{"id":6401,"date":"2021-06-08T07:07:00","date_gmt":"2021-06-08T07:07:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6401"},"modified":"2021-06-08T14:42:05","modified_gmt":"2021-06-08T14:42:05","slug":"user-generated-content","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/","title":{"rendered":"Wie man mit nutzergenerierten Inhalten (UGC) Kunden in Fans verwandelt"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5ad49085c97\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5ad49085c97\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/#An_Introduction_to_User-Generated_Content_And_Why_Its_Important_for_Affiliates\" >Eine Einf\u00fchrung in nutzergenerierte Inhalte (und warum sie f\u00fcr Affiliates wichtig sind)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/#How_to_Turn_Customers_into_Fans_With_UGC_3_Ways\" >Wie man mit UGC Kunden in Fans verwandelt (3 Wege)&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/#1_Provide_Your_Affiliate_Partners_With_UGC\" >1. Versorgen Sie Ihre Affiliate-Partner mit UGC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/#2_Notify_Your_Partners_When_New_UGC_Becomes_Available\" >2. Benachrichtigen Sie Ihre Partner, wenn neue UGC verf\u00fcgbar werden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/#3_Help_Your_Affiliates_Run_UGC_Contests_and_Giveaways\" >3. Helfen Sie Ihren Partnern bei der Durchf\u00fchrung von UGC-Wettbewerben und Werbegeschenken<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/#Conclusion\" >Schlussfolgerung&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Ein wichtiger Bestandteil eines erfolgreichen Partnerprogramms ist die Bereitstellung von Werbematerialien f\u00fcr Ihre Partner. Doch die versierten Verbraucher von heute sind nat\u00fcrlich misstrauisch gegen\u00fcber professionellem Marketing und Werbung.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier kommen nutzergenerierte Inhalte (UGC) ins Spiel. Wenn ein Dritter Ihre Produkte lobt, ist das gut f\u00fcr Ihr Unternehmen und kann auch f\u00fcr Ihre Partner von unsch\u00e4tzbarem Wert sein.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir uns damit befassen, was UGC ist und welche wichtige Rolle es in Ihrem Partnerprogramm spielen kann. Anschlie\u00dfend stellen wir Ihnen drei M\u00f6glichkeiten vor, wie Sie Ihren Partnern helfen k\u00f6nnen, ihre Klickraten (CTRs) mithilfe von UGC zu steigern. Los geht\u2019s!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User-Generated_Content_And_Why_Its_Important_for_Affiliates\"><\/span>Eine Einf\u00fchrung in nutzergenerierte Inhalte (und warum sie f\u00fcr Affiliates wichtig sind)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UGC ist jeder Inhalt, der von jemandem erstellt wird, der kein offizieller Vertreter Ihres Unternehmens ist. Er kann viele Formen annehmen, darunter <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-to-use-social-media-to-boost-your-affiliate-business-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social-Media-Posts<\/a>, Produktbewertungen, Podcasts und Unboxing-Videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGC kann tats\u00e4chlich effektiver sein als jeder Inhalt, den Sie intern erstellen. Laut einer <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener\">Studie von TurnTo Networks<\/a>90% der Verbraucher geben an, dass UGC ihre Kaufentscheidungen st\u00e4rker beeinflusst als <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail-Marketing<\/a> und sogar <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ergebnisse der Suchmaschine<\/a>. Das macht Sinn, denn Inhalte, die von Ihrem Unternehmen produziert werden, sind in der Regel voreingenommen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der moderne Verbraucher misstraut auch Vermarktern und Werbetreibenden, die daf\u00fcr bezahlt werden, Produkte und Dienstleistungen im bestm\u00f6glichen Licht darzustellen. Es ist weithin anerkannt, dass diese Fachleute negative Informationen weglassen, selbst wenn sie den Kunden helfen k\u00f6nnten, fundiertere Kaufentscheidungen zu treffen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unabh\u00e4ngig von den Produkten oder Dienstleistungen, die Sie verkaufen, k\u00f6nnen Ihre Affiliate-Partner von UGC profitieren. Laut TurnTo Networks k\u00f6nnen Sie jedoch noch gr\u00f6\u00dfere Vorteile aus UGC ziehen, wenn Ihre <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zielpublikum<\/a> ist weiblich. Fast ein Viertel der befragten weiblichen K\u00e4ufer bezeichnet UGC als das einflussreichste Marketinginstrument.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verbraucher unter 30 Jahren sind im Vergleich zu \u00e4lteren K\u00e4ufern auch empf\u00e4nglicher f\u00fcr UGC. Von den 18-29-J\u00e4hrigen gaben 97% an, dass UGC einen extremen Einfluss auf ihre Kaufentscheidungen hat. Wenn Sie auf diesen Markt abzielen, k\u00f6nnen Sie viel davon profitieren, wenn Sie Ihre Partner bei der Bereitstellung von UGC unterst\u00fctzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Turn_Customers_into_Fans_With_UGC_3_Ways\"><\/span>Wie man mit UGC Kunden in Fans verwandelt (3 Wege)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auf dem wettbewerbsintensiven E-Commerce-Markt von heute reicht es nicht aus, Ihren Partnern einfach nur Affiliate-Links zur Verf\u00fcgung zu stellen. Um die besten Ergebnisse zu erzielen, m\u00fcssen Sie ihnen alles zur Verf\u00fcgung stellen, was sie brauchen, um diese URLs effektiv zu bewerben, einschlie\u00dflich UGC. Hier sind drei M\u00f6glichkeiten, wie Sie Ihren Partnern helfen k\u00f6nnen, ihre Affiliate-Aktivit\u00e4ten mit UGC zu optimieren.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Provide_Your_Affiliate_Partners_With_UGC\"><\/span><strong>1. Versorgen Sie Ihre Affiliate-Partner mit UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Als erfolgreicher Online-Verk\u00e4ufer verf\u00fcgen Sie m\u00f6glicherweise bereits \u00fcber UGC, den Ihre Partner nutzen k\u00f6nnen, darunter <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-product-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produktbewertungen<\/a>, Zeugnisse und Fallstudien. Wenn Sie Ihr Programm mit unserem <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a> Plugin, haben Ihre Partner bereits <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zugang zu einem Dashboard<\/a>. Sie k\u00f6nnen dieses Dashboard verwenden, um UGC direkt an Ihre Partner zu liefern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Grafiken erstellt haben, k\u00f6nnen Sie zu \u201eEasy Affiliates &gt; Creatives\u201c navigieren. Stellen Sie sicher, dass die Registerkarte \u201eCreatives (Links &amp; Banner)\u201c ausgew\u00e4hlt ist:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-1024x282.png\" alt=\"Wie man UGC mit Easy Affiliate erzeugt. \" class=\"wp-image-6403\" width=\"800\" height=\"220\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-1024x282.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-300x83.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-768x212.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-1536x423.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-2048x565.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-515x142.png 515w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-980x270.png 980w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-1216x335.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-1832x505.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliates-creatives-1-156x43.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Klicken Sie dann auf die Schaltfl\u00e4che Neu hinzuf\u00fcgen und laden Sie die Ressource hoch. Ihre Partner k\u00f6nnen diese Grafik nun direkt von ihren Dashboards herunterladen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-1024x487.png\" alt=\"Sie k\u00f6nnen nutzergenerierte Inhalte (UGC) mit einem Plugin wie Easy Affiliate f\u00f6rdern. \" class=\"wp-image-6405\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-1024x487.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-300x143.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-768x365.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-1536x730.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-2048x973.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-299x142.png 299w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-568x270.png 568w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-1216x578.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-1832x871.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/add-new-resource-1-156x74.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen sogar ein komplettes Marketingpaket erstellen, das alle Ihre UGC-Inhalte enth\u00e4lt. Nachdem Sie dieses praktische UGC-Paket erstellt haben, aktualisieren Sie einfach das Dashboard, um einen Download-Link einzuf\u00fcgen:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1024x546.png\" alt=\"Das Easy Affiliate Dashboard. \" class=\"wp-image-6407\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1024x546.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-300x160.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-768x410.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1536x820.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-2048x1093.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-266x142.png 266w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-506x270.png 506w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1216x649.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1832x977.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-156x83.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie all diese Ressourcen eingerichtet haben, stehen sie Ihren Partnern bei der Anmeldung sofort zur Verf\u00fcgung. Das kann ihnen zu einem optimalen Start verhelfen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Notify_Your_Partners_When_New_UGC_Becomes_Available\"><\/span><strong>2. Benachrichtigen Sie Ihre Partner, wenn neue UGC verf\u00fcgbar werden<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie mehr Umsatz machen und neue Kunden gewinnen, werden Sie hoffentlich mehr UGC sammeln. Dazu k\u00f6nnen neue Produktbewertungen geh\u00f6ren, die von zufriedenen Kunden gepostet werden, oder ein <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">informativer Gastbeitrag<\/a> mit Tipps f\u00fcr die Verwendung Ihres neuesten Produkts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wann immer Sie neue UGC erwerben, sollten Sie diese mit Ihren Partnern teilen. Easy Affiliate-Nutzer k\u00f6nnen diese Ressourcen in das Dashboard hochladen, indem sie zu Easy Affiliates &gt; Creatives navigieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch die Aufmerksamkeit auf diese Ressourcen lenken, indem Sie sie in die Willkommensnachricht des Partner-Dashboards aufnehmen.  Gehen Sie zu Easy AffilIate &gt; Einstellungen und w\u00e4hlen Sie dann die Registerkarte Affiliates:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-1024x495.png\" alt=\"Die Easy Affiliate-Einstellungen.\" class=\"wp-image-6408\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-1024x495.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-300x145.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-768x371.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-1536x742.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-2048x990.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-294x142.png 294w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-559x270.png 559w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-1216x588.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-1832x886.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/affiliates-tab-156x75.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bl\u00e4ttern Sie dann bis zum Ende dieser Seite. Sie k\u00f6nnen dann die Willkommensnachricht so bearbeiten, dass sie Informationen \u00fcber das neue UGC enth\u00e4lt und wie Ihre Partner darauf zugreifen k\u00f6nnen. Sie k\u00f6nnen zum Beispiel einen direkten Download-Link hinzuf\u00fcgen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-1024x549.png\" alt=\"Werbung f\u00fcr neue UGC \u00fcber die Willkommensnachricht f\u00fcr Partner. \" class=\"wp-image-6409\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-1024x549.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-768x412.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-1536x824.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-2048x1099.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-503x270.png 503w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-1216x652.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-1832x983.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/ugc-welcome-message-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativ k\u00f6nnen Sie den UGC auch direkt in dieses Feld kopieren\/einf\u00fcgen. Auf diese Weise haben Ihre Partner einfachen Zugang zu diesen neuen Inhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Help_Your_Affiliates_Run_UGC_Contests_and_Giveaways\"><\/span><strong>3. Helfen Sie Ihren Partnern bei der Durchf\u00fchrung von UGC-Wettbewerben und Werbegeschenken<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rafflepress.com\/how-to-run-an-affiliate-giveaway-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wettbewerbe und Werbegeschenke<\/a> sind immer ein wirksames Mittel, um Aufmerksamkeit zu erregen, aber einige Wettbewerbe sind darauf ausgelegt, gro\u00dfe Mengen an UGC zu erzeugen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre Partner k\u00f6nnten beispielsweise ihr Publikum auffordern, Fotos oder Videos mit Ihren Produkten einzusenden oder lustige Bildunterschriften zu einer bestimmten Grafik hinzuzuf\u00fcgen. Auf diese Weise k\u00f6nnen Wettbewerbe ein unterhaltsamer und ansprechender Weg sein, UGC zu f\u00f6rdern, mit Belohnungen sowohl f\u00fcr die Teilnehmer als auch f\u00fcr Ihren Gewinn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein weiterer Vorteil ist, dass die Teilnehmer ihren UGC oft auf ihren eigenen Konten in den sozialen Medien bewerben, insbesondere wenn Ihr Wettbewerb eine Abstimmung vorsieht. Dies kann eine Menge Engagement ausl\u00f6sen und Ihr Unternehmen einem v\u00f6llig neuen Publikum vorstellen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manchmal reicht es schon aus, wenn Sie Anerkennung anbieten. Wenn Sie zum Beispiel eine gro\u00dfe Fangemeinde in den sozialen Medien haben, k\u00f6nnen Sie den Teilnehmern erlauben, auf Ihrer Instagram-Seite vorgestellt zu werden. Um jedoch den meisten UGC zu produzieren, sollten Sie vielleicht eine kostenlose Probe oder einen Rabatt anbieten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch hier kann das Partner-Dashboard Ihre Drehscheibe f\u00fcr die Organisation dieser UGC-Aktivit\u00e4ten sein. Sie k\u00f6nnen Ihre Partner \u00fcber den bevorstehenden Wettbewerb benachrichtigen und die damit verbundenen Rabattcodes \u00fcber ihre Willkommensnachrichten im Dashboard weitergeben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Banner und Grafiken zur Unterst\u00fctzung der Veranstaltung erstellt haben, ist Easy Affiliate auch eine gute M\u00f6glichkeit, diese Ressourcen in Ihrem gesamten Netzwerk zu verteilen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Schlussfolgerung&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Verbraucher verstehen, dass professionelle Vermarkter und Werbetreibende eine nat\u00fcrliche Voreingenommenheit gegen\u00fcber den Produkten haben, f\u00fcr die sie werben. UGC wird jedoch weithin als vertrauensw\u00fcrdiger angesehen und kann eine sehr wertvolle Ressource f\u00fcr Ihre Affiliate-Partner sein.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie uns drei M\u00f6glichkeiten rekapitulieren, wie Sie mit UGC mehr Klicks und Verk\u00e4ufe generieren k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Versorgen Sie Ihre Affiliate-Partner mit UGC, indem Sie ein Plugin wie <a href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a>.&nbsp;<\/li><li>Benachrichtigen Sie Ihre Partner, wenn neue UGC verf\u00fcgbar sind.<\/li><li>Helfen Sie Ihren Partnern, UGC-Wettbewerbe und Werbegeschenke durchzuf\u00fchren.&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen dazu, wie Sie UGC in Ihrem Affiliate-Marketing-Programm einsetzen k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Und vergiss nicht, dich im Feld unten anzumelden!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>A big part of running a successful affiliate program is providing your partners with promotional materials. However, today\u2019s savvy consumers are naturally suspicious of professional marketing and advertising.&nbsp; This is where user-generated content (UGC) comes in. If a third party speaks highly about your products, it&#8217;s great for your business, and can be invaluable for [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":6522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[314],"tags":[283,323,344,343],"class_list":["post-6401","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tutorials","tag-content-optimization","tag-marketing-content","tag-ugc","tag-user-generated-content","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"It\u2019s not enough to simply provide your partners with affiliate links. 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