{"id":3703,"date":"2019-07-30T16:38:06","date_gmt":"2019-07-30T16:38:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3703"},"modified":"2021-05-31T19:59:58","modified_gmt":"2021-05-31T19:59:58","slug":"affiliate-marketing-vs-direct-advertising","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/","title":{"rendered":"Marketing de afiliaci\u00f3n frente a publicidad directa: \u00bfCu\u00e1l es la mejor opci\u00f3n para su negocio?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59f75563d5d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59f75563d5d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#Affiliate_Marketing_vs_Direct_Advertising\" >Marketing de afiliaci\u00f3n frente a publicidad directa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\" >Ventajas e inconvenientes del marketing de afiliaci\u00f3n y la publicidad directa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#How_to_Choose_Which_Type_of_Advertising_to_Focus_On\" >C\u00f3mo elegir en qu\u00e9 tipo de publicidad centrarse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dirigir una empresa de \u00e9xito nunca es f\u00e1cil. Una vez que haya establecido su producto o servicio, es hora de averiguar c\u00f3mo va a comercializarlo. Tanto el marketing de afiliaci\u00f3n como la publicidad directa son formas leg\u00edtimas de generar ventas, pero es dif\u00edcil saber cu\u00e1l es la m\u00e1s adecuada para tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber qu\u00e9 m\u00e9todo publicitario se adapta mejor a sus necesidades puede ayudarle a ahorrar tiempo y dinero a largo plazo. Para ello, solo tiene que tener en cuenta algunos factores clave, como si lo que pretende es dar a conocer su marca o aumentar directamente las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll discuss the basics of affiliate marketing and direct advertising, then explore the advantages and drawbacks of both strategies. Let\u2019s take a look!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_vs_Direct_Advertising\"><\/span>Marketing de afiliaci\u00f3n frente a publicidad directa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n y la publicidad directa son dos m\u00e9todos populares pero muy diferentes para comercializar un producto o servicio en Internet. El marketing de afiliaci\u00f3n es \u00fatil para atraer m\u00e1s miradas hacia su oferta, mientras que la publicidad directa es excelente para crear conciencia de marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas son t\u00e9cnicas importantes que puede utilizar en sus campa\u00f1as, pero \u00bfqu\u00e9 las diferencia?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Marketing de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Marketing de afiliaci\u00f3n<\/a> es un proceso en el que usted recluta a otras personas y empresas para que le ayuden a difundir su producto o servicio y env\u00eden m\u00e1s tr\u00e1fico a su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas personas y empresas se denominan afiliados, y usted les paga una comisi\u00f3n por cada venta resultante de sus referencias. Se trata de una t\u00e9cnica eficaz para las peque\u00f1as empresas, ya que hay pocos costes iniciales y s\u00f3lo se pagan comisiones despu\u00e9s de cada venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/direct-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Publicidad o marketing directos<\/a>, on the other hand, involves creating messages targeted at a specific audience that may be interested in your product or service. You might call this &#8216;traditional&#8217; advertising, as it largely involves placing ads on other websites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta estrategia consiste en comunicar a los clientes potenciales lo que ofrece su marca. Enviar ofertas de seguros de coche a alguien que acaba de comprar un veh\u00edculo es un ejemplo de marketing directo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\"><\/span>Ventajas e inconvenientes del marketing de afiliaci\u00f3n y la publicidad directa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, it&#8217;s important to note that both affiliate marketing and direct advertising have their place in a successful campaign. What&#8217;s more, many businesses employ both methods at some point. If you\u2019re just getting started or your business is small, however, it\u2019s important to know where to focus your energy and money. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/history-celebrity-endorsements\" target=\"_blank\" rel=\"noreferrer noopener\">Apoyo de famosos<\/a> son quiz\u00e1s el tipo de marketing de afiliaci\u00f3n m\u00e1s conocido. Se paga a un famoso para que utilice un producto concreto y hable p\u00fablicamente de sus beneficios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto genera confianza e inter\u00e9s entre los clientes potenciales que siguen a esa celebridad. Tradicionalmente, esta t\u00e9cnica suele combinarse con un marketing m\u00e1s directo en forma de anuncios televisivos o de otro tipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, en la actualidad, la mayor parte del marketing de afiliaci\u00f3n consiste en reclutar a personas normales y \"personas influyentes\" para que promocionen su producto en Internet y en las redes sociales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influenciadores<\/a> are people who have large online followings,  or a lot of trust with a specific audience. You would hire these affiliates to spread the word about your product, and for every sale that results from one of their affiliate links, you&#8217;d pay them a commission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por un lado, este tipo de marketing <a aria-label=\"es m\u00e1s ecol\u00f3gico y amigable (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/06\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\">es m\u00e1s org\u00e1nico y amigable<\/a> to your customers than direct marketing. It&#8217;s also a great way to increase the reach of your business, diversify your customer base, and improve sales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, you&#8217;ll have little creative control over how your affiliates choose to promote your business. Affiliate programs can also require a great deal of organization and management to run, although you can simplify this process greatly using a plugin like <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La publicidad directa es mucho m\u00e1s f\u00e1cil de poner en pr\u00e1ctica. Todo lo que tiene que hacer es hablar a un p\u00fablico objetivo de su empresa o de un producto espec\u00edfico e incitarle a realizar una compra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of your time will be spent on researching your target audience and creating your advertisements. You&#8217;ll also need to consider where your ads will be placed, and whether you want to focus on a single campaign or diversify your messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of advertising can be very effective at presenting a solution to potential customers&#8217; problems, and getting them to buy. It does have its drawbacks, however. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, there&#8217;s so much direct advertising everywhere that many people have begun to tune it out entirely. It can still be useful to a certain point, but ads may not convert as many sales as affiliate marketing content. Also, if your ad campaigns are too aggressive or misleading in any way, that can leave a bad impression of your business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Type_of_Advertising_to_Focus_On\"><\/span>C\u00f3mo elegir en qu\u00e9 tipo de publicidad centrarse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n ofrece un mayor alcance y diversidad para su empresa, mientras que la publicidad directa puede ser eficaz para dar a conocer sus productos o servicios. Entonces, \u00bfcu\u00e1l es el m\u00e1s adecuado para usted?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene un presupuesto limitado y una peque\u00f1a empresa, tal vez le interese <a aria-label=\"iniciarse en el marketing de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/03\/tips-for-affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciarse en el marketing de afiliaci\u00f3n<\/a>. If you&#8217;re willing to put in the time and effort to set up a strong program, this type of marketing can be very effective. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n tiene una excelente tasa de retorno de la inversi\u00f3n (ROI), ya que muchas personas est\u00e1n m\u00e1s dispuestas a comprar si ven que otros utilizan y disfrutan de un producto. Esta estrategia tambi\u00e9n es una buena opci\u00f3n para productos m\u00e1s complejos y dif\u00edciles de explicar mediante anuncios tradicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cambio, si dispone de dinero para invertir por adelantado, la publicidad directa puede ser un buen punto de partida para su campa\u00f1a en Internet. Si puede identificar un p\u00fablico que necesite su producto o que probablemente est\u00e9 interesado en \u00e9l, este tipo de marketing puede ser muy eficaz. Los productos y servicios que ofrecen soluciones obvias a problemas comunes son perfectos para la publicidad directa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos mencionado antes, ambas t\u00e9cnicas de marketing tienen su lugar en las campa\u00f1as de \u00e9xito. Si su empresa vende diversos productos, por ejemplo, puede emplear la publicidad directa para dar a conocer su negocio en su conjunto, mientras que utiliza los afiliados para impulsar las ventas de productos espec\u00edficos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los afiliados pueden proporcionar recomendaciones positivas para su producto, mientras que la publicidad directa mostrar\u00e1 a los clientes potenciales lo que hace y c\u00f3mo puede beneficiarles.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing no s\u00f3lo es uno de los aspectos m\u00e1s importantes del \u00e9xito de una empresa, sino tambi\u00e9n uno de los m\u00e1s dif\u00edciles de poner en pr\u00e1ctica. Es dif\u00edcil saber c\u00f3mo gastar mejor el presupuesto de marketing y d\u00f3nde concentrar el tiempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n y la publicidad directa son t\u00e1cticas que tienen ambas su lugar en un negocio de \u00e9xito. <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Marketing de afiliaci\u00f3n <\/a>puede ayudar a su empresa a aumentar su alcance y diversificar su base de clientes, mientras que la publicidad directa aporta un valor inmediato y es m\u00e1s f\u00e1cil de controlar. Estas estrategias funcionan bien por s\u00ed solas y tambi\u00e9n pueden combinarse para obtener resultados a\u00fan mejores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions about affiliate marketing, direct advertising, or the Easy Affiliate plugin? Don&#8217;t hesitate to ask in the comments section below!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Running a successful business is never easy. Once you\u2019ve established your product or service, it\u2019s time to figure out how you\u2019re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it\u2019s hard to know which is right for your business. Knowing what advertising method is the best [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[293],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-advertising","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"All kinds of marketing can help you grow your business. 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