{"id":7807,"date":"2022-04-05T05:00:00","date_gmt":"2022-04-05T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7807"},"modified":"2022-04-04T14:47:30","modified_gmt":"2022-04-04T14:47:30","slug":"create-customer-referral-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/","title":{"rendered":"Wie man ein Kundenempfehlungsprogramm erstellt (in 4 Schritten)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57b2d4d241e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57b2d4d241e\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#Why_You_Might_Want_to_Create_a_Customer_Referral_Program\" >Warum Sie ein Kundenempfehlungsprogramm einrichten sollten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#How_to_Create_a_Customer_Referral_Program_In_4_Steps\" >Wie man ein Kundenempfehlungsprogramm erstellt (in 4 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#Step_1_Do_Your_Research\" >Schritt 1: Recherchieren Sie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#Step_2_Identify_and_Advertise_Your_Incentives\" >Schritt 2: Identifizieren und bewerben Sie Ihre Anreize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#Step_3_Find_a_Platform_to_Run_Your_Referral_Program\" >Schritt 3: Finden Sie eine Plattform f\u00fcr Ihr Empfehlungsprogramm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#Step_4_Track_Your_Referrals\" >Schritt 4: Verfolgen Sie Ihre Empfehlungsschreiben<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/de\/blog\/create-customer-referral-program\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Die Werbung f\u00fcr Ihr Unternehmen kann ein einsch\u00fcchternder Prozess sein. Deshalb z\u00f6gern Sie vielleicht, Ihre Kunden als Markenbotschafter anzusprechen. Die F\u00f6rderung von Mund-zu-Mund-Propaganda ist jedoch eine gute M\u00f6glichkeit, Ihre Produkte oder Dienstleistungen bekannt zu machen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise sind Kundenempfehlungsprogramme einfach einzurichten. Au\u00dferdem k\u00f6nnen sie Ihnen helfen, bestehende Kunden zu binden und gleichzeitig <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Gewinnung neuer, hochwertiger Kontakte\">Gewinnung neuer Kundenkontakte<\/a>. Mit WordPress-Plugins wie <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Leichtes Affiliate\">Leichtes Affiliate<\/a>k\u00f6nnen Sie die Leistung Ihres Programms leicht verfolgen und langfristiges Wachstum unterst\u00fctzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag gehen wir auf die Vorteile der Einf\u00fchrung eines Kundenempfehlungsprogramms ein. Anschlie\u00dfend zeigen wir Ihnen, wie Sie in vier einfachen Schritten Ihr eigenes Programm erstellen k\u00f6nnen. Los geht\u2019s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Create_a_Customer_Referral_Program\"><\/span>Warum Sie ein Kundenempfehlungsprogramm einrichten sollten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Empfehlungsprogramm ist ein auf Empfehlungen basierendes <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Marketingstrategie\">Marketingstrategie<\/a> die bestehende Kunden daf\u00fcr belohnt, dass sie f\u00fcr ein Unternehmen werben. Das ist sehr effektiv, weil die Kunden eher bereit sind, diesen fr\u00fcheren K\u00e4ufern zu vertrauen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In der Tat, <a href=\"https:\/\/www.businessnewsdaily.com\/2353-consumer-ad-trust.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"92% von Menschen\">92% von Menschen<\/a> vertrauen Empfehlungen von Freunden und Familie mehr als jeder anderen Form des Marketings:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png\" alt=\"Eine Anzeige f\u00fcr ein Kundenempfehlungsprogramm auf Instagram.\" class=\"wp-image-7822\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-300x116.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-768x297.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1536x594.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-2048x792.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-367x142.png 367w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-698x270.png 698w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1216x471.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1832x709.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-156x60.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem kann es teuer sein, neue Kunden zu gewinnen, aber die Kosten f\u00fcr vermittelte Besucher sind viel niedriger. <a href=\"https:\/\/blog.talkable.com\/3-reasons-why-referral-programs-acquire-new-customers#:~:text=Referral%20marketing%20creates%20high%2Dquality,to%20obtain%20a%20new%20customer.&amp;text=Suppose%2C%20for%20example%2C%20that%20you,cost%20per%20customer%20is%20%2425.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Kundenakquisitionskosten (CAC)\">Kundengewinnungskosten (CAC)<\/a>. Au\u00dferdem sind die auf diese Weise gewonnenen Kunden in der Regel <a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"16 Prozent h\u00f6herer Lebenszeitwert\">18% treuer<\/a>. Insgesamt kann ein gutes Kundenempfehlungsprogramm Ihnen helfen, neue Kunden zu gewinnen, Markentreue zu schaffen und Ihren Umsatz zu steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Customer_Referral_Program_In_4_Steps\"><\/span>Wie man ein Kundenempfehlungsprogramm erstellt (in 4 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Da Sie nun die Vorteile von Empfehlungsprogrammen kennen, fragen Sie sich wahrscheinlich, wie Sie Ihr eigenes Programm starten k\u00f6nnen. Lassen Sie uns also gemeinsam in vier Schritten lernen, wie Sie ein solches Programm aufsetzen k\u00f6nnen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Do_Your_Research\"><\/span>Schritt 1: Recherchieren Sie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst sollten Sie \u00fcberlegen, wie Sie Ihre <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Zielpublikum\">Zielpublikum<\/a>. Dazu m\u00fcssen Sie sich Gedanken \u00fcber Ihre ideale <em>\u00dcberweisung<\/em> Kunde. Dies ist ein wesentlicher Schritt, da Sie Besucher gewinnen m\u00f6chten, die tats\u00e4chlich an Ihrem Unternehmen interessiert sind. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieses Zielpublikum wird wahrscheinlich eine Ihrer verschiedenen <a href=\"https:\/\/neilpatel.com\/blog\/accurate-customer-personas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Kunden-Personas\">Kunden-Personas<\/a>. Falls Sie bei dieser Aufgabe Schwierigkeiten haben, sollten Sie vielleicht <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Befragung Ihrer Kunden\">Ihren bestehenden Kundenstamm befragen<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danach sollten Sie Ihre Ziele f\u00fcr das Programm festlegen. Unabh\u00e4ngig davon, ob Ihr Unternehmen neue Kunden gewinnen, den Umsatz steigern oder Wiederholungsk\u00e4ufe f\u00f6rdern m\u00f6chte, k\u00f6nnen Sie Ihr Empfehlungsprogramm auf Ihre individuellen Bed\u00fcrfnisse abstimmen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine Taktik, die Sie vielleicht anwenden sollten, ist, mehr Aufmerksamkeit auf Ihre beliebtesten Artikel zu lenken:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png\" alt=\"Meistverkaufte Hautpflegeprodukte.\" class=\"wp-image-7823\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-300x87.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-768x223.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1536x446.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-2048x595.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-489x142.png 489w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-929x270.png 929w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1216x353.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1832x532.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-156x45.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn <a href=\"https:\/\/mailchimp.com\/courier\/article\/referral-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Entwicklung eines Empfehlungsmarketingprogramms\">Entwicklung eines Empfehlungsmarketingprogramms<\/a>, \u2026 ist es am besten, Produkte auszuw\u00e4hlen, die eine hohe Anzahl an monatlichen Transaktionen und zufriedene Kunden aufweisen. Denn Mund-zu-Mund-Empfehlungen sind am wirksamsten f\u00fcr <em>beschleunigen.<\/em> Wachstum zu f\u00f6rdern, anstatt es in Gang zu setzen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel, bevor <a href=\"https:\/\/www.wearlively.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"LIVELY \">LIVELY<\/a> sein Empfehlungsprogramm startete, verf\u00fcgte es bereits \u00fcber einen betr\u00e4chtlichen Kundenstamm:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png\" alt=\"LIVELY-Startseite\" class=\"wp-image-7815\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-300x125.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-768x321.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-340x142.png 340w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-646x270.png 646w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1216x508.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-156x65.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Das Programm \"Freundschaftswerbung\" f\u00fchrte jedoch zu einem raschen Anstieg der Verkaufszahlen. Nur 48 Stunden nach dem Start des Programms verzeichnete der LIVELY-Onlineshop <a href=\"https:\/\/www.shopify.com\/retail\/lively\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"300.000 Sitzungen\">300.000 Sitzungen<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist au\u00dferdem wichtig zu beachten, dass Ihre Kunden Ihr Unternehmen m\u00f6glicherweise bereits an andere weiterempfehlen. Wenn Sie den Verdacht haben, dass dies der Fall ist, sollten Sie versuchen herauszufinden, woher diese stillen Empfehlungen stammen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_and_Advertise_Your_Incentives\"><\/span>Schritt 2: Identifizieren und bewerben Sie Ihre Anreize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Als N\u00e4chstes sollten Sie festlegen, wie Sie Kunden belohnen m\u00f6chten, die Ihr Unternehmen weiterempfehlen. Ihr Anreiz sollte wertvoll genug sein, um Weiterempfehlungen zu f\u00f6rdern, aber nicht so hoch, dass Ihre Gewinnmargen darunter leiden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten Ihre Werber mit Rabatten, Geschenkgutscheinen, Produkt-Upgrades oder \u00dcberraschungsgeschenken belohnen. Wenn Sie es sich nicht leisten k\u00f6nnen, jedem Kunden Anreize zu bieten, k\u00f6nnten Sie <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"einen Wettbewerb oder ein Werbegeschenk erstellen\">einen Wettbewerb oder ein Werbegeschenk erstellen<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png\" alt=\"CoCo Nail Bar Empfehlungsprogramm auf Instagram\" class=\"wp-image-7816\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-300x171.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-768x438.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-249x142.png 249w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-474x270.png 474w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-156x89.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM.png 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitere M\u00f6glichkeit ist die Durchf\u00fchrung einer <a href=\"https:\/\/www.voucherify.io\/blog\/how-to-launch-a-double-sided-referral-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"zweiseitiges Empfehlungsprogramm\">zweiseitiges Empfehlungsprogramm<\/a>. Bei dieser Methode bieten Sie Anreize sowohl f\u00fcr die geworbene Person als auch f\u00fcr den Werber. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie wissen, was Sie anbieten werden, sollten Sie Ihre Kunden auf diese neuen potenziellen Vorteile aufmerksam machen. Das k\u00f6nnen Sie auf Ihrer Website, in Blogbeitr\u00e4gen oder \u00fcber soziale Medien tun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie dar\u00fcber hinaus daran interessiert sind, eine E-Mail-Kampagne zu erstellen, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"MailChimp\">MailChimp<\/a> ist eine gro\u00dfartige Plattform. Mit seiner <a href=\"https:\/\/mailchimp.com\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Audience-Management-Tools\">Audience-Management-Tools<\/a>k\u00f6nnen Sie Ihre Kunden schnell und einfach \u00fcber Ihr Empfehlungsprogramm informieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Find_a_Platform_to_Run_Your_Referral_Program\"><\/span>Schritt 3: Finden Sie eine Plattform f\u00fcr Ihr Empfehlungsprogramm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie bereits eine WordPress-Website betreiben, sind Sie bestens ger\u00fcstet. Dieses Content-Management-System (CMS) ist mit einer Vielzahl von Tools und Plugins kompatibel, die Ihnen dabei helfen k\u00f6nnen, Ihr Empfehlungsprogramm zu optimieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel, unsere eigene <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Leichtes Affiliate\">Leichtes Affiliate<\/a> plugin bietet eine einsteigerfreundliche Plattform f\u00fcr Affiliate-Marketing und Empfehlungsprogramme:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png\" alt=\"Easy Affiliate-Startseite\" class=\"wp-image-7817\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-300x143.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-768x366.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-298x142.png 298w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-567x270.png 567w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1216x579.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-156x74.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate kommt mit eingebauten <a href=\"https:\/\/easyaffiliate.com\/de\/addons\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"WooCommerce\">WooCommerce<\/a> Integration, so dass Sie schnell <a href=\"https:\/\/easyaffiliate.com\/de\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ein Partnerprogramm zu Ihrem Gesch\u00e4ft hinzuf\u00fcgen\">ein Partnerprogramm zu Ihrem Gesch\u00e4ft hinzuf\u00fcgen<\/a>. Mit diesem Plugin k\u00f6nnen Sie auch Referrer mit <a href=\"https:\/\/easyaffiliate.com\/de\/addons\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"PayPal 1-Klick-Auszahlungen\">PayPal 1-Klick-Auszahlungen<\/a>und verwenden Sie MailChimp f\u00fcr die Verwaltung von E-Mail-Listen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um mit Easy Affiliate loszulegen, m\u00fcssen Sie zun\u00e4chst <a href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" title=\"einen Plan ausw\u00e4hlen\" target=\"_blank\" rel=\"noreferrer noopener\">einen Plan ausw\u00e4hlen<\/a>. Dann k\u00f6nnen Sie zu Ihrem WordPress-Dashboard navigieren, um <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/how-to-install-and-update-upgrade-easyaffiliate-on-your-site\/\" title=\"installieren und aktivieren\" target=\"_blank\" rel=\"noreferrer noopener\">installieren und aktivieren<\/a> das Plugin. Danach ist es an der Zeit, Ihr Empfehlungsprogramm einzurichten und zu verfolgen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/easyaffiliate.com\/de\/pricing\/\" style=\"background-color:#f5d10e;color:#00010a\" target=\"_blank\" rel=\"noreferrer noopener\">\u279c Starten Sie mit Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Track_Your_Referrals\"><\/span>Schritt 4: Verfolgen Sie Ihre Empfehlungsschreiben<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obwohl Easy Affiliate f\u00fcr die Verfolgung von Partnerprogrammen konzipiert ist, k\u00f6nnen Sie es auch f\u00fcr die Verwaltung von Empfehlungsgebern verwenden. Der Unterschied zwischen Partnern und Empfehlungsgebern liegt in ihrer Bezahlung. Affiliates erhalten eine Provision, aber Referrals k\u00f6nnen feste Rabatte oder andere Promotionen erhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um Ihr Empfehlungsprogramm \u00fcber Easy Affiliate zu betreiben, k\u00f6nnen Sie <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Affiliates unterschiedliche Provisionss\u00e4tze zahlen\">Passen Sie Ihre Zahlungsmethode an<\/a>. Sie k\u00f6nnen die Provisionen f\u00fcr Werber auf \u20190\u201c setzen und ihnen die Rabatte stattdessen direkt per E-Mail zusenden. Alternativ k\u00f6nnten Sie auch in Betracht ziehen, <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/examples-of-specific-rules\/#stoptreshold\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Hinzuf\u00fcgen einer Schwelle\">Hinzuf\u00fcgen einer Schwelle<\/a> die Zahlung von Provisionen ab einem bestimmten Betrag einzustellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen Ihre Referral-Links auch \u00fcber die <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Partner-Dashboard\">Partner-Dashboard<\/a>. Dort k\u00f6nnen Sie Echtzeitberichte zur Leistung Ihres Programms einsehen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png\" alt=\"Einfaches Affiliate Dashboard\" class=\"wp-image-7819\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png 1008w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-156x44.png 156w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Anhand dieser detaillierten Grafiken k\u00f6nnen Sie \u00c4nderungen vornehmen, um Ihr Programm im Laufe der Zeit zu verbessern. Zus\u00e4tzlich enth\u00e4lt Easy Affiliate <a href=\"https:\/\/easyaffiliate.com\/de\/docs\/fraud-prevention-in-a-nutshell\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Betrugsschutz\">Betrugsschutz<\/a>die Bots herausfiltern und verhindern kann, dass Verweiser ihre eigenen Links verwenden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als Unternehmer k\u00f6nnen Sie Ihr Publikum effizient erweitern, indem Sie ein Kundenempfehlungsprogramm einrichten. Wenn Sie Ihre bestehenden Kunden zu Markenbotschaftern machen, k\u00f6nnen Sie Ihren Bekanntheitsgrad erh\u00f6hen und neue, hochwertige Leads generieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fassen wir noch einmal die vier Schritte zusammen, mit denen Sie ein erfolgreiches Kundenempfehlungsprogramm aufbauen k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Stellen Sie Nachforschungen an.<\/li><li>Ermitteln und bewerben Sie Ihre Anreize.<\/li><li>Finden Sie eine Plattform, wie zum Beispiel <a href=\"https:\/\/easyaffiliate.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Leichtes Affiliate\">Leichtes Affiliate<\/a>, um Ihr Empfehlungsprogramm durchzuf\u00fchren.<\/li><li>Verfolgen Sie Ihre Empfehlungsschreiben.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie noch Fragen zum Start Ihres ersten Empfehlungsprogramms? Fragen Sie uns im Kommentarbereich unten!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns auf <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Und vergessen Sie nicht, unseren Newsletter zu abonnieren <\/p>","protected":false},"excerpt":{"rendered":"<p>Promoting your business can be an intimidating process. So you might be hesitant to approach your customers about becoming brand ambassadors. However, encouraging word-of-mouth referrals is a great way to generate buzz around your products or services. Fortunately, customer referral programs are simple to set up. Plus, they can help you retain existing shoppers while [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[395,45],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-referral-program","tag-referrals","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing your business to new customers can be intimidating. 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