{"id":7623,"date":"2022-01-25T05:33:00","date_gmt":"2022-01-25T05:33:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7623"},"modified":"2022-04-21T14:39:06","modified_gmt":"2022-04-21T14:39:06","slug":"b2b-affiliate-marketing-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/","title":{"rendered":"Warum (und wie) Sie ein B2B-Affiliate-Marketing-Programm starten sollten"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a28d94183d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a28d94183d\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#An_Introduction_to_B2B_Affiliate_Marketing_Programs\" >Eine Einf\u00fchrung in B2B-Affiliate-Marketing-Programme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#How_B2B_Affiliate_Marketing_Can_Benefit_Your_Business\" >Wie B2B-Affiliate-Marketing Ihrem Unternehmen n\u00fctzen kann<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#How_to_Start_a_B2B_Affiliate_Marketing_Program_In_3_Steps\" >Wie man ein B2B Affiliate Marketing Programm startet (in 3 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#Step_1_Attract_the_Best_B2B_Affiliate_Partners\" >Schritt 1: Gewinnen Sie die besten B2B-Affiliate-Partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#Step_2_Promote_Your_Affiliate_Marketing_Program\" >Schritt 2: Werben Sie f\u00fcr Ihr Affiliate-Marketing-Programm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#Step_3_Motivate_Your_B2B_Affiliates\" >Schritt 3: Motivieren Sie Ihre B2B-Affiliates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-affiliate-marketing-program\/#Conclusion\" >Schlussfolgerung&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Es ist allgemein anerkannt, dass Partnerprogramme ein wirksames Mittel sind, um Ihr Unternehmen auszubauen. Es gibt jedoch eine Art von Netzwerk, die oft \u00fcbersehen wird: Business-to-Business (B2B).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deshalb haben wir diesen vollst\u00e4ndigen Leitfaden f\u00fcr den Start eines B2B-Affiliate-Marketing-Programms erstellt. Durch die Zusammenarbeit mit anderen Unternehmen k\u00f6nnen Sie ein v\u00f6llig neues Publikum erschlie\u00dfen und Ihren durchschnittlichen Customer Lifetime Value (CLV) in die H\u00f6he schnellen lassen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir uns ansehen, was B2B-Programme sind und was sie von anderen Affiliate-Netzwerken unterscheidet. Anschlie\u00dfend zeigen wir Ihnen, wie Sie in drei einfachen Schritten Ihr eigenes B2B-Affiliate-Marketing-Programm starten k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_B2B_Affiliate_Marketing_Programs\"><\/span>Eine Einf\u00fchrung in B2B-Affiliate-Marketing-Programme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B ist jede Transaktion oder Aktivit\u00e4t, die zwischen einem Unternehmen und einem anderen durchgef\u00fchrt wird. Das klassische Beispiel ist <a href=\"https:\/\/memberpress.com\/go\/wholesalesuite\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ein Gro\u00dfh\u00e4ndler<\/a> und einen Einzelh\u00e4ndler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obwohl wir bei Affiliate-Marketing-Programmen eher an Business-to-Customer (B2C) denken, ist es m\u00f6glich, ein B2B-Netzwerk aufzubauen. Als Teil eines B2B <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate-Marketing-Programm<\/a>Andere Unternehmen werden Ihre Produkte oder Dienstleistungen bei ihren Kunden oder sogar bei anderen Unternehmen bewerben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie werden dann <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">diese Unternehmen zu belohnen<\/a> f\u00fcr jeden Verkauf, der \u00fcber ihren einzigartigen Partnerlink zustande kommt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei B2B-Partnerprogrammen gibt es in der Regel weniger potenzielle Kunden. Es ist auch bekannt, dass B2B-Verkaufszyklen viel l\u00e4nger sind als B2C. Tats\u00e4chlich kategorisiert HubSpot einen B2B-Interessenten als jemanden, der irgendwann in der n\u00e4chsten Zeit nach einer L\u00f6sung sucht. <a href=\"https:\/\/blog.hubspot.com\/sales\/essential-stages-b2b-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n\u00e4chste 12-24 Monate<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doch mit B2B ist die <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/is-my-affiliate-program-performing-well-how-to-tell\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kundenlebenszykluswert (CLV)<\/a> ist in der Regel viel h\u00f6her, mit <a href=\"https:\/\/salespanel.io\/blog\/marketing\/b2b-vs-b2c-sales-models\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Experten, die erkl\u00e4ren<\/a> dass es sich dabei um eine der wichtigsten Kennzahlen im B2B-Vertrieb handelt. Einmal etabliert, kann ein erfolgreiches B2B-Partnerprogramm hochwertige Kunden generieren, die Ihrem Unternehmen langfristige Einnahmen sichern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_B2B_Affiliate_Marketing_Can_Benefit_Your_Business\"><\/span>Wie B2B-Affiliate-Marketing Ihrem Unternehmen n\u00fctzen kann<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Im Rahmen eines B2B-Programms werden Ihre Partner Ihre Produkte auf ihren Websites vorstellen. Dies kann helfen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markenbewusstsein aufbauen<\/a> ein v\u00f6llig neues Publikum ansprechen, was die <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihren Umsatz steigern<\/a>. In der Tat generieren Partnerprogramme <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zwischen 15-30% <\/a>aller Verk\u00e4ufe f\u00fcr Werbetreibende.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn diese Kunden mit Ihrer Marke vertrauter werden, besuchen sie m\u00f6glicherweise direkt Ihre Website. Tats\u00e4chlich bezeichnen 38% der Vermarkter Affiliate-Netzwerke als eine der <a href=\"https:\/\/nrf.com\/resources\/state-retailing-online\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Top-M\u00f6glichkeiten zur Gewinnung neuer Kunden<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An diesem Punkt m\u00fcssen Sie Ihren Partnern keinen Anteil an Ihren Gewinnen mehr zahlen. Da der wahre Wert des B2B-Affiliate-Marketings im CLV liegt, k\u00f6nnen Sie, wenn Sie den Affiliate-Traffic erfolgreich in <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">treue Stammkunden<\/a> dann kann dies erheblich <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/boost-affiliate-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihren Gewinn steigern<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_a_B2B_Affiliate_Marketing_Program_In_3_Steps\"><\/span>Wie man ein B2B Affiliate Marketing Programm startet (in 3 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein B2B-Netzwerk kann die Markenbekanntheit steigern, Ums\u00e4tze generieren und Ihren durchschnittlichen CLV erh\u00f6hen. All dies sind \u00fcberzeugende Gr\u00fcnde, Ihr eigenes B2B-Affiliate-Marketing-Programm zu erstellen. Lassen Sie uns also loslegen!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Attract_the_Best_B2B_Affiliate_Partners\"><\/span>Schritt 1: Gewinnen Sie die besten B2B-Affiliate-Partner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Der Erfolg eines jeden Affiliate-Netzwerks h\u00e4ngt von der <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-affiliate-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qualit\u00e4t Ihrer Partner<\/a>. Es gibt Anhaltspunkte daf\u00fcr, dass weniger als 10% der Tochtergesellschaften fahren <a href=\"https:\/\/www.amnavigator.com\/blog\/2015\/12\/02\/infographic-affiliate-activation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% der gesamten Ums\u00e4tze und Verk\u00e4ufe<\/a>. F\u00fcr B2B-Netze ist es jedoch noch wichtiger, die richtigen Partner zu finden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dank des hohen CLV sind die langfristigen Vorteile des B2B-Marketings oft weitaus gr\u00f6\u00dfer als bei B2C-Netzwerken. Allerdings m\u00fcssen Ihre Partner m\u00f6glicherweise mehr Zeit und M\u00fche investieren, um jede Konversion zu sichern.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie sich mit einem Unternehmen zusammentun k\u00f6nnen, das den l\u00e4ngeren B2B-Lebenszyklus versteht, kann sich diese Beziehung langfristig als sehr profitabel erweisen. Wenn Ihre Partner jedoch auf schnelle Ums\u00e4tze aus sind, k\u00f6nnten sie schnell das Interesse an Ihrem Netzwerk verlieren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt M\u00f6glichkeiten <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihr B2B-Netzwerk attraktiver machen<\/a> zu <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">hochwertige Partner<\/a>. Zum Beispiel bietet unser Easy Affiliate Plugin eine schnelle <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/pay-affiliates-via-paypal-1-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auszahlungen per Mausklick<\/a> und Unterst\u00fctzung f\u00fcr <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">mehrstufige Provisionsstufen<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1024x517.png\" alt=\"Ein B2B-Anwendungsmarketingprogramm, das mit Easy Affiliate erstellt wurde. \" class=\"wp-image-7624\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1024x517.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-768x388.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1536x776.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-2048x1034.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-281x142.png 281w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-535x270.png 535w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1216x614.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1832x925.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wir empfehlen au\u00dferdem, Ihren Partnern alle Ressourcen zur Verf\u00fcgung zu stellen, die sie zur Steigerung der Konversionsrate ben\u00f6tigen. Dazu geh\u00f6ren zum Beispiel ansprechende Blogbeitr\u00e4ge, vorgefertigte <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/boost-affiliate-marketing-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail-Kampagnen<\/a>und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/video-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werbevideos<\/a>. Wenn Sie eine dieser Ressourcen erstellen, k\u00f6nnen Sie sie leicht an Ihre B2B-Partner verteilen, indem Sie die <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einfaches Affiliate-Dashboard<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1024x635.png\" alt=\"Ein Dashboard f\u00fcr Partner.\" class=\"wp-image-7625\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1024x635.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-300x186.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-768x476.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1536x952.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-2048x1269.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-229x142.png 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-436x270.png 436w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1104x684.png 1104w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1662x1030.png 1662w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-156x97.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Unser Dashboard ist ein praktischer Knotenpunkt, \u00fcber den Ihre B2B-Partner jederzeit auf diese Ressourcen zugreifen k\u00f6nnen. Auf diese Weise k\u00f6nnen sie mit minimalem Aufwand leistungsstarke und ansprechende Kampagnen erstellen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Promote_Your_Affiliate_Marketing_Program\"><\/span>Schritt 2: Werben Sie f\u00fcr Ihr Affiliate-Marketing-Programm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es um B2B-Marketing geht, m\u00fcssen Sie manchmal proaktiv sein und auf Ihre Wunschgesch\u00e4ftspartner zugehen. Das hei\u00dft aber nicht, dass Sie nicht Interesse wecken k\u00f6nnen, indem Sie <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werbung f\u00fcr Ihr Programm<\/a>. Auch wenn Sie vorhaben, die meisten Ihrer Partner zu erreichen, ist es sinnvoll, \u00f6ffentlich zug\u00e4ngliche Ressourcen bereitzustellen, \u00fcber die diese Personen mehr \u00fcber Ihr B2B-Netzwerk erfahren k\u00f6nnen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir empfehlen, diese Seite wie eine Landing Page zu behandeln, die die Besucher zur Konvertierung ermutigen soll. Das bedeutet, dass Sie \u00fcberzeugende \u00dcberschriften, auff\u00e4llige Bilder und eine klare <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-create-powerful-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aufforderung zum Handeln (CTA)<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1024x507.png\" alt=\"Ein Beispiel f\u00fcr ein B2B-Affiliate-Marketing-Programm.\" class=\"wp-image-7626\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1024x507.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-300x149.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-768x381.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1536x761.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-2048x1015.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-287x142.png 287w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-545x270.png 545w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1216x603.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1832x908.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-156x77.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Je nach Art Ihres B2B-Programms k\u00f6nnen Sie Unternehmen die M\u00f6glichkeit geben, sich direkt von dieser Seite aus anzumelden. Alternativ k\u00f6nnen Sie sie auffordern, einen Antrag zu stellen oder weitere Informationen anzufordern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald die Seite online ist, k\u00f6nnen Sie sie in Ihre gesamte Kommunikation mit potenziellen neuen Partnern einbinden. Ein vielbesch\u00e4ftigter Gesch\u00e4ftsf\u00fchrer wird aufgrund einer unaufgeforderten E-Mail wahrscheinlich keinen R\u00fcckruf vereinbaren, aber vielleicht ist sein Interesse gro\u00df genug, um sich die Seite zum Partnerprogramm anzusehen, auf die Sie in Ihrer E-Mail verlinkt haben.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Motivate_Your_B2B_Affiliates\"><\/span>Schritt 3: Motivieren Sie Ihre B2B-Affiliates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B ist eher ein Marathon als ein Sprint. Wenn Sie erst einmal gute Partner gewonnen haben, k\u00f6nnen Sie nicht riskieren, dass diese demotiviert werden - egal, wie lange sie auf die ersten Ums\u00e4tze warten m\u00fcssen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr typischer B2B-Partner wird sich mehr f\u00fcr Ihr Programm einsetzen, wenn er daf\u00fcr eine Gegenleistung erh\u00e4lt. Zu helfen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">die Motivation hoch zu halten<\/a>k\u00f6nnen Sie mehrere Stufen mit steigenden Provisionss\u00e4tzen einrichten. Sie k\u00f6nnen dann Ihre Partner je nach ihrer Leistung in h\u00f6here Stufen bef\u00f6rdern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein B2B-Programm kann eine effektive M\u00f6glichkeit f\u00fcr Unternehmen sein, zus\u00e4tzliche Einnahmen zu erzielen. Das typische Unternehmen hat jedoch eine lange To-Do-Liste. Bei so vielen Aufgaben, die um Ihre Aufmerksamkeit wetteifern, m\u00fcssen Sie sicherstellen, dass Sie nicht ganz unten auf der Liste landen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist der Ort, an dem ein <a href=\"https:\/\/easyaffiliate.com\/de\/2017\/10\/create-an-affiliate-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner-Newsletter<\/a> kann Ihre Geheimwaffe sein. Ein informativer und ansprechender Newsletter kann daf\u00fcr sorgen, dass Sie bei Ihren Partnern im Mittelpunkt stehen. Sie k\u00f6nnen eine leistungsstarke E-Mail-Marketingplattform wie <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConvertKit<\/a> um mit Ihren Mitgliedern in Kontakt zu bleiben: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1024x476.jpg\" alt=\"ConvertKit Startseite\" class=\"wp-image-7651\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1024x476.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-300x139.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-768x357.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1536x713.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-306x142.jpg 306w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-581x270.jpg 581w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1216x565.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-156x72.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit.jpg 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen diesen Newsletter zum Anlass nehmen, um auf etwaige Boni oder h\u00f6here Provisionsstufen hinzuweisen. Es schadet auch nicht, Ihre Partner daran zu erinnern, dass sie sich bei Fragen oder Supportanfragen jederzeit an Sie wenden k\u00f6nnen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2C-Affiliate-Netzwerke k\u00f6nnen eine gute M\u00f6glichkeit sein, schnell eine gro\u00dfe Anzahl von Verk\u00e4ufen zu erzielen. Wenn Sie sich jedoch ausschlie\u00dflich auf diese Strategie konzentrieren, verpassen Sie m\u00f6glicherweise eine Gelegenheit, Ihren durchschnittlichen CLV zu steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie uns daher kurz rekapitulieren, wie man ein erfolgreiches B2B-Affiliate-Marketing-Programm startet:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Gewinnen Sie die besten B2B-Affiliate-Partner.<\/li><li>Werben Sie f\u00fcr Ihr Affiliate-Marketing-Programm.<\/li><li>Motivieren Sie Ihre B2B-Affiliates mit einem Plugin wie <a href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zum Start eines B2B-Affiliate-Marketing-Programms? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. Und vergiss nicht, unseren Newsletter zu abonnieren!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s widely accepted that affiliate programs are an effective way to grow your business. However, there&#8217;s one type of network that is often overlooked: Business-to-Business (B2B). That\u2019s why we\u2019ve created this complete guide to starting a B2B affiliate marketing program. By partnering with other businesses, you can tap into an entirely new audience and send [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,71,56,364],"class_list":["post-7623","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-program","tag-affiliates","tag-b2b","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A B2B affiliate marketing program can boost your Customer Lifetime Value (CLV). 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