{"id":1976,"date":"2026-10-15T10:01:00","date_gmt":"2026-10-15T14:01:00","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=1976"},"modified":"2026-10-15T10:05:07","modified_gmt":"2026-10-15T14:05:07","slug":"self-hosting-your-affiliate-program-vs-using-an-affiliate-network","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/","title":{"rendered":"\u00bfCu\u00e1l es la diferencia entre un plugin de afiliados y una red de afiliados?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6adf604057a24\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6adf604057a24\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#What_Is_an_Affiliate_Network\" >\u00bfQu\u00e9 es una red de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#What_Is_an_Affiliate_Plugin\" >\u00bfQu\u00e9 es un plugin de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#The_Differences_That_Actually_Matter_for_a_Small_Business\" >Las diferencias que realmente importan para una peque\u00f1a empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#1_Cost_Structure\" >1. Estructura de costes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#2_Control_Over_Your_Program\" >2. Control sobre tu programa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#3_Your_Relationship_With_Affiliates\" >3. Tu relaci\u00f3n con los afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#4_Affiliate_Discovery_vs_Affiliate_Recruitment\" >4. B\u00fasqueda de afiliados frente a captaci\u00f3n de afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Which_One_Is_Right_for_You\" >\u00bfCu\u00e1l es el m\u00e1s adecuado para ti?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#How_to_Get_Started_With_an_Affiliate_Plugin\" >C\u00f3mo empezar a utilizar un plugin de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Frequently_Asked_Questions\" >Preguntas frecuentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Can_I_use_both_an_affiliate_plugin_and_an_affiliate_network_at_the_same_time\" >\u00bfPuedo utilizar a la vez un plugin de afiliados y una red de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Do_I_need_a_lot_of_technical_knowledge_to_run_an_affiliate_plugin\" >\u00bfSe necesitan muchos conocimientos t\u00e9cnicos para utilizar un plugin de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Whats_the_difference_between_an_affiliate_plugin_and_affiliate_tracking_software\" >\u00bfCu\u00e1l es la diferencia entre un plugin de afiliados y un software de seguimiento de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#How_do_I_find_affiliates_if_Im_not_using_a_network\" >\u00bfC\u00f3mo puedo encontrar afiliados si no utilizo una red?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Has decidido poner en marcha un programa de afiliados. Buscas en Google las opciones disponibles. En cuesti\u00f3n de minutos, est\u00e1s leyendo sobre redes de afiliados en una pesta\u00f1a y sobre plugins de afiliados en otra, y, de alguna manera, parece que ambos prometen lo mismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No lo son.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una red de afiliados y un complemento de afiliados son dos enfoques fundamentalmente diferentes para gestionar un programa de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una es una plataforma de venta en la que te registras. La otra es una herramienta que te pertenece y que gestionas t\u00fa mismo. Elegir la opci\u00f3n equivocada para tu tipo de negocio, sobre todo al principio, puede costarte m\u00e1s que dinero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo se explica con detalle en qu\u00e9 consiste exactamente cada opci\u00f3n, en qu\u00e9 se diferencian en aspectos que realmente importan para una peque\u00f1a empresa y cu\u00e1l es la m\u00e1s adecuada en funci\u00f3n de la situaci\u00f3n en la que te encuentres ahora mismo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Network\"><\/span><strong>\u00bfQu\u00e9 es una red de afiliados?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una red de afiliados es una plataforma de terceros que act\u00faa como intermediaria entre los comerciantes (empresas con productos que vender) y los afiliados (personas que promocionan esos productos a cambio de una comisi\u00f3n). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los comerciantes publican sus programas, los afiliados los consultan y solicitan participar en aquellos que desean promocionar, y la red se encarga del seguimiento y los pagos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/top-affiliate-networks-tips-to-inspire-your-program\/\" title=\"\">Redes de afiliados populares<\/a> entre ellos se encuentran ShareASale, CJ Affiliate, Rakuten e Impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando te registras como comerciante en una de estas plataformas, tu programa pasa a ser visible para su red de afiliados, que a veces cuenta con cientos de miles de miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed es como funciona el proceso b\u00e1sico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Te unes a la red <\/strong>como comerciante y configurar tu programa dentro de su plataforma.<\/li>\n\n\n\n<li><strong>Los afiliados descubren tu programa <\/strong>navegando por el directorio de la red.<\/li>\n\n\n\n<li><strong>Solicitan la admisi\u00f3n <\/strong>y, una vez aprobada, podr\u00e1s acceder a tus enlaces y materiales promocionales.<\/li>\n\n\n\n<li><strong>La red realiza un seguimiento de los clics y las ventas <\/strong>y se encarga de gestionar el pago de las comisiones en tu nombre.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tendr\u00e1s acceso a una red ya existente de afiliados sin tener que buscarlos t\u00fa mismo. Pero esa comodidad conlleva algunas desventajas y, para las peque\u00f1as empresas, esas desventajas son importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Las redes de afiliados cobran cuotas de alta, cuotas mensuales y un porcentaje de cada comisi\u00f3n pagada \u2014a veces entre el 20 y el 30%, adem\u00e1s de lo que ya pagas a tus afiliados\u2014.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Plugin\"><\/span>\u00bfQu\u00e9 es un plugin de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/\" title=\"\">Un complemento de afiliados<\/a> es un programa que se instala directamente en tu sitio web de WordPress para gestionar tu propio <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/run-affiliate-program-with-confidence\/\" title=\"\">programa de afiliados<\/a> de forma interna, sin intermediarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fa lo controlas todo: qui\u00e9n se une, qu\u00e9 comisiones ganan, qu\u00e9 materiales promocionales reciben y cu\u00e1ndo se les paga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de publicar tu programa en una plataforma de afiliados, reclutas afiliados directamente a trav\u00e9s de tu p\u00fablico actual, tu lista de correo electr\u00f3nico, tu comunidad o contactando con personas concretas a las que quieres que promocionen tu producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proceso b\u00e1sico es el siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usted <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/installing-easy-affiliate\/\" title=\"\">instalar el complemento<\/a> <\/strong>en tu sitio web de WordPress.<\/li>\n\n\n\n<li><strong>Usted <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-set-product-specific-affiliate-commissions\/\" title=\"\">Establece tu estructura de comisiones<\/a> <\/strong>y crear una p\u00e1gina de registro para afiliados.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-find-your-first-10-affiliates\/\" title=\"\">Los afiliados solicitan su inscripci\u00f3n y se unen<\/a> <\/strong>directamente a trav\u00e9s de tu p\u00e1gina web.<\/li>\n\n\n\n<li><strong>El complemento <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/clicks-reporting\/\" title=\"\">realiza un seguimiento de sus clics y ventas<\/a> <\/strong>y gestiona su panel de control y sus pagos, todo ello desde tu propia web.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El programa es tuyo. Las relaciones con los afiliados son tuyas. Los datos son tuyos. No hay que pagar ning\u00fan porcentaje de comisi\u00f3n a terceros ni depender de las normas de otra plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" title=\"\">Easy Affiliate es un plugin de WordPress<\/a> que te permite crear y gestionar un programa de afiliados totalmente autohospedado desde tu propia p\u00e1gina web, sin comisiones por transacci\u00f3n y sin que intervengan terceros en tus relaciones con los afiliados.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Differences_That_Actually_Matter_for_a_Small_Business\"><\/span>Las diferencias que realmente importan para una peque\u00f1a empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas opciones cuentan con programas de afiliados. Sin embargo, la forma en que los gestionan y lo que te cuestan son muy diferentes. Aqu\u00ed es donde se hace patente la diferencia en la pr\u00e1ctica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cost_Structure\"><\/span>1. Estructura de costes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Redes de afiliados<\/strong> Suelen cobrar una cuota de alta (a veces de varios cientos de d\u00f3lares), una cuota mensual por el uso de la plataforma y una \u201ccomisi\u00f3n de red\u201d, es decir, un porcentaje de cada transacci\u00f3n con comisi\u00f3n, que suele oscilar entre el 20 y el 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, si pagas a un afiliado $100 en comisiones, en realidad est\u00e1s pagando a la red entre $20 y $30 adicionales, adem\u00e1s de esa cantidad, cada vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un complemento de afiliados<\/strong> Se trata de una compra \u00fanica o de una suscripci\u00f3n anual. Pagas el software una sola vez y ya est\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No hay comisiones por transacci\u00f3n, porcentajes de comisi\u00f3n ni costes recurrentes de la plataforma m\u00e1s all\u00e1 de tu suscripci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para una peque\u00f1a empresa que vigila sus m\u00e1rgenes, esta diferencia se acumula r\u00e1pidamente en cuanto el programa empieza a generar ventas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Control_Over_Your_Program\"><\/span>2. Control sobre tu programa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En una red, tu programa se aloja en la plataforma de otra persona. Trabajas seg\u00fan sus normas, su interfaz y sus procesos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la red cambia su estructura de tarifas, sus condiciones o elimina una funci\u00f3n de la que dependes, o te adaptas o te vas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un complemento, tu programa es totalmente tuyo. T\u00fa estableces las reglas. T\u00fa decides. <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/determine-commission-rates-affiliate-marketing\/\" title=\"\">comisiones<\/a>, los calendarios de pagos, las estructuras de bonificaciones y qu\u00e9 afiliados son aceptados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nada cambia a menos que t\u00fa lo cambies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Relationship_With_Affiliates\"><\/span>3. Tu relaci\u00f3n con los afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En una red de afiliados, tus afiliados tambi\u00e9n promocionan a docenas de otros comerciantes, incluidos tus competidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su lealtad es hacia sus comisiones, no hacia tu marca. T\u00fa eres solo una opci\u00f3n m\u00e1s de una larga lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando pones en marcha tu propio programa, reclutas a personas que, precisamente, quieren promocionar tu producto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te comunicas con ellos directamente. Estableces relaciones aut\u00e9nticas. Esos afiliados suelen estar m\u00e1s comprometidos con tu \u00e9xito porque te han elegido a ti, y no una red que te haya emparejado con ellos mediante un algoritmo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Affiliate_Discovery_vs_Affiliate_Recruitment\"><\/span>4. B\u00fasqueda de afiliados frente a captaci\u00f3n de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La raz\u00f3n principal por la que las empresas eligen las redes es <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\">b\u00fasqueda de afiliados<\/a> \u2013 acceso a una red ya existente de promotores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres una gran marca con presupuestos de comisiones considerables y necesitas volumen r\u00e1pidamente, eso puede tener sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero la mayor\u00eda de las peque\u00f1as empresas ya cuentan con un p\u00fablico: clientes a los que les encanta el producto, suscriptores de correo electr\u00f3nico, miembros de la comunidad o creadores de contenido especializado que encajan a la perfecci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esas personas no necesitan encontrarte en una red social. Necesitan una forma de registrarse y empezar a promocionar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un complemento te permite hacerlo, y t\u00fa mantienes el control total de la relaci\u00f3n desde el primer d\u00eda.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_One_Is_Right_for_You\"><\/span>\u00bfCu\u00e1l es el m\u00e1s adecuado para ti?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La respuesta sincera depende de tu situaci\u00f3n, no de una recomendaci\u00f3n gen\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una red de afiliados tiene m\u00e1s sentido si eres una gran marca con un presupuesto de marketing considerable, no dispones de una audiencia preexistente a la que recurrir y tu objetivo principal es el volumen \u2014conseguir que el mayor n\u00famero posible de afiliados promocionen tu producto r\u00e1pidamente\u2014 y est\u00e1s dispuesto a pagar las comisiones de la red para lograrlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un plugin de afiliados tiene m\u00e1s sentido si eres una peque\u00f1a o mediana empresa con una base de clientes o una comunidad ya existente. Tienes productos con aut\u00e9nticos seguidores: personas que realmente utilizan y les gusta lo que vendes. Quieres mantener intactos tus m\u00e1rgenes y evitar pagar una comisi\u00f3n a un tercero por cada venta. Y quieres establecer relaciones directas y duraderas con las personas que promocionan tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s leyendo este art\u00edculo, es casi seguro que te encuentras en la segunda categor\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_an_Affiliate_Plugin\"><\/span>C\u00f3mo empezar a utilizar un plugin de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu negocio funciona con WordPress, poner en marcha un programa de afiliados no tiene por qu\u00e9 llevarte semanas. <a href=\"https:\/\/easyaffiliate.com\/es\/features\/\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a> Es un plugin de WordPress dise\u00f1ado espec\u00edficamente para peque\u00f1as y medianas empresas que desean gestionar un programa de afiliados autohospedado, sin la complejidad ni los costes que conlleva una red.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Esto es lo que incluye el paquete:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una marca <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" title=\"\">panel de afiliados<\/a> Tus socios pueden iniciar sesi\u00f3n directamente en tu p\u00e1gina web<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-affiliate-commission-tracking\/\" title=\"\">Seguimiento en tiempo real de los clics<\/a>, conversiones y comisiones<\/li>\n\n\n\n<li>Flexible <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-set-product-specific-affiliate-commissions\/\" title=\"\">estructuras de comisiones<\/a> \u2013 tarifa fija o porcentaje, por producto o para toda la web<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/es\/docs\/pay-affiliates-via-paypal-1-click\/\" title=\"\">Pagos con un solo clic<\/a> a trav\u00e9s de PayPal o mediante pago manual<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/es\/docs\/fraud-prevention-in-a-nutshell\/\" title=\"\">Protecci\u00f3n contra el fraude<\/a> y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/optimize-affiliate-management\/\" title=\"\">gesti\u00f3n de afiliados<\/a> herramientas integradas<\/li>\n\n\n\n<li>Sin comisiones por transacci\u00f3n. Sin recargo de red. Sin comisiones de terceros.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes tener un programa de afiliados operativo en tu p\u00e1gina web en menos de una hora. Los afiliados que reclutes inician sesi\u00f3n, obtienen sus enlaces y empiezan a promocionar, todo ello sin salir del ecosistema de tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfEst\u00e1s listo para poner en marcha tu propio programa de afiliados sin tener que pagar comisiones a la red? <a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" title=\"\">Prueba Easy Affiliate<\/a> y comprueba lo r\u00e1pido que puedes ponerte en marcha.<\/em><\/p>\n\n\n\n<div id=\"ad-11257\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/get-started-ea\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Preguntas frecuentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_use_both_an_affiliate_plugin_and_an_affiliate_network_at_the_same_time\"><\/span>\u00bfPuedo utilizar a la vez un plugin de afiliados y una red de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, t\u00e9cnicamente. Algunas empresas m\u00e1s grandes gestionan ambas cosas: un programa autohospedado para sus socios principales y una presencia en la red para llegar a un p\u00fablico m\u00e1s amplio. Pero para la mayor\u00eda de las peque\u00f1as empresas que est\u00e1n empezando, intentar gestionar ambas cosas a la vez a\u00f1ade una complejidad innecesaria. Empieza por una, descubre qu\u00e9 funciona y ampl\u00eda a partir de ah\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_need_a_lot_of_technical_knowledge_to_run_an_affiliate_plugin\"><\/span>\u00bfSe necesitan muchos conocimientos t\u00e9cnicos para utilizar un plugin de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No con un plugin como Easy Affiliate. Si te sientes c\u00f3modo instalando un plugin de WordPress y navegando por el panel de configuraci\u00f3n, ya tienes todo lo que necesitas. No hace falta escribir c\u00f3digo personalizado ni recurrir a un desarrollador para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_an_affiliate_plugin_and_affiliate_tracking_software\"><\/span>\u00bfCu\u00e1l es la diferencia entre un plugin de afiliados y un software de seguimiento de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-tracking-software\/\" title=\"\">Software de seguimiento de afiliados<\/a> Es una categor\u00eda amplia que incluye plugins, plataformas SaaS independientes y herramientas empresariales: cualquier software que realice un seguimiento de la actividad de los afiliados. Un plugin de afiliados se refiere espec\u00edficamente a un software que se instala directamente en tu sitio de WordPress. Easy Affiliate es ambas cosas: es un plugin y se encarga del seguimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_find_affiliates_if_Im_not_using_a_network\"><\/span>\u00bfC\u00f3mo puedo encontrar afiliados si no utilizo una red?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza por quienes ya conocen tu producto: clientes, suscriptores de tu bolet\u00edn y cualquier persona que haya recomendado p\u00fablicamente tu negocio. Tambi\u00e9n puedes ponerte en contacto con blogueros o creadores de contenido de tu sector, publicar informaci\u00f3n sobre tu programa en tu propia web y en tus redes sociales, e incluirlo en directorios de afiliados. La mayor\u00eda de las peque\u00f1as empresas <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-find-affiliates\/\" title=\"\">encontrar a sus mejores afiliados<\/a> son personas que ya forman parte de su c\u00edrculo, no desconocidos que han conocido a trav\u00e9s de una red.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poner en marcha un programa de afiliados no tiene por qu\u00e9 significar ceder una parte de cada venta a una plataforma sobre la que no tienes control. Si ya cuentas con una audiencia, por peque\u00f1a que sea, la opci\u00f3n de utilizar un plugin te permite disponer de un programa de afiliados que funciona sin comisiones de red, sin intermediarios y sin renunciar al control de tus relaciones con los afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Easy Affiliate se ha dise\u00f1ado precisamente para eso. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;color:#ffffff;background-color:#609d62\">Empiece hoy mismo con Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Un complemento de afiliados y una red de afiliados no son lo mismo. Descubre las diferencias clave y cu\u00e1l es la opci\u00f3n m\u00e1s adecuada para tu negocio.<\/p>","protected":false},"author":5528,"featured_media":14197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,47,46],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-network","tag-self-hosted","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. 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