{"id":6353,"date":"2021-09-07T07:15:00","date_gmt":"2021-09-07T07:15:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6353"},"modified":"2022-04-01T15:49:27","modified_gmt":"2022-04-01T15:49:27","slug":"long-form-content","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/","title":{"rendered":"Warum Langform-Inhalte funktionieren (und wie Sie Ihren Partnern helfen, sie zu schreiben)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53affac1745\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53affac1745\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/#Understanding_Long-Form_Content_and_Its_Benefits\" >Verst\u00e4ndnis von Langform-Inhalten und ihren Vorteilen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/#How_to_Help_Your_Affiliates_Write_Long-Form_Content_3_Key_Tips\" >Wie Sie Ihren Affiliates beim Schreiben von Langform-Inhalten helfen (3 wichtige Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/#1_Give_Your_Affiliates_Resources_on_Long-Form_Content\" >1. Geben Sie Ihren Affiliates Ressourcen f\u00fcr Langform-Inhalte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/#2_Share_Swipe_Copy_and_Other_Creatives_to_Help_Bulk_Up_Your_Affiliates_Posts\" >2. Teilen Sie Swipe-Vorlagen und andere Werbemittel, um die Beitr\u00e4ge Ihrer Partner zu bereichern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/#3_Create_Guidelines_for_Your_Affiliates_to_Follow\" >3. Erstellen Sie Richtlinien, die Ihre Partner befolgen m\u00fcssen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Inhalte sind der Eckpfeiler eines jeden Affiliate-Marketingprogramms. Sie verlassen sich darauf, dass Ihre Partner ansprechende, hochwertige Blogbeitr\u00e4ge, Social-Media-Posts, Videos und mehr erstellen, um Kunden f\u00fcr Ihre Marke zu gewinnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn der Inhalt zu w\u00fcnschen \u00fcbrig l\u00e4sst, wird das nicht zu Umsatzsteigerungen f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt mehrere M\u00f6glichkeiten, wie Sie sicherstellen k\u00f6nnen, dass Ihre Partner Ihre Marke bestm\u00f6glich repr\u00e4sentieren. Eine ist <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00fcfpartner<\/a> bevor Sie sie in Ihr Programm aufnehmen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitere M\u00f6glichkeit besteht darin, sie zu ermutigen, lange Inhalte zu produzieren, die mehrere Vorteile in Bezug auf die Suchmaschinenoptimierung (SEO), den Verkauf und die \"Teilbarkeit\" bieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel befassen wir uns mit den Vorteilen von Longform-Inhalten bei der Online-Werbung f\u00fcr Produkte und Dienstleistungen. Anschlie\u00dfend stellen wir Ihnen einige Ideen und Tools vor, mit denen Sie Affiliates dabei unterst\u00fctzen k\u00f6nnen, Longform-Inhalte zu erstellen, die zu h\u00f6heren Verkaufszahlen f\u00fchren. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Long-Form_Content_and_Its_Benefits\"><\/span>Verst\u00e4ndnis von Langform-Inhalten und ihren Vorteilen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Typischerweise bezieht sich Langform-Inhalt auf schriftliches Material, das <strong>mindestens 1.200 W\u00f6rter<\/strong>. Dazu k\u00f6nnen ausf\u00fchrliche und informative Blogbeitr\u00e4ge, Whitepaper, Leitf\u00e4den oder Tutorials geh\u00f6ren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In den letzten Jahren hat sich diese Definition auf Videoinhalte ausgeweitet. Allerdings ist die genaue L\u00e4nge, die ein Video haben muss, damit es als Langform gilt, etwas flexibler. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Werbevideos mit einer L\u00e4nge von zwei bis sechs Minuten k\u00f6nnen als lang angesehen werden, ebenso wie ein 20-min\u00fctiger Vlog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Langfristige Inhalte sind oft auch \"immergr\u00fcn\", was bedeutet, dass sie <strong>bleibt im Laufe der Zeit relevant <\/strong>und kommt nie aus der Mode. Die Lebensdauer betr\u00e4gt mindestens zwei Jahre, und in der Regel werden Themen behandelt, die zeitlos sind und h\u00e4ufig gesucht werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es herrscht die weit verbreitete Fehlannahme, dass die Aufmerksamkeitsspanne drastisch abnimmt und dass niemand online lange Inhalte lesen oder ansehen m\u00f6chte. Im Gegenteil: Die Verbraucher scheinen sich geradezu zu l\u00e4ngeren Beitr\u00e4gen hingezogen zu f\u00fchlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experten haben herausgefunden, dass Inhalte in langer Form <a href=\"https:\/\/buzzsumo.com\/blog\/long-form-content-improves-content-marketing-conclusion-7-recent-studies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mehr Anteile in den sozialen Medien<\/a> als kurze Artikel. H2 und H3 Tags, Backlinks, Aufz\u00e4hlungen, Infografiken und herunterladbare Materialien k\u00f6nnen ebenfalls zur Verbesserung dieser Metrik beitragen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem ist bekannt, dass Suchmaschinen Inhalte in langer Form bevorzugen. Au\u00dferdem bieten lange Beitr\u00e4ge mehr M\u00f6glichkeiten, Schl\u00fcsselw\u00f6rter auf nat\u00fcrliche Weise in den Inhalt einzubauen, was die Sichtbarkeit noch weiter erh\u00f6hen kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und nicht zuletzt: Langfristige Inhalte <a href=\"https:\/\/www.quicksprout.com\/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">f\u00f6rdert mehr Konversionen<\/a>. Das mag zum Teil daran liegen, dass Sie Ihre Autorit\u00e4t und Glaubw\u00fcrdigkeit in einem langen Beitrag besser aufbauen k\u00f6nnen als in einem kurzen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e4ngere Beitr\u00e4ge geben Ihnen auch die M\u00f6glichkeit, mehr in die Tiefe zu gehen und die Vorz\u00fcge Ihres Produkts oder Ihrer Dienstleistung zu erl\u00e4utern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Help_Your_Affiliates_Write_Long-Form_Content_3_Key_Tips\"><\/span>Wie Sie Ihren Affiliates beim Schreiben von Langform-Inhalten helfen (3 wichtige Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie alle <a href=\"https:\/\/thirstyaffiliates.com\/blog\/long-form-content-really-better-affiliate-business\" target=\"_blank\" rel=\"noreferrer noopener\">Vorteile von Langform-Inhalten<\/a> Ber\u00fccksichtigt man dies, wird deutlich, dass Ihr Partnerprogramm davon profitieren wird. Allerdings haben Sie nur sehr wenig Einfluss auf die redaktionellen Strategien Ihrer Publisher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Gl\u00fcck gibt es verschiedene M\u00f6glichkeiten, wie Sie Ihre Partner dazu ermutigen k\u00f6nnen, l\u00e4ngere Artikel (und Videos) zu produzieren, und es ihnen gleichzeitig leichter machen k\u00f6nnen, dies zu tun. Hier sind unsere besten Tipps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Give_Your_Affiliates_Resources_on_Long-Form_Content\"><\/span>1. Geben Sie Ihren Affiliates Ressourcen f\u00fcr Langform-Inhalte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Genauso wie Sie sich vielleicht nicht \u00fcber die Macht der Langform-Inhalte im Klaren waren, wissen Ihre Partner vielleicht nicht, wie sehr sie ihnen helfen k\u00f6nnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einschlie\u00dflich Informationen zu den Vorteilen der Ver\u00f6ffentlichung l\u00e4ngerer Beitr\u00e4ge in Ihrem Programm <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Wie man einen effektiven Onboarding-Prozess f\u00fcr Partner einrichtet (5 Tipps)\">Einf\u00fchrungsmaterialien<\/a> k\u00f6nnte dazu beitragen, sie in die richtige Richtung zu lenken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Informationen k\u00f6nnen Folgendes umfassen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Statistiken und Untersuchungen von Content-Marketing-Experten zu den Vorteilen von Langform-Inhalten<\/li><li>Schreibressourcen, die den Mitgliedern bei der Ideenfindung f\u00fcr Themen, der Erstellung eines Redaktionskalenders, der Strukturierung von Blogbeitr\u00e4gen und vielem mehr helfen<\/li><li>Links zu Beispielen f\u00fcr Longform-Inhalte im eigenen Blog Ihrer Marke<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mit <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a>k\u00f6nnen Sie all diese Ressourcen und noch mehr in Ihrem speziellen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Wie Sie ein einladendes Affiliate-Dashboard f\u00fcr Ihre Rekruten bereitstellen\">Dashboard f\u00fcr Partner<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Easy Affiliate Affiliate Dashboard\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Share_Swipe_Copy_and_Other_Creatives_to_Help_Bulk_Up_Your_Affiliates_Posts\"><\/span>2. Teilen Sie Swipe-Vorlagen und andere Werbemittel, um die Beitr\u00e4ge Ihrer Partner zu bereichern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Einer der einsch\u00fcchterndsten Aspekte bei Langform-Inhalten ist die Frage, ob man \u00fcberhaupt genug zu sagen hat. Wenn einige Ihrer Autoren h\u00e4ufig unter einer Schreibblockade leiden und Schwierigkeiten haben, 1.200 W\u00f6rter zu erreichen, k\u00f6nnen Sie ihnen mit ein paar <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Machen Sie Ihre Affiliates erfolgreicher mit Swipe Copy\">Durchschreibkopie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein \u201eSwipe Copy\u201c ist ein von Ihnen verfasster Textabschnitt \u00fcber das Produkt oder die Dienstleistung, f\u00fcr die Ihre Affiliates werben sollen. Diese k\u00f6nnen \u00fcber ihr Dashboard darauf zugreifen, ihn an den Ton und Stil ihres Blogs anpassen und ihn frei in ihren Inhalten verwenden, um Interesse an Ihrer Marke zu wecken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen alle Arten von anderen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Wie man wirksame Werbematerialien f\u00fcr Affiliates erstellt\">kreative Assets<\/a> auch mit Ihren Partnerunternehmen. Sie k\u00f6nnten zum Beispiel <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/infographics-benefit-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Wie Infografiken Ihr Partnerprogramm zu neuen H\u00f6hen f\u00fchren k\u00f6nnen\">eine Infografik entwerfen<\/a> \u00fcber Ihr Produkt, die Ihre Partner in ihre Longform-Inhalte einbetten k\u00f6nnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dadurch k\u00f6nnen ihre Beitr\u00e4ge in den sozialen Medien besser geteilt und ihre Reichweite erh\u00f6ht werden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-1024x455.png\" alt=\"einfache Seite f\u00fcr Partnerlinks und Banner\" class=\"wp-image-5493\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-1024x455.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-300x133.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-768x342.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-319x142.png 319w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-607x270.png 607w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-156x69.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives.png 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Freigabe von Links, Bannern, Infografiken und anderen kreativen Elementen f\u00fcr Ihre Partner \u00fcber das Partner-Dashboard<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcberlegen Sie auch, ob Sie Ihre Partner in folgende Bereiche einf\u00fchren sollten <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jasper von Conversion AI<\/a>. Es handelt sich um eine unglaublich hilfreiche Plattform f\u00fcr das Verfassen von Texten, die mithilfe k\u00fcnstlicher Intelligenz das Schreiben von Blogbeitr\u00e4gen um das bis zu F\u00fcnffache beschleunigt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1024x500.png\" alt=\"jarvis blog post screenshot\" class=\"wp-image-6986\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1024x500.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-768x375.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1536x750.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-291x142.png 291w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-553x270.png 553w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1216x593.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-156x76.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Bild mit freundlicher Genehmigung von <a href=\"http:\/\/sadiesmiley.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sadiesmiley.com<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Guidelines_for_Your_Affiliates_to_Follow\"><\/span>3. Erstellen Sie Richtlinien, die Ihre Partner befolgen m\u00fcssen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihr Programm bereits seit einiger Zeit etabliert ist, k\u00f6nnen Sie vielleicht etwas w\u00e4hlerischer sein, wenn es darum geht, Publisher in Ihr Programm aufzunehmen. Sie k\u00f6nnten zum Beispiel in Ihren Partnerrichtlinien festlegen, dass alle Beitr\u00e4ge, die sie im Zusammenhang mit Ihrer Marke erstellen, mindestens 1.200 W\u00f6rter lang sein m\u00fcssen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir empfehlen jedoch, diese Strategie nur sparsam einzusetzen \u2013 und zwar nur dann, wenn Sie davon \u00fcberzeugt sind, dass Ihr Programm Partner anziehen kann. Die Anforderungen an umfangreiche Inhalte k\u00f6nnten potenzielle Partner abschrecken, wenn diese keinen gro\u00dfen Zeitaufwand investieren m\u00f6chten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine M\u00f6glichkeit, dem entgegenzuwirken, w\u00e4re die Einf\u00fchrung gestaffelter Provisionen. Sie k\u00f6nnten die unterste Stufe f\u00fcr Publisher offenhalten, die Inhalte beliebiger L\u00e4nge verfassen, w\u00e4hrend Sie von den Partnern auf den h\u00f6heren Stufen Ihres Programms l\u00e4ngere Beitr\u00e4ge verlangen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate erm\u00f6glicht Ihnen die schnelle und einfache Einstellung <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Wie man einigen Partnern unterschiedliche Provisionen zahlt\">mehrere Provisionsstufen<\/a> und Ihre Partner angemessen zu verg\u00fcten. Au\u00dferdem k\u00f6nnen Sie die Leistung Ihrer Partner in einem praktischen Analysebericht direkt in Ihrem WordPress-Dashboard verfolgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihren Partnern helfen, lange Inhalte zu schreiben, ist dies eine der besten M\u00f6glichkeiten, neue Besucher auf Ihre Website zu bringen. Dies kann nicht nur den Umsatz steigern, sondern auch dazu beitragen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"4 Strategien zur Erhaltung der Zufriedenheit Ihrer Partner\">Halten Sie Ihre Partner bei Laune<\/a> w\u00e4hrend sie ihre Provisionen eintrudeln sehen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag haben wir drei Tipps gegeben, wie Sie Ihren Partnern helfen k\u00f6nnen, erfolgreich lange Inhalte zu erstellen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Stellen Sie Ihren Partnern Ressourcen zur Verf\u00fcgung, die ihnen zeigen, wie und warum sie Longform-Inhalte schreiben sollten.<\/li><li>Teilen Sie Swipe-Texte und andere kreative Inhalte, um Ihren Partnern bei der Gestaltung ihrer Beitr\u00e4ge zu helfen.<\/li><li>Erstellen Sie Richtlinien, an die sich Ihre Partner halten m\u00fcssen, und belohnen Sie sie f\u00fcr die Ver\u00f6ffentlichung von Inhalten in langer Form.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu langen Inhalten und wie Sie Ihre Partner dazu ermutigen k\u00f6nnen, diese zu schreiben? Fragen Sie einfach in den Kommentaren unten!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Und vergiss nicht, dich im Feld unten anzumelden!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Content is the cornerstone of any affiliate marketing program. You rely on your partners to create engaging, high-quality blog posts, social media posts, videos, and more to attract customers to your brand. If their content is lacking, it&#8217;s not going to drive sales. 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Add an image with your Focus keyphrase as alt text.","score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/content-production.jpg","og_image_width":"733","og_image_height":"476","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:45:53","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-05-18 03:27:22","updated":"2026-07-09 17:45:53"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhy Long-Form Content Works (and How to Help Your Affiliates Write It)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/de"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/"},{"label":"Why Long-Form Content Works (and How to Help Your Affiliates Write It)","link":"https:\/\/easyaffiliate.com\/de\/blog\/long-form-content\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/6353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/comments?post=6353"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/6353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media\/6370"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media?parent=6353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/categories?post=6353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/tags?post=6353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}