{"id":3437,"date":"2018-08-13T16:01:06","date_gmt":"2018-08-13T16:01:06","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3437"},"modified":"2024-06-10T11:11:24","modified_gmt":"2024-06-10T11:11:24","slug":"how-to-attract-super-affiliates-to-your-program-in-3-ways","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/","title":{"rendered":"C\u00f3mo atraer \"superafiliados\" a su programa (de 3 maneras)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a3b29a4af7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a3b29a4af7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/#What_Super_Affiliates_Are_And_Why_You_Need_Them_Around\" >Qu\u00e9 son los superafiliados (y por qu\u00e9 los necesita)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/#How_to_Attract_Super_Affiliates_to_Your_Program_In_3_Ways\" >C\u00f3mo atraer superafiliados a su programa (de 3 maneras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/#1_Find_Them_in_Your_Niche_And_Get_Their_Attention\" >1. Encu\u00e9ntrelos en su nicho (y llame su atenci\u00f3n)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/#2_Offer_Them_an_Irresistible_Deal\" >2. Ofr\u00e9zcales una oferta irresistible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/#3_Make_Sure_They_Have_All_the_Resources_They_Need\" >3. Aseg\u00farese de que disponen de todos los recursos necesarios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Cuando se trata de su programa de afiliaci\u00f3n, no todos los miembros son iguales. Aunque naturalmente aprecias el duro trabajo de todos los que participan, no se puede negar que algunos afiliados rinden m\u00e1s que otros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, a los mejores profesionales del marketing se les suele otorgar el t\u00edtulo de \u2018superafiliados\u2019. Se trata de los afiliados que generan ingresos considerablemente superiores a los del resto de miembros de tu programa. En muchos casos, un peque\u00f1o n\u00famero de superafiliados puede generar <a href=\"https:\/\/www.amnavigator.com\/blog\/2009\/01\/04\/super-affiliate-my-definition\/\" target=\"_blank\" rel=\"noopener\">50-70%<\/a> de los beneficios de todo su programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo profundizaremos en qu\u00e9 son los superafiliados y te explicaremos c\u00f3mo puedes atraerlos a tu programa. Vamos all\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Super_Affiliates_Are_And_Why_You_Need_Them_Around\"><\/span>Qu\u00e9 son los superafiliados (y por qu\u00e9 los necesita)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image wp-image-3438\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"945\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site.png\" alt=\"P\u00e1gina de inicio de This Is Why I&#039;m Broke. Ejemplo de superafiliados\" class=\"wp-image-3438\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site.png 2000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-300x142.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-1024x484.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-768x363.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-1536x726.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-301x142.png 301w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-571x270.png 571w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-1216x575.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-1832x866.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/thisiswhyimbroke-site-156x74.png 156w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Como su nombre indica, un&nbsp;<a href=\"https:\/\/www.marketingterms.com\/dictionary\/super_affiliate\/\" target=\"_blank\" rel=\"noopener\">superafiliado<\/a>&nbsp;es alguien fuera de lo com\u00fan. Este t\u00e9rmino se refiere a un vendedor afiliado especialmente h\u00e1bil y valioso, que aporta un gran n\u00famero de referencias a su programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen <a href=\"https:\/\/charlesngo.com\/superaffiliate\/\" target=\"_blank\" rel=\"noopener\">varios criterios<\/a> que denotan a un superafiliado. Estas pueden incluir su consistencia, autoridad en su nicho y otras ventajas competitivas. Como ejemplo de esta \u00faltima caracter\u00edstica, un superafiliado puede tener una gran audiencia preexistente o conexiones en el sector que lo hacen especialmente productivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, contar con uno o varios superafiliados en tu programa es muy recomendable, ya que suelen aportar&nbsp;<a href=\"https:\/\/conversionxl.com\/blog\/affiliate\/\" target=\"_blank\" rel=\"noopener\">la mayor parte de los beneficios de tu programa<\/a>. Sin embargo, esto tambi\u00e9n significa que los superafiliados est\u00e1n muy solicitados y tienen mucha m\u00e1s influencia que los vendedores t\u00edpicos. Como tales, pueden exigirte m\u00e1s si quieres convencerles de que se unan a tu programa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Attract_Super_Affiliates_to_Your_Program_In_3_Ways\"><\/span>C\u00f3mo atraer superafiliados a su programa (de 3 maneras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguir que un superafiliado se una a tu programa requiere m\u00e1s esfuerzo que atraer a cualquier otro tipo de profesional del marketing. Debido a sus elevadas capacidades y ventajas, tendr\u00e1s que evaluar cuidadosamente a cada superafiliado y esforzarte especialmente para captar su atenci\u00f3n. Por supuesto, el esfuerzo merece la pena, pero requiere un conjunto espec\u00edfico de estrategias. A continuaci\u00f3n, vamos a analizar tres de las t\u00e9cnicas m\u00e1s eficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Find_Them_in_Your_Niche_And_Get_Their_Attention\"><\/span>1. Encu\u00e9ntrelos en su nicho (y llame su atenci\u00f3n)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero que tienes que hacer es entender que no solo est\u00e1s buscando <em>cualquier<\/em> s\u00faper afiliados, sino para los que coinciden&nbsp;<a href=\"https:\/\/easyaffiliate.com\/es\/2018\/03\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noopener\">su nicho<\/a>. Esto no solo aumentar\u00e1 la probabilidad de que se interesen por tu programa, sino que garantizar\u00e1 que sus habilidades y su influencia se aprovechen de forma \u00f3ptima. Por ejemplo, si vendes productos de belleza, colaborar con un superafiliado especializado principalmente en dispositivos tecnol\u00f3gicos no es precisamente lo m\u00e1s adecuado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas localizado a este tipo de afiliado, el siguiente paso es llamar su atenci\u00f3n. Muchos afiliados de este nivel ya disponen de formularios de contacto de f\u00e1cil acceso, lo cual es una opci\u00f3n aceptable. Sin embargo, es probable que est\u00e9n desbordados de solicitudes y ofertas, por lo que debes destacar entre la multitud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00edas hacerlo acerc\u00e1ndote a ellos de otra forma, por ejemplo, envi\u00e1ndoles un peque\u00f1o detalle acompa\u00f1ado de un mensaje personal. De esta manera, tendr\u00e1s m\u00e1s posibilidades de llamar su atenci\u00f3n y establecer una relaci\u00f3n positiva desde el primer momento. Adem\u00e1s, les demuestra que est\u00e1s dispuesto a recompensar bien a tus promotores, lo cual supone un incentivo adicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, lo m\u00e1s importante es ser sincero y honesto. No te excedas en tus esfuerzos por llamar la atenci\u00f3n de un superafiliado. Si te han dejado claro que no est\u00e1n interesados, no caigas en la tentaci\u00f3n de insistir m\u00e1s, ya que es m\u00e1s probable que esto les frustre que les convenza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Offer_Them_an_Irresistible_Deal\"><\/span>2. Ofr\u00e9zcales una oferta irresistible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un superafiliado conoce su valor, as\u00ed que debes dejar claro que t\u00fa tambi\u00e9n lo sabes. Si quieres que tu programa merezca la pena para ellos, tendr\u00e1n que saber que est\u00e1n obteniendo una oferta muy ventajosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando&nbsp;<a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>puede hacerlo ofreciendo al afiliado un \u00fanico <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/01\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\">nivel de comisiones<\/a>Puede ofrecerles una tarifa m\u00e1s alta por cada recomendaci\u00f3n que al resto de sus vendedores. Despu\u00e9s de todo, tiene sentido pagarles m\u00e1s, ya que es probable que un superafiliado de calidad aumente sus beneficios totales en un margen considerable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes hacer que la oferta resulte m\u00e1s atractiva de otras formas, como ofreci\u00e9ndoles recompensas o incluso espacio publicitario en tu p\u00e1gina web. Se trata de ventajas adicionales que pueden inclinar la balanza a tu favor a la hora de que un superafiliado elija con qu\u00e9 programas trabajar. Y lo m\u00e1s importante: prep\u00e1rate para adaptar tus ofertas a sus requisitos y necesidades espec\u00edficos siempre que sea posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Sure_They_Have_All_the_Resources_They_Need\"><\/span>3. Aseg\u00farese de que disponen de todos los recursos necesarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puede parecer una cuesti\u00f3n b\u00e1sica, pero es algo que a menudo se pasa por alto. En resumen, es fundamental que tus principales colaboradores nunca se queden con dudas sobre tu programa ni carezcan de los recursos necesarios para promocionar tu negocio. Si tu programa es dif\u00edcil de usar o si no proporcionas la informaci\u00f3n o el apoyo adecuados, es poco probable que un superafiliado, en particular, se quede contigo durante mucho tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ayudarle, Easy Affiliate le permite f\u00e1cilmente <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener\">proporcionar enlaces, banners<\/a>y otros recursos a todos sus afiliados. Tambi\u00e9n puede crear un sencillo pero&nbsp;<a href=\"https:\/\/easyaffiliate.com\/es\/2017\/08\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noopener\">cuadro de mandos personalizable<\/a>donde sus afiliados pueden encontrar todo lo que necesitan. Esto te permite asegurarte de que el proceso sea fluido para todos los implicados, lo que es especialmente importante cuando tratas con superafiliados y les pides parte de su valioso tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los superafiliados hacen honor a su apodo, ya que pueden ser los superh\u00e9roes de su programa. Dado que a menudo aportan una parte sustancial de tus beneficios, te interesa atraerlos y asegurarte de que disfrutan utilizando tu programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta gu\u00eda, te mostramos c\u00f3mo puedes llamar la atenci\u00f3n de estos s\u00faper afiliados. Te recomendamos que hagas lo siguiente:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Encuentra superafiliados en tu nicho (y llama su atenci\u00f3n).<\/li>\n\n\n\n<li>Ofr\u00e9zcales una oferta irresistible.<\/li>\n\n\n\n<li>Aseg\u00farese de que disponen de todos los recursos que necesitan.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre los superafiliados o sobre c\u00f3mo atraerlos a tu programa? H\u00e1znoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Atraiga superafiliados a su programa con estas tres poderosas t\u00e9cnicas. \u00a1Aumente ya el impacto de su marketing de afiliaci\u00f3n!<\/p>","protected":false},"author":1592,"featured_media":3475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,89,125],"class_list":["post-3437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-conversion-optimization","tag-super-affiliates","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to attract super affiliates with 3 effective methods. 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