{"id":3690,"date":"2019-08-06T21:46:14","date_gmt":"2019-08-06T21:46:14","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3690"},"modified":"2022-03-07T20:18:52","modified_gmt":"2022-03-07T20:18:52","slug":"start-an-affiliate-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/start-an-affiliate-program\/","title":{"rendered":"\u00bfDeber\u00eda iniciar un programa de afiliaci\u00f3n a trav\u00e9s de su sitio web?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5fd7f976d78\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5fd7f976d78\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-an-affiliate-program\/#A_Brief_Introduction_to_Affiliate_Programs\" >Breve introducci\u00f3n a los programas de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-an-affiliate-program\/#The_Pros_and_Cons_of_Affiliate_Programs\" >Ventajas e inconvenientes de los programas de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-an-affiliate-program\/#How_to_Get_Started_With_Affiliate_Marketing\" >C\u00f3mo empezar con el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-an-affiliate-program\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Puede que sienta curiosidad por <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">programas de afiliaci\u00f3n<\/a> como una forma de complementar tus ingresos trabajando desde casa. Sin embargo, puede resultar complicado saber por d\u00f3nde empezar. Tambi\u00e9n tendr\u00e1s que sopesar los riesgos y las ventajas de poner en marcha un programa de afiliados desde cero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de afiliaci\u00f3n no son una forma de ganar dinero r\u00e1pido. Sin embargo, si ya est\u00e1 comprometido con la gesti\u00f3n de un negocio, pueden proporcionarle una forma lucrativa de obtener beneficios de su duro trabajo a lo largo del tiempo. Puede iniciar un programa de afiliaci\u00f3n para anunciar sus productos o servicios y, al mismo tiempo, aumentar el tr\u00e1fico de su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo analizaremos los principales pros y contras de gestionar un programa de afiliaci\u00f3n y, a continuaci\u00f3n, ofreceremos algunos consejos para empezar. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Affiliate_Programs\"><\/span>Breve introducci\u00f3n a los programas de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, repasemos <a rel=\"noreferrer noopener\" aria-label=\"qu\u00e9 es exactamente el marketing de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">qu\u00e9 es exactamente el marketing de afiliaci\u00f3n<\/a>. Los programas de afiliados son iniciativas basadas en comisiones en las que una empresa se compromete a pagar a los afiliados una cantidad acordada a cambio de determinados resultados. Normalmente, se trata de un porcentaje de cada venta realizada por clientes que han seguido uno de los enlaces del afiliado, o de ingresos obtenidos a partir de una combinaci\u00f3n de clics en anuncios, impresiones y tr\u00e1fico de referencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n es beneficioso para ambas partes. El vendedor no se arriesga a hacer ning\u00fan pago a menos que reciba el resultado deseado, y el afiliado tiene la oportunidad de aprovechar su experiencia en su nicho para recomendar determinados productos y monetizar su blog o sitio web. Algunos ejemplos de sitios de afiliaci\u00f3n populares son <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/nerdwallet.com\/\" target=\"_blank\">NerdWallet<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/thewirecutter.com\/\" target=\"_blank\">el Cortador de cables<\/a>y <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.thisiswhyimbroke.com\/\" target=\"_blank\">Por eso estoy arruinado<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Programs\"><\/span>Ventajas e inconvenientes de los programas de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como cualquier estrategia, crear un programa de marketing de afiliaci\u00f3n tiene sus ventajas y sus inconvenientes. Algunas de las principales ventajas son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aumentar las ventas.<\/strong> Los programas de afiliaci\u00f3n pueden ayudarle a dar a conocer sus productos y servicios. Pueden aumentar las ventas y otras conversiones, sin que tenga que dedicar mucho tiempo a elaborar materiales de marketing.<\/li><li><strong>Mejorar la visibilidad.<\/strong> Los afiliados suelen contar ya con su propio p\u00fablico. Eso significa que podr\u00e1s dar a conocer tu negocio y tus productos a p\u00fablicos totalmente nuevos, que de otro modo quiz\u00e1 nunca habr\u00edan o\u00eddo hablar de ti.<\/li><li><strong>Impulse su programa de afiliaci\u00f3n<\/strong>. Tambi\u00e9n puede utilizar un programa de afiliados junto con su programa de afiliaci\u00f3n, si dispone de uno. Sus afiliados pueden ayudar a difundir su programa y animar a m\u00e1s usuarios a suscribirse.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, hay algunos inconvenientes potenciales:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Construcci\u00f3n lenta<\/strong>. Aunque puedes poner en marcha un programa de afiliados r\u00e1pidamente, puede que te lleve alg\u00fan tiempo consolidarlo hasta el punto de que resulte rentable. Tendr\u00e1s que tener paciencia, ya que puede llevar un tiempo atraer a los afiliados adecuados y empezar a generar nuevas visitas.<\/li><li><strong>Trabajo duro.<\/strong> Crear y gestionar un programa de afiliados eficaz tambi\u00e9n requiere mucho trabajo. Tendr\u00e1s que dise\u00f1ar un programa atractivo, encontrar afiliados de calidad, proporcionarles todos los recursos que necesiten y hacer un seguimiento del \u00e9xito del programa a lo largo del tiempo.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un programa de afiliados no es una forma de hacerse rico de la noche a la ma\u00f1ana, y se necesita dedicaci\u00f3n para tener \u00e9xito. Sin embargo, esa paciencia y ese esfuerzo pueden dar sus frutos de forma espectacular con el tiempo. Si tienes un servicio o un producto que despierta el inter\u00e9s de la gente, un programa de afiliados puede ser una forma excelente de conectar con clientes potenciales. Adem\u00e1s, los costes iniciales son bajos, por lo que el riesgo es m\u00ednimo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Affiliate_Marketing\"><\/span>C\u00f3mo empezar con el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor de poner en marcha un programa de afiliados para tu negocio es que resulta sorprendentemente f\u00e1cil. Si eres usuario de WordPress, por ejemplo, <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> facilita la puesta en marcha:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-5527\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-768x317.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1536x634.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-344x142.png 344w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-654x270.png 654w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1216x502.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1832x757.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con nuestro complemento, podr\u00e1s crear y gestionar tu programa de afiliados mediante una interfaz visual. Tambi\u00e9n podr\u00e1s definir los roles de los afiliados y realizar el seguimiento de los pagos directamente desde tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede instalar el plugin comprando una licencia y <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/installing-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">realizar una instalaci\u00f3n autom\u00e1tica<\/a>. Una vez que el plugin est\u00e9 en funcionamiento, puede <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/\" target=\"_blank\" rel=\"noreferrer noopener\">config\u00farelo<\/a> a trav\u00e9s del panel de administraci\u00f3n de su sitio WordPress visitando <em>Easy Affiliate &gt; Configuraci\u00f3n<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n tendr\u00e1s que configurar <a rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" target=\"_blank\">un panel de afiliaci\u00f3n<\/a>que es una p\u00e1gina de aterrizaje para sus afiliados que les proporcionar\u00e1 toda la informaci\u00f3n que necesitan para promocionar con \u00e9xito sus productos y servicios. Easy Affiliate le permite incluso establecer niveles de comisi\u00f3n para cada afiliado y ofrece herramientas integradas para crear <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/links-and-banners-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">enlaces de referencia y banners publicitarios<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"771\" height=\"537\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3.png\" alt=\"\" class=\"wp-image-5729\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3.png 771w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-300x209.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-768x535.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-204x142.png 204w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-388x270.png 388w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-156x109.png 156w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><figcaption>Establezca diferentes niveles de comisi\u00f3n utilizando Easy Affiliate <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1024x499.png\" alt=\"Afiliaci\u00f3n f\u00e1cil A\u00f1adir nuevo creativo\" class=\"wp-image-5710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1024x499.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1536x749.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-291x142.png 291w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-554x270.png 554w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1216x593.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-156x76.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5.png 1735w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Crear enlaces de referencia y banners publicitarios con Easy Affiliate<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con un poco de tiempo y ajustes, puede utilizar WordPress y Easy Affiliate para crear un programa de afiliaci\u00f3n completo y pr\u00f3spero. Esto significa que puedes poner en marcha tu programa r\u00e1pidamente y con muy poco coste para tu negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de afiliaci\u00f3n pueden ser una forma excelente de atraer nuevos clientes a su negocio. Solo pagas por los clientes potenciales que realmente convierten, lo que puede hacer que esta sea una de las formas m\u00e1s rentables de marketing online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iniciar un programa de afiliaci\u00f3n tiene muchas ventajas, como el aumento de la visibilidad y las ventas. Por supuesto, el marketing de afiliaci\u00f3n no es una soluci\u00f3n \"para hacerse rico r\u00e1pidamente\", y puede requerir algo de paciencia ver recompensados sus esfuerzos. Afortunadamente, utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> puede poner en marcha su programa con un tiempo de configuraci\u00f3n y unos costes iniciales m\u00ednimos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo poner en marcha su programa de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>You may be curious about affiliate programs as a way to supplement your income by working from home. However, it can be hard to know where to jump in. You&#8217;ll also need to consider the risks versus rewards of starting an affiliate program from scratch. Affiliate programs are not a way to earn a quick [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,71,118],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-program","tag-small-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you thinking about starting an affiliate program? 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