{"id":6536,"date":"2021-07-20T07:51:00","date_gmt":"2021-07-20T07:51:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6536"},"modified":"2024-09-13T23:29:13","modified_gmt":"2024-09-13T23:29:13","slug":"cookieless-future-ecommerce","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/","title":{"rendered":"Die kochlose Zukunft und der elektronische Handel (3 Wege zur Anpassung)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a08c3dce6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a08c3dce6\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/#Why_a_Cookieless_Future_Could_Impact_Your_Ecommerce_Plan\" >Warum eine kochfreie Zukunft Ihren E-Commerce-Plan beeinflussen k\u00f6nnte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/#The_Cookieless_Future_and_Ecommerce_3_Ways_to_Adapt\" >Die kochlose Zukunft und der elektronische Handel (3 Wege zur Anpassung)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/#1_Talk_to_Your_Affiliate_Partners\" >1. Sprechen Sie mit Ihren Affiliate-Partnern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/#2_Focus_on_Your_Most_Essential_Customer_Data\" >2. Konzentrieren Sie sich auf Ihre wichtigsten Kundendaten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/#3_Increase_Your_Investment_in_Digital_Marketing\" >3. Erh\u00f6hen Sie Ihre Investitionen in digitales Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Third-party cookies have long been an essential tool in affiliate marketing, so a cookieless future may seem like a huge challenge for your business. If you&#8217;re also juggling an ecommerce strategy, you might feel even more concerned about these new developments. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise sind Affiliate Marketing und E-Commerce flexible Bereiche. Wenn Sie Ihre Gesamtstrategie st\u00e4rken, k\u00f6nnen Sie sich darauf vorbereiten, die anstehenden Ver\u00e4nderungen mit Leichtigkeit zu bew\u00e4ltigen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll take a look at the cookieless future and ecommerce, and why your plan might be affected by the phasing out of third-party cookies. Then we&#8217;ll cover three effective ways to adapt to the shifting digital landscape. Let&#8217;s dive right in! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Cookieless_Future_Could_Impact_Your_Ecommerce_Plan\"><\/span>Warum eine kochfreie Zukunft Ihren E-Commerce-Plan beeinflussen k\u00f6nnte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies von Drittanbietern sind seit Jahren ein n\u00fctzliches Internet-Tool. Diese kleinen Codest\u00fcckchen k\u00f6nnen Nutzer auf verschiedenen Websites verfolgen und relevante Daten f\u00fcr ein personalisiertes Surferlebnis sammeln. Daher sind Cookies die Technologie der Wahl f\u00fcr Partner, die etwas \u00fcber ihr Publikum erfahren und verdiente Provisionen nachverfolgen m\u00f6chten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je nachdem, wie stark der elektronische Handel in Ihrem Unternehmen <a href=\"https:\/\/thirstyaffiliates.com\/blog\/types-affiliate-marketing-try\" target=\"_blank\" rel=\"noreferrer noopener\">Art des Affiliate-Marketings<\/a> Netzes kann das Tracking durch Dritte unerl\u00e4sslich sein. Der Grund daf\u00fcr ist, dass Cookies viel mehr k\u00f6nnen als nur Konversionen zu \u00fcberwachen. Sie k\u00f6nnen Ihnen zum Beispiel dabei helfen, zielgerichtete Anzeigen zu erstellen, die eine h\u00f6here Konversionswahrscheinlichkeit haben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the utility of third-party cookies hasn&#8217;t saved them from extinction. You might have heard about Google&#8217;s plans to <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Abschaffung von Cookies Dritter bis 2022<\/a>. Au\u00dferdem sind Mozilla und Apple auf dem gleichen Weg. Das bedeutet, dass die Tracking-Technologie als Ganzes in die Jahre kommt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding a substitute may not be easy. What&#8217;s more, while big tech companies have the resources to find new tracking methods, smaller businesses might feel the pinch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6glicherweise haben Sie weder die Zeit noch das Geld, um neue Analysetechnologien zu erforschen. Diese Art von Schluckauf kann Ihr Budget belasten und Ihre Vermarkter verwirren. Die kochlose Zukunft des E-Commerce, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">insbesondere f\u00fcr Tochtergesellschaften<\/a>kann daher unsicher erscheinen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, you&#8217;re not entirely without direction. Though the landscape may be changing, interesting trends are emerging. As such, you can keep your sales up by accurately preparing for the cookieless future. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cookieless_Future_and_Ecommerce_3_Ways_to_Adapt\"><\/span>Die kochlose Zukunft und der elektronische Handel (3 Wege zur Anpassung)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind drei clevere M\u00f6glichkeiten, Ihre E-Commerce-Strategie auf die kochlose Zukunft vorzubereiten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Talk_to_Your_Affiliate_Partners\"><\/span>1. Sprechen Sie mit Ihren Affiliate-Partnern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies may be one of the simplest ways to track users and commissions, but they&#8217;re not the only option. Your organization will likely find a new way to properly credit your affiliates. When you find that solution, try to communicate it to your influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel scheinen serverseitige Cookies der beliebteste Ersatz zu sein.<strong> <\/strong>Diese Technologie verfolgt die ersten und letzten Klicks des Kunden. Dann verfolgt sie den Weg, um herauszufinden, welcher Partner Ihnen diese Konversion eingebracht hat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re thinking about using server-side cookies, consider sharing this plan with your partners. Understanding the process can make them feel more confident in their own marketing strategies. Thus, providing this information can help keep your sales up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihre Pl\u00e4ne zur Anpassung an eine kochfreie Zukunft im Detail erl\u00e4utern, kann sich Ihre Marke auch als f\u00fchrend etablieren. Sie sollten also in Erw\u00e4gung ziehen, die Pl\u00e4ne auch \u00f6ffentlich zu machen. Die f\u00fchrende Affiliate-Gruppe Commission Junction hat diese Strategie k\u00fcrzlich angewandt:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement.png\" alt=\"Ein Bild einer Pressemitteilung, in der berichtet wird, wie CJ sich auf die kochfreie Zukunft des elektronischen Handels vorbereitet hat.\" class=\"wp-image-6537\" width=\"800\" height=\"602\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement.png 909w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-300x226.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-768x578.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-189x142.png 189w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-359x270.png 359w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-156x117.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, this approach may make you seem more approachable to new affiliates looking for networks to join. If influencers feel that you&#8217;ll help them succeed through uncertain times, they may be more interested in partnering with you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend keeping your public communications simple. This can make your content more accessible for less experienced affiliates. If you&#8217;re talking to your top earners, however, feel free to use helpful <a href=\"https:\/\/thirstyaffiliates.com\/blog\/affiliate-marketing-jargon-glossary-terms\" target=\"_blank\" rel=\"noreferrer noopener\">Partner-Jargon<\/a> f\u00fcr ein vertieftes Gespr\u00e4ch. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Focus_on_Your_Most_Essential_Customer_Data\"><\/span>2. Konzentrieren Sie sich auf Ihre wichtigsten Kundendaten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking affiliate clicks is a big deal. However, it&#8217;s probably not the only place you&#8217;re using third-party cookies. You&#8217;re likely using them to collect customer data as well. Since this information can inform your affiliate strategy, we recommend that you keep this element of your business in mind. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sich mit jedem Bereich Ihrer Kundendaten zu befassen, kann \u00fcberw\u00e4ltigend sein. Aus diesem Grund sollten Sie sich zun\u00e4chst auf die wertvollsten Daten konzentrieren. Dieser Ansatz kann Ihnen helfen, Ihre Aufgaben zu priorisieren, w\u00e4hrend Sie auf alternative Tracking-Technologien umsteigen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you may be in the process of expansion. As a result, you could be using third-party cookies to find other websites that your users visit and seek out affiliates in that niche. Therefore, you&#8217;d want to prioritize this area of customer data to make sure it&#8217;s ready for the cookieless future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One option could be directly polling your visitors. You don&#8217;t have to explicitly ask what websites they visit. Even understanding what content your audience favors could be helpful, as this sample from a musician&#8217;s website shows:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll.png\" alt=\"Eine Beispielumfrage, in der gefragt wird, welche Art von Inhalten das Publikum gerne sehen w\u00fcrde. \" class=\"wp-image-6538\" width=\"800\" height=\"399\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-300x150.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-1024x511.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-768x383.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-285x142.png 285w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-542x270.png 542w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-156x78.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten feststellen, dass die Zuschauer Sie gerne sehen w\u00fcrden <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">einen Blog f\u00fchren<\/a> oder Anleitungsvideos enthalten. Dieser Ansatz ist vielleicht keine dauerhafte L\u00f6sung, aber er wird Ihnen helfen, Ihr Programm aufrechtzuerhalten, wenn sich konkretere Nachverfolgungstechnologien durchsetzen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Increase_Your_Investment_in_Digital_Marketing\"><\/span>3. Erh\u00f6hen Sie Ihre Investitionen in digitales Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Von E-Commerce-Seiten bis zu <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">profitable Mitgliedschaftsseiten<\/a>Viele Online-Unternehmen investieren viel M\u00fche in<strong> <\/strong>Aufbau eines positiven Images. Die durch Cookies gewonnenen Daten sind ein wichtiger Bestandteil dieses Prozesses. Eine pl\u00f6tzliche Abkehr von dieser Technologie kann daher Ihr Markenimage beeintr\u00e4chtigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend that you support your online store by investing in other avenues of digital marketing. Though this cookieless future won&#8217;t be here until 2022, shoring up your online presence can help you transition more easily when the time comes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel mehr Energie in folgende Bereiche investieren <a href=\"https:\/\/prettylinks.com\/blog\/how-keyword-research-rescues-your-marketing-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword-Recherche<\/a>. Auf diese Weise k\u00f6nnen Sie sich ein Bild von beliebten Produkttrends in Ihrer Nische machen. Erkundung von immerw\u00e4hrenden Werbeformen, wie z. B. <a href=\"https:\/\/prettylinks.com\/blog\/incorporate-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS-Marketing<\/a>kann auch klug sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of this can help establish your brand. However, you might also want to consider emphasizing your store&#8217;s trustworthiness. As <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/06\/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ein aktueller Nachrichtenartikel von Apple<\/a> zeigt, dass der Datenschutz f\u00fcr die Verbraucher immer wichtiger wird: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release.png\" alt=\"Eine Pressemitteilung von Apple, in der die Bedeutung der Sicherheit erl\u00e4utert wird. \" class=\"wp-image-6539\" width=\"800\" height=\"491\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release.png 1190w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-300x184.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-1024x628.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-768x471.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-231x142.png 231w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-440x270.png 440w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-1115x684.png 1115w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-156x96.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, try not to forget your audience as the world of affiliate marketing and ecommerce evolves. Digital marketing that emphasizes how you&#8217;ll rise to meet customer needs can help establish your brand as a reliable leader.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cookieless future of ecommerce has yet to truly take form. Affiliate networks and online stores will have to adapt to meet their customers&#8217; needs as technology evolves. Fortunately, you can prepare for these changes by strengthening those areas in your organization that are already successful. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel haben wir drei M\u00f6glichkeiten aufgezeigt, wie Sie sich auf eine kochlose Zukunft im E-Commerce einstellen k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Halten Sie Ihre Affiliate-Partner auf dem Laufenden.<\/li><li>Decide which third-party cookie data you&#8217;ll replace first.<\/li><li>Investieren Sie in den Rest Ihrer digitalen Marketingstrategie.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zum elektronischen Handel und zur kochfreien Zukunft? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Und vergiss nicht, dich im Feld unten anzumelden!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Third-party cookies have long been an essential tool in affiliate marketing, so a cookieless future may seem like a huge challenge for your business. If you&#8217;re also juggling an ecommerce strategy, you might feel even more concerned about these new developments. Fortunately, affiliate marketing and ecommerce are flexible fields. By strengthening your overall strategy, you [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":6577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,9],"tags":[348,347,332,346],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-changes","tag-industry-changes","tag-third-party-cookies","tag-tracking","tag-tracking-cookies","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The cookieless future and ecommerce... changes are coming fast, so be prepared. In this article, we show you three clever ways to adapt.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Cookieless Future and Ecommerce (3 Ways to Adapt)\" \/>\n\t\t<meta property=\"og:description\" content=\"Third-party cookies have long been an essential tool in affiliate marketing, so a cookieless future may seem like a huge challenge for your business. If you&#039;re also juggling an ecommerce strategy, you might feel even more concerned about these new developments. 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