{"id":7116,"date":"2021-12-14T07:00:00","date_gmt":"2021-12-14T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7116"},"modified":"2024-09-13T23:29:04","modified_gmt":"2024-09-13T23:29:04","slug":"first-party-cookies-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/first-party-cookies-affiliate-marketing\/","title":{"rendered":"Warum First-Party-Cookies die Zukunft des Affiliate-Marketings sind"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6695aff026c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6695aff026c\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/first-party-cookies-affiliate-marketing\/#An_Introduction_to_First_Second_and_Third-Party_Cookies\" >Eine Einf\u00fchrung in First-, Second- und Third-Party-Cookies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/first-party-cookies-affiliate-marketing\/#First-Party_Cookies_vs_Third-Party_Cookies\" >Cookies von Erstanbietern vs. Cookies von Drittanbietern<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/first-party-cookies-affiliate-marketing\/#Why_First-Party_Cookies_Are_the_Future_of_Affiliate_Marketing\" >Warum First-Party-Cookies die Zukunft des Affiliate-Marketings sind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/first-party-cookies-affiliate-marketing\/#How_to_Prepare_Your_Affiliate_Program_for_the_Cookieless_Future\" >Wie Sie Ihr Partnerprogramm auf die kochlose Zukunft vorbereiten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/first-party-cookies-affiliate-marketing\/#Conclusion\" >Schlussfolgerung&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Die Einrichtung eines Affiliate-Marketing-Programms ist eine leistungsstarke M\u00f6glichkeit, mit Influencern in Kontakt zu treten und Ihre Produkte einem v\u00f6llig neuen Publikum vorzustellen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Programme sind jedoch auf Cookies angewiesen - und laut den Schlagzeilen, <strong>wir sind<\/strong> <strong>kopf\u00fcber in eine <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-future-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">kochlose Zukunft<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise m\u00fcssen wir nur die <strong>Tod des Drittanbieter-Cookies<\/strong>. Erstanbieter-Cookies sind immer noch sehr lebendig, und sie sind die Zukunft des Affiliate-Marketings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir die drei verschiedenen Arten von Cookies untersuchen. Anschlie\u00dfend zeigen wir Ihnen, wie Sie Ihr Partnerprogramm und Ihre Partner auf die neue First-Party-\u00c4ra vorbereiten k\u00f6nnen. Legen wir los!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_First_Second_and_Third-Party_Cookies\"><\/span>Eine Einf\u00fchrung in First-, Second- und Third-Party-Cookies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies sind in den letzten Jahren viel diskutiert worden, insbesondere nach der Einf\u00fchrung der <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Allgemeine Datenschutzverordnung (GDPR)<\/a>. Es gibt jedoch drei Arten von Cookies: erste, zweite und dritte.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second-Party-Cookies werden von einem Unternehmen an ein anderes \u00fcber eine Datenpartnerschaft \u00fcbertragen. Sie werden in der Regel f\u00fcr Cross-Site-Tracking, Retargeting und Adserving verwendet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies von Drittanbietern sind weniger bekannt, und einige Leute haben sogar <a href=\"https:\/\/tealium.com\/blog\/insights-and-analytics\/what-are-2nd-party-cookies-do-they-exist\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zweifel an ihrer Existenz<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erst- und Drittanbieter-Cookies sind jedoch definitiv real. Beide haben die Form von Textdateien, die das Besucherverhalten beobachten, aber diese Cookies sammeln Daten auf sehr unterschiedliche Weise.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First-Party_Cookies_vs_Third-Party_Cookies\"><\/span>Cookies von Erstanbietern vs. Cookies von Drittanbietern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Erstanbieter-Cookies werden von den Websites, die Sie besuchen, erstellt und gespeichert. Sie werden in der Regel verwendet, um ein personalisiertes Erlebnis zu bieten, z. B. durch das automatische Ausf\u00fcllen Ihres Passworts und Benutzernamens.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Gegensatz dazu stammen Cookies von Dritten von externen Dom\u00e4nen. Website-Besitzer verwenden diese Cookies in der Regel zur Beobachtung von Verbrauchern und zur Schaltung von Werbung, insbesondere in <strong>Retargeting-Kampagnen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die meisten von uns haben schon einmal erlebt, dass wir nach einem Produkt gesucht haben, um dann genau dieses Produkt auf anderen Plattformen beworben zu sehen. Soziale Websites wie Facebook sind daf\u00fcr ber\u00fcchtigt, dass sie diese seltsam spezifischen Anzeigen einblenden. Wenn dies geschieht, werden f\u00fcr diese Anzeigen wahrscheinlich Cookies von Drittanbietern verwendet, um die Konversionsrate zu erh\u00f6hen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viele Unternehmen verwenden auch Cookies von Drittanbietern, um zu beobachten, wie die Verbraucher mit ihren Anzeigen umgehen. Diese Daten k\u00f6nnen f\u00fcr Website-Betreiber von unsch\u00e4tzbarem Wert sein, wenn es darum geht, ihre Anzeigen zu optimieren, um die Konversionsraten zu erh\u00f6hen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_First-Party_Cookies_Are_the_Future_of_Affiliate_Marketing\"><\/span>Warum First-Party-Cookies die Zukunft des Affiliate-Marketings sind<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate-Vermarkter<\/a> erhalten jedes Mal eine Provision, wenn jemand ein Produkt kauft, nachdem er auf einen ihrer Links geklickt hat. Traditionell haben Cookies es H\u00e4ndlern erm\u00f6glicht <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">den digitalen Fu\u00dfabdruck eines K\u00e4ufers verfolgen<\/a>und identifizieren die Personen, die \u00fcber einen Partnerlink auf ihre Websites zugreifen. So wird sichergestellt, dass sie ihre Partner f\u00fcr ihre harte Arbeit belohnen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In den letzten Jahren ist die Verwendung von Drittanbieter-Cookies jedoch komplizierter geworden. Insbesondere die Datenschutz-Grundverordnung besagt, dass Sie die ausdr\u00fcckliche Zustimmung Ihrer Besucher einholen m\u00fcssen, bevor Sie Cookies von Drittanbietern auf deren Computern platzieren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da sich Internetnutzer zunehmend Sorgen um ihre Privatsph\u00e4re machen, sollten Sie davon ausgehen, dass ein Teil Ihrer Zielgruppe Cookies ablehnen wird:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1024x474.png\" alt=\"Die meisten Websites bieten Ihnen die M\u00f6glichkeit, Cookies abzulehnen.\" class=\"wp-image-7123\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1024x474.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-768x356.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1536x711.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-2048x948.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-583x270.png 583w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1216x563.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1832x848.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-156x72.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Opt-out-Meldung auf der Website des nu-Unternehmens<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Um die Sache noch komplizierter zu machen, plant Google <a href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">die Unterst\u00fctzung f\u00fcr Cookies von Drittanbietern auslaufen lassen<\/a> bis 2022 unter Berufung auf Datenschutzbedenken. Der Suchgigant hat auch best\u00e4tigt, dass er nicht in der Lage sein wird <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ersetzen von Cookies durch einen alternativen Identifikator<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Google Chrome, das f\u00fcr <a href=\"https:\/\/www.statista.com\/statistics\/276738\/worldwide-and-us-market-share-of-leading-internet-browsers\/\" target=\"_blank\" rel=\"noreferrer noopener\">fast 50% <\/a>des Webbrowsermarktes sind die Chancen gro\u00df, dass ein erheblicher Prozentsatz Ihrer Zielgruppe Chrome-Nutzer sind. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In der Zwischenzeit blockieren Mozilla Firefox und Safari bereits das Tracking durch Dritte. Daher fragen Sie sich vielleicht, wie sich dieses Cookie-Verbot auf Ihr Unternehmen auswirken wird. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trotz allem, was Sie vielleicht gelesen haben, ist es zum Gl\u00fcck <strong>nur Cookies von Drittanbietern, die auf der Streichliste stehen<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because first-party cookies only track activity on websites that the visitor intentionally visits. Even the GDPR states that you don&#8217;t need to obtain consent to <a href=\"https:\/\/gdpr.eu\/cookies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Erstanbieter-Cookies verwenden<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1024x532.png\" alt=\"Die Datenschutz-Grundverordnung legt Regeln f\u00fcr Erstanbieter-Cookies fest. \" class=\"wp-image-7124\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1024x532.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-300x156.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-768x399.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1536x797.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-2048x1063.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-274x142.png 274w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-520x270.png 520w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1216x631.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1832x951.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-156x81.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bei den meisten modernen Browsern haben Besucher die M\u00f6glichkeit, Erstanbieter-Cookies zu deaktivieren. Diese werden jedoch standardm\u00e4\u00dfig automatisch akzeptiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies macht First-Party-Cookies zu einem Teil der kochfreien Zukunft. <strong>Indem wir die erste Partei in den Mittelpunkt der <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihre Affiliate-Marketing-Strategie<\/a>sind Sie bestens auf die bevorstehenden Ver\u00e4nderungen vorbereitet.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Prepare_Your_Affiliate_Program_for_the_Cookieless_Future\"><\/span>Wie Sie Ihr Partnerprogramm auf die kochlose Zukunft vorbereiten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ver\u00e4nderungen sind nicht einfach, und der Weg in eine Zukunft ohne Cookies kann einige Hindernisse mit sich bringen. Um den \u00dcbergang zu erleichtern, ist es jetzt an der Zeit, sich mit der Verwendung von Erstanbieter-Cookies vertraut zu machen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie die Umstellung nicht vornehmen, riskieren Sie, alle Ihre Partner zu verlieren, sobald alle gro\u00dfen Browser Cookies von Drittanbietern verbieten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die gute Nachricht ist, dass <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">das Easy Affiliate Plugin<\/a> bereits Erstanbieter-Cookies verwendet. Wenn Sie sich f\u00fcr dieses Plugin entscheiden, k\u00f6nnen Sie Ihr Partnerprogramm sofort zu einer attraktiven Option f\u00fcr jeden potenziellen Partner machen, der sich Gedanken \u00fcber die kochfreie Zukunft macht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihr Partnerprogramm als zukunftssicher bewerben, sollten Sie keine Probleme haben <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sicherung zus\u00e4tzlicher Anmeldungen<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1024x473.png\" alt=\"Das Easy Affiliate Plugin verwendet Erstanbieter-Cookies. \" class=\"wp-image-7125\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1024x473.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-768x355.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1536x709.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-2048x946.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-585x270.png 585w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1216x562.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1832x846.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-156x72.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a lot of confusion surrounding the decision to phase out third-party cookies. For this reason, we recommend <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kontaktaufnahme mit Ihren Partnerorganisationen<\/a> und klarstellen, dass Ihre Partnerschaft davon v\u00f6llig unber\u00fchrt bleibt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einfaches Affiliate-Dashboard<\/a> ist der ideale Ort, um diese Informationen an Ihre Partner weiterzugeben:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard.png\" alt=\"Das Easy Affiliate Dashboard.\" class=\"wp-image-7126\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard.png 2172w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-300x176.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1024x601.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-768x450.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1536x901.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-2048x1201.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-242x142.png 242w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-460x270.png 460w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1166x684.png 1166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1756x1030.png 1756w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-156x92.png 156w\" sizes=\"(max-width: 2172px) 100vw, 2172px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-program-frequently-asked-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">eine FAQ erstellen<\/a> die alle g\u00e4ngigen Bedenken in Bezug auf die Verwendung von Cookies abdeckt. Sie k\u00f6nnen diese Ressource dann schnell und einfach \u00fcber das Partner-Dashboard weitergeben und so Ihre Partner beruhigen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine Zukunft ohne Cookies mag f\u00fcr Affiliate-Vermarkter ein gro\u00dfes Problem darstellen. Doch nicht alle Cookies sind vom Aussterben bedroht.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um sich auf die bevorstehenden \u00c4nderungen vorzubereiten, empfehlen wir, ein Plugin zu w\u00e4hlen, das Erstanbieter-Cookies verwendet, wie z. B. <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a>. Sie k\u00f6nnen dann f\u00fcr Ihr Programm als zukunftssicheres Erstanbieterprogramm werben und so mehr Menschen dazu ermutigen, sich f\u00fcr Ihr Partnerprogramm anzumelden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zur Vorbereitung Ihres Partnerprogramms auf die kochlose Zukunft? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Und vergiss nicht, dich im Feld unten anzumelden!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Creating an affiliate marketing program is a powerful way to connect with influencers and introduce your products to an entirely new audience. However, these programs rely on cookies \u2013 and according to the headlines, we\u2019re plunging headfirst into a cookieless future. Fortunately, we only need to mourn the death of the third-party cookie. 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