{"id":7727,"date":"2022-03-08T05:13:00","date_gmt":"2022-03-08T05:13:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7727"},"modified":"2022-04-21T14:39:52","modified_gmt":"2022-04-21T14:39:52","slug":"b2b-vs-b2c-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/","title":{"rendered":"B2B vs. B2C Affiliate Marketing: Was ist das Richtige f\u00fcr Sie?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a68f367218ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a68f367218ec\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#An_Introduction_to_B2B_vs_B2C_Marketing\" >Eine Einf\u00fchrung in B2B- und B2C-Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#B2B_vs_B2C_Affiliate_Marketing_Which_Is_Right_for_You_3_Considerations\" >B2B vs. B2C Affiliate Marketing: Was ist das Richtige f\u00fcr Sie? (3 \u00dcberlegungen)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#1_Potential_Reach\" >1. Potenzielle Reichweite&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#2_Sales_Cycle\" >2. Verkaufszyklus&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#3_Customer_Lifetime_Value_CLV\" >3. Kunden-Lebensdauer-Wert (CLV)&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#Conclusion\" >Schlussfolgerung&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Mit den prognostizierten Ausgaben f\u00fcr Tochtergesellschaften von <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$8,2 Milliarden im Jahr 2022 erreichen<\/a>, gab es noch nie einen besseren Zeitpunkt, um ein eigenes Netzwerk aufzubauen. Wenn Sie jedoch Ihre Gewinne maximieren m\u00f6chten, m\u00fcssen Sie die richtige Zielgruppe ansprechen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise k\u00f6nnen Sie mit ein wenig Fachwissen entscheiden, ob Sie ein Business-to-Consumer-Netzwerk (B2C) oder ein Business-to-Business-Netzwerk (B2B) aufbauen m\u00f6chten. Wenn Sie bei dieser Entscheidung die richtige Wahl treffen, sollten Sie keine Probleme haben, Ihr Affiliate-Unternehmen auszubauen und einen Anteil an diesen $8,2 Milliarden zu verdienen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag gehen wir auf die Unterschiede zwischen B2C- und B2B-Affiliate-Marketing ein. Anschlie\u00dfend stellen wir Ihnen drei entscheidende Faktoren vor, die Sie bei der Entscheidung ber\u00fccksichtigen sollten, welcher Ansatz f\u00fcr Sie der richtige ist. Los geht\u2019s!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_B2B_vs_B2C_Marketing\"><\/span>Eine Einf\u00fchrung in B2B- und B2C-Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Unternehmen ihr eigenes Unternehmen gr\u00fcnden <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnermarketing-Programme<\/a>Wenn Sie sich f\u00fcr ein B2C-Netz entscheiden, tendieren sie dazu, dieses zu nutzen. In einem B2C-Netzwerk m\u00fcssen Sie <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner eines Unternehmens<\/a> die Ihre Dienstleistungen oder Waren bei den Endverbrauchern bewerben.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Verbraucher werden dann Ihre Produkte oder Dienstleistungen in Anspruch nehmen. Die bekanntesten Partnerprogramme sind B2C-Programme, darunter <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-Mitglieder<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1024x688.png\" alt=\"B2B- vs. B2C-Affiliate-Marketing.\" class=\"wp-image-7728\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1024x688.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-300x202.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-768x516.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1536x1032.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-2048x1376.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-211x142.png 211w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-402x270.png 402w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1018x684.png 1018w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1533x1030.png 1533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-156x105.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Einige der bekanntesten Affiliate-Marketing-Netzwerke sind zwar B2C-Netzwerke, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/boost-affiliate-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verkauf an Verbraucher<\/a> Das ist nicht die einzige M\u00f6glichkeit. Sie k\u00f6nnen auch ein B2B-Affiliate-Marketing-Netzwerk gr\u00fcnden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B ist jede Transaktion oder Aktivit\u00e4t zwischen einem Unternehmen und einem anderen. Als Teil eines B2B-Programms werden die Unternehmen <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihre Produkte oder Dienstleistungen zu f\u00f6rdern<\/a> an andere Unternehmen. Das klassische Beispiel ist <a href=\"https:\/\/memberpress.com\/go\/wholesalesuite\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ein Gro\u00dfh\u00e4ndler<\/a> der Ihre Waren bei Einzelh\u00e4ndlern bewirbt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B- und BC2-Affiliate-Netzwerke haben beide einzigartige St\u00e4rken und Schw\u00e4chen. Das bedeutet, dass ein Ansatz wahrscheinlich h\u00f6here Gewinne f\u00fcr Ihr Unternehmen bringen wird. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise k\u00f6nnen Sie sich f\u00fcr eine flexible L\u00f6sung wie <a href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leichtes Affiliate<\/a>, haben Sie die Freiheit, entweder ein B2B- oder ein B2C-Partnerprogramm zu erstellen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1024x505.png\" alt=\"Mit Easy Affiliate m\u00fcssen Sie sich nicht zwischen B2B und B2C entscheiden.\" class=\"wp-image-7729\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1024x505.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-300x148.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-768x379.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1536x758.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-2048x1011.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-288x142.png 288w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-547x270.png 547w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1216x600.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1832x904.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-156x77.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mit unserem <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard f\u00fcr Partner<\/a>k\u00f6nnen Sie Ihre Partner mit allen Informationen versorgen und <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">kreative Assets<\/a> um Ihre Links bei deren Zielgruppen zu bewerben \u2013 ganz gleich, ob es sich dabei um Verbraucher oder andere Unternehmen handelt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit unserem <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/pay-affiliates-via-paypal-1-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auszahlungen per Mausklick<\/a>k\u00f6nnen Sie den Zahlungsprozess rationalisieren. Diese Funktion macht es einfach, B2C-Partner f\u00fcr mehrere kleinere Verk\u00e4ufe zu belohnen. Es macht es auch einfach, Ihre B2B-Kollegen f\u00fcr einzelne Gro\u00dfauftr\u00e4ge zu belohnen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_vs_B2C_Affiliate_Marketing_Which_Is_Right_for_You_3_Considerations\"><\/span>B2B vs. B2C Affiliate Marketing: Was ist das Richtige f\u00fcr Sie? (3 \u00dcberlegungen)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Durchf\u00fchrung eines erfolgreichen Programms h\u00e4ngt von der Zusammenarbeit mit den richtigen Partnern ab. Dies bedeutet, dass <strong>Die Wahl zwischen B2B und B2C ist eine der wichtigsten Entscheidungen, die Sie treffen k\u00f6nnen.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Sinne sollten wir daf\u00fcr sorgen, dass Ihr Programm den bestm\u00f6glichen Start hinlegt, indem wir die St\u00e4rken und Schw\u00e4chen der einzelnen Ans\u00e4tze untersuchen!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Potential_Reach\"><\/span>1. Potenzielle Reichweite&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Online-Shopping ist ein gro\u00dfes Gesch\u00e4ft. Im Jahr 2020 werden die weltweiten Einzelhandelsums\u00e4tze im E-Commerce <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bestanden $4 Billion<\/a> und werden voraussichtlich bis 2022 auf $5,4 Billionen ansteigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da heute so viele Verbraucher online einkaufen, hat Ihr typisches B2C-Partnerprogramm eine fast unbegrenzte Zielgruppe. Wenn Sie viele Verk\u00e4ufe generieren und Ihre Produkte und Dienstleistungen bei einem breiten Publikum bewerben m\u00f6chten, ist ein B2C-Affiliate-Marketing-Programm m\u00f6glicherweise ideal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2C k\u00f6nnte auch eine gute L\u00f6sung sein, wenn Sie Waren herstellen, die f\u00fcr die breite Masse attraktiv sind. Zum Beispiel werben viele Influencer erfolgreich f\u00fcr elektronische Produkte:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-1024x328.png\" alt=\"Ein Beispiel f\u00fcr einen Elektronik-Influencer auf Instagram. \" class=\"wp-image-7736\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-1024x328.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-300x96.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-768x246.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-18x6.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-443x142.png 443w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-842x270.png 842w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-156x50.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer.png 1095w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Im Gegensatz dazu haben die meisten B2B-Affiliate-Marketing-Programme kleinere, detailliertere Zielgruppen. Obwohl es im Jahr 2020 sch\u00e4tzungsweise 213 Millionen Unternehmen weltweit gab, zielen die meisten B2B-Programme auf bestimmte Branchen ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie sich auf Produkte oder Dienstleistungen innerhalb einer <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nischenmarkt<\/a>, dann k\u00f6nnte ein B2B-Netzwerk genau das Richtige f\u00fcr Ihr Unternehmen sein. Sie sollten jedoch bedenken, dass selbst ein erfolgreiches B2B-Affiliate-Marketing-Programm m\u00f6glicherweise nur eine bescheidene Anzahl neuer Kunden bringt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Sales_Cycle\"><\/span>2. Verkaufszyklus&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die meisten Unternehmen ist der Wechsel zu einem neuen Anbieter oder Lieferanten selten einfach. M\u00f6glicherweise m\u00fcssen Sie mehrere Beschaffungsrichtlinien erf\u00fcllen, bevor Sie t\u00e4tig werden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die meisten gr\u00f6\u00dferen Unternehmen haben auch wichtige Interessengruppen, die in die Entscheidungsfindung einbezogen werden m\u00fcssen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Aufnahme Ihres Unternehmens als neuer Lieferant kann einen erheblichen Zeit- und Arbeitsaufwand erfordern. Mit diesem Gedanken im Hinterkopf, B2B <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/3-steps-for-guiding-leads-through-the-affiliate-sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verkaufszyklen<\/a> sind oft viel l\u00e4nger als die B2C-Verkaufszyklen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process.jpg\" alt=\"Ein Flussdiagramm f\u00fcr einen typischen Verkaufszyklus. \" class=\"wp-image-7737\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process.jpg 971w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-300x167.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-768x429.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-254x142.jpg 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-484x270.jpg 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-156x87.jpg 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><figcaption>Bildquelle: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Steps_in_sales_process.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia Commons<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot kategorisiert einen B2B-Interessenten als jemanden, der irgendwann in der Zukunft nach einer L\u00f6sung sucht. <a href=\"https:\/\/blog.hubspot.com\/sales\/essential-stages-b2b-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n\u00e4chste 12-24 Monate<\/a>. Das bedeutet, dass Sie m\u00f6glicherweise eine Weile warten m\u00fcssen, bevor <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihr B2B-Netzwerk beginnt, Konversionen zu liefern<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Gegensatz dazu sind die Verbraucher in der Regel schnelle Entscheidungstr\u00e4ger. F\u00fcr B2C-K\u00e4ufe gibt es keine einheitliche Zeitspanne, die f\u00fcr alle gilt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist jedoch anzumerken, dass im klassischen <a href=\"https:\/\/www.fool.com\/the-blueprint\/customer-life-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Phasen des Kundenlebenszyklus<\/a>hat der Verbraucher im dritten Schritt bereits einen Kauf get\u00e4tigt. Diese Statistik legt nahe, dass ein B2C-Affiliate-Marketing-Programm f\u00fcr Ihr Unternehmen besser geeignet ist, wenn Sie schnell Ums\u00e4tze erzielen m\u00f6chten.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Lifetime_Value_CLV\"><\/span>3. Kunden-Lebensdauer-Wert (CLV)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Der B2B-Verkaufszyklus mag zwar l\u00e4nger sein als der B2C-Zyklus, aber die langfristigen Vorteile sind m\u00f6glicherweise gr\u00f6\u00dfer. Zum Beispiel ist der Customer Lifetime Value (CLV) in der Regel viel h\u00f6her. <\/p>\n\n\n\n<p class=\"has-text-color has-background wp-block-paragraph\" style=\"background-color:#609d62;color:#ffffff\"><a href=\"https:\/\/www.equinetmedia.com\/inbound-marketing-age-blog\/the-importance-of-customer-lifetime-value-in-b2b\" target=\"_blank\" rel=\"noreferrer noopener\">Experten identifizieren CLV<\/a> als eine der wichtigsten Metriken im B2B-Vertrieb.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das macht Sinn, wenn man bedenkt, wie viel Arbeit die Umstellung des Beschaffungsprozesses erfordert. Hat sich ein Unternehmen erst einmal f\u00fcr Sie als Anbieter entschieden, ist der Wechsel zu einem anderen Anbieter zeitaufw\u00e4ndig und komplex.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jede Ver\u00e4nderung in der Lieferkette kann ebenfalls zu St\u00f6rungen f\u00fchren. Diese k\u00f6nnen sich auf die Gewinne des Unternehmens auswirken und sogar dazu f\u00fchren, dass es Kunden verliert.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All dies bedeutet: Sobald Sie \u00fcber ein B2B-Netzwerk einen neuen Kunden gewonnen haben, bleibt dieser wahrscheinlich langfristig bei Ihnen. Daher kann ein erfolgreiches B2B-Netzwerk hochwertige Kunden und langfristige Einnahmen bringen, wenn Sie geduldig auf diese Konversionen warten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei B2C-Netzwerken kann der Kunde reibungslos zwischen mehreren Anbietern wechseln, unter Umst\u00e4nden sogar innerhalb derselben Einkaufssitzung. Das bedeutet jedoch nicht zwangsl\u00e4ufig, dass Sie B2C-Kunden nicht in <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">langj\u00e4hrige Kunden<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihren Kunden positive Erfahrungen bieten, werden sie m\u00f6glicherweise zu Stammkunden. Sie haben jedoch die Flexibilit\u00e4t, jederzeit zu einem anderen Unternehmen zu wechseln.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vor diesem Hintergrund m\u00fcssen Sie sich m\u00f6glicherweise mehr anstrengen, um B2C-Kunden an sich zu binden. Wenn Ihr Konkurrent zum Beispiel seine Preise senkt, m\u00fcssen Sie m\u00f6glicherweise <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/prepare-affiliates-sale-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">einen Verkauf organisieren<\/a> um Ihre B2C-Konvertiten zu halten.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerprogramme generieren <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zwischen 15-30%<\/a> aller Verk\u00e4ufe f\u00fcr Werbetreibende. Wenn Sie jedoch Ihre Gewinne steigern wollen, m\u00fcssen Sie die richtige Zielgruppe ansprechen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie uns kurz drei Faktoren zusammenfassen, die Sie ber\u00fccksichtigen sollten, wenn Sie entscheiden, ob B2B- oder B2C-Affiliate-Marketing das Richtige f\u00fcr Sie ist:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Potenzielle Reichweite.<\/strong> Die meisten B2B-Netzwerke haben nur ein begrenztes Publikum, vor allem wenn man sie mit der schieren Zahl der Verbraucher vergleicht, die online einkaufen.&nbsp;<\/li><li><strong>Verkaufszyklus.<\/strong> B2B hat einen l\u00e4ngeren Verkaufszyklus als B2C. Wenn Sie schnell Konversionen generieren wollen, ist dies ein Bereich, in dem B2C im Vorteil ist.&nbsp;<\/li><li><strong>Kundenlebensdauerwert (CLV). <\/strong>F\u00fcr viele Unternehmen ist der Wechsel eines Lieferanten oder Anbieters selten einfach. Aus diesem Grund hat B2B einen viel h\u00f6heren CLV als B2C.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zum B2B- oder B2C-Affiliate-Marketing? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Und vergessen Sie nicht, unseren Newsletter zu abonnieren <\/p>","protected":false},"excerpt":{"rendered":"<p>With affiliate spending forecasted to reach $8.2 billion in 2022, there&#8217;s never been a better time to start your own network. However, if you&#8217;re going to maximize your profits, you&#8217;ll need to target the right audience. Fortunately, with a bit of knowledge, you&#8217;ll be able to choose between starting a business-to-consumer (B2C) network or a [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,364,390,391,244],"class_list":["post-7727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-b2b","tag-b2c","tag-business-model","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re going to maximize your profits, you need to target the right audience. In this post, we debate B2B vs B2C and help you decide which is right for you!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"B2B vs B2C Affiliate Marketing: Which Is Right for You?\" \/>\n\t\t<meta property=\"og:description\" content=\"With affiliate spending forecasted to reach $8.2 billion in 2022, there&#039;s never been a better time to start your own network. However, if you&#039;re going to maximize your profits, you&#039;ll need to target the right audience. Fortunately, with a bit of knowledge, you&#039;ll be able to choose between starting a business-to-consumer (B2C) network or a\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-03-08T05:13:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-04-21T14:39:52+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"B2B vs B2C Affiliate Marketing: Which Is Right for You?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"With affiliate spending forecasted to reach $8.2 billion in 2022, there&#039;s never been a better time to start your own network. However, if you&#039;re going to maximize your profits, you&#039;ll need to target the right audience. Fortunately, with a bit of knowledge, you&#039;ll be able to choose between starting a business-to-consumer (B2C) network or a\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#blogposting\",\"name\":\"B2B vs B2C Affiliate Marketing | Easy Affiliate\",\"headline\":\"B2B vs B2C Affiliate Marketing: Which Is Right for You?\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/b2b-or-b2c.jpg\",\"width\":1480,\"height\":832,\"caption\":\"b2b or b2c affiliate marketing\"},\"datePublished\":\"2022-03-08T05:13:00-05:00\",\"dateModified\":\"2022-04-21T14:39:52-04:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#webpage\"},\"articleSection\":\"Advice, Business, affiliate marketing, B2B, b2c, business model, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#listItem\",\"name\":\"B2B vs B2C Affiliate Marketing: Which Is Right for You?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#listItem\",\"position\":3,\"name\":\"B2B vs B2C Affiliate Marketing: Which Is Right for You?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1784921915\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/\",\"name\":\"B2B vs B2C Affiliate Marketing | Easy Affiliate\",\"description\":\"If you\\u2019re going to maximize your profits, you need to target the right audience. In this post, we debate B2B vs B2C and help you decide which is right for you!\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/b2b-or-b2c.jpg\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"b2b or b2c affiliate marketing\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/blog\\\/b2b-vs-b2c-affiliate-marketing\\\/#mainImage\"},\"datePublished\":\"2022-03-08T05:13:00-05:00\",\"dateModified\":\"2022-04-21T14:39:52-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>B2B vs B2C Affiliate Marketing | Easy Affiliate<\/title>\n\n","aioseo_head_json":{"title":"B2B vs. B2C Affiliate Marketing | Easy Affiliate","description":"Wenn Sie Ihre Gewinne maximieren wollen, m\u00fcssen Sie die richtige Zielgruppe ansprechen. In diesem Beitrag diskutieren wir \u00fcber B2B und B2C und helfen Ihnen bei der Entscheidung, was f\u00fcr Sie richtig ist!","canonical_url":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#blogposting","name":"B2B vs B2C Affiliate Marketing | Easy Affiliate","headline":"B2B vs B2C Affiliate Marketing: Which Is Right for You?","author":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg","width":1480,"height":832,"caption":"b2b or b2c affiliate marketing"},"datePublished":"2022-03-08T05:13:00-05:00","dateModified":"2022-04-21T14:39:52-04:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#webpage"},"articleSection":"Advice, Business, affiliate marketing, B2B, b2c, business model, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/easyaffiliate.com\/de\/blog\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#listItem","name":"B2B vs B2C Affiliate Marketing: Which Is Right for You?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#listItem","position":3,"name":"B2B vs B2C Affiliate Marketing: Which Is Right for You?","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/de\/blog\/category\/business\/#listItem","name":"Business"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/de\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1784921915","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#webpage","url":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/","name":"B2B vs B2C Affiliate Marketing | Easy Affiliate","description":"If you\u2019re going to maximize your profits, you need to target the right audience. In this post, we debate B2B vs B2C and help you decide which is right for you!","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg","@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#mainImage","width":1480,"height":832,"caption":"b2b or b2c affiliate marketing"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/#mainImage"},"datePublished":"2022-03-08T05:13:00-05:00","dateModified":"2022-04-21T14:39:52-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/de\/#website","url":"https:\/\/easyaffiliate.com\/de\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"de-DE","publisher":{"@id":"https:\/\/easyaffiliate.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"Easy Affiliate","og:type":"article","og:title":"B2B vs B2C Affiliate Marketing: Which Is Right for You?","og:description":"With affiliate spending forecasted to reach $8.2 billion in 2022, there's never been a better time to start your own network. However, if you're going to maximize your profits, you'll need to target the right audience. Fortunately, with a bit of knowledge, you'll be able to choose between starting a business-to-consumer (B2C) network or a","og:url":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg","og:image:width":"1480","og:image:height":"832","article:published_time":"2022-03-08T05:13:00+00:00","article:modified_time":"2022-04-21T14:39:52+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"B2B vs B2C Affiliate Marketing: Which Is Right for You?","twitter:description":"With affiliate spending forecasted to reach $8.2 billion in 2022, there's never been a better time to start your own network. However, if you're going to maximize your profits, you'll need to target the right audience. Fortunately, with a bit of knowledge, you'll be able to choose between starting a business-to-consumer (B2C) network or a","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg"},"aioseo_meta_data":{"post_id":"7727","title":"B2B- vs. B2C-Affiliate-Marketing | #site_title&nbsp;","description":"Wenn Sie Ihre Gewinne maximieren wollen, m\u00fcssen Sie die richtige Zielgruppe ansprechen. In diesem Beitrag diskutieren wir \u00fcber B2B und B2C und helfen Ihnen bei der Entscheidung, was f\u00fcr Sie richtig ist!","keywords":[{"label":"b2b vs b2c marketing","value":"b2b vs b2c marketing"},{"label":"b2b vs b2c affiliate marketing","value":"b2b vs b2c affiliate marketing"},{"label":"b2b vs b2c","value":"b2b vs b2c"}],"keyphrases":{"focus":{"keyphrase":"B2B vs B2C","score":90,"analysis":{"keyphraseInTitle":{"title":"Focus keyphrase in SEO title","description":"Focus keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"title":"Focus keyphrase in URL","description":"Focus keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus keyphrase in Subheadings","description":"Your H2 and H3 subheadings reflects the topic of your copy. Good job!","score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/b2b-or-b2c.jpg","og_image_width":"1480","og_image_height":"832","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:53:20","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-12-31 15:03:50","updated":"2026-07-09 17:53:20"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/de\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tB2B vs B2C Affiliate Marketing: Which Is Right for You?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/de"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/de\/blog\/category\/business\/"},{"label":"B2B vs B2C Affiliate Marketing: Which Is Right for You?","link":"https:\/\/easyaffiliate.com\/de\/blog\/b2b-vs-b2c-affiliate-marketing\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/7727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/comments?post=7727"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/posts\/7727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media\/7755"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/media?parent=7727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/categories?post=7727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/de\/wp-json\/wp\/v2\/tags?post=7727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}