{"id":3316,"date":"2018-06-25T19:30:17","date_gmt":"2018-06-25T19:30:17","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3316"},"modified":"2022-07-19T17:09:32","modified_gmt":"2022-07-19T17:09:32","slug":"how-small-businesses-can-benefit-from-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/","title":{"rendered":"C\u00f3mo impulsar su peque\u00f1a empresa con el marketing de afiliaci\u00f3n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a58f3ce3e9d2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a58f3ce3e9d2\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#An_Introduction_to_Affiliate_Marketing\" >Introducci\u00f3n al marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#How_Small_Businesses_Can_Benefit_from_Affiliate_Marketing\" >C\u00f3mo pueden beneficiarse las peque\u00f1as empresas del marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#How_Easy_Affiliate_Helps_You_Build_an_Affiliate_Program\" >C\u00f3mo Easy Affiliate le ayuda a crear un programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Es f\u00e1cil suponer que los programas de afiliaci\u00f3n s\u00f3lo son \u00fatiles para las grandes empresas y que forman parte integrante de los negocios de una lista de los mejores empleos. Sin embargo, lo cierto es que incluso una empresa m\u00e1s peque\u00f1a puede beneficiarse de introducirse en el marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como peque\u00f1a empresa, gestionar su propio programa de afiliaci\u00f3n puede aportarle varias ventajas. Por ejemplo, le permite crear un marketing rentable que le ayuda a aumentar su audiencia y a dar a conocer su marca. Tambi\u00e9n tiene control sobre las comisiones que paga y puede desarrollar una base leal de afiliados que est\u00e9n encantados de trabajar para usted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, le presentaremos el concepto de marketing de afiliaci\u00f3n y le explicaremos por qu\u00e9 su peque\u00f1a empresa podr\u00eda necesitar un programa de afiliaci\u00f3n. Tambi\u00e9n hablaremos de c\u00f3mo empezar, con la ayuda de nuestro plugin Easy Affiliate. \u00a1Empecemos por el principio!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Marketing\"><\/span>Introducci\u00f3n al marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image wp-image-3322\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2214\" height=\"1318\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates.png\" alt=\"El programa de afiliados Amazon Associates.\" class=\"wp-image-3322\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates.png 2214w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-300x179.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1024x610.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-768x457.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1536x914.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-2048x1219.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-239x142.png 239w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-454x270.png 454w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1149x684.png 1149w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1730x1030.png 1730w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-156x93.png 156w\" sizes=\"(max-width: 2214px) 100vw, 2214px\" \/><figcaption>Amazon Associates es uno de los programas de afiliaci\u00f3n m\u00e1s grandes y exitosos que existen.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In case you&#8217;re unfamiliar with\u00a0affiliate marketing, let&#8217;s first cover the basics. <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cuando su empresa utiliza el marketing de afiliaci\u00f3n<\/a>ofrece una comisi\u00f3n a las personas que est\u00e1n dispuestas a comercializar sus productos en sus propios sitios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando uno de tus afiliados remite con \u00e9xito a un cliente potencial que acaba realizando una compra, ese afiliado gana un peque\u00f1o porcentaje de la venta (mientras que t\u00fa te quedas con el resto).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde su perspectiva de empresario, la estructura de un programa de afiliaci\u00f3n se parece a esto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comerciante afiliado:<\/strong>&nbsp;Se trata de usted, la empresa que gestiona el programa de afiliaci\u00f3n.<\/li><li><strong>Red de afiliados:<\/strong>&nbsp;La(s) herramienta(s) que utilizas para ejecutar el programa.<\/li><li><strong>Comerciantes afiliados:<\/strong>&nbsp;Las personas que promocionan sus productos o servicios.<\/li><li><strong>Clientes:<\/strong>&nbsp;Clientes potenciales que hacen clic en enlaces de afiliaci\u00f3n y acaban comprando.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de afiliaci\u00f3n se han hecho incre\u00edblemente populares. Permiten a las empresas conseguir un marketing barato para sus productos y ampliar su alcance, mientras que los afiliados aprecian la oportunidad de ganar dinero de una forma en gran medida pasiva. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos grandes sitios ofrecen ahora oportunidades de afiliaci\u00f3n, y uno de los m\u00e1s populares es <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">el programa Amazon Associates<\/a>. Tambi\u00e9n hay un mont\u00f3n de programas de afiliaci\u00f3n generales que re\u00fanen a varias empresas en un solo lugar, tales como\u00a0<a href=\"https:\/\/rakutenmarketing.com\/en-uk\/affiliate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rakuten<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo esto podr\u00eda hacer pensar que el marketing de afiliaci\u00f3n es un juego m\u00e1s adecuado para las grandes empresas ya establecidas. Sin embargo, resulta que las empresas m\u00e1s peque\u00f1as pueden sacar el mismo provecho de esta estrategia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Small_Businesses_Can_Benefit_from_Affiliate_Marketing\"><\/span>C\u00f3mo pueden beneficiarse las peque\u00f1as empresas del marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we&#8217;ve made clear, affiliate marketing is not just a tool that can help large companies increase their profits. In fact, it can be particularly useful for smaller businesses, for a number of reasons. For example, affiliate marketing programs:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Son de bajo riesgo y coste.<\/strong>\u00a0You don&#8217;t have to spend a lot of money to get the word out about your business. That makes this type of marketing especially helpful for up-and-coming businesses that don&#8217;t have a large budget.<\/li><li><strong>Impulse el crecimiento y el conocimiento de la marca.<\/strong>\u00a0Un programa de afiliaci\u00f3n puede ayudar\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/boost-growth-with-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumentar el tr\u00e1fico<\/a>\u00a0and grow your online audience. It&#8217;s also a great way to create brand loyalty, as your affiliate marketers will have a vested interest in your success.<\/li><li><strong>Te da todo el control.<\/strong> Puede establecer su propio\u00a0<a href=\"https:\/\/easyaffiliate.com\/es\/2018\/01\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener noreferrer\">niveles de comisi\u00f3n<\/a>por ejemplo, y suministrar cualquier <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">materiales de marketing<\/a>\u00a0a sus afiliados.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While affiliate marketing can be immensely beneficial, it&#8217;s not without potential downsides. For example, because you&#8217;re relying on people outside your company, you don&#8217;t have total say in how your products or services are marketed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede llevar algo de tiempo y trabajo supervisar el programa. Sin embargo, si utiliza la herramienta adecuada, el proceso de control y ejecuci\u00f3n del programa le resultar\u00e1 mucho m\u00e1s sencillo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Easy_Affiliate_Helps_You_Build_an_Affiliate_Program\"><\/span>C\u00f3mo Easy Affiliate le ayuda a crear un programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1024x424.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-6393\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1024x424.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-768x318.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1536x636.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-343x142.png 343w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-652x270.png 652w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1216x503.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1832x758.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-156x65.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage.png 1863w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Afiliaci\u00f3n f\u00e1cil<\/a>&nbsp;es un plugin de WordPress que le permite crear y ejecutar un programa de afiliados directamente a trav\u00e9s de su panel de control de administraci\u00f3n. Se adapta perfectamente a su sitio web existente, y es compatible con cualquier tema de WordPress. Esto significa que sus afiliados s\u00f3lo tienen que acceder a su sitio para obtener todo lo que necesitan, y usted tiene el control total sobre el aspecto y la sensaci\u00f3n de su programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a small business, Easy Affiliate makes it easy to run a program with minimal time and effort required. You&#8217;ll see exactly how many clicks every affiliate link generates, and how much you need to pay each affiliate at the end of the month (or whatever pay period you set). You can also use this plugin to monitor the performance of your affiliates, and supply them with helpful marketing materials, such as <a href=\"https:\/\/easyaffiliate.com\/es\/tag\/links-and-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">enlaces de afiliaci\u00f3n y banners<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las caracter\u00edsticas clave de Easy Affiliate incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Integraci\u00f3n perfecta con WordPress.&nbsp;<\/strong>The plugin runs straight from your site, and doesn&#8217;t require any additional software.<\/li><li><strong>Un panel de afiliaci\u00f3n personalizable.&nbsp;<\/strong>Puedes configurar el panel de control que utilizar\u00e1n tus afiliados exactamente como t\u00fa quieras.<\/li><li><strong>Funcionalidad de carrito de la compra.&nbsp;<\/strong>Easy Affiliate es capaz de <a href=\"https:\/\/easyaffiliate.com\/es\/about\/#shopping-cart-integration\" target=\"_blank\" rel=\"noopener noreferrer\">comisiones de seguimiento<\/a> de cientos de pasarelas de pago y carritos de la compra.<\/li><li><strong>No requiere suscripci\u00f3n ni cuotas peri\u00f3dicas.<\/strong>&nbsp;The one-time price means that you won&#8217;t have to deal with any unforeseen fees.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor de todo es que Easy Affiliate es f\u00e1cil de configurar y utilizar. Puede utilizarlo para crear su programa de afiliaci\u00f3n en cuesti\u00f3n de minutos. Despu\u00e9s, le recomendamos que consulte nuestra gu\u00eda sobre c\u00f3mo&nbsp;<a href=\"https:\/\/easyaffiliate.com\/es\/2018\/02\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\">generar nuevas oportunidades de afiliaci\u00f3n<\/a>y aprenda a utilizar Easy Affiliate para&nbsp;<a href=\"https:\/\/easyaffiliate.com\/es\/2018\/04\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">siga el rendimiento de su programa<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para una peque\u00f1a empresa, un programa de afiliaci\u00f3n puede parecer un gran paso. Sin embargo, lo cierto es que el marketing de afiliaci\u00f3n ofrece un mont\u00f3n de ventajas y no tiene por qu\u00e9 llevar tanto tiempo como cabr\u00eda esperar. Le permite publicitar sus productos o servicios de una manera rentable, impulsada por vendedores afiliados que ganan comisiones en funci\u00f3n de sus resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To actually build your affiliate program, you&#8217;ll need the right tool for the job. That&#8217;s where <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Afiliaci\u00f3n f\u00e1cil<\/a> que ofrece amplias funciones que facilitan enormemente la gesti\u00f3n de su programa. Le permite realizar un seguimiento del rendimiento de sus afiliados, proporcionar materiales de marketing, controlar sus niveles de comisiones y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo iniciarse en el marketing de afiliaci\u00f3n como peque\u00f1a empresa? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. \u00a1Y no te olvides de suscribirte a nuestro bolet\u00edn!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to assume that affiliate programs are only useful for big companies and comprise an integral part of the businesses in a list of the best jobs. However, the truth is that even a smaller company can benefit from getting into affiliate marketing. As a small business, running your own affiliate program can provide [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":9484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[333,71,118],"class_list":["post-3316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing-benefits","tag-affiliate-program","tag-small-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you considering adding an affiliate program to your small business? 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