{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Vorhersage: Digitale Marketing-Trends f\u00fcr 2022 (Top 10)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a09a14c09\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a09a14c09\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Programmatische Werbung&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Omnichannel-Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. Personalisierung&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Influencer Marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Facebook und Instagram Geschichten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Benutzergenerierte Inhalte (UGC)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Partnerschaften mit Dritten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Kundengeschenke<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Ausgew\u00e4hlte Schnipsel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Immersive Technologien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Kochfreies Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and <strong>Ihre Konkurrenten in den Schatten stellen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll explore ten digital marketing trends for 2022. Along the way, we&#8217;ll share advice on how to use these strategies to their full potential. Let&#8217;s get started!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Programmatische Werbung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionell war der Einkauf digitaler Werbung mit einem mehrstufigen System von Angeboten, Ausschreibungen, Kostenvoranschl\u00e4gen und Verhandlungen verbunden. Programmatische Werbung hingegen <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Werkzeuge wie SmartyAds<\/a> versprechen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">diesen zeitaufw\u00e4ndigen Prozess zu automatisieren<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"Das programmatische Werbetool SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesem Tool k\u00f6nnen Sie einige Informationen \u00fcber Ihre Kampagne eingeben. Die Software verwendet dann Algorithmen, um zu ermitteln, wo Ihr Budget die gr\u00f6\u00dfte Wirkung entfalten wird. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einige programmatische Werbel\u00f6sungen \u00fcberwachen sogar Ihre Kampagne und schlagen Verbesserungsm\u00f6glichkeiten vor. Die Nutzung dieser Empfehlungen versetzt Sie in eine starke Position, um eine gute <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investitionsrentabilit\u00e4t (ROI)<\/a> und die h\u00f6chste <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Umrechnungskurse<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since this process is automated, you&#8217;ll also spend less time buying ads. We recommend using programmatic advertising to <strong>die zeitaufw\u00e4ndigsten Teile des Einkaufs zu automatisieren<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, you&#8217;ll be free to focus on higher-value activities that require human input (things like design and tailored customer service).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Omnichannel-Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnikanal-Marketing<\/a> beinhaltet die konsequente Vermarktung Ihres Unternehmens \u00fcber mehrere Plattformen. Dazu k\u00f6nnen auch soziale Medien geh\u00f6ren, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail-Kampagnen<\/a>und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blogeintr\u00e4ge<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"Omnichannel-Marketing ist einer der wichtigsten digitalen Marketingtrends f\u00fcr 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es darum geht <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aufbau einer starken Marke<\/a>ist Konsistenz der Schl\u00fcssel. Wenn Sie Ihre Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander abstimmen, wissen die Kunden genau, was sie von Ihrem Unternehmen erwarten k\u00f6nnen. Diese Strategie verbessert wiederum das Kundenerlebnis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creating omnichannel content, it&#8217;s essential to identify your <strong>idealer Kunde<\/strong>. Um diesen Prozess zu unterst\u00fctzen, empfehlen wir, sich auf die Ziele und Herausforderungen zu konzentrieren, die jemanden zum Kauf Ihrer Produkte veranlassen k\u00f6nnten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fragen Sie sich zu Beginn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welche Probleme l\u00f6st mein Produkt oder meine Dienstleistung?<\/li><li>&nbsp;Welche Menschen haben diese Art von Problemen?<\/li><li>Wo halten sich diese Menschen online auf?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it might be tempting to target as many platforms as possible, it&#8217;s important to be realistic. It&#8217;s usually better to market effectively to a handful of channels than pump out <strong>Kampagnen mit hohem Volumen und niedriger Qualit\u00e4t <\/strong>auf Dutzenden von Plattformen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daher ist es oft sinnvoll, sich auf die popul\u00e4rsten Plattformen mit Ihren <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zielpublikum<\/a>. Hier kann es hilfreich sein, die Personen zu analysieren, die derzeit Ihre Website besuchen, indem Sie ein Tool wie <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. Personalisierung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Menschen lieben Personalisierung. Das hat die Forschung ergeben, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% der Verbraucher<\/a> sind eher bereit, einen Kauf zu t\u00e4tigen, wenn ein Unternehmen ein personalisiertes Erlebnis bietet. Durch die Personalisierung Ihres Marketings k\u00f6nnen Sie Ihre Verk\u00e4ufe ankurbeln und Ihren Umsatz steigern <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um bis zu 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr den Anfang empfehlen wir einen Blick auf Ihre <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail-Kampagnen<\/a>. Die meisten modernen E-Mail-Plattformen unterst\u00fctzen <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dynamischer Text<\/a><\/strong>die es Ihnen erm\u00f6glicht, Ihre Botschaften individuell zu gestalten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selbst etwas so Einfaches wie die namentliche Ansprache des Empf\u00e4ngers kann Ihre E-Mails sofort pers\u00f6nlicher erscheinen lassen. Alternativ k\u00f6nnten Sie Produkte empfehlen, die mit fr\u00fcheren K\u00e4ufen Ihrer Kunden in Zusammenhang stehen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Ein Beispiel f\u00fcr eine personalisierte Marketing-E-Mail.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie auf Plattformen von Drittanbietern werben, k\u00f6nnen Sie m\u00f6glicherweise bestimmte Zielgruppen ansprechen. Zum Beispiel, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook-Anzeigen<\/a> verf\u00fcgt \u00fcber leistungsstarke Targeting-Tools f\u00fcr die Bereitstellung verschiedener Werbeinhalte. Damit k\u00f6nnen Sie Faktoren wie Nutzerverhalten, Interessen und Lebensereignisse ausw\u00e4hlen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Influencer Marketing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Influencer<\/a> ist jemand mit einer gro\u00dfen digitalen Fangemeinde. Diese prominenten Pers\u00f6nlichkeiten k\u00f6nnen Ihr Unternehmen bei ihren Anh\u00e4ngern bewerben: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Ein Beispiel f\u00fcr eine Influencer-Marketing-Kampagne. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Das Influencer Marketing wird sich voraussichtlich <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">auf $13,8 Milliarden wachsen<\/a> bis Ende 2021, und wir sagen voraus, dass dies ein gro\u00dfer Trend im Jahr 2022 sein wird. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Erfolg Ihrer Marketingkampagnen h\u00e4ngt von folgenden Faktoren ab <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">den besten Influencer-Partner finden<\/a>. While it&#8217;s easy to fixate on the subscriber count, making sure the influencer&#8217;s audience represents your ideal customers is way more important. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch Folgendes in Betracht ziehen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnerschaft mit einem Mikro-Influencer<\/a> der in Ihrer spezifischen Nische t\u00e4tig ist. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wo immer m\u00f6glich, sollte es auch einige <strong>Verbindung zwischen dem beworbenen Produkt und dem Influencer<\/strong>. For example, you wouldn&#8217;t want a beauty and makeup blogger trying to promote your lawn-care widgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such an endorsement could seem random, forced, and inconsistent with the influencer&#8217;s online persona. As a result, their fans may perceive the promotion as a cash grab.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Facebook und Instagram Geschichten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook und Instagram<\/a> Stories sind Videos oder Fotos, die nach 24 Stunden verschwinden. Sie enthalten oft interaktive Funktionen wie Sticker, Umfragen und Filter:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"Social Media Stories werden einer der wichtigsten digitalen Marketingtrends f\u00fcr 2022 sein. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mehr als 500 Millionen Menschen<\/a> interact with Instagram stories every day. Stories can also influence a customer&#8217;s purchasing decisions. In fact, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% von Menschen<\/a> die diese Funktion nutzen, gaben an, dass sie sich mehr f\u00fcr eine Marke oder ein Produkt interessieren, nachdem sie es in ihren Beitr\u00e4gen gesehen haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da sie nach kurzer Zeit wieder verschwinden, k\u00f6nnen Stories dazu beitragen, Ihre Marke in einem unterhaltsamen und spannenden Licht erscheinen zu lassen. Der Inhalt erscheint auch nie auf Ihren Hauptseiten in den sozialen Medien, sodass Sie die M\u00f6glichkeit haben <strong>Ihr Unternehmen zu vermenschlichen, ohne Ihre Marke zu verw\u00e4ssern<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel eine \"Geschichten\u00fcbernahme\" organisieren. In diesem Szenario haben Ihre Mitarbeiter die M\u00f6glichkeit, Ausschnitte aus ihren Tagen zu posten.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Benutzergenerierte Inhalte (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benutzergenerierte Inhalte (UGC)<\/a> is created by someone who isn&#8217;t an official representative of your business. It may include social media posts from online influencers, a <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produktbewertung<\/a> in einem <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website Dritter<\/a>oder ein von einem Kunden erstelltes Unboxing-Video:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Ein Beispiel f\u00fcr UGC.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s average consumer is marketing-savvy. No matter how often you claim your products are the best in the business, shoppers are unlikely to believe your biased opinion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGC ist eine ganz andere Sache. Laut einer Studie, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% der Verbraucher<\/a> sagen, dass UGC ihre Kaufentscheidungen st\u00e4rker beeinflusst als E-Mail-Marketing und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ergebnisse der Suchmaschine<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen UGC auf viele Arten generieren. Die folgenden sind zwei der einfachsten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Partnerschaften mit Dritten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third parties include online influencers and blogs that accept products for review. Simply reach out to see if they&#8217;d be willing to partner with you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Kundengeschenke<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Veranstalten Sie ein monatliches Werbegeschenk nur f\u00fcr Kunden. Erlauben Sie eine automatische Teilnahme und geben Sie Ihren Kunden die M\u00f6glichkeit, durch Einsendung eines Bildes (Lifestyle, Produkt, etc.) eine weitere Teilnahme zu erm\u00f6glichen. Wir empfehlen die Verwendung des <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Verlosungspresse<\/a> Werbegeschenk-Plugin, um diese Art von Kampagnen durchzuf\u00fchren.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"Homepage von Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve secured some UGC, you can easily share it via <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate&#8217;s dashboard<\/a> mit Ihren Affiliate-Partnern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Ausgew\u00e4hlte Schnipsel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets are excerpts that appear in Google&#8217;s search results. They are designed to answer user questions quickly and commonly include content such as definitions, steps, and lists:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Featured Snippets werden einer der wichtigsten Trends im digitalen Marketing im Jahr 2022 sein. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es darum geht <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suchmaschinenoptimierung (SEO)<\/a>, there&#8217;s a lot of advice on how to climb the rankings. However, featured snippets enable you to generate more clicks without having to improve your position. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viele SEO-Experten bezeichnen beispielsweise ein Featured Snippet als \"Position #0\", da es oberhalb der ersten Position erscheint:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Ein hervorgehobenes Snippet.\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Untersuchungen haben ergeben, dass Featured Snippets f\u00fcr <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rund 35% aller Klicks<\/a>. That&#8217;s an advantage worth pursuing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google erstellt Featured Snippets mithilfe von <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Schema.org-Metadaten<\/a> und seine Wissensgraphen-API. Diese Konzepte k\u00f6nnen jedoch schwierig zu verstehen sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Gl\u00fcck gibt es Plugins wie <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alles in Einem SEO (AIOSEO)<\/a> automatically add Schema.org support. This tool can help you provide information to Google&#8217;s API, increasing your chances of being included in a featured snippet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s easy to think of marketing as something that only occurs off-site. However, the hard work isn&#8217;t over just because a potential customer has arrived safely on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, those potential customers will have questions. If you don&#8217;t provide answers promptly, you may miss out on a sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automatisierte Chatbots<\/a> can offer customer support around the clock. Maybe that&#8217;s why over <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% der Verbraucher weltweit<\/a> im Jahr 2019 einen Chatbot f\u00fcr den Kundensupport einsetzen:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Ein Beispiel f\u00fcr einen automatisierten Chatbot \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Bots sind praktisch, um h\u00e4ufig gestellte Fragen (FAQs) auf direktere und ansprechendere Weise zu beantworten, als es ein schriftliches Dokument kann. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if the chatbot can&#8217;t resolve the visitor&#8217;s query, it can still form part of your intake process. For example, the chatbot may forward the visitor&#8217;s email address to your customer service department. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen ein Chat-Widget mit Tools wie <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> und <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tideo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Immersive Technologien<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive technologies create unique experiences by merging the physical and digital worlds. When used effectively, immersive technologies will make your audience feel like they&#8217;re part of the content presented to them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit dieser Software k\u00f6nnen Sie ansprechende und unterhaltsame Marketingmaterialien erstellen. Augmented Reality (AR) und Virtual Reality (VR) sind zwei der bekanntesten Arten von immersiven Technologien.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser digitale Marketingtrend mag zwar futuristisch klingen, aber einige Marken nutzen bereits die M\u00f6glichkeiten immersiver Technologien f\u00fcr ihr Marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel, M\u00f6belunternehmen <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea gebraucht AR<\/a> um den Kunden zu zeigen, wie die Produkte in ihrem Zuhause aussehen k\u00f6nnten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Die AR-Marketingkampagne von Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Also, the majority of online prescription eyeglass stores are using immersive tech these days. Most sites have an interface that allows customers to see what they&#8217;d look like wearing a particular pair of frames.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Schnittstelle, die eine virtuelle Anprobe der Brille erm\u00f6glicht\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive marketing doesn&#8217;t have to be high-tech. Something as simple as a 360-degree video of your products can help your customers make more informed purchasing decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Kochfreies Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies are small pieces of code that are placed on visitor devices. Traditionally, business owners have used third-party cookies to track shoppers&#8217; digital footprints and identify people who access their sites via affiliate links. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google plant jedoch, die Unterst\u00fctzung f\u00fcr Cookies von Drittanbietern in Chrome aufgrund von Datenschutzbedenken auslaufen zu lassen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf den Datenschutz ausgerichtete Rechtsvorschriften wie das <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allgemeine Datenschutzverordnung (GDPR)<\/a> hat auch die Verwendung von Cookies wesentlich komplizierter gemacht. Vor diesem Hintergrund sagen wir f\u00fcr das Jahr 2022 einen massiven Anstieg des kochfreien Marketings voraus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beim kochfreien Marketing k\u00f6nnen leistungsstarke Algorithmen der k\u00fcnstlichen Intelligenz (KI) eingesetzt werden, um bestimmte Zielgruppen anonym anzusprechen. Es kann auch authentifizierte L\u00f6sungen verwenden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the visitor grants you access to their data, you&#8217;re free to use it in your marketing. It might mean placing your site behind a login form or displaying a disclaimer that the user must accept before proceeding:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Wir sagen voraus, dass kochfreies Marketing einer der wichtigsten digitalen Marketingtrends des Jahres 2022 sein wird. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie sind vielleicht besorgt \u00fcber die <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">kochlose Zukunft<\/a>. Es wird Sie jedoch freuen zu h\u00f6ren, dass Sie weiterhin Erstanbieter-Cookies f\u00fcr Ihre Marketingma\u00dfnahmen verwenden k\u00f6nnen. Tats\u00e4chlich sind die einzigen Cookies, die das Easy Affiliate-Plugin verwendet, Erstanbieter-Cookies.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to impress potential customers, your marketing should feel fresh and innovative rather than stale. Fortunately, there&#8217;s always a new marketing trend in today&#8217;s fast-paced digital landscape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, we predict that we&#8217;ll see marketers use cutting-edge technology to craft compelling experiences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These strategies might include using immersive technologies such as augmented reality and providing customer service via sophisticated chatbots. We&#8217;re also expecting a rise in software that uses first-party cookies, including our <a href=\"https:\/\/easyaffiliate.com\/de\/\">Einfaches Affiliate-Plugin<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu einem der in diesem Beitrag erw\u00e4hnten digitalen Marketingtrends? 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