{"id":3687,"date":"2019-07-23T16:19:48","date_gmt":"2019-07-23T16:19:48","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3687"},"modified":"2022-05-13T19:44:10","modified_gmt":"2022-05-13T19:44:10","slug":"how-to-promote-a-positive-relationship-with-your-affiliates","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/","title":{"rendered":"C\u00f3mo promover una relaci\u00f3n positiva con los afiliados (4 maneras)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a09ddc1d3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a09ddc1d3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#Why_You_Should_Maintain_Positive_Contact_With_Your_Affiliates\" >Por qu\u00e9 debe mantener un contacto positivo con sus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#How_to_Promote_a_Positive_Relationship_With_Your_Affiliates_In_4_Easy_Ways\" >C\u00f3mo promover una relaci\u00f3n positiva con sus afiliados (de 4 formas sencillas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#1_Send_Out_Periodic_Surveys\" >1. Enviar encuestas peri\u00f3dicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#2_Conduct_Regular_Check-Ins\" >2. Realizar controles peri\u00f3dicos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#3_Maintain_a_Blog\" >3. Mantener un blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#4_Craft_a_Welcoming_Affiliate_Dashboard\" >4. Crear un panel de control de afiliaci\u00f3n acogedor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Para construir un programa de afiliaci\u00f3n s\u00f3lido, es vital mantener una relaci\u00f3n positiva con sus afiliados, de modo que est\u00e9n motivados para darle lo mejor de s\u00ed mismos. Sin embargo, esto puede suponer un reto. Es posible que nunca conozca a sus afiliados cara a cara, y puede ser dif\u00edcil mantener una relaci\u00f3n personal con un extra\u00f1o aparentemente an\u00f3nimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, existen algunas formas sencillas de fomentar una relaci\u00f3n de afiliaci\u00f3n sana <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/07\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">con una comunicaci\u00f3n s\u00f3lida<\/a>. La aplicaci\u00f3n de estos m\u00e9todos puede dar un gran impulso a su programa de afiliaci\u00f3n y ayudarle a atraer a personas influyentes. <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/08\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\">\"super\" afiliados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo se ofrecen algunos consejos sobre c\u00f3mo crear una marca para su sitio de afiliaci\u00f3n que fomente el reconocimiento y la participaci\u00f3n. \u00a1Pong\u00e1monos en marcha!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Maintain_Positive_Contact_With_Your_Affiliates\"><\/span>Por qu\u00e9 debe mantener un contacto positivo con sus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al hacer crecer su programa de afiliaci\u00f3n, es posible que se centre en <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/07\/find-the-right-affiliates-to-market-your-products\/\">encontrar sitios web<\/a> que coincidan con la est\u00e9tica y el p\u00fablico objetivo de su negocio. Sin embargo, tambi\u00e9n es importante mantener una relaci\u00f3n positiva con los propios afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2014\/07\/17\/why-word-of-mouth-marketing-is-the-most-important-social-media\/#6bb6142c54a8\">De boca en boca<\/a> is still one of the most important tools marketers have. Maintaining a positive relationship can help keep you at the forefront of your affiliates&#8217; minds, and even inspire them to refer you to their colleagues. This can include asking for feedback so you can find out any pain points, and correct them before they drive a wedge between you and the affiliate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you\u2019re doing excellent work, if you\u2019re &#8216;siloed&#8217; from your affiliates, they may not be aware of what you\u2019re doing for them. It\u2019s important to periodically reach out and see how things stand. For example, you can send out a survey to receive honest responses. In the next section we\u2019ll explain some of the best ways to build a relationship with your affiliates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Promote_a_Positive_Relationship_With_Your_Affiliates_In_4_Easy_Ways\"><\/span>C\u00f3mo promover una relaci\u00f3n positiva con sus afiliados (de 4 formas sencillas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few steps you can take to keep your affiliates happy, and show how much you care about them. Let&#8217;s discuss four of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Send_Out_Periodic_Surveys\"><\/span>1. Enviar encuestas peri\u00f3dicas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes it can be embarrassing to give negative feedback directly. Surveys give affiliates an outlet to express what is and isn&#8217;t working, so that you have a chance to address it. It\u2019s better to find out what\u2019s wrong <em>antes de<\/em> hace que los afiliados abandonen su programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es sorprendentemente f\u00e1cil <a href=\"https:\/\/easyaffiliate.com\/es\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">realizar una encuesta<\/a> en l\u00ednea. Puedes crear una utilizando una plataforma <a href=\"http:\/\/surveymonkey.com\/\">como Survey Monkey<\/a> o incluso Google Forms. Una vez que lo tenga, puede enviar por correo electr\u00f3nico un enlace a sus afiliados o <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-embed-a-google-form-in-wordpress\/\">incrustarlo<\/a> en su sitio de WordPress. Recuerde tambi\u00e9n utilizar una llamada a la acci\u00f3n (CTA) fuerte para instar a sus afiliados a completar la encuesta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conduct_Regular_Check-Ins\"><\/span>2. Realizar controles peri\u00f3dicos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mantener una relaci\u00f3n puede ser tan sencillo como comprobarlo de vez en cuando. No todos los afiliados estar\u00e1n interesados en mantener una relaci\u00f3n personal, por supuesto, pero puedes tantear el terreno pregunt\u00e1ndoles c\u00f3mo van las cosas y comprobar hasta qu\u00e9 punto est\u00e1n interesados en hablar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si esto no es algo que le resulte natural, puede consultar <a href=\"https:\/\/en.wikipedia.org\/wiki\/How_to_Win_Friends_and_Influence_People\">El libro de Dale Carnegie<\/a> <em>C\u00f3mo ganar amigos e influir en la gente<\/em>. He explains the value of making people feel like you\u2019re interested in them, and walks through how to do so. It&#8217;s a classic work in the niche, and is solid reading for anyone who wants to improve their business communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the times you may want to reach out include holidays, your affiliates\u2019 birthdays (if you know them), and after any major life events they tell you about. For example, if your affiliate mentions that they&#8217;re getting engaged, it would be a thoughtful gesture to send a card.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Maintain_a_Blog\"><\/span>3. Mantener un blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra peque\u00f1a cosa que puedes hacer es <a href=\"https:\/\/easyaffiliate.com\/es\/2019\/04\/update-affiliate-blog-regularly\/\">actualiza tu blog<\/a>. Esto demuestra la seriedad con la que te tomas el marketing de afiliaci\u00f3n, lo que puede mejorar la relaci\u00f3n con tus propios afiliados. En \u00faltima instancia, lo que desea es gestionar un sitio web con contenido de alta calidad en el que se sientan orgullosos de mostrar sus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mantener un blog tambi\u00e9n puede ayudar a que te tengan en cuenta. Como hemos mencionado antes, el boca a boca puede <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2014\/02\/10\/six-ways-to-get-more-word-of-mouth-referrals\/#4fc9bd5a7b74\">conducen a remisiones<\/a>. Si su sitio es un recurso de informaci\u00f3n \u00fatil, los afiliados se animar\u00e1n a visitarlo, y puede que aprovechen este sentimiento positivo para recomendarlo a sus colegas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Craft_a_Welcoming_Affiliate_Dashboard\"><\/span>4. Crear un panel de control de afiliaci\u00f3n acogedor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Panel de afiliaci\u00f3n de Easy Affiliate\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, se pueden cultivar relaciones s\u00f3lidas con los afiliados utilizando un panel de control de afiliados personalizado. Se trata b\u00e1sicamente de la p\u00e1gina de destino que ver\u00e1n sus afiliados cuando se conecten a Easy Affiliate. A <a href=\"https:\/\/easyaffiliate.com\/es\/2017\/08\/welcoming-affiliate-dashboard\/\">salpicadero de bienvenida<\/a> puede fomentar relaciones positivas con los afiliados ayud\u00e1ndoles a sentir que usted les valora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ways to make your dashboard radiate a welcoming vibe are to include a personalized welcome message, and add easy navigation links to anything they may need to access. It&#8217;s these tiny, subtle elements that go a long way towards displaying your level of care and attention to detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es fundamental promover una interacci\u00f3n positiva entre sus afiliados. Esto puede ayudarles a interesarse tanto por usted como por su negocio, y darles el impulso necesario para ayudarle a alcanzar el \u00e9xito. Contar con afiliados de su lado tambi\u00e9n puede dar lugar a m\u00e1s referencias boca a boca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuatro formas sencillas de fomentar una relaci\u00f3n s\u00f3lida con sus afiliados:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/easyaffiliate.com\/es\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">Env\u00edo de encuestas<\/a> construir la comunicaci\u00f3n<\/li><li>Mant\u00e9ngase regularmente en contacto con sus afiliados para establecer una conexi\u00f3n personal.<\/li><li><a href=\"https:\/\/easyaffiliate.com\/es\/2019\/04\/update-affiliate-blog-regularly\/\">Mantener un blog<\/a> para que su empresa siga siendo relevante<\/li><li>Elaboraci\u00f3n de un <a href=\"https:\/\/easyaffiliate.com\/es\/2017\/08\/welcoming-affiliate-dashboard\/\">salpicadero de afiliaci\u00f3n acogedor<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo establecer una relaci\u00f3n positiva con sus afiliados? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>To build a strong affiliate program, a positive relationship with your affiliates is vital, so that they\u2019re motivated to give you their best work. However, this can be a challenge. You may never meet your affiliates face-to-face, and it can be hard to maintain a personal relationship with a seemingly anonymous stranger. Fortunately, there are [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,416],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The relationship you maintain with your affiliates affects your program&#039;s success. 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