{"id":3648,"date":"2019-06-25T19:35:26","date_gmt":"2019-06-25T19:35:26","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3648"},"modified":"2024-04-12T15:50:20","modified_gmt":"2024-04-12T15:50:20","slug":"affiliate-marketing-terms","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/","title":{"rendered":"5 t\u00e9rminos de marketing de afiliaci\u00f3n que debe conocer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59079131497\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59079131497\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/#1_Chargeback\" >1. Contracargo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/#2_Refund\" >2. Reembolso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/#3_Pay_Per_Click_PPC_Advertising\" >3. Publicidad de pago por clic (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/#4_Click_Fraud\" >4. Haga clic en Fraude<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/#5_Affiliate_Software\" >5. Software para afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-terms\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Cuando se gestiona un programa de afiliaci\u00f3n, es importante comprender la terminolog\u00eda b\u00e1sica. El mundo del marketing de afiliaci\u00f3n puede ser un poco complejo, y sin conocer los entresijos, puedes acabar en desventaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ayudarle a evitar esta situaci\u00f3n, hemos elaborado una breve gu\u00eda con algunos de los t\u00e9rminos de marketing de afiliaci\u00f3n m\u00e1s utilizados y confusos. Por ejemplo, es fundamental saber que una devoluci\u00f3n de cargo lleva aparejados unos gastos considerables, mientras que un reembolso a menudo no. Comprendiendo este tipo de distinciones, podr\u00e1 protegerse contra los errores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at five of the key terms you&#8217;ll want to know as a new affiliate marketer!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Chargeback\"><\/span>1. Contracargo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, se trata de uno de los t\u00e9rminos m\u00e1s confusos. <a href=\"https:\/\/www.nerdwallet.com\/blog\/credit-cards\/credit-card-chargebacks\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Una devoluci\u00f3n de cargo<\/a> es un reembolso iniciado por el cliente. Sin embargo, en lugar de recibir el reembolso del vendedor, el cliente abre una disputa con su tarjeta de cr\u00e9dito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los contracargos suelen ir acompa\u00f1ados de <a href=\"https:\/\/squareup.com\/townsquare\/what-is-a-chargeback-what-makes-it-happen\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">elevadas tasas<\/a>. Las compa\u00f1\u00edas de tarjetas de cr\u00e9dito pueden cobrar al comerciante hasta $20 por incurrir en un cargo impugnado. Esto significa que, adem\u00e1s de no recibir el dinero original para el art\u00edculo afiliado, es posible que realmente tenga que pagar de su propio bolsillo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to note the distinction between chargeback fees and more traditional refunds. We\u2019ll explain the difference, as well as how to avoid chargeback fees, in the next section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Refund\"><\/span>2. Reembolso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de evitar las comisiones por devoluci\u00f3n es emitir un reembolso. Mientras que una devoluci\u00f3n de cargo la inicia el consumidor e incurre en gastos, el reembolso lo inicia el comerciante y no suele conllevar nuevos gastos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de gestionar un negocio de afiliaci\u00f3n, es importante redactar un borrador claro <a href=\"https:\/\/www.bigcommerce.com\/blog\/create-a-returns-and-exchanges-policy-that-sells\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">pol\u00edtica de reembolso<\/a>. Su pol\u00edtica debe dejar claro a los clientes a qu\u00e9 tipo de reembolso tienen derecho. Esta puede ser una forma excelente de evitar confusiones posteriores, as\u00ed como devoluciones y problemas similares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para simplificar las cosas, puede <a href=\"https:\/\/easyaffiliate.com\/es\/user-manual\/?action=viewart&amp;id=21\" title=\"\">tramitar reembolsos<\/a> using the sales menu in Easy Affiliate. This way, you don\u2019t have to pay commissions on refunded transactions, and can handle all your affiliate program&#8217;s refunds in a single place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pay_Per_Click_PPC_Advertising\"><\/span>3. Publicidad de pago por clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Pago por clic (PPC)<\/a> La publicidad PPC es un tipo de monetizaci\u00f3n en el que se hace un seguimiento de los clics en un enlace o anuncio espec\u00edfico. En la publicidad PPC, usted s\u00f3lo paga cuando un usuario interact\u00faa realmente con su anuncio. Esto puede ayudarle a evitar pagar por campa\u00f1as ineficaces y a mantener los costes bajos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El PPC es un m\u00e9todo muy popular de marketing de afiliaci\u00f3n. El afiliado acepta colocar un anuncio en su sitio web o en las redes sociales, y se le paga cuando los usuarios hacen clic en \u00e9l y realizan una compra. Tambi\u00e9n puede ser una forma excelente de <a href=\"https:\/\/easyaffiliate.com\/es\/3-paid-traffic-sources-to-consider-for-your-affiliate-website\/\" title=\"\">atraer m\u00e1s tr\u00e1fico<\/a> a su sitio web afiliado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, es importante asegurarse de que todos sus clics son v\u00e1lidos. <br><br>Aunque la publicidad PPC ofrece una v\u00eda prometedora para atraer tr\u00e1fico, tambi\u00e9n abre la puerta a fraudes potenciales como la inflaci\u00f3n de precios y el secuestro de tr\u00e1fico org\u00e1nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los afiliados sin escr\u00fapulos pueden participar en guerras de ofertas utilizando palabras clave de marca no s\u00f3lo para inflar sus costes publicitarios, sino tambi\u00e9n para desviar el tr\u00e1fico destinado a su sitio, reclam\u00e1ndolo como propio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para combatir estos problemas, puede utilizar Easy Affiliate para configurar los par\u00e1metros UTM y hacer lo siguiente en Google Analytics (GA4): <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>controlar los or\u00edgenes del tr\u00e1fico, <\/li>\n\n\n\n<li>detectar actividades de licitaci\u00f3n an\u00f3malas, <\/li>\n\n\n\n<li>identificar las discrepancias entre las fuentes de tr\u00e1fico y las conversiones reales. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este nivel de supervisi\u00f3n le garantiza que est\u00e1 pagando por clics leg\u00edtimos y protegiendo sus inversiones en marketing de actividades fraudulentas.<\/p>\n\n\n\n<div id=\"ad-10764\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/post-ea-affiliate-fraud-ppc\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Detecte y erradique el fraude de clics PPC de afiliados con el seguimiento UTM\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Esto nos lleva al siguiente t\u00e9rmino de marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Click_Fraud\"><\/span>4. Haga clic en Fraude<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When using PPC ads, you&#8217;ll want to watch out for <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.forbes.com\/sites\/forbeslacouncil\/2018\/06\/29\/six-steps-to-help-business-owners-avoid-click-fraud-on-google-adwords\/#6d1cf1012e0e\" target=\"_blank\">fraude por clic<\/a>. This is a method of generating fraudulent or invalid clicks. Generally, &#8216;valid&#8217; clicks are ones performed by real website visitors without any prompting. <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/support.google.com\/adsense\/answer\/1348752?hl=en\" target=\"_blank\">Clics no v\u00e1lidos<\/a> son los generados por cualquier otro medio, como bots u ofertas pagadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some affiliate sites will artificially increase click activity through these fraudulent methods. However, there are also other methods that you may not realize are considered click fraud. For example, you can&#8217;t click on your own affiliate ads, or ask your friends or website visitors to do the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, puede <a href=\"https:\/\/www.google.com\/ads\/adtrafficquality\/what-you-can-do.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">evitar el fraude por clic<\/a> implementando Google Analytics para controlar las fuentes de tr\u00e1fico y el comportamiento de los usuarios en sus p\u00e1ginas. Si observas un gran aumento de visitantes que hacen clic en una p\u00e1gina e inmediatamente rebotan, puede ser una se\u00f1al de fraude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede utilizar un rastreador de enlaces <a href=\"http:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">como Pretty Links<\/a> para controlar a sus afiliados. Si observa un aumento del tr\u00e1fico de spam procedente de un sitio, puede <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/07\/why-affiliate-theft-could-hurt-your-program-and-how-to-stop-it\/\" target=\"_blank\">eliminar el afiliado sospechoso<\/a> de su programa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Affiliate_Software\"><\/span>5. Software para afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, pero no por ello menos importante, el software de afiliaci\u00f3n le ayuda a gestionar su propio programa de afiliaci\u00f3n, en lugar de unirse a una red de afiliaci\u00f3n existente. Una red de afiliados es un servicio que gestiona las cuentas de afiliados por usted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/easyaffiliate.com\/es\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">diferencia entre<\/a> de utilizar un software de afiliaci\u00f3n autoalojado y una red de afiliaci\u00f3n de terceros es el nivel de autonom\u00eda resultante. Con el software de afiliaci\u00f3n, usted tiene el control total sobre la configuraci\u00f3n de su programa. Sin embargo, es posible que tenga que asumir una responsabilidad adicional a la hora de encontrar afiliados con los que trabajar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, with an affiliate network, you have a built-in team and less responsibility. However, networks typically come with increased fees, and less control over your offerings and pricing. This means you&#8217;re unable to craft your own customized program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si decide crear su propio programa, <a href=\"https:\/\/easyaffiliate.com\/es\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Easy Affiliate&#8217;s software<\/a> le facilita el trabajo. Usted tiene el control total sobre la forma en que su programa de afiliados se ejecutar\u00e1, y funciona en el <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/05\/affiliate-marketing-tools-wordpress\/\" target=\"_blank\">plataforma WordPress f\u00e1cil de usar<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si dirige un sitio de marketing de afiliaci\u00f3n como si utiliza afiliados para promocionar su marca, es importante comprender toda la terminolog\u00eda implicada. Por ejemplo, es fundamental <a href=\"https:\/\/easyaffiliate.com\/es\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"conozca la diferencia entre (se abre en una nueva pesta\u00f1a)\">conocer la diferencia entre<\/a> software de afiliaci\u00f3n autoalojado, como Easy Affiliate, y redes de afiliaci\u00f3n de terceros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, cinco de los t\u00e9rminos de marketing de afiliaci\u00f3n m\u00e1s importantes que hay que conocer son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Contracargo:<\/strong> Una devoluci\u00f3n iniciada por el cliente, que suele conllevar elevadas comisiones.<\/li>\n\n\n\n<li><strong>Reembolso:<\/strong> Una forma iniciada por el vendedor de devolver el dinero si el cliente ha realizado una compra accidental, no est\u00e1 satisfecho con su producto o entra dentro de su pol\u00edtica de reembolso.<\/li>\n\n\n\n<li><strong>Publicidad de pago por clic (PPC):<\/strong> Anuncios que se cobran en funci\u00f3n de la frecuencia con que se hace clic en ellos.<\/li>\n\n\n\n<li><strong>Haga clic en Fraude:<\/strong> Un m\u00e9todo para generar clics no v\u00e1lidos, como por ejemplo escribiendo bots que hagan clic autom\u00e1ticamente en anuncios PPC.<\/li>\n\n\n\n<li><strong>Software de afiliaci\u00f3n:<\/strong> Una forma de ejecutar programas de marketing de afiliaci\u00f3n autoalojados, que ofrece m\u00e1s control que las redes de afiliaci\u00f3n t\u00edpicas.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHay alg\u00fan otro t\u00e9rmino de marketing de afiliaci\u00f3n sobre el que te gustar\u00eda saber m\u00e1s? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you run an affiliate program, it\u2019s important to understand the basic terminology involved. The world of affiliate marketing can be a bit complex, and without knowing the ins and outs, you may end up at a disadvantage. To help you avoid that scenario, we\u2019ve put together a short guide to some of the most [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":11980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[338],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-terminology","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"It\u2019s important to have a solid understanding of affiliate marketing before getting started. 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