{"id":7101,"date":"2023-07-11T05:00:00","date_gmt":"2023-07-11T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7101"},"modified":"2024-07-31T16:47:00","modified_gmt":"2024-07-31T16:47:00","slug":"affiliate-marketing-kpis","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/","title":{"rendered":"5 Affiliate Marketing KPIs, die Sie kennen m\u00fcssen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a539334dc012\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a539334dc012\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Getting_Up_to_Speed_with_UTM_Tracking_for_Affiliate_Marketing_KPIs\" >UTM-Tracking f\u00fcr Affiliate Marketing KPIs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#A_Closer_Look_at_UTM_Parameters\" >Ein genauerer Blick auf die UTM-Parameter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#5_Affiliate_Marketing_KPIs_You_Need_To_Monitor\" >5 Affiliate Marketing KPIs, die Sie \u00fcberwachen m\u00fcssen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#1_Top_Performing_Affiliates\" >1. Leistungsstarke Affiliates\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#2_Top_Performing_Campaigns\" >2. Kampagnen mit den besten Ergebnissen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#3_Click_Traffic\" >3. Klicken Sie auf Verkehr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#4_Sales\" >4. Verk\u00e4ufe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#5_Conversion_Rates\" >5. Umrechnungskurse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#6_Leads\" >6. F\u00fchrt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Do_I_Need_To_Manually_Add_UTM_Parameters_to_My_Affiliate_Links\" >Muss ich manuell UTM-Parameter zu meinen Affiliate-Links hinzuf\u00fcgen?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Why_is_this_a_big_deal\" >Warum ist das eine gro\u00dfe Sache?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Enabling_UTM_Tracking_In_Easy_Affiliate\" >Aktivieren der UTM-Verfolgung in Easy Affiliate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Affiliate_Marketing_Data_Analysis_Optimization\" >Analyse und Optimierung von Affiliate-Marketing-Daten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Empower_Top_Performers\" >Top-Leistungstr\u00e4ger bef\u00e4higen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Improve_Conversion_Rates\" >Verbessern Sie die Konversionsraten\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Develop_High-Impact_Campaigns\" >Entwicklung wirkungsvoller Kampagnen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Quality_Traffic_Over_Quantity\" >Qualit\u00e4t statt Quantit\u00e4t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#Keep_an_Eye_on_Profits\" >Gewinne im Auge behalten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-kpis\/#%E2%80%8B%E2%80%8BSummary\" >Zusammenfassung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Affiliate marketing is your low-risk ticket to a customer-rich destination. Paying only when new customers are secured? It&#8217;s a marketer&#8217;s dream!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber um wirklich das Beste aus Ihrer Affiliate-Marketing-Strategie herauszuholen, m\u00fcssen Sie Ihre KPIs (Key Performance Indicators) genau im Auge behalten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie diesen Wegweisern nicht folgen, werden Sie vielleicht nie ganz <strong>nutzen Sie das erstaunliche Potenzial Ihres Partnerprogramms.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So wichtig sie auch sind, die Verfolgung von Affiliate-Marketing-KPIs kann selbst erfahrene Vermarkter manchmal ratlos zur\u00fccklassen. Aber lehnt euch zur\u00fcck, Leute, denn wir haben die Antwort...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTM-Verfolgung.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein Google-Analytics-Profi sind, wissen Sie wahrscheinlich schon ein wenig \u00fcber UTM-Tracking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falls nicht, keine Sorge, wir erkl\u00e4ren Ihnen, wie es funktioniert, und <strong>die wichtigsten KPIs hervorheben<\/strong> die Sie daraus ableiten k\u00f6nnen. Diese Erkenntnisse werden Sie in die Lage versetzen, Ihre Partnerstrategie zu verbessern und zu neuen H\u00f6hen zu f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Machen Sie sich bereit, sich ernsthaft mit Affiliate-Marketing-KPIs zu besch\u00e4ftigen, und <strong>Ihre Affiliate-Strategie vorantreiben.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geben wir Gas!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif.webp\" alt=\"Gib Gas, schnelles Auto gif\" class=\"wp-image-10709\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif.webp 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-300x300.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-150x150.webp 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-142x142.webp 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-270x270.webp 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-156x156.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Up_to_Speed_with_UTM_Tracking_for_Affiliate_Marketing_KPIs\"><\/span>UTM-Tracking f\u00fcr Affiliate Marketing KPIs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie schon einmal auf einen Affiliate-Link geklickt haben, ist Ihnen wahrscheinlich ein Haufen Kauderwelsch am Ende der URL aufgefallen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg\" alt=\"Beispiel f\u00fcr UTM-Parameter\" class=\"wp-image-10710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-300x50.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-768x128.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-18x3.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-524x87.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-156x26.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie genau hinschauen, sehen Sie die Wiederholung der Buchstaben \"utm\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTMs<\/strong>, oder <strong>Urchin Tracking Module<\/strong>sind einfache Codes, die am Ende Ihrer URL hinzugef\u00fcgt werden, um <strong>einige wichtige Daten \u00fcber Ihre Website-Besucher verfolgen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen zum Beispiel sehen <strong>which campaign they&#8217;re responding to<\/strong>die <strong>Plattform, von der aus sie kamen,<\/strong> oder die <strong>pr\u00e4ziser Inhalt<\/strong> die ihr Interesse geweckt haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Closer_Look_at_UTM_Parameters\"><\/span>Ein genauerer Blick auf die UTM-Parameter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1024x576.jpg\" alt=\"Google Analytics auf dem Laptop\" class=\"wp-image-10718\" width=\"680\" height=\"382\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1024x576.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-768x432.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-253x142.jpg 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-480x270.jpg 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1216x684.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-156x88.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop.jpg 1480w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neilpatel.com\/blog\/the-ultimate-guide-to-using-utm-parameters\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM-Parameter<\/a> gibt es in verschiedenen Varianten, die jeweils als Wegweiser zu einer anderen Information \u00fcber Ihren Verkehr dienen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier erfahren Sie, was die einzelnen UTM-Parameter eines Affiliate-Links bedeuten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medium (utm_medium): <\/strong>So erfahren Sie, zu welchem Partner der Link geh\u00f6rt.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quelle (utm_source):<\/strong> So erfahren Sie die Domain der Website, auf der der Partnerlink angeklickt wurde.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampagne (utm_campaign):<\/strong> Wenn Ihr Partner einen Link von einer <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-effective-creatives-affiliates\/\"><strong>Kreativ<\/strong><\/a><strong> <\/strong>(ein Textlink oder ein Banner, das Sie mit Easy Affiliate erstellt haben) wird hier mit dem Namen der Kampagne angezeigt, die Sie erstellt haben (z.B. Sommerschlussverkauf) Mehr dazu sp\u00e4ter!<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inhalt (utm_content):<\/strong> Dies kann Ihnen helfen, verschiedene Links innerhalb derselben Kampagne zu unterscheiden.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Heute ist die UTM-Verfolgung ein <strong>integraler Bestandteil von <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics<\/a><\/strong>zur Verfolgung des Website-Traffics und der Kampagnenleistung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Nutzung des UTM-Trackings kann Google Analytics uns ein detailliertes Bild von&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>woher der Verkehr kommt<\/strong><\/li>\n\n\n\n<li><strong>welche Marketingkampagnen das meiste Engagement erzeugen<\/strong><\/li>\n\n\n\n<li><strong>welche Inhalte bei Ihrem Publikum Anklang finden<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mit anderen Worten, es gibt Ihnen eine <strong>360-Grad-Ansicht<\/strong> of your marketing strategy&#8217;s performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This level of detail is particularly useful in affiliate marketing for obvious reasons. You can get data on your affiliates&#8217; strategies and performance and find out what specific content on an affiliate&#8217;s site drives the most traffic or conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Erkenntnisse k\u00f6nnen Ihnen dabei helfen, mit Ihren Partnern zusammenzuarbeiten, um deren Content-Strategie zu optimieren und sich darauf zu konzentrieren, was f\u00fcr Ihr Publikum am besten funktioniert, und die Erfolgsrate Ihres Partnerprogramms zu steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit anderen Worten, <strong>UTM-Parameter sind der Schl\u00fcssel zur Verfolgung der KPIs im Affiliate-Marketing<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Affiliate_Marketing_KPIs_You_Need_To_Monitor\"><\/span>5 Affiliate Marketing KPIs, die Sie \u00fcberwachen m\u00fcssen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Strapping in with your UTM parameters by your side, you&#8217;re ready to traverse the exhilarating landscape of <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Partnermarketing<\/a> KPIs. Hier sind die Wegweiser, die Sie in Google Analytics verfolgen k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"832\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs.jpg\" alt=\"Affiliate Marketing KPIs\" class=\"wp-image-10715\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs.jpg 832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-300x300.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-150x150.jpg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-768x768.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-12x12.jpg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-142x142.jpg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-270x270.jpg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-684x684.jpg 684w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-156x156.jpg 156w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Top_Performing_Affiliates\"><\/span>1. Leistungsstarke Affiliates\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is your leaderboard. It tells you who&#8217;s soaring and who needs a performance boost. Using UTM tracking, you can pinpoint which affiliates are leading the pack in driving traffic and conversions, helping you double down on what works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn beispielsweise Outdoor-Blogger mehr Conversions f\u00fcr Ihre Campingausr\u00fcstung erzielen als allgemeine Lifestyle-Influencer, ist dies ein Signal f\u00fcr Sie, mehr dieser Outdoor-Enthusiasten zu rekrutieren, um Ihr Affiliate-Netzwerk zu optimieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie dieses Muster erkennen, k\u00f6nnen Sie sich auf die Zusammenarbeit mit den Partnern konzentrieren, die am ehesten in der Lage sind, die Produktverk\u00e4ufe zu steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen diese Informationen auch nutzen, um Leistungstr\u00e4ger zu belohnen und weitere Anreize zu schaffen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Top_Performing_Campaigns\"><\/span>2. Kampagnen mit den besten Ergebnissen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Welche <a href=\"https:\/\/www.monsterinsights.com\/docs\/how-to-create-campaign-urls-with-utm-codes-in-monsterinsights\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Kampagnen<\/a> konsequent hohe Klickraten und Konversionen erzielen? Mit UTM-Tracking k\u00f6nnen Sie diese wertvollsten Akteure leicht identifizieren und diese Informationen f\u00fcr zuk\u00fcnftige Initiativen nutzen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel feststellen, dass Banner die meisten Besucher anlocken oder dass Werbekampagnen zu bestimmten Feiertagen besser abschneiden als andere Kampagnen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Click_Traffic\"><\/span>3. Klicken Sie auf Verkehr<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"456\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report.jpg\" alt=\"monatlicher Umsatzbericht\" class=\"wp-image-6041\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report.jpg 640w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-300x214.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-199x142.jpg 199w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-379x270.jpg 379w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-156x111.jpg 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist der Herzschlag Ihres <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/saas-affiliate-marketing-examples\/\"  data-wpil-monitor-id=\"33\">Affiliate-Marketing-Programm<\/a>und zeigt Ihnen, wie viele Nutzer sich f\u00fcr Ihre Inhalte interessieren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Statistiken zum Klickverkehr geben Ihnen einen Einblick in <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noopener\" title=\"\">wie viele potenzielle Kunden Ihre Partner auf Ihre Website leiten<\/a>. Mehr Klicks bedeuten in der Regel mehr Konversionsm\u00f6glichkeiten, daher ist es f\u00fcr Ihre Strategie entscheidend, dies im Auge zu behalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sales\"><\/span>4. Verk\u00e4ufe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is your victory dance! Each sale is tangible proof of your affiliate strategy&#8217;s success. UTM tracking allows you to attribute each sale to the correct affiliate, so you can give kudos where it\u2019s deserved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Conversion_Rates\"><\/span>5. Umrechnungskurse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1024x505.jpg\" alt=\"Eine Hand, die den Optimierungsknopf auf 100 Prozent dreht, und ein Ziffernblatt, das die Konversionsratenmetrik anzeigt. CRO-Konzept. Zusammengesetztes Bild zwischen einer Handfotografie und einem 3D-Hintergrund.\" class=\"wp-image-4877\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1024x505.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-300x148.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-768x379.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-288x142.jpg 288w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-548x270.jpg 548w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1216x600.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-156x77.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396.jpg 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Metrik ist n\u00fctzlich, um zu zeigen, welche Inhalte der Partner am effizientesten sind, um Interesse in Verk\u00e4ufe zu verwandeln. <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\" title=\"Umstellungsraten\">Umrechnungskurse<\/a> sind ein Indikator daf\u00fcr, welche Mitgliedsorganisationen die Kunst der \u00dcberzeugung beherrschen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen diese Informationen nutzen, um leistungsschwachen Partnern Feedback zu geben und ihnen zu helfen, ihre Leistung und damit ihre Provision zu steigern. Das ist eine Win-Win-Situation!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Leads\"><\/span>6. F\u00fchrt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nat\u00fcrlich ist es Ihr oberstes Ziel, mehr Verk\u00e4ufe zu erzielen, aber es gibt ein paar Szenarien, in denen die Verfolgung von Leads ein besserer Indikator f\u00fcr die Leistung von Partnern ist.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies gilt insbesondere f\u00fcr die fr\u00fchen Phasen Ihres Marketingtrichters oder wenn Sie ein hochwertiges oder komplexes Produkt oder eine Dienstleistung vermarkten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Nachverfolgung von Leads ist zum Beispiel aussagekr\u00e4ftiger, wenn der endg\u00fcltige Kauf Zeit in Anspruch nimmt, wie beim Kauf eines Autos oder einer Unternehmenssoftware.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese KPIs sind unsch\u00e4tzbare Wegweiser, die Sie zu Ihren Zielen f\u00fchren. Mit UTM-Tracking sind diese Statistiken \u00fcber Google Analytics leicht verf\u00fcgbar.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_Need_To_Manually_Add_UTM_Parameters_to_My_Affiliate_Links\"><\/span>Muss ich manuell UTM-Parameter zu meinen Affiliate-Links hinzuf\u00fcgen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Easy Affiliate ist die Antwort ein klares \"Nein!\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme.jpeg\" alt=\"K\u00e4ferhase kein Meme\" class=\"wp-image-10711\" width=\"399\" height=\"399\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme.jpeg 628w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-300x300.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-150x150.jpeg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-12x12.jpeg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-142x142.jpeg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-270x270.jpeg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-156x156.jpeg 156w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sagen Sie<em> Sionara<\/em> die m\u00fchsame Aufgabe, UTM-Parameter manuell zu Ihren Affiliate-Links hinzuzuf\u00fcgen. Wir glauben daran, Ihr Leben einfacher zu machen, nicht Ihnen zus\u00e4tzliche Hausaufgaben zu geben!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate wird <strong>automatisch UTMs an Ihre Affiliate-Links anh\u00e4ngen <\/strong>as long as you&#8217;ve enabled UTM tracking in your Easy Affiliate settings.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kein zeitaufw\u00e4ndiges Link-Tweaking mehr und keine Angst mehr vor Fehlern. Lehnen Sie sich einfach zur\u00fcck, entspannen Sie sich und lassen Sie Easy Affiliate die Arbeit machen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_a_big_deal\"><\/span>Warum ist das eine gro\u00dfe Sache?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nicht alle Partnerprogramm-Tools bieten diese Funktion<\/strong>. Without it, you&#8217;re left to manually add UTMs to each link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellen Sie sich vor, Sie f\u00fchren mehrere Kampagnen mit potenziell Hunderten von Partnern durch. <strong>that&#8217;s a whole lot of links!<\/strong> The process can quickly become lengthy, complex, and let&#8217;s be honest, rather soul-sapping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Easy Affiliate, you won&#8217;t have to worry about this monotonous chore. We&#8217;re all about helping you streamline your operations and make affiliate marketing a breeze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enabling_UTM_Tracking_In_Easy_Affiliate\"><\/span>Aktivieren der UTM-Verfolgung in Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gehen Sie in Ihrem WordPress-Dashboard zu<strong> Leichtes Affiliate<\/strong> &gt; <strong>Einstellungen<\/strong> &gt; <strong>Registerkarte Allgemein<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bl\u00e4ttern Sie nach unten zum <strong>Links <\/strong>Abschnitt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klicken Sie auf den Schieberegler, um die <strong>UTM Affiliate Link Tracking<\/strong> Option.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist wirklich so einfach!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Data_Analysis_Optimization\"><\/span>Analyse und Optimierung von Affiliate-Marketing-Daten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1024x576.jpg\" alt=\"Zwei Personen, die Affiliate-Marketing-Daten mit Google Analytics analysieren\" class=\"wp-image-10719\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1024x576.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-768x432.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-253x142.jpg 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-480x270.jpg 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1216x684.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-156x88.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With your affiliate marketing KPIs tracked and reported, it&#8217;s time to harness these insights for optimizing your affiliate program.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier finden Sie einige praktische Tipps, wie Sie Ihre KPIs f\u00fcr die Programmoptimierung nutzen k\u00f6nnen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empower_Top_Performers\"><\/span>Top-Leistungstr\u00e4ger bef\u00e4higen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn bestimmte Partner in Bezug auf Verk\u00e4ufe oder Konversionen konstant an der Spitze Ihrer Rangliste stehen, sollten Sie mehr Zeit und Ressourcen in diese Beziehungen investieren.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;ve already demonstrated a knack for engaging your target audience. Empower them with exclusive campaigns, provide special incentives, or just learn more about their successful techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Easy Affiliate ist es ganz einfach, leistungsstarke Affiliates mit einem speziellen Provisionssatz zu belohnen <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Erm\u00f6glichung der <strong>Aufhebung der Kommission<\/strong> Funktion<\/a> und f\u00fcgen die entsprechenden Details hinzu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1024x473.png\" alt=\"Benutzerspezifische Provisionss\u00e4tze konfigurieren\" class=\"wp-image-7106\" width=\"768\" height=\"355\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1024x473.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-768x355.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-584x270.png 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1216x562.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-156x72.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions.png 1261w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten auch Folgendes in Betracht ziehen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Einrichten von Provisionsstufen f\u00fcr Affiliates<\/a> um Ihre erfolgreichsten Partner zu belohnen und Anreize f\u00fcr kontinuierliche Produktivit\u00e4t zu schaffen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_Conversion_Rates\"><\/span>Verbessern Sie die Konversionsraten\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcberpr\u00fcfen Sie die Strategien, die von Partnern mit hohen Konversionsraten verwendet werden. Welche Art von Inhalt, Sprache oder Werbeaktionen setzen sie ein? Geben Sie diese Erkenntnisse an Partner mit niedrigeren Konversionsraten weiter und helfen Sie ihnen, ihre Konversionsraten zu steigern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_High-Impact_Campaigns\"><\/span>Entwicklung wirkungsvoller Kampagnen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"459\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads.jpg\" alt=\"Erstellung von Links und Werbebannern\" class=\"wp-image-6038\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads.jpg 760w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-300x181.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-235x142.jpg 235w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-447x270.jpg 447w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-156x94.jpg 156w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre erfolgreichen Kampagnen der Vergangenheit bieten eine Blaupause f\u00fcr zuk\u00fcnftige Strategien. Ermitteln Sie die Schl\u00fcsselelemente, die diese Kampagnen erfolgreich gemacht haben - war es ein einzigartiges Werbeangebot, ein \u00fcberzeugender Aufruf zu einer Aktion oder eine bestimmte Zeit des Jahres?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiederholen Sie diese erfolgreichen Elemente in Ihren zuk\u00fcnftigen Kampagnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Traffic_Over_Quantity\"><\/span>Qualit\u00e4t statt Quantit\u00e4t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While high click traffic is good, it&#8217;s the conversion of these clicks into sales that really matters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nutzen Sie Ihre UTM-Daten, um herauszufinden, welche Inhaltstypen oder Kampagnen zu hochwertigem Traffic f\u00fchren, der konvertiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ermuntern Sie Ihre Partner, mehr von diesen hochgradig konvertierenden Inhalten zu erstellen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_an_Eye_on_Profits\"><\/span>Gewinne im Auge behalten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1024x683.jpg\" alt=\"Online-Verk\u00e4ufe\" class=\"wp-image-10721\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1024x683.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-300x200.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-768x512.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-213x142.jpg 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-405x270.jpg 405w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1026x684.jpg 1026w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-156x104.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Behalten Sie Ihre Umsatz- und Ertrags-KPIs genau im Auge. Wenn Sie feststellen, dass Sie viel verkaufen, aber weniger verdienen als erwartet, sollten Sie Ihre Produktpreise oder die Struktur der Affiliate-Provisionen \u00fcberarbeiten, um die Rentabilit\u00e4t zu verbessern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, the ultimate goal of tracking and analyzing affiliate marketing KPIs is to keep adjusting and improving your strategy and drive your program&#8217;s success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you delve into the data, you&#8217;ll gain deeper insights into what works best for your unique business and audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellen Sie weiterhin Fragen, bleiben Sie neugierig, und lassen Sie sich bei Ihren Entscheidungen von den Daten leiten!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8BSummary\"><\/span>Zusammenfassung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not tracking your affiliate marketing KPIs, you&#8217;re stumbling in the dark, completely oblivious to the true performance of your affiliate marketing strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber mit den richtigen Statistiken in der Hand k\u00f6nnen Sie Ihr Marketingspiel sch\u00e4rfen und Ihre Strategie optimieren, um die Macht Ihrer Partner voll auszusch\u00f6pfen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember, successful affiliates are happy affiliates. When they see tangible results and healthy commissions, they&#8217;re motivated to keep pushing your products or services. It&#8217;s a win-win situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging Easy Affiliate&#8217;s UTM tracking feature, monitoring the effectiveness of your strategies becomes as easy as pie! Here&#8217;s a quick recap of the affiliate marketing KPIs you can start tracking today with Google Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leistungsstarke Tochtergesellschaften<\/li>\n\n\n\n<li>Leistungsstarke Kampagnen<\/li>\n\n\n\n<li>Klick-Verkehr<\/li>\n\n\n\n<li>Vertrieb<\/li>\n\n\n\n<li>Umrechnungskurse<\/li>\n\n\n\n<li>F\u00fchrt<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesen Erkenntnissen k\u00f6nnen Sie Ihr Affiliate-Marketing-Programm optimieren, um Ihre Strategie zu unterst\u00fctzen, Ihre Beziehungen zu den Partnern zu verbessern und Ihren Gesamterfolg zu steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sie sind noch kein Easy Affiliate-Benutzer?<\/strong> <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-the-switch-from-affiliatewp-to-easy-affiliate-with-video\/\" title=\"\">Wechseln Sie noch heute<\/a> und erleben Sie die Leichtigkeit des automatisierten UTM-Trackings f\u00fcr Ihr Affiliate-Marketing mit <a href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Easy Affiliate.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geh\u00f6ren Sie bereits zur Easy Affiliate-Familie?<\/strong> Stellen Sie sicher, dass Sie das UTM-Tracking in Ihren Einstellungen aktivieren, um diese Vorteile voll aussch\u00f6pfen zu k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Easy Affiliate, we&#8217;re here to make affiliate marketing KPI tracking simple, intuitive, and effective. Let&#8217;s make your affiliate program a huge success together!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sind Sie bereit, Ihr Partnerprogramm in Schwung zu bringen? Melden Sie sich noch heute f\u00fcr Easy Affiliate an. Ihre KPIs werden es Ihnen danken!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen dazu, auf welche Affiliate-Marketing-KPIs Sie achten sollten? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. And don&#8217;t forget to subscribe<\/strong> In unserem Blog finden Sie weitere Tipps, wie Sie das Beste aus Ihrem Partnerprogramm herausholen k\u00f6nnen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is your low-risk ticket to a customer-rich destination. Paying only when new customers are secured? It&#8217;s a marketer&#8217;s dream!&nbsp; But to really make the most of your affiliate marketing strategy, you need to keep a keen eye on your KPIs (Key Performance Indicators).&nbsp; Without tracking these signposts, you may never fully tap into [&hellip;]<\/p>\n","protected":false},"author":4600,"featured_media":10723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"gpn58teazkg0\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"","_strive_post_notes":"KW: Affiliate marketing KPIs\r\n\r\nThe purpose of this email is to introduce UTM tracking and all of its benefits\r\nKW: Affiliate marketing data analysis","footnotes":""},"categories":[314],"tags":[44,372,244],"class_list":["post-7101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tutorials","tag-affiliate-marketing","tag-ho-to","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Knowing which affiliate marketing KPIs to pay extra attention to can make a huge difference in your business. 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