{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Vorhersage: Digitale Marketing-Trends f\u00fcr 2022 (Top 10)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e4d64ef756\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e4d64ef756\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Programmatische Werbung&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Omnichannel-Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. Personalisierung&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Influencer Marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Facebook und Instagram Geschichten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Benutzergenerierte Inhalte (UGC)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Partnerschaften mit Dritten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Kundengeschenke<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Ausgew\u00e4hlte Schnipsel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Immersive Technologien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Kochfreies Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Als Online-Unternehmen haben Sie die M\u00f6glichkeit, Ihre Produkte an ein internationales Publikum zu verkaufen. Allerdings sehen Sie sich dabei auch einem globalen Wettbewerb gegen\u00fcber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem wettbewerbsintensiven Umfeld lohnt es sich, immer auf dem neuesten Stand zu sein. Wenn Sie sich \u00fcber die aktuellen Trends im digitalen Marketing auf den neuesten Stand bringen, sollten Sie keine Probleme haben, die Aufmerksamkeit Ihrer Zielgruppe zu gewinnen und <strong>Ihre Konkurrenten in den Schatten stellen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werfen wir einen Blick auf zehn Trends im digitalen Marketing f\u00fcr das Jahr 2022. Dabei geben wir Ihnen Tipps, wie Sie das Potenzial dieser Strategien voll aussch\u00f6pfen k\u00f6nnen. Los geht\u2019s!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Programmatische Werbung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionell war der Einkauf digitaler Werbung mit einem mehrstufigen System von Angeboten, Ausschreibungen, Kostenvoranschl\u00e4gen und Verhandlungen verbunden. Programmatische Werbung hingegen <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Werkzeuge wie SmartyAds<\/a> versprechen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">diesen zeitaufw\u00e4ndigen Prozess zu automatisieren<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"Das programmatische Werbetool SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesem Tool k\u00f6nnen Sie einige Informationen \u00fcber Ihre Kampagne eingeben. Die Software verwendet dann Algorithmen, um zu ermitteln, wo Ihr Budget die gr\u00f6\u00dfte Wirkung entfalten wird. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einige programmatische Werbel\u00f6sungen \u00fcberwachen sogar Ihre Kampagne und schlagen Verbesserungsm\u00f6glichkeiten vor. Die Nutzung dieser Empfehlungen versetzt Sie in eine starke Position, um eine gute <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investitionsrentabilit\u00e4t (ROI)<\/a> und die h\u00f6chste <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Umrechnungskurse<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da dieser Prozess automatisiert ist, werden Sie zudem weniger Zeit mit dem Einkauf von Anzeigen verbringen. Wir empfehlen den Einsatz von programmatischer Werbung, um <strong>die zeitaufw\u00e4ndigsten Teile des Einkaufs zu automatisieren<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dann k\u00f6nnen Sie sich ganz auf wertsch\u00f6pfendere T\u00e4tigkeiten konzentrieren, die menschliches Handeln erfordern (wie beispielsweise Design und ma\u00dfgeschneiderten Kundenservice).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Omnichannel-Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnikanal-Marketing<\/a> beinhaltet die konsequente Vermarktung Ihres Unternehmens \u00fcber mehrere Plattformen. Dazu k\u00f6nnen auch soziale Medien geh\u00f6ren, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail-Kampagnen<\/a>und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blogeintr\u00e4ge<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"Omnichannel-Marketing ist einer der wichtigsten digitalen Marketingtrends f\u00fcr 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es darum geht <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aufbau einer starken Marke<\/a>ist Konsistenz der Schl\u00fcssel. Wenn Sie Ihre Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander abstimmen, wissen die Kunden genau, was sie von Ihrem Unternehmen erwarten k\u00f6nnen. Diese Strategie verbessert wiederum das Kundenerlebnis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der Erstellung von Omnichannel-Inhalten ist es unerl\u00e4sslich, Ihre <strong>idealer Kunde<\/strong>. Um diesen Prozess zu unterst\u00fctzen, empfehlen wir, sich auf die Ziele und Herausforderungen zu konzentrieren, die jemanden zum Kauf Ihrer Produkte veranlassen k\u00f6nnten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fragen Sie sich zu Beginn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welche Probleme l\u00f6st mein Produkt oder meine Dienstleistung?<\/li><li>&nbsp;Welche Menschen haben diese Art von Problemen?<\/li><li>Wo halten sich diese Menschen online auf?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn es verlockend sein mag, so viele Plattformen wie m\u00f6glich anzusprechen, ist es wichtig, realistisch zu bleiben. In der Regel ist es besser, eine Handvoll Kan\u00e4le effektiv zu bewerben, als einfach nur <strong>Kampagnen mit hohem Volumen und niedriger Qualit\u00e4t <\/strong>auf Dutzenden von Plattformen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daher ist es oft sinnvoll, sich auf die popul\u00e4rsten Plattformen mit Ihren <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zielpublikum<\/a>. Hier kann es hilfreich sein, die Personen zu analysieren, die derzeit Ihre Website besuchen, indem Sie ein Tool wie <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. Personalisierung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Menschen lieben Personalisierung. Das hat die Forschung ergeben, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% der Verbraucher<\/a> sind eher bereit, einen Kauf zu t\u00e4tigen, wenn ein Unternehmen ein personalisiertes Erlebnis bietet. Durch die Personalisierung Ihres Marketings k\u00f6nnen Sie Ihre Verk\u00e4ufe ankurbeln und Ihren Umsatz steigern <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um bis zu 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr den Anfang empfehlen wir einen Blick auf Ihre <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail-Kampagnen<\/a>. Die meisten modernen E-Mail-Plattformen unterst\u00fctzen <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dynamischer Text<\/a><\/strong>die es Ihnen erm\u00f6glicht, Ihre Botschaften individuell zu gestalten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selbst etwas so Einfaches wie die namentliche Ansprache des Empf\u00e4ngers kann Ihre E-Mails sofort pers\u00f6nlicher erscheinen lassen. Alternativ k\u00f6nnten Sie Produkte empfehlen, die mit fr\u00fcheren K\u00e4ufen Ihrer Kunden in Zusammenhang stehen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Ein Beispiel f\u00fcr eine personalisierte Marketing-E-Mail.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie auf Plattformen von Drittanbietern werben, k\u00f6nnen Sie m\u00f6glicherweise bestimmte Zielgruppen ansprechen. Zum Beispiel, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook-Anzeigen<\/a> verf\u00fcgt \u00fcber leistungsstarke Targeting-Tools f\u00fcr die Bereitstellung verschiedener Werbeinhalte. Damit k\u00f6nnen Sie Faktoren wie Nutzerverhalten, Interessen und Lebensereignisse ausw\u00e4hlen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Influencer Marketing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Influencer<\/a> ist jemand mit einer gro\u00dfen digitalen Fangemeinde. Diese prominenten Pers\u00f6nlichkeiten k\u00f6nnen Ihr Unternehmen bei ihren Anh\u00e4ngern bewerben: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Ein Beispiel f\u00fcr eine Influencer-Marketing-Kampagne. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Das Influencer Marketing wird sich voraussichtlich <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">auf $13,8 Milliarden wachsen<\/a> bis Ende 2021, und wir sagen voraus, dass dies ein gro\u00dfer Trend im Jahr 2022 sein wird. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Erfolg Ihrer Marketingkampagnen h\u00e4ngt von folgenden Faktoren ab <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">den besten Influencer-Partner finden<\/a>. Auch wenn man sich leicht auf die Abonnentenzahl fixiert, ist es weitaus wichtiger, darauf zu achten, dass die Zielgruppe des Influencers Ihren idealen Kunden entspricht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch Folgendes in Betracht ziehen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnerschaft mit einem Mikro-Influencer<\/a> der in Ihrer spezifischen Nische t\u00e4tig ist. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wo immer m\u00f6glich, sollte es auch einige <strong>Verbindung zwischen dem beworbenen Produkt und dem Influencer<\/strong>. Man m\u00f6chte zum Beispiel nicht, dass eine Beauty- und Make-up-Bloggerin versucht, f\u00fcr Ihre Rasenpflegeprodukte zu werben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine solche Werbung k\u00f6nnte willk\u00fcrlich, aufgesetzt und unvereinbar mit dem Online-Image des Influencers wirken. Infolgedessen k\u00f6nnten seine Fans die Werbung als reine Geldmacherei wahrnehmen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Facebook und Instagram Geschichten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook und Instagram<\/a> Stories sind Videos oder Fotos, die nach 24 Stunden verschwinden. Sie enthalten oft interaktive Funktionen wie Sticker, Umfragen und Filter:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"Social Media Stories werden einer der wichtigsten digitalen Marketingtrends f\u00fcr 2022 sein. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mehr als 500 Millionen Menschen<\/a> jeden Tag mit Instagram-Stories interagieren. Stories k\u00f6nnen zudem die Kaufentscheidungen von Kunden beeinflussen. Tats\u00e4chlich, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% von Menschen<\/a> die diese Funktion nutzen, gaben an, dass sie sich mehr f\u00fcr eine Marke oder ein Produkt interessieren, nachdem sie es in ihren Beitr\u00e4gen gesehen haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da sie nach kurzer Zeit wieder verschwinden, k\u00f6nnen Stories dazu beitragen, Ihre Marke in einem unterhaltsamen und spannenden Licht erscheinen zu lassen. Der Inhalt erscheint auch nie auf Ihren Hauptseiten in den sozialen Medien, sodass Sie die M\u00f6glichkeit haben <strong>Ihr Unternehmen zu vermenschlichen, ohne Ihre Marke zu verw\u00e4ssern<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel eine \"Geschichten\u00fcbernahme\" organisieren. In diesem Szenario haben Ihre Mitarbeiter die M\u00f6glichkeit, Ausschnitte aus ihren Tagen zu posten.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Benutzergenerierte Inhalte (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benutzergenerierte Inhalte (UGC)<\/a> wird von einer Person erstellt, die kein offizieller Vertreter Ihres Unternehmens ist. Dazu k\u00f6nnen Social-Media-Beitr\u00e4ge von Online-Influencern geh\u00f6ren, ein <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produktbewertung<\/a> in einem <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website Dritter<\/a>oder ein von einem Kunden erstelltes Unboxing-Video:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Ein Beispiel f\u00fcr UGC.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Der durchschnittliche Verbraucher von heute kennt sich mit Marketing aus. Ganz gleich, wie oft Sie behaupten, Ihre Produkte seien die besten auf dem Markt \u2013 die K\u00e4ufer werden Ihrer voreingenommenen Meinung wohl kaum Glauben schenken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGC ist eine ganz andere Sache. Laut einer Studie, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% der Verbraucher<\/a> sagen, dass UGC ihre Kaufentscheidungen st\u00e4rker beeinflusst als E-Mail-Marketing und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ergebnisse der Suchmaschine<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen UGC auf viele Arten generieren. Die folgenden sind zwei der einfachsten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Partnerschaften mit Dritten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zu diesen Dritten z\u00e4hlen Online-Influencer und Blogs, die Produkte zur Bewertung annehmen. Fragen Sie einfach nach, ob sie an einer Zusammenarbeit mit Ihnen interessiert w\u00e4ren. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Kundengeschenke<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Veranstalten Sie ein monatliches Werbegeschenk nur f\u00fcr Kunden. Erlauben Sie eine automatische Teilnahme und geben Sie Ihren Kunden die M\u00f6glichkeit, durch Einsendung eines Bildes (Lifestyle, Produkt, etc.) eine weitere Teilnahme zu erm\u00f6glichen. Wir empfehlen die Verwendung des <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Verlosungspresse<\/a> Werbegeschenk-Plugin, um diese Art von Kampagnen durchzuf\u00fchren.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"Homepage von Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie einige Nutzer-Beitr\u00e4ge gesammelt haben, k\u00f6nnen Sie diese ganz einfach \u00fcber <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Das Dashboard von Easy Affiliate<\/a> mit Ihren Affiliate-Partnern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Ausgew\u00e4hlte Schnipsel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured Snippets sind Ausz\u00fcge, die in den Suchergebnissen von Google angezeigt werden. Sie sollen die Fragen der Nutzer schnell beantworten und enthalten in der Regel Inhalte wie Definitionen, Anleitungen und Listen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Featured Snippets werden einer der wichtigsten Trends im digitalen Marketing im Jahr 2022 sein. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es darum geht <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suchmaschinenoptimierung (SEO)<\/a>, \u2026 gibt es zahlreiche Tipps, wie man in den Suchergebnissen nach oben klettert. Mit Featured Snippets k\u00f6nnen Sie jedoch mehr Klicks generieren, ohne Ihre Position verbessern zu m\u00fcssen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viele SEO-Experten bezeichnen beispielsweise ein Featured Snippet als \"Position #0\", da es oberhalb der ersten Position erscheint:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Ein hervorgehobenes Snippet.\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Untersuchungen haben ergeben, dass Featured Snippets f\u00fcr <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rund 35% aller Klicks<\/a>. Das ist ein Vorteil, den es sich zu nutzen lohnt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google erstellt Featured Snippets mithilfe von <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Schema.org-Metadaten<\/a> und seine Wissensgraphen-API. Diese Konzepte k\u00f6nnen jedoch schwierig zu verstehen sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Gl\u00fcck gibt es Plugins wie <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alles in Einem SEO (AIOSEO)<\/a> F\u00fcgen Sie automatisch Schema.org-Unterst\u00fctzung hinzu. Dieses Tool kann Ihnen dabei helfen, Informationen an die Google-API zu \u00fcbermitteln, wodurch sich Ihre Chancen erh\u00f6hen, in einem Featured Snippet aufgef\u00fchrt zu werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Man neigt leicht dazu, Marketing als etwas zu betrachten, das ausschlie\u00dflich au\u00dferhalb der eigenen Website stattfindet. Doch die harte Arbeit ist noch lange nicht vorbei, nur weil ein potenzieller Kunde sicher auf Ihrer Website angekommen ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manchmal haben diese potenziellen Kunden Fragen. Wenn Sie nicht umgehend Antworten geben, k\u00f6nnte Ihnen ein Verkauf entgehen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automatisierte Chatbots<\/a> kann rund um die Uhr Kundensupport anbieten. Vielleicht ist das der Grund, warum \u00fcber <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% der Verbraucher weltweit<\/a> im Jahr 2019 einen Chatbot f\u00fcr den Kundensupport einsetzen:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Ein Beispiel f\u00fcr einen automatisierten Chatbot \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Bots sind praktisch, um h\u00e4ufig gestellte Fragen (FAQs) auf direktere und ansprechendere Weise zu beantworten, als es ein schriftliches Dokument kann. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selbst wenn der Chatbot die Anfrage des Besuchers nicht kl\u00e4ren kann, kann er dennoch Teil Ihres Erfassungsprozesses sein. So kann der Chatbot beispielsweise die E-Mail-Adresse des Besuchers an Ihren Kundenservice weiterleiten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen ein Chat-Widget mit Tools wie <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> und <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tideo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Immersive Technologien<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive Technologien schaffen einzigartige Erlebnisse, indem sie die physische und die digitale Welt miteinander verschmelzen. Bei effektiver Nutzung sorgen immersive Technologien daf\u00fcr, dass sich Ihr Publikum als Teil der pr\u00e4sentierten Inhalte f\u00fchlt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit dieser Software k\u00f6nnen Sie ansprechende und unterhaltsame Marketingmaterialien erstellen. Augmented Reality (AR) und Virtual Reality (VR) sind zwei der bekanntesten Arten von immersiven Technologien.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser digitale Marketingtrend mag zwar futuristisch klingen, aber einige Marken nutzen bereits die M\u00f6glichkeiten immersiver Technologien f\u00fcr ihr Marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel, M\u00f6belunternehmen <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea gebraucht AR<\/a> um den Kunden zu zeigen, wie die Produkte in ihrem Zuhause aussehen k\u00f6nnten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Die AR-Marketingkampagne von Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zudem setzen die meisten Online-Shops f\u00fcr verschreibungspflichtige Brillen heutzutage auf immersive Technologien. Die meisten Websites verf\u00fcgen \u00fcber eine Benutzeroberfl\u00e4che, \u00fcber die Kunden sehen k\u00f6nnen, wie sie mit einem bestimmten Brillengestell aussehen w\u00fcrden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Schnittstelle, die eine virtuelle Anprobe der Brille erm\u00f6glicht\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Immersives Marketing muss nicht unbedingt hochtechnologisch sein. Schon etwas so Einfaches wie ein 360-Grad-Video Ihrer Produkte kann Ihren Kunden helfen, fundiertere Kaufentscheidungen zu treffen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Kochfreies Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies sind kleine Code-Schnipsel, die auf den Ger\u00e4ten der Besucher gespeichert werden. Bislang haben Unternehmer Cookies von Drittanbietern genutzt, um die digitalen Spuren der K\u00e4ufer nachzuverfolgen und Personen zu identifizieren, die \u00fcber Partnerlinks auf ihre Websites gelangen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google plant jedoch, die Unterst\u00fctzung f\u00fcr Cookies von Drittanbietern in Chrome aufgrund von Datenschutzbedenken auslaufen zu lassen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf den Datenschutz ausgerichtete Rechtsvorschriften wie das <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allgemeine Datenschutzverordnung (GDPR)<\/a> hat auch die Verwendung von Cookies wesentlich komplizierter gemacht. Vor diesem Hintergrund sagen wir f\u00fcr das Jahr 2022 einen massiven Anstieg des kochfreien Marketings voraus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beim kochfreien Marketing k\u00f6nnen leistungsstarke Algorithmen der k\u00fcnstlichen Intelligenz (KI) eingesetzt werden, um bestimmte Zielgruppen anonym anzusprechen. Es kann auch authentifizierte L\u00f6sungen verwenden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn der Besucher Ihnen Zugriff auf seine Daten gew\u00e4hrt, steht es Ihnen frei, diese f\u00fcr Ihre Marketingzwecke zu nutzen. Dies kann bedeuten, dass Sie Ihre Website hinter einem Anmeldeformular verbergen oder einen Haftungsausschluss anzeigen, den der Nutzer akzeptieren muss, bevor er fortfahren kann:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Wir sagen voraus, dass kochfreies Marketing einer der wichtigsten digitalen Marketingtrends des Jahres 2022 sein wird. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie sind vielleicht besorgt \u00fcber die <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">kochlose Zukunft<\/a>. Es wird Sie jedoch freuen zu h\u00f6ren, dass Sie weiterhin Erstanbieter-Cookies f\u00fcr Ihre Marketingma\u00dfnahmen verwenden k\u00f6nnen. Tats\u00e4chlich sind die einzigen Cookies, die das Easy Affiliate-Plugin verwendet, Erstanbieter-Cookies.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie potenzielle Kunden beeindrucken m\u00f6chten, sollte Ihr Marketing frisch und innovativ wirken und nicht altbacken. Gl\u00fccklicherweise gibt es in der heutigen schnelllebigen digitalen Welt immer wieder neue Marketingtrends.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir gehen davon aus, dass Marketingfachleute im Jahr 2022 modernste Technologien einsetzen werden, um fesselnde Erlebnisse zu schaffen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zu diesen Strategien k\u00f6nnten der Einsatz immersiver Technologien wie Augmented Reality sowie die Bereitstellung von Kundenservice \u00fcber hochentwickelte Chatbots geh\u00f6ren. Wir rechnen zudem mit einem Anstieg bei Software, die First-Party-Cookies verwendet, darunter auch unsere <a href=\"https:\/\/easyaffiliate.com\/de\/\">Einfaches Affiliate-Plugin<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu einem der in diesem Beitrag erw\u00e4hnten digitalen Marketingtrends? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Und vergiss nicht, dich im Feld unten anzumelden!<\/p>","protected":false},"excerpt":{"rendered":"<p>As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and leaving your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[379,365,289],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-digital-marketing","tag-marketing-strategies","tag-trends","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Prediction: Digital Marketing Trends for 2022 (Top 10)\" \/>\n\t\t<meta property=\"og:description\" content=\"As an online business, you have the opportunity to sell your products to an international audience. However, you&#039;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#039;s attention and leaving your\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-12-07T07:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-13T23:29:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Prediction: Digital Marketing Trends for 2022 (Top 10)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As an online business, you have the opportunity to sell your products to an international audience. However, you&#039;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#039;s attention and leaving your\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#aioseo-article-63176f404d850\",\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"headline\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"description\":\"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your\",\"author\":{\"@type\":\"Person\",\"name\":\"John Hughes\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\",\"inLanguage\":\"de-DE\",\"commentCount\":2,\"articleSection\":\"Advice, digital marketing, marketing strategies, trends\"},{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#blogposting\",\"name\":\"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate\",\"headline\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\",\"inLanguage\":\"de-DE\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\"},\"articleSection\":\"Advice, digital marketing, marketing strategies, trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#listItem\",\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#listItem\",\"position\":3,\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1785526720\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/\",\"name\":\"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate\",\"description\":\"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#mainImage\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate<\/title>\n\n","aioseo_head_json":{"title":"Digitale Marketing-Trends (Top 10 f\u00fcr 2022) | Easy Affiliate","description":"Angesichts des scharfen Wettbewerbs sollte Ihr Marketing auf dem neuesten Stand sein. R\u00fcsten Sie Ihr Unternehmen f\u00fcr den Erfolg, indem Sie die 10 wichtigsten digitalen Marketingtrends f\u00fcr 2022 befolgen!","canonical_url":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#aioseo-article-63176f404d850","name":"Prediction: Digital Marketing Trends for 2022 (Top 10)","headline":"Prediction: Digital Marketing Trends for 2022 (Top 10)","description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","author":{"@type":"Person","name":"John Hughes","url":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","width":1480,"height":832,"caption":"10 digital marketing trends"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00","inLanguage":"de-DE","commentCount":2,"articleSection":"Advice, digital marketing, marketing strategies, trends"},{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#blogposting","name":"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate","headline":"Prediction: Digital Marketing Trends for 2022 (Top 10)","author":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","width":1480,"height":832,"caption":"10 digital marketing trends"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00","inLanguage":"de-DE","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#webpage"},"articleSection":"Advice, digital marketing, marketing strategies, trends"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#listItem","name":"Prediction: Digital Marketing Trends for 2022 (Top 10)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#listItem","position":3,"name":"Prediction: Digital Marketing Trends for 2022 (Top 10)","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/de\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1785526720","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#webpage","url":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/","name":"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate","description":"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#mainImage","width":1480,"height":832,"caption":"10 digital marketing trends"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#mainImage"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/de\/#website","url":"https:\/\/easyaffiliate.com\/de\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"de-DE","publisher":{"@id":"https:\/\/easyaffiliate.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"Easy Affiliate","og:type":"article","og:title":"Prediction: Digital Marketing Trends for 2022 (Top 10)","og:description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","og:url":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2021-12-07T07:00:00+00:00","article:modified_time":"2024-09-13T23:29:07+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"Prediction: Digital Marketing Trends for 2022 (Top 10)","twitter:description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg"},"aioseo_meta_data":{"post_id":"7242","title":"Digital Marketing Trends (Top 10 for 2022) | #site_title&nbsp;","description":"Angesichts des scharfen Wettbewerbs sollte Ihr Marketing auf dem neuesten Stand sein. R\u00fcsten Sie Ihr Unternehmen f\u00fcr den Erfolg, indem Sie die 10 wichtigsten digitalen Marketingtrends f\u00fcr 2022 befolgen!","keywords":[{"label":"digital marketing trends","value":"digital marketing trends"}],"keyphrases":{"focus":{"keyphrase":"digital marketing trends","score":80,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings.","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[{"id":"#aioseo-article-63176f404d850","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}}]},"schema_type":"Article","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:49:51","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-10-15 13:54:52","updated":"2026-08-01 19:47:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tPrediction: Digital Marketing Trends for 2022 (Top 10)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/de"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/de\/blog\/category\/advice\/"},{"label":"Prediction: Digital Marketing Trends for 2022 (Top 10)","link":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/7242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media\/7359"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/categories?post=7242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/tags?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}