{"id":7769,"date":"2022-03-15T05:24:00","date_gmt":"2022-03-15T05:24:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7769"},"modified":"2022-04-18T20:35:54","modified_gmt":"2022-04-18T20:35:54","slug":"structure-affiliate-marketing-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/","title":{"rendered":"Wie man ein Affiliate-Marketing-Programm strukturiert (in 5 Schritten)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59c486b99b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59c486b99b8\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\" >Was ein Affiliate-Marketing-Programm ist (und warum Sie erw\u00e4gen sollten, eines zu starten)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\" >Wie man ein Affiliate-Marketing-Programm strukturiert (in 5 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#Step_1_Set_Clear_Goals\" >Schritt 1: Klare Ziele setzen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#Step_2_Identify_Your_Target_Audience\" >Schritt 2: Identifizieren Sie Ihr Zielpublikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#Step_3_Choose_Your_Products\" >Schritt 3: W\u00e4hlen Sie Ihre Produkte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#Step_4_Set_Up_Your_Commission_Levels\" >Schritt 4: Richten Sie Ihre Provisionsstufen ein<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#Step_5_Recruit_Your_Team\" >Schritt 5: Rekrutieren Sie Ihr Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/structure-affiliate-marketing-program\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Die Einrichtung eines Affiliate-Marketingprogramms kann eine der kosteng\u00fcnstigsten und einfachsten M\u00f6glichkeiten sein, f\u00fcr Ihre Produkte zu werben. Allerdings, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Ihres Programms<\/a> von Grund auf neu zu entwickeln, kann eine Herausforderung sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise muss die Aufbauphase eines Partnerprogramms nicht unbedingt eine gro\u00dfe Herausforderung sein. Indem Sie klare Ziele festlegen, Ihre Zielgruppe analysieren und Richtlinien festlegen, k\u00f6nnen Sie Ihr Programm im Handumdrehen auf den Weg bringen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag erkl\u00e4ren wir Ihnen, was Affiliate-Marketing ist, und f\u00fchren Sie anschlie\u00dfend Schritt f\u00fcr Schritt durch die Einrichtung Ihres eigenen Programms. Los geht\u2019s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\"><\/span>Was ein Affiliate-Marketing-Programm ist (und warum Sie erw\u00e4gen sollten, eines zu starten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In einem <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate-Marketing-Programm<\/a>werden Dritte f\u00fcr Ihre Produkte oder Dienstleistungen werben. Als Gegenleistung f\u00fcr die Werbung f\u00fcr Ihr Unternehmen erhalten die Vermarkter Provisionen f\u00fcr alle Verk\u00e4ufe, die sie t\u00e4tigen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Vorteile eines Affiliate-Marketing-Programms sind vielf\u00e4ltig. Die Zusammenarbeit mit Partnern erm\u00f6glicht es Ihnen zum Beispiel,:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Erweitern Sie Ihre Reichweite<\/strong>: \u00dcber die Zielgruppen von Marketingfachleuten k\u00f6nnen Sie Ihr Unternehmen neuen Kunden in Ihrer Branche pr\u00e4sentieren. <\/li><li><strong>Steigerung des Markenbewusstseins<\/strong>: Affiliate-Vermarkter geben den Verbrauchern Informationen \u00fcber Ihre Produkte, damit sie fundierte Entscheidungen treffen k\u00f6nnen.<\/li><li><strong>Schnell und kosteng\u00fcnstig neue Kunden akquirieren<\/strong>: Bei der Gr\u00fcndung Ihres eigenen Affiliate-Marketing-Programms fallen keine Vorabkosten an, so dass Sie so viele Werbetreibende werben k\u00f6nnen, wie Sie m\u00f6chten. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem ist es ganz einfach, ein Partnerprogramm einzurichten mit <a href=\"https:\/\/easyaffiliate.com\/de\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">unser Easy Affiliate Plugin<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png\" alt=\"Die Easy Affiliate Homepage. \" class=\"wp-image-7772\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-300x123.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-768x314.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1536x628.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-347x142.png 347w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-660x270.png 660w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1216x498.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage.png 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mit unserem WordPress-Tool k\u00f6nnen Sie ganz einfach ein individuelles Programm f\u00fcr Ihr Unternehmen entwerfen. Und Sie k\u00f6nnen alle Ihre Berichte und Auszahlungen von einem einzigen <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard f\u00fcr Partner<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\"><\/span>Wie man ein Affiliate-Marketing-Programm strukturiert (in 5 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie bereit sind, ein Affiliate-Marketing-Programm zu starten, empfehlen wir Ihnen, sich Zeit zu nehmen, um es richtig aufzubauen. Hier sind einige wichtige Schritte, die Sie beachten sollten!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Clear_Goals\"><\/span>Schritt 1: Klare Ziele setzen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Der erste Schritt bei der Erstellung jeder <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">erfolgreiche Marketingkampagne<\/a> ist <a href=\"https:\/\/prettylinks.com\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">klare Ziele setzen<\/a>. Ohne eine klare Ausrichtung wissen Sie nicht, ob Ihr Affiliate-Marketing-Programm funktioniert oder angepasst werden muss. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcberlegen Sie bei der Auswahl Ihrer Ziele, was Sie mit dem Programm erreichen wollen. Sie k\u00f6nnen sich auf eines der folgenden Ergebnisse konzentrieren:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Steigerung des Markenbewusstseins<\/li><li><a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mehr Konversionen f\u00f6rdern<\/a><\/li><li>Anwerbung neuer Mitglieder<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie wissen, was Sie erreichen wollen, sollten Sie sich konkrete Ziele setzen, die Ihnen helfen, diese Ziele zu erreichen. Wenn Sie Ihre Ziele in kleinere Schritte unterteilen, k\u00f6nnen Sie sie erreichen, ohne sich \u00fcberfordert oder entmutigt zu f\u00fchlen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten die Verwendung der <a href=\"https:\/\/www.atlassian.com\/blog\/productivity\/how-to-write-smart-goals\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SMART-Ziel-Methode<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"792\" height=\"341\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png\" alt=\"SMART-Ziele k\u00f6nnen Ihnen helfen, ein Affiliate-Marketing-Programm zu strukturieren. \" class=\"wp-image-7771\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png 792w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-768x331.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-627x270.png 627w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-156x67.png 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><figcaption><em>Bildquelle: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SMART-goals.png\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia Commons<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nehmen wir zum Beispiel an, Sie m\u00f6chten den Bekanntheitsgrad Ihrer Marke steigern. Sie k\u00f6nnten Ihre Partner bitten, Ihre Produkte f\u00fcnfmal im Monat in ihren Blogbeitr\u00e4gen oder Social-Media-Beitr\u00e4gen zu erw\u00e4hnen. So erhalten Sie ein konkretes Ergebnis, das sich leicht messen l\u00e4sst. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Target_Audience\"><\/span>Schritt 2: Identifizieren Sie Ihr Zielpublikum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie Ihre Ziele kennen, ist es an der Zeit, <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">das Publikum identifizieren<\/a> die Ihnen helfen werden, diese Ziele zu erreichen. Mit anderen Worten: Wer ist am ehesten an Ihren Produkten oder Dienstleistungen interessiert? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Identifizierung Ihrer Zielgruppe ist ein wesentlicher Schritt bei der Gestaltung Ihres Partnerprogramms. Sie sollten mit Influencern zusammenarbeiten, die bereits Ihre idealen Kunden ansprechen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen mit der Erstellung einer <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zielgruppenprofil<\/a>. Im Rahmen dieses Prozesses m\u00fcssen Sie die demografischen Merkmale Ihrer bestehenden Kundschaft ermitteln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Werkzeug wie <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> kann Ihnen zeigen, welche Arten von Nutzern Ihre Website besuchen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-1024x498.png\" alt=\"Ein Beispielbildschirm von Google Analytics, der beispielhafte demografische Daten zeigt.\" class=\"wp-image-5366\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics liefert Ihnen wertvolle, detaillierte Daten \u00fcber Alter, Standort, typisches Ger\u00e4t und Geschlecht Ihrer durchschnittlichen Kunden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch Umfragen durchf\u00fchren zu <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social-Media-Plattformen<\/a> wie Facebook und Twitter. Dann k\u00f6nnen Ihre Daten Aufschluss dar\u00fcber geben, wie Sie Partner am besten auf Ihr Programm abstimmen k\u00f6nnen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_Your_Products\"><\/span>Schritt 3: W\u00e4hlen Sie Ihre Produkte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nun ist es an der Zeit, die Artikel auszuw\u00e4hlen, die Sie in Ihr Affiliate-Marketing-Programm aufnehmen m\u00f6chten. Sie m\u00fcssen Produkte aus Ihrem <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/run-successful-digital-product-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Commerce-Katalog<\/a> und f\u00fcgen Sie sie zu Ihrem Partner-Dashboard hinzu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Prozess kann knifflig sein, da man die Partner mit zu vielen Auswahlm\u00f6glichkeiten \u00fcberfordern k\u00f6nnte. Andererseits m\u00f6chte man aber auch nicht, dass sie das Gef\u00fchl haben, ihrem Publikum st\u00e4ndig dieselben Produkte zu verkaufen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der beste Weg, dies zu erreichen, besteht darin, einen Produktmix zu schaffen, der sowohl f\u00fcr Kunden als auch f\u00fcr Partner verschiedene Optionen bietet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie zum Beispiel Kleidung verkaufen, sollten Sie Oberteile, Unterteile, Kleider und Accessoires in Ihr Programm aufnehmen. Durch diese Auswahl haben die Mitglieder eine gro\u00dfe Auswahl. Au\u00dferdem bietet es den Kunden mehr Abwechslung, wenn sie in Ihrem Gesch\u00e4ft st\u00f6bern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Your_Commission_Levels\"><\/span>Schritt 4: Richten Sie Ihre Provisionsstufen ein<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Als N\u00e4chstes m\u00fcssen Sie Folgendes einstellen: <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Provisionss\u00e4tze<\/a> f\u00fcr Ihre Vermarkter. Die grundlegende Option besteht darin, einen bestimmten Prozentsatz f\u00fcr erfolgreiche Konversionen anzubieten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png\" alt=\"Die Festlegung von Provisionss\u00e4tzen ist ein wichtiger Schritt bei der Strukturierung Ihres Affiliate-Marketingprogramms. \" class=\"wp-image-7105\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-768x393.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-277x142.png 277w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-527x270.png 527w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie sollten bei Ihren Provisionen ein ausgewogenes Verh\u00e4ltnis finden. Ist die Verg\u00fctung zu niedrig, sind Ihre Vermarkter nicht motiviert. Zahlen Sie jedoch zu viel, k\u00f6nnte es Ihnen schwerfallen, Gewinne zu erzielen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativ k\u00f6nnen Sie auch Folgendes verwenden <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">gestaffelte Provisionsstufen<\/a>. Diese Stufen umfassen unterschiedliche Auszahlungsniveaus, die von den Erfolgen abh\u00e4ngen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Einfache Affiliate-Provisionsstufen\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel k\u00f6nnte ein Partner eine h\u00f6here Rate f\u00fcr den dritten Verkauf im Monat erhalten. Sie k\u00f6nnen auch Boni anbieten, wenn Vermarkter ihre Verkaufsziele \u00fcbertreffen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solche Anreize sind eine zus\u00e4tzliche Motivation, sich anzumelden. Sie k\u00f6nnen auch <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/high-performing-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">hochwertige Partner anziehen<\/a> die ohne viel Anleitung ein gr\u00f6\u00dferes Umsatzvolumen erzielen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verwenden Sie unser Easy Affiliate Plugin und navigieren Sie zu <em>Easy Affiliate &gt; Einstellungen &gt; Provisionen. <\/em>Sie k\u00f6nnen dann Ihre Auszahlungsstufen unter dem <em>Nachverfolgung<\/em> \u00dcberschrift. Hier findest du au\u00dferdem <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/pay-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">W\u00e4hlen Sie Ihre Auszahlungsmethoden<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Recruit_Your_Team\"><\/span>Schritt 5: Rekrutieren Sie Ihr Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Der letzte Schritt bei der Strukturierung Ihres Affiliate-Marketing-Programms ist die Anwerbung von Influencern. Dieser Prozess ist von entscheidender Bedeutung, da Ihre Promotoren \u00fcber Erfolg oder Misserfolg Ihres Programms entscheiden k\u00f6nnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der Suche nach potenziellen Partnern sollten Sie nach solchen Ausschau halten, die \u00fcber eine gro\u00dfe Fangemeinde in den sozialen Medien und ein treues Publikum verf\u00fcgen. Influencer-Marketing ist oft effektiv, weil diese Vermarkter in der Regel aktive Follower haben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen damit beginnen, Instagram nach Hashtags zu durchsuchen, die sich auf Ihr Unternehmen beziehen. Mit dieser Methode k\u00f6nnen Sie prominente Influencer in Ihrer Nische identifizieren:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"795\" height=\"442\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png\" alt=\"Die Zusammenarbeit mit Influencern ist ein wesentlicher Faktor bei der Strukturierung Ihres Affiliate-Marketingprogramms. \" class=\"wp-image-4182\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-768x427.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-255x142.png 255w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-486x270.png 486w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-156x87.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativ k\u00f6nnen Sie auch <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt zu Bloggern aufnehmen<\/a> die vielleicht nicht unbedingt in den sozialen Medien aktiv sind, aber erfolgreiche Blogs haben. Sie k\u00f6nnen ma\u00dfgebliche Websites ermitteln, indem Sie bei Google nach Schl\u00fcsselw\u00f6rtern suchen oder ein <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">Werkzeug wie Semrush<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/buzzsumo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a> ist ein weiteres hervorragendes Tool f\u00fcr die Influencer-Recherche. Die Plattform verf\u00fcgt \u00fcber ein spezielles Tool, das Ihnen hilft, Influencer in Ihrer Nische aufzusp\u00fcren und zu erreichen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Einf\u00fchrung eines Affiliate-Marketing-Programms kann Ihnen dabei helfen, neue Zielgruppen zu erreichen und die Konversionsrate zu steigern. Au\u00dferdem muss die Gestaltung des Programms gar nicht so aufwendig sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zusammengefasst sind dies f\u00fcnf Schritte, die Sie bei der Strukturierung Ihres Affiliate-Marketing-Programms beachten sollten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Setzen Sie sich klare Ziele.<\/li><li>Bestimmen Sie Ihr Zielpublikum.<\/li><li>W\u00e4hlen Sie Ihre Produkte.<\/li><li>Richten Sie Ihre Provisionsstufen ein.<\/li><li>Stellen Sie Ihr Team ein.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zur Erstellung einer Struktur f\u00fcr Ihr Affiliate-Marketing-Programm? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitt<\/strong><\/a><strong><a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><\/strong><a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>r<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Und vergessen Sie nicht, unseren Newsletter zu abonnieren <\/p>","protected":false},"excerpt":{"rendered":"<p>Setting up an affiliate marketing program can be one of the most inexpensive and easiest ways to promote your products. However, starting your program from scratch can be challenging. Fortunately, structuring an affiliate program doesn&#8217;t have to be overwhelming. 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