{"id":7233,"date":"2021-10-27T12:37:12","date_gmt":"2021-10-27T12:37:12","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7233"},"modified":"2021-11-01T14:49:59","modified_gmt":"2021-11-01T14:49:59","slug":"why-you-should-provide-support-to-your-affiliates-and-how-to-do-so","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/","title":{"rendered":"Warum Sie Ihren Partnern Unterst\u00fctzung bieten sollten (und wie Sie das tun)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a73f9eb891b0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a73f9eb891b0\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#Onboarding_Your_Affiliates_Quicker\" >Schnelleres Onboarding Ihrer Affiliates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#Reinforcing_Your_Partnership\" >Verst\u00e4rkung Ihrer Partnerschaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#How_to_Support_Your_Affiliates\" >Wie Sie Ihre Affiliates unterst\u00fctzen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#In_Conclusion\" >Fazit<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Egal, ob Sie ein Partnerprogramm f\u00fcr Einzelhandelswaren oder ein Software-Abonnement betreiben, Sie wissen, wie wichtig es ist, hochwertige Partner zu gewinnen und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verbesserung der<\/a> <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Umrechnungskurse<\/a> Ihrer Partnerseiten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt jedoch einen Punkt, den viele Partnerprogramme \u00fcbersehen: Wie k\u00f6nnen Sie Ihre Partner so betreuen, dass sie l\u00e4nger bei Ihnen bleiben und mehr Umsatz generieren?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burak Ciflikli, COO von Jotform, erkl\u00e4rt: \u201cIm Grunde genommen ist ein Partnerprogramm einfach ein weiteres Produkt, das man zu verkaufen versucht.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn man diese Sichtweise entwickelt, ist die Bereitstellung von Support f\u00fcr das eigene Partnerprogramm ein Kinderspiel. Der Support ist die S\u00e4ule, die \u00fcber Erfolg oder Misserfolg eines Unternehmens entscheidet. Es stimmt zwar, dass ein gutes Produkt theoretisch keinen Support erfordern sollte, doch in der Praxis sieht es oft etwas anders aus. Das Gleiche gilt f\u00fcr das Affiliate-Marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onboarding_Your_Affiliates_Quicker\"><\/span>Schnelleres Onboarding Ihrer Affiliates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Hauptproblem, das die meisten Unternehmen (insbesondere Softwareunternehmen) haben, ist <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/effective-affiliate-onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Onboarding ihrer Tochtergesellschaften<\/a>. Die Unterst\u00fctzung von Affiliates vor der Anmeldung und insbesondere w\u00e4hrend des Einf\u00fchrungsprozesses kann beiden Parteien helfen, das Beste aus der Partnerschaft herauszuholen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betrachten Sie Ihre Partner als ausgelagerte Vertriebsmitarbeiter und Marketingexperten. In diesem Fall w\u00fcrden Sie Ihr Vertriebsteam schulen und unterst\u00fctzen wollen, damit es Gesch\u00e4fte schneller und effizienter abschlie\u00dfen kann.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reinforcing_Your_Partnership\"><\/span>Verst\u00e4rkung Ihrer Partnerschaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Letztendlich ist Ihr Partnerprogramm eine f\u00fcr beide Seiten vorteilhafte Partnerschaft. Daher kann die St\u00e4rkung dieser Partnerschaft zu positiven Ergebnissen f\u00fchren. Die Unterst\u00fctzung Ihrer Partner ist eine der schnellsten M\u00f6glichkeiten, dies zu erreichen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie sich die Zeit nehmen, Ihren Partnern zu helfen, werden diese eher bei Ihnen bleiben und h\u00e4rter arbeiten, um mehr Umsatz f\u00fcr Sie zu erzielen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir haben dar\u00fcber gesprochen, wie wichtig es ist, Affiliates zu unterst\u00fctzen, aber wie k\u00f6nnen wir diese Unterst\u00fctzung konkret leisten? Schauen wir uns das einmal an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Support_Your_Affiliates\"><\/span>Wie Sie Ihre Affiliates unterst\u00fctzen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der erste und wichtigste Punkt, den Sie ber\u00fccksichtigen sollten, ist die Unterst\u00fctzung Ihrer Partner rund um das Produkt und das Programm.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wahrscheinlich m\u00f6chten Sie, dass jemand aus dem Support-Team mit der \u00dcberwachung von Anfragen im Zusammenhang mit Ihrem Partnerprogramm betraut wird. Ein Support-Link auf Ihrer Landing Page, der Anmeldeseite und dem Partner-Dashboard erleichtert es Ihren Partnern, sich an Sie zu wenden, wenn sie Hilfe ben\u00f6tigen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein gutes Beispiel hierf\u00fcr ist das Partnerprogramm von Jotform. Das <a href=\"https:\/\/www.jotform.com\/partnership\/affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jotform Affiliate Seite<\/a> hat sowohl einen ausf\u00fchrlichen FAQ-Bereich als auch eine Liste mit den Kontaktinformationen des Jotform Affiliate Teams. Dies erm\u00f6glicht es den Partnern, sich sofort an sie zu wenden:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1024x749.png\" alt=\"\" class=\"wp-image-7322\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1024x749.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-300x219.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-768x561.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1536x1123.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-194x142.png 194w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-369x270.png 369w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-936x684.png 936w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1409x1030.png 1409w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-156x114.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"287\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1024x287.png\" alt=\"\" class=\"wp-image-7323\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1024x287.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-300x84.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-768x216.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1536x431.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-506x142.png 506w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-962x270.png 962w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1216x341.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1832x514.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-156x44.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3.png 1952w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen Ihre Partner unterst\u00fctzen, indem Sie ihnen helfen, sich schneller zurechtzufinden. Es ist immer eine gute Idee, ihnen zu erm\u00f6glichen, Ihr Produkt zun\u00e4chst selbst zu nutzen, bevor sie mit der Werbung daf\u00fcr beginnen. Wenn sie wissen, was sie verkaufen, werden sie mehr davon verkaufen \u2013 und das auch noch schneller!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jetzt kommt der kontroverse Teil. Sollten Sie Ihren Partnern auch Unterst\u00fctzung bei der Vermarktung und dem allgemeinen Wachstum bieten? Die Antwort lautet: Es kommt darauf an. Aber in einer perfekten Welt, ja, das sollten Sie auf jeden Fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nat\u00fcrlich ist nicht jedes Partnerprogramm ideal daf\u00fcr, und interessanterweise ist es auch nicht jeder Partner. Dennoch gibt es einige Partner, die schon fr\u00fch Anzeichen von Potenzial zeigen, und wenn Sie die zus\u00e4tzliche Meile auf sich nehmen, um ihnen zu helfen, in Ihrem Unternehmen zu wachsen, wird sich das in der Zukunft wahrscheinlich auszahlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit der Unterst\u00fctzung Ihrer Partner meinen wir nicht, dass Sie sich hinsetzen und sie durch jeden einzelnen Schritt f\u00fchren m\u00fcssen. Aber wenn einige Ihrer Marketingmitarbeiter ab und zu bereit sind, Fragen zu beantworten, wird das einen gro\u00dfen Unterschied machen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus entlasten gute Inhalte und Wissensdatenbanken, die h\u00e4ufig gestellte Fragen zu Ihrem Partnerprogramm und zum Marketing insgesamt beantworten, Ihre Support- und Marketingteams. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erw\u00e4gen Sie, in seltenen F\u00e4llen aktive Unterst\u00fctzung zu leisten, die zu dauerhaften, f\u00fcr beide Seiten vorteilhaften Beziehungen f\u00fchrt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>Fazit <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie bei jedem guten Produkt m\u00f6chten Sie, dass Ihre Kunden (Partner) eine gute Erfahrung mit Ihrem Produkt (Partnerprogramm) machen. In diesem Artikel haben wir die wichtigsten Gr\u00fcnde erl\u00e4utert, warum es wichtig ist, Ihrem Partner Unterst\u00fctzung zu bieten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Beitrag gefallen hat, sollten Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>! Und vergiss nicht, unseren Newsletter zu abonnieren.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><\/h2>","protected":false},"excerpt":{"rendered":"<p>Whether you run an affiliate program for retail goods or a software subscription, you know how important it is to bring in high-quality affiliates and improve the conversion rates of your affiliate pages.&nbsp; However, there&#8217;s a point that many affiliate programs miss out on: How can you nurture your affiliates so they stick around longer [&hellip;]<\/p>\n","protected":false},"author":3097,"featured_media":7234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[56,377],"class_list":["post-7233","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliates","tag-support","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliates play a big role in the success of your affiliate program. Here are a few tips on how to provide support to your affiliates for long-lasting partnerships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Burak Ciflikli\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why You Should Provide Support to Your Affiliates (and How to Do So)\" \/>\n\t\t<meta property=\"og:description\" content=\"Affiliates play a big role in the success of your affiliate program. 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