{"id":4022,"date":"2019-11-12T08:27:06","date_gmt":"2019-11-12T08:27:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4022"},"modified":"2023-03-04T00:19:08","modified_gmt":"2023-03-04T00:19:08","slug":"online-marketing-techniques","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/","title":{"rendered":"5 t\u00e9cnicas de marketing online que toda empresa debe probar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a7119d2096b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7119d2096b6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#How_the_Internet_Has_Transformed_Marketing\" >C\u00f3mo Internet ha transformado el marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#5_Online_Marketing_Techniques_Every_Business_Should_Try\" >5 t\u00e9cnicas de marketing online que toda empresa deber\u00eda probar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#1_Implement_Content_Marketing_to_Drive_Traffic_to_Your_Site\" >1. Implemente el marketing de contenidos para atraer tr\u00e1fico a su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#2_Grow_and_Engage_Your_Audience_Through_Social_Media\" >2. Aumente y capte a su p\u00fablico a trav\u00e9s de las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#3_Use_Search_Engine_Optimization_SEO_to_Boost_Your_Sites_Rankings\" >3. Utiliza la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) para mejorar el posicionamiento de tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#4_Run_a_Pay-Per-Click_PPC_Campaign\" >4. Realice una campa\u00f1a de pago por clic (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#5_Start_an_Affiliate_Marketing_Program\" >5. Iniciar un programa de marketing de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-marketing-techniques\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">A medida que el panorama digital sigue evolucionando, es imposible ignorar la importancia del marketing online. Mientras que las iniciativas de marketing saliente, como las vallas publicitarias y los anuncios en prensa, antes bastaban para dar a conocer una marca, las empresas que no se familiarizan con las t\u00e1cticas de marketing entrante corren el riesgo de quedarse rezagadas frente a la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al adaptarse al entorno de marketing digital que ofrece Internet, las empresas pueden ampliar su alcance, captar clientes y aumentar las ventas. El uso de t\u00e9cnicas de marketing online le ayudar\u00e1 a seguir el ritmo de los dem\u00e1s en su sector, al tiempo que mejorar\u00e1 la eficacia de su estrategia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, repasaremos brevemente la historia de c\u00f3mo Internet ha transformado la forma de promocionar las empresas. A continuaci\u00f3n, te presentaremos cinco t\u00e9cnicas de marketing online que puedes probar. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Internet_Has_Transformed_Marketing\"><\/span>C\u00f3mo Internet ha transformado el marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de la aparici\u00f3n de Internet, las empresas se basaban sobre todo en <a aria-label=\"marketing saliente (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.weidert.com\/whole_brain_marketing_blog\/inbound-marketing-vs-outbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\"marketing \"saliente<\/a> como los anuncios de radio y televisi\u00f3n, el correo impreso y las llamadas en fr\u00edo. Estas t\u00e9cnicas suelen ser muy generalizadas, impersonales y dirigidas a grandes grupos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing saliente funcion\u00f3 bien durante un tiempo, pero ahora es menos eficaz de lo que sol\u00eda ser. El problema de este m\u00e9todo es que los clientes pueden ignorarlo f\u00e1cilmente. El correo directo puede acabar en la papelera, mucha gente ya puede saltarse los anuncios de televisi\u00f3n y el telemarketing suele considerarse una molestia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los a\u00f1os 90 marcaron el inicio de una nueva era de la publicidad, con la aparici\u00f3n de los motores de b\u00fasqueda y <a href=\"https:\/\/www.link-assistant.com\/news\/google-page-rank-2019.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google PageRank (se abre en una nueva pesta\u00f1a)\">PageRank de Google<\/a>. Estos avances dieron paso a una forma m\u00e1s significativa de comunicarse con los consumidores. Las empresas comenzaron a orientarse hacia el marketing \u2018inbound\u2019, es decir, la pr\u00e1ctica de atraer y captar a clientes potenciales que ya te est\u00e1n buscando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internet y los dispositivos digitales generan una gran cantidad de datos. Esta informaci\u00f3n permite conocer mejor los comportamientos y las preferencias de los compradores. Como resultado, las empresas pueden aprovechar las t\u00e9cnicas de marketing online para dirigirse a clientes potenciales m\u00e1s adecuados, que tienen m\u00e1s probabilidades de generar conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar prioridad al inbound marketing es una cuesti\u00f3n de calidad sobre cantidad. En lugar de malgastar dinero y recursos creando contenidos generalistas para personas que quiz\u00e1 no encuentren tu marca relevante para sus deseos o necesidades, puedes enganchar a clientes potenciales que ya han entrado en la cadena de comercializaci\u00f3n y convertirlos en clientes fieles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Online_Marketing_Techniques_Every_Business_Should_Try\"><\/span>5 t\u00e9cnicas de marketing online que toda empresa deber\u00eda probar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adoptar un enfoque digital del marketing puede resultar dif\u00edcil para algunas empresas. Sin embargo, para sacar el m\u00e1ximo partido de su presupuesto y sus esfuerzos publicitarios, hay cinco t\u00e9cnicas de marketing online que puede probar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Content_Marketing_to_Drive_Traffic_to_Your_Site\"><\/span>1. Implemente el marketing de contenidos para atraer tr\u00e1fico a su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de contenidos consiste en compartir conocimientos en l\u00ednea. Incluye diversos formatos, como publicaciones en redes sociales, v\u00eddeos y blogs. En lugar de ser puramente promocional, el marketing de contenidos se utiliza para ofrecer informaci\u00f3n significativa a los consumidores con el fin de despertar su inter\u00e9s por un producto o servicio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para generar <a rel=\"noreferrer noopener\" aria-label=\"contenido valioso (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/04\/types-of-content-upgrades\/\" target=\"_blank\">contenido valioso<\/a> que atraiga tr\u00e1fico a su sitio web, su objetivo debe ser crear material entretenido, informativo o educativo. Puede que mencione o no sus productos o servicios por su nombre, pero sus publicaciones deben contribuir a aumentar su credibilidad en su sector. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres nuevo en el mundo del marketing de contenidos, una forma sencilla de empezar es a\u00f1adir un blog a tu p\u00e1gina web. Empieza por <a rel=\"noreferrer noopener\" aria-label=\"HubSpot (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.hubspot.com\/\" target=\"_blank\">HubSpot<\/a>por ejemplo. Publican un volumen importante de posts \u00fatiles y bien formateados:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1127\" height=\"808\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog.png\" alt=\"Una entrada del blog de HubSpot.\" class=\"wp-image-4029\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog.png 1127w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-300x215.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-1024x734.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-768x551.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-198x142.png 198w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-377x270.png 377w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-954x684.png 954w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-156x112.png 156w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Publicar con regularidad en tu blog puede ayudarte a mejorar el posicionamiento en buscadores (SEO) de tu sitio web. Al publicar de forma constante, contribuyes a que la informaci\u00f3n de tu sitio web se mantenga actualizada y relevante. Adem\u00e1s, el contenido del blog se puede compartir f\u00e1cilmente en las redes sociales o utilizarse en campa\u00f1as de correo electr\u00f3nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Grow_and_Engage_Your_Audience_Through_Social_Media\"><\/span>2. Aumente y capte a su p\u00fablico a trav\u00e9s de las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing en redes sociales es una forma de promocionar su marca, productos y servicios a trav\u00e9s de canales como Facebook, Instagram y Twitter. Existen muchos m\u00e9todos para aprovechar las redes sociales para atraer tr\u00e1fico a su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, muchas personas utilizan las redes sociales como fuente de noticias e informaci\u00f3n. Seg\u00fan GlobalWebIndex, la persona media pasa <a rel=\"noreferrer noopener\" aria-label=\"m\u00e1s de dos horas al d\u00eda (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Social-H2-2018-report.pdf\" target=\"_blank\">m\u00e1s de dos horas al d\u00eda<\/a> en las redes sociales:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"994\" height=\"486\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart.png\" alt=\"Gr\u00e1fico del tiempo dedicado a las redes sociales por GlobalWebIndex.\" class=\"wp-image-4030\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart.png 994w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-300x147.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-768x376.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-290x142.png 290w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-552x270.png 552w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-156x76.png 156w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"> Por lo tanto, establecer una presencia en estas plataformas puede ayudarle a impulsar la notoriedad de su marca. Para ello:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicar regularmente informaci\u00f3n relevante y exclusiva para su p\u00fablico<\/li>\n\n\n\n<li>Ejecutar anuncios de campa\u00f1as sociales espec\u00edficas<\/li>\n\n\n\n<li>Utiliza hashtags, im\u00e1genes de alta calidad y enlaces relevantes en tus publicaciones<\/li>\n\n\n\n<li>Seguir a su p\u00fablico e interactuar con \u00e9l, as\u00ed como con personas influyentes de su sector.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar la incorporaci\u00f3n de las redes sociales a su estrategia de marketing en l\u00ednea, puede considerar lo siguiente <a rel=\"noreferrer noopener\" aria-label=\"a\u00f1adir botones para compartir en redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2019\/05\/integrate-social-media-wordpress\/\" target=\"_blank\">a\u00f1adir botones para compartir en redes sociales<\/a> a su sitio web WordPress utilizando un plugin como <a rel=\"noreferrer noopener\" aria-label=\"Plugin para WordPress de UltimatelySocial (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-social-media-icons\/\" target=\"_blank\">En \u00faltima instanciaSocial<\/a>. Esto permite que los visitantes de su sitio hagan el trabajo de promocionar su marca a trav\u00e9s de las redes sociales por usted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Search_Engine_Optimization_SEO_to_Boost_Your_Sites_Rankings\"><\/span>3. Utiliza la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) para mejorar el posicionamiento de tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La introducci\u00f3n de <a rel=\"noreferrer noopener\" aria-label=\"SEO (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/07\/search-engine-optimization-techniques\/\" target=\"_blank\">SEO<\/a> ha tenido uno de los mayores impactos en las estrategias de marketing. En <a rel=\"noreferrer noopener\" aria-label=\"optimizar su contenido con palabras clave (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\">optimizar el contenido con palabras clave<\/a>, podr\u00e1s mejorar el posicionamiento de tu sitio web en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto ayuda a dirigir tr\u00e1fico org\u00e1nico a su sitio desde usuarios que buscan t\u00e9rminos relacionados con sus productos y servicios. Los algoritmos de Google valoran el contenido que es relevante y \u00fatil para los consumidores, por lo que es vital encontrar formas de hacer que su sitio web destaque en estos aspectos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para determinar las palabras clave a las que debe dirigirse, puede utilizar herramientas de investigaci\u00f3n como <a aria-label=\"Planificador de palabras clave de Google (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6325025?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Planificador de palabras clave de Google<\/a>. Tambi\u00e9n puede considerar un plugin como <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a> para facilitar la optimizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AIOSEO analiza el contenido de tus entradas y p\u00e1ginas para evaluar su \u2018optimizabilidad para SEO\u2019. Adem\u00e1s, te ofrece una vista previa de c\u00f3mo aparecer\u00e1n el t\u00edtulo de la p\u00e1gina y la meta descripci\u00f3n en los resultados de b\u00fasqueda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Run_a_Pay-Per-Click_PPC_Campaign\"><\/span>4. Realice una campa\u00f1a de pago por clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s del tr\u00e1fico de b\u00fasqueda org\u00e1nica, puede impulsar a\u00fan m\u00e1s su estrategia de marketing en l\u00ednea mediante la ejecuci\u00f3n de un <a rel=\"noreferrer noopener\" aria-label=\"Campa\u00f1a PPC (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/05\/3-paid-traffic-sources-to-consider-for-your-affiliate-website\/\" target=\"_blank\">Campa\u00f1a PPC<\/a> utilizando <a rel=\"noreferrer noopener\" aria-label=\"Anuncios de Google (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/ads.google.com\/intl\/en_us\/getstarted\/\" target=\"_blank\">Anuncios Google<\/a>. Este m\u00e9todo consiste en pujar por las palabras clave que desea que aparezcan en los motores de b\u00fasqueda. S\u00f3lo paga si un usuario hace clic en el anuncio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar estos anuncios para realizar campa\u00f1as espec\u00edficas en las redes sociales, as\u00ed como para combinarlos con sus esfuerzos de SEO org\u00e1nico:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"799\" height=\"207\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad.png\" alt=\"Un anuncio de pago en los resultados de b\u00fasqueda de Google.\" class=\"wp-image-4032\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-300x78.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-768x199.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-524x136.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-156x40.png 156w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La publicidad PPC puede ser bastante competitiva, sobre todo en el caso de los t\u00e9rminos de b\u00fasqueda generales. Es importante desarrollar una estrategia y realizar un an\u00e1lisis de palabras clave y de la competencia para determinar a qu\u00e9 palabras clave hay que dirigirse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Start_an_Affiliate_Marketing_Program\"><\/span>5. Iniciar un programa de marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Marketing de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2019\/07\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\">Marketing de afiliaci\u00f3n<\/a> Es una estrategia online que puedes utilizar para generar ingresos adicionales, promocionar tus productos y aumentar el tr\u00e1fico de tu sitio web. Para empezar, tendr\u00e1s que crear un programa destinado a atraer a personas influyentes y otros socios potenciales (denominados \u2018afiliados\u2019) que promocionen tu marca a cambio de una comisi\u00f3n por las ventas que se generen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las mejores cosas de los programas de marketing de afiliados es que son f\u00e1ciles de configurar. Si eres usuario de WordPress, puedes empezar con nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> plugin:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-5527\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-768x317.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1536x634.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-344x142.png 344w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-654x270.png 654w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1216x502.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1832x757.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Una vez elegido el plan, puede descargar el programa Easy Affiliate <em>.zip<\/em> Descarga el archivo, s\u00fabelo e inst\u00e1lalo en tu sitio de WordPress. As\u00ed dispondr\u00e1s de un panel de control de marketing de afiliados totalmente personalizado que se integra con tu \u00e1rea de administraci\u00f3n de WordPress. Desde all\u00ed, podr\u00e1s gestionar todos los aspectos de tu programa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Internet ofrece un sinf\u00edn de oportunidades para que las empresas ampl\u00eden su p\u00fablico y aumenten sus ventas. Si a\u00fan no has incorporado estrategias de marketing online a tu plan de negocio, podr\u00edas estar perdi\u00e9ndote clientes potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como comentamos en este art\u00edculo, hay cinco t\u00e9cnicas clave de marketing online que deber\u00eda probar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Implemente el marketing de contenidos para atraer tr\u00e1fico a su sitio web.<\/li>\n\n\n\n<li>Aumente su audiencia a trav\u00e9s de las redes sociales.<\/li>\n\n\n\n<li>Utiliza el SEO para mejorar el posicionamiento de tu p\u00e1gina web.<\/li>\n\n\n\n<li>Realice una campa\u00f1a PPC.<\/li>\n\n\n\n<li>Inicie un programa de marketing de afiliaci\u00f3n con <a rel=\"noreferrer noopener\" aria-label=\"Easy Affiliate (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre t\u00e9cnicas de marketing en l\u00ednea? H\u00e1ganoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>As the digital landscape continues to evolve, the importance of online marketing is impossible to ignore. While outbound marketing efforts such as billboards and newspaper ads were once sufficient for spreading brand awareness, companies that fail to become well-versed in inbound marketing tactics now risk falling behind the competition. By adapting to the digital marketing [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[324],"class_list":["post-4022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-marketing-techniques","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this digital age, it&#039;s important to keep up with online marketing strategies. 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