affiliate-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Ihre Suchmaschinenoptimierung (SEO) zu verbessern<\/a>. SEO kann Ihnen helfen, bei organischen Suchanfragen besser abzuschneiden. Auch wenn dies ein weniger zielgerichteter Datenansatz ist, kann er zu Ihrem Gesamtverkehr beitragen und Ihre Sichtbarkeit erh\u00f6hen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Keep_an_Eye_on_Emerging_Trends\"><\/span>3. Behalten Sie aufkommende Trends im Auge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies von Drittanbietern m\u00f6gen jetzt noch wie eine Notwendigkeit erscheinen, aber sie werden mit ziemlicher Sicherheit zu gegebener Zeit ersetzt werden. Der Prozess der Abschaffung bietet eine wertvolle Gelegenheit f\u00fcr <a href=\"https:\/\/thirstyaffiliates.com\/blog\/types-affiliate-marketing-try\" target=\"_blank\" rel=\"noreferrer noopener\">neue Strategien zu entwickeln<\/a>. Achten Sie daher auf beliebte Angebote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie m\u00fcssen auch nicht unbedingt brandneu sein. Eine Methode, die Sie in Betracht ziehen k\u00f6nnten, ist das Server-zu-Server-Tracking. Dieser Vorgang funktioniert \u00e4hnlich wie Cookies, mit dem Unterschied, dass die Daten direkt auf Ihrem Server gespeichert werden. Da dabei keine Cookies von Drittanbietern zum Einsatz kommen, ist dies eine attraktive Alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie sollten sich auch mit Trends au\u00dferhalb von Affiliate-Links befassen. Als Beispiel k\u00f6nnen Sie First-Party-Cookies betrachten. Cookies von Erstanbietern existieren auf einer einzelnen Website, um das Nutzererlebnis zu verbessern. Sie k\u00f6nnten sie nutzen, um personalisierte Inhalte auf Ihrer eigenen Seite anzubieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Anbetracht der Zukunft des cookieless von Drittanbietern werden diese Technologien m\u00f6glicherweise immer ausgefeilter und weiter verbreitet sein. Wir empfehlen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/industry-knowledge-affiliate-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">folgende Branchennachrichten<\/a> um zu sehen, wie sich dieser Aspekt der Partnerprogramme entwickelt. Dies wird Ihnen und Ihren Partnern helfen, sich auf zuk\u00fcnftige Entwicklungen vorzubereiten. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen der Gedanke an eine Zukunft ohne Cookies Sorgen um Ihr Partnerprogramm bereitet, sind Sie nicht allein. Die Aussicht, sich an ein anderes System anpassen zu m\u00fcssen, kann einsch\u00fcchternd wirken. 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17:42:11","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-04-01 14:50:11","updated":"2026-07-09 17:42:11"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Handle Affiliate Tracking in the Cookieless Future\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/de"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/"},{"label":"How to Handle Affiliate Tracking in the Cookieless 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