{"id":3703,"date":"2019-07-30T16:38:06","date_gmt":"2019-07-30T16:38:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3703"},"modified":"2021-05-31T19:59:58","modified_gmt":"2021-05-31T19:59:58","slug":"affiliate-marketing-vs-direct-advertising","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/","title":{"rendered":"Marketing de afiliaci\u00f3n frente a publicidad directa: \u00bfCu\u00e1l es la mejor opci\u00f3n para su negocio?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a7476b4797bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7476b4797bb\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#Affiliate_Marketing_vs_Direct_Advertising\" >Marketing de afiliaci\u00f3n frente a publicidad directa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\" >Ventajas e inconvenientes del marketing de afiliaci\u00f3n y la publicidad directa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#How_to_Choose_Which_Type_of_Advertising_to_Focus_On\" >C\u00f3mo elegir en qu\u00e9 tipo de publicidad centrarse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dirigir una empresa de \u00e9xito nunca es f\u00e1cil. Una vez que haya establecido su producto o servicio, es hora de averiguar c\u00f3mo va a comercializarlo. Tanto el marketing de afiliaci\u00f3n como la publicidad directa son formas leg\u00edtimas de generar ventas, pero es dif\u00edcil saber cu\u00e1l es la m\u00e1s adecuada para tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber qu\u00e9 m\u00e9todo publicitario se adapta mejor a sus necesidades puede ayudarle a ahorrar tiempo y dinero a largo plazo. Para ello, solo tiene que tener en cuenta algunos factores clave, como si lo que pretende es dar a conocer su marca o aumentar directamente las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, analizaremos los conceptos b\u00e1sicos del marketing de afiliaci\u00f3n y la publicidad directa, y a continuaci\u00f3n exploraremos las ventajas y los inconvenientes de ambas estrategias. \u00a1Echemos un vistazo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_vs_Direct_Advertising\"><\/span>Marketing de afiliaci\u00f3n frente a publicidad directa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n y la publicidad directa son dos m\u00e9todos populares pero muy diferentes para comercializar un producto o servicio en Internet. El marketing de afiliaci\u00f3n es \u00fatil para atraer m\u00e1s miradas hacia su oferta, mientras que la publicidad directa es excelente para crear conciencia de marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas son t\u00e9cnicas importantes que puede utilizar en sus campa\u00f1as, pero \u00bfqu\u00e9 las diferencia?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Marketing de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Marketing de afiliaci\u00f3n<\/a> es un proceso en el que usted recluta a otras personas y empresas para que le ayuden a difundir su producto o servicio y env\u00eden m\u00e1s tr\u00e1fico a su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas personas y empresas se denominan afiliados, y usted les paga una comisi\u00f3n por cada venta resultante de sus referencias. Se trata de una t\u00e9cnica eficaz para las peque\u00f1as empresas, ya que hay pocos costes iniciales y s\u00f3lo se pagan comisiones despu\u00e9s de cada venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/direct-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Publicidad o marketing directos<\/a>, por otro lado, consiste en crear mensajes dirigidos a un p\u00fablico espec\u00edfico que pueda estar interesado en tu producto o servicio. Se podr\u00eda denominar publicidad \u2018tradicional\u2019, ya que consiste principalmente en publicar anuncios en otras p\u00e1ginas web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta estrategia consiste en comunicar a los clientes potenciales lo que ofrece su marca. Enviar ofertas de seguros de coche a alguien que acaba de comprar un veh\u00edculo es un ejemplo de marketing directo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\"><\/span>Ventajas e inconvenientes del marketing de afiliaci\u00f3n y la publicidad directa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, es importante se\u00f1alar que tanto el marketing de afiliaci\u00f3n como la publicidad directa tienen su lugar en una campa\u00f1a exitosa. Es m\u00e1s, muchas empresas recurren a ambos m\u00e9todos en alg\u00fan momento. Sin embargo, si acabas de empezar o tu empresa es peque\u00f1a, es importante saber d\u00f3nde centrar tu energ\u00eda y tu inversi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/history-celebrity-endorsements\" target=\"_blank\" rel=\"noreferrer noopener\">Apoyo de famosos<\/a> son quiz\u00e1s el tipo de marketing de afiliaci\u00f3n m\u00e1s conocido. Se paga a un famoso para que utilice un producto concreto y hable p\u00fablicamente de sus beneficios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto genera confianza e inter\u00e9s entre los clientes potenciales que siguen a esa celebridad. Tradicionalmente, esta t\u00e9cnica suele combinarse con un marketing m\u00e1s directo en forma de anuncios televisivos o de otro tipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, en la actualidad, la mayor parte del marketing de afiliaci\u00f3n consiste en reclutar a personas normales y \"personas influyentes\" para que promocionen su producto en Internet y en las redes sociales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influenciadores<\/a> Son personas que cuentan con un gran n\u00famero de seguidores en Internet o que gozan de una gran confianza entre un p\u00fablico espec\u00edfico. Contratar\u00edas a estos afiliados para que dieran a conocer tu producto y, por cada venta que se realice a trav\u00e9s de uno de sus enlaces de afiliado, les pagar\u00edas una comisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por un lado, este tipo de marketing <a aria-label=\"es m\u00e1s ecol\u00f3gico y amigable (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/06\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\">es m\u00e1s org\u00e1nico y amigable<\/a> a tus clientes que el marketing directo. Adem\u00e1s, es una forma estupenda de ampliar el alcance de tu negocio, diversificar tu cartera de clientes y mejorar las ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, tendr\u00e1s poco control creativo sobre la forma en que tus afiliados decidan promocionar tu negocio. Los programas de afiliados tambi\u00e9n pueden requerir una gran cantidad de organizaci\u00f3n y gesti\u00f3n para su funcionamiento, aunque puedes simplificar este proceso en gran medida utilizando un plugin como <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La publicidad directa es mucho m\u00e1s f\u00e1cil de poner en pr\u00e1ctica. Todo lo que tiene que hacer es hablar a un p\u00fablico objetivo de su empresa o de un producto espec\u00edfico e incitarle a realizar una compra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dedicar\u00e1s la mayor parte de tu tiempo a investigar a tu p\u00fablico objetivo y a crear tus anuncios. Tambi\u00e9n tendr\u00e1s que plantearte d\u00f3nde se colocar\u00e1n tus anuncios y si quieres centrarte en una sola campa\u00f1a o diversificar tus mensajes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de publicidad puede resultar muy eficaz a la hora de presentar una soluci\u00f3n a los problemas de los clientes potenciales y animarlos a comprar. Sin embargo, tambi\u00e9n tiene sus inconvenientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, hay tanta publicidad directa por todas partes que mucha gente ha empezado a ignorarla por completo. Puede seguir siendo \u00fatil hasta cierto punto, pero es posible que los anuncios no generen tantas ventas como el contenido de marketing de afiliados. Adem\u00e1s, si tus campa\u00f1as publicitarias son demasiado agresivas o enga\u00f1osas de alguna manera, eso puede dar una mala impresi\u00f3n de tu negocio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Type_of_Advertising_to_Focus_On\"><\/span>C\u00f3mo elegir en qu\u00e9 tipo de publicidad centrarse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n ofrece un mayor alcance y diversidad para su empresa, mientras que la publicidad directa puede ser eficaz para dar a conocer sus productos o servicios. Entonces, \u00bfcu\u00e1l es el m\u00e1s adecuado para usted?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene un presupuesto limitado y una peque\u00f1a empresa, tal vez le interese <a aria-label=\"iniciarse en el marketing de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/03\/tips-for-affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciarse en el marketing de afiliaci\u00f3n<\/a>. Si est\u00e1s dispuesto a dedicar el tiempo y el esfuerzo necesarios para poner en marcha un programa s\u00f3lido, este tipo de marketing puede resultar muy eficaz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n tiene una excelente tasa de retorno de la inversi\u00f3n (ROI), ya que muchas personas est\u00e1n m\u00e1s dispuestas a comprar si ven que otros utilizan y disfrutan de un producto. Esta estrategia tambi\u00e9n es una buena opci\u00f3n para productos m\u00e1s complejos y dif\u00edciles de explicar mediante anuncios tradicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cambio, si dispone de dinero para invertir por adelantado, la publicidad directa puede ser un buen punto de partida para su campa\u00f1a en Internet. Si puede identificar un p\u00fablico que necesite su producto o que probablemente est\u00e9 interesado en \u00e9l, este tipo de marketing puede ser muy eficaz. Los productos y servicios que ofrecen soluciones obvias a problemas comunes son perfectos para la publicidad directa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos mencionado antes, ambas t\u00e9cnicas de marketing tienen su lugar en las campa\u00f1as de \u00e9xito. Si su empresa vende diversos productos, por ejemplo, puede emplear la publicidad directa para dar a conocer su negocio en su conjunto, mientras que utiliza los afiliados para impulsar las ventas de productos espec\u00edficos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los afiliados pueden proporcionar recomendaciones positivas para su producto, mientras que la publicidad directa mostrar\u00e1 a los clientes potenciales lo que hace y c\u00f3mo puede beneficiarles.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing no s\u00f3lo es uno de los aspectos m\u00e1s importantes del \u00e9xito de una empresa, sino tambi\u00e9n uno de los m\u00e1s dif\u00edciles de poner en pr\u00e1ctica. Es dif\u00edcil saber c\u00f3mo gastar mejor el presupuesto de marketing y d\u00f3nde concentrar el tiempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n y la publicidad directa son t\u00e1cticas que tienen ambas su lugar en un negocio de \u00e9xito. <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Marketing de afiliaci\u00f3n <\/a>puede ayudar a su empresa a aumentar su alcance y diversificar su base de clientes, mientras que la publicidad directa aporta un valor inmediato y es m\u00e1s f\u00e1cil de controlar. Estas estrategias funcionan bien por s\u00ed solas y tambi\u00e9n pueden combinarse para obtener resultados a\u00fan mejores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre el marketing de afiliados, la publicidad directa o el plugin Easy Affiliate? \u00a1No dudes en plantearla en la secci\u00f3n de comentarios que aparece a continuaci\u00f3n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Running a successful business is never easy. Once you\u2019ve established your product or service, it\u2019s time to figure out how you\u2019re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it\u2019s hard to know which is right for your business. Knowing what advertising method is the best [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[293],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-advertising","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"All kinds of marketing can help you grow your business. Let&#039;s talk about affiliate marketing vs direct advertising, and which delivers better results.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\" \/>\n\t\t<meta property=\"og:description\" content=\"All kinds of marketing can help you grow your business. Let&#039;s talk about affiliate marketing vs direct advertising, and which delivers better results.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t\t<meta property=\"og:image:height\" content=\"411\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-07-30T16:38:06+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-05-31T19:59:58+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"All kinds of marketing can help you grow your business. Let&#039;s talk about affiliate marketing vs direct advertising, and which delivers better results.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#blogposting\",\"name\":\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\",\"headline\":\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Affiliate-vs-Direct.png\",\"width\":740,\"height\":411,\"caption\":\"affiliate advertising vs direct advertising\"},\"datePublished\":\"2019-07-30T16:38:06-04:00\",\"dateModified\":\"2021-05-31T19:59:58-04:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#webpage\"},\"articleSection\":\"Advice, Business, advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#listItem\",\"name\":\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#listItem\",\"position\":3,\"name\":\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1785526720\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/\",\"name\":\"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\",\"description\":\"All kinds of marketing can help you grow your business. Let's talk about affiliate marketing vs direct advertising, and which delivers better results.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Affiliate-vs-Direct.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#mainImage\",\"width\":740,\"height\":411,\"caption\":\"affiliate advertising vs direct advertising\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/affiliate-marketing-vs-direct-advertising\\\/#mainImage\"},\"datePublished\":\"2019-07-30T16:38:06-04:00\",\"dateModified\":\"2021-05-31T19:59:58-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?<\/title>\n\n","aioseo_head_json":{"title":"Marketing de afiliaci\u00f3n frente a publicidad directa: \u00bfCu\u00e1l es la mejor opci\u00f3n para su negocio?","description":"Todos los tipos de marketing pueden ayudarle a hacer crecer su negocio. Hablemos del marketing de afiliaci\u00f3n frente a la publicidad directa, y de cu\u00e1l ofrece mejores resultados.","canonical_url":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#blogposting","name":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","headline":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png","width":740,"height":411,"caption":"affiliate advertising vs direct advertising"},"datePublished":"2019-07-30T16:38:06-04:00","dateModified":"2021-05-31T19:59:58-04:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#webpage"},"articleSection":"Advice, Business, advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#listItem","name":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#listItem","position":3,"name":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/#listItem","name":"Business"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/es\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1785526720","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#webpage","url":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/","name":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","description":"All kinds of marketing can help you grow your business. Let's talk about affiliate marketing vs direct advertising, and which delivers better results.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png","@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#mainImage","width":740,"height":411,"caption":"affiliate advertising vs direct advertising"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#mainImage"},"datePublished":"2019-07-30T16:38:06-04:00","dateModified":"2021-05-31T19:59:58-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/es\/#website","url":"https:\/\/easyaffiliate.com\/es\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"es-ES","publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Easy Affiliate","og:type":"article","og:title":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","og:description":"All kinds of marketing can help you grow your business. Let's talk about affiliate marketing vs direct advertising, and which delivers better results.","og:url":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png","og:image:width":740,"og:image:height":411,"article:published_time":"2019-07-30T16:38:06+00:00","article:modified_time":"2021-05-31T19:59:58+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","twitter:description":"All kinds of marketing can help you grow your business. Let's talk about affiliate marketing vs direct advertising, and which delivers better results.","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/07\/Affiliate-vs-Direct.png"},"aioseo_meta_data":{"post_id":"3703","title":null,"description":"Todos los tipos de marketing pueden ayudarle a hacer crecer su negocio. Hablemos del marketing de afiliaci\u00f3n frente a la publicidad directa, y de cu\u00e1l ofrece mejores resultados.","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\n#streetLineTwo\n#city, #state #zipCode"},"contact":{"email":"","phone":"","phoneFormatted":"","fax":"","faxFormatted":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":true,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}}}},"seo_analyzer_scan_date":"2026-05-28 16:39:33","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:49:47","updated":"2026-05-28 16:39:33"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tAffiliate Marketing vs Direct Advertising: Which Is Right for Your Business?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/es"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/"},{"label":"Affiliate Marketing vs Direct Advertising: Which Is Right for Your Business?","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media\/3914"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/categories?post=3703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}