{"id":4200,"date":"2020-02-04T10:00:00","date_gmt":"2020-02-04T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4200"},"modified":"2022-03-05T15:33:10","modified_gmt":"2022-03-05T15:33:10","slug":"affiliate-link-disclosures","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/","title":{"rendered":"Todo lo que debe saber sobre la declaraci\u00f3n de afiliaci\u00f3n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a54e35ee67\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a54e35ee67\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/#An_Introduction_to_Affiliate_Disclosure\" >Introducci\u00f3n a la declaraci\u00f3n de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/#3_Tips_for_Incorporating_Affiliate_Disclosure_in_Your_Promotions\" >3 consejos para incorporar la divulgaci\u00f3n de afiliaci\u00f3n en sus promociones<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/#1_Use_Clear_and_Direct_Language\" >1. Utilizar un lenguaje claro y directo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/#2_Make_Sure_Link_Disclosures_Are_Prominently_Placed_and_Accessible\" >2. Aseg\u00farese de que la informaci\u00f3n sobre enlaces est\u00e9 bien visible y accesible.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/#3_Add_Relevant_Hashtags_on_Affiliate_Social_Media_Posts\" >3. A\u00f1ade hashtags relevantes en las publicaciones de tus afiliados en las redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-link-disclosures\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Los enlaces desempe\u00f1an un papel fundamental en el marketing de afiliaci\u00f3n. Son un mecanismo fundamental para aumentar las conversiones y, a su vez, los ingresos por comisiones. Sin embargo, esa informaci\u00f3n no es algo que s\u00f3lo los comerciantes y los afiliados deban conocer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los consumidores tienen derecho legal a saber cu\u00e1ndo se paga a alguien como resultado directo de una venta. <a aria-label=\"Uso de la informaci\u00f3n sobre enlaces de afiliados (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/02\/effective-affiliate-blog\/\" target=\"_blank\">Declaraci\u00f3n de afiliaci\u00f3n<\/a> ayuda a mantener las pr\u00e1cticas \u00e9ticas y la confianza en el sector del marketing digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, explicaremos qu\u00e9 es la divulgaci\u00f3n de afiliaci\u00f3n y para qu\u00e9 se utilizan estas divulgaciones. A continuaci\u00f3n, te daremos tres consejos para incorporarlas de forma eficaz a tu contenido. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Disclosure\"><\/span>Introducci\u00f3n a la declaraci\u00f3n de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En <a rel=\"noreferrer noopener\" aria-label=\"Comisi\u00f3n Federal de Comercio (FTC) (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\" target=\"_blank\">Comisi\u00f3n Federal de Comercio (FTC)<\/a> es responsable de garantizar que las empresas sigan pr\u00e1cticas \u00e9ticas. Parte de esta misi\u00f3n consiste en promulgar leyes y reglamentos para proteger al consumidor. Esto incluye la obligaci\u00f3n de informar sobre los enlaces de afiliaci\u00f3n, como el que se muestra a continuaci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"734\" height=\"268\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure.png\" alt=\"Una declaraci\u00f3n de afiliaci\u00f3n en un sitio web.\" class=\"wp-image-4207\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure.png 734w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-300x110.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-389x142.png 389w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-156x57.png 156w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Estas pol\u00edticas benefician tanto a vendedores como a compradores. Ayudan a mantener la igualdad de condiciones para los vendedores y la oportunidad de competir lealmente. Tambi\u00e9n facilita la transparencia y genera confianza entre los consumidores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recientemente, la FTC actualiz\u00f3 su <a aria-label=\"pol\u00edtica de divulgaci\u00f3n de afiliaci\u00f3n y directrices de apoyo (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides\" target=\"_blank\">pol\u00edtica de divulgaci\u00f3n de afiliaci\u00f3n y directrices de apoyo<\/a> para incluir m\u00e1s informaci\u00f3n dirigida a las personas influyentes en las redes sociales. Algunos de los aspectos m\u00e1s importantes que afectan a los vendedores afiliados son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los afiliados deben revelar de forma clara y visible las relaciones con comerciantes, marcas o productos en sus sitios web.<\/li><li>La informaci\u00f3n debe colocarse cerca del \"elemento desencadenante\" o de la recomendaci\u00f3n.<\/li><li>La cl\u00e1usula de exenci\u00f3n de responsabilidad debe estar redactada en un lenguaje claro y comprensible.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La FTC continuamente <a aria-label=\"controles aleatorios de incumplimiento (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/morningconsult.com\/2018\/10\/04\/a-year-later-ftcs-influencer-marketing-guidelines-still-largely-ignored\/\" target=\"_blank\" rel=\"noreferrer noopener\">controles aleatorios de incumplimiento<\/a> y lanza peri\u00f3dicamente nuevas iniciativas para combatir las pr\u00e1cticas comerciales poco \u00e9ticas. Si no revelas adecuadamente tus relaciones de afiliaci\u00f3n, corres el riesgo de que te denuncien y te impongan una multa. Y lo que es peor, podr\u00edas poner en peligro tu reputaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Incorporating_Affiliate_Disclosure_in_Your_Promotions\"><\/span>3 consejos para incorporar la divulgaci\u00f3n de afiliaci\u00f3n en sus promociones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La buena noticia es que la divulgaci\u00f3n de los enlaces de afiliado no tiene por qu\u00e9 ser excesivamente complicada ni intimidante. De hecho, estas divulgaciones son bastante sencillas y f\u00e1ciles de aplicar. Veamos tres consejos que puedes seguir para incorporarlas a tus promociones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Clear_and_Direct_Language\"><\/span>1. Utilizar un lenguaje claro y directo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El lenguaje que utilices para redactar tus avisos puede y debe ser sencillo y directo. Es importante tener en cuenta que los consumidores no tienen por qu\u00e9 saber necesariamente qu\u00e9 significa un \u201cenlace de afiliado\u201d. Por eso, la FTC exige que estos avisos sean claros y f\u00e1ciles de entender para todo el mundo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es mejor evitar la jerga t\u00e9cnica complicada o rebuscada. Intenta ser lo m\u00e1s conciso y espec\u00edfico posible. Lo que quieres transmitir, en esencia, es que puedes recibir un pago como consecuencia directa de la venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cabe se\u00f1alar que tu pago no tiene por qu\u00e9 consistir en una comisi\u00f3n monetaria. La FTC reconoce la necesidad de informar sobre cualquier beneficio adicional, como productos gratuitos o vacaciones. Por lo tanto, puedes plantearte utilizar t\u00e9rminos como \u201cremuneraci\u00f3n\u201d, que abarca todo tipo de ventajas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos dos ejemplos de declaraci\u00f3n de afiliaci\u00f3n. Aqu\u00ed hay uno que no solo es demasiado extenso, sino que adem\u00e1s no menciona la remuneraci\u00f3n al principio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"785\" height=\"65\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure.png\" alt=\"Un ejemplo de revelaci\u00f3n de enlace de afiliado inaceptable.\" class=\"wp-image-4211\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure.png 785w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-300x25.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-768x64.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-524x43.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-156x13.png 156w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Por otro lado, el siguiente es un ejemplo de revelaci\u00f3n de enlace de afiliado que se considerar\u00eda aceptable. Revela la compensaci\u00f3n al principio y va directo al grano:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"776\" height=\"64\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure.png\" alt=\"Un ejemplo de revelaci\u00f3n de enlace aceptable.\" class=\"wp-image-4212\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure.png 776w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-300x25.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-768x63.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-524x43.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-156x13.png 156w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si gestionas un programa de afiliados, resulta \u00fatil <a aria-label=\"mostrar de forma visible las directrices de divulgaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/06\/create-clear-affiliate-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">exponer de forma visible las directrices de divulgaci\u00f3n<\/a> para sus afiliados. De este modo, podr\u00e1 estar seguro de que utilizan un lenguaje correcto y conforme a la normativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra <a aria-label=\"Easy Affiliate (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a> puede ayudarte con esto. Puede crear p\u00e1ginas de navegaci\u00f3n personalizadas, incluida una para las directrices de divulgaci\u00f3n de afiliaci\u00f3n, y publicarlas en la secci\u00f3n <em><a href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Panel de afiliados<\/a><\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"795\" height=\"999\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png\" alt=\"Afiliado f\u00e1cil de configurar Mensaje de bienvenida\" class=\"wp-image-5867\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-239x300.png 239w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-768x965.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-10x12.png 10w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-113x142.png 113w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-215x270.png 215w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-544x684.png 544w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-124x156.png 124w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s, cuando sus afiliados accedan a sus cuentas, esta informaci\u00f3n ser\u00e1 visible y accesible:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"998\" height=\"703\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4.png\" alt=\"Easy Affiliate - Vista del panel de control de afiliados \" class=\"wp-image-5912\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4.png 998w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-300x211.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-768x541.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-202x142.png 202w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-383x270.png 383w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-971x684.png 971w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-156x110.png 156w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><figcaption>Los afiliados pueden acceder a su panel de control y ver su mensaje de bienvenida y cualquier p\u00e1gina de navegaci\u00f3n adicional que a\u00f1ada, incluida una p\u00e1gina de directrices de divulgaci\u00f3n.  <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Sure_Link_Disclosures_Are_Prominently_Placed_and_Accessible\"><\/span>2. Aseg\u00farese de que la informaci\u00f3n sobre enlaces est\u00e9 bien visible y accesible.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otro aspecto crucial de la divulgaci\u00f3n de afiliaci\u00f3n es la ubicaci\u00f3n. Seg\u00fan las directrices de la FTC, las declaraciones deben estar en lugares obvios, es decir, f\u00e1ciles de ver y pr\u00e1cticamente imposibles de pasar por alto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo ideal ser\u00eda que se hicieran <em>antes de<\/em> que el respaldo preceda a las decisiones de compra de los consumidores. Poner una cl\u00e1usula de exenci\u00f3n de responsabilidad al final de un blog, por ejemplo, no es aceptable. Cuanto m\u00e1s cerca est\u00e9 la declaraci\u00f3n del \"elemento desencadenante\", como un enlace de afiliaci\u00f3n o la recomendaci\u00f3n de un producto, mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ir sobre seguro, puede a\u00f1adir una declaraci\u00f3n al principio de todas las entradas de su blog. Lo que debe evitar es enterrarlas en el pie de p\u00e1gina o en la p\u00e1gina \"Acerca de m\u00ed\". Deber\u00edan estar en todas y cada una de las p\u00e1ginas que contengan enlaces de afiliados:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"778\" height=\"327\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement.png\" alt=\"Divulgaci\u00f3n de un enlace de afiliado colocado en la parte superior de una entrada de blog.\" class=\"wp-image-4213\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement.png 778w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-300x126.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-768x323.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-338x142.png 338w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-642x270.png 642w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-156x66.png 156w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El formato de las declaraciones es tan importante como su ubicaci\u00f3n en el sitio web. Deben ser visibles en todos los dispositivos y no quedar ocultas en las pantallas de los m\u00f3viles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La FTC tambi\u00e9n advierte contra la ocultaci\u00f3n de informaci\u00f3n tras hiperv\u00ednculos vagos y mal etiquetados, como \"Condiciones del servicio\" o \"Descargo de responsabilidad\". En su lugar, podr\u00eda considerar algo parecido a \"Este post contiene enlaces de afiliados. Haga clic aqu\u00ed para ver la declaraci\u00f3n de divulgaci\u00f3n completa\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar la configuraci\u00f3n de la divulgaci\u00f3n de enlaces de afiliaci\u00f3n, recomendamos utilizar una herramienta como <a aria-label=\"Enlaces bonitos (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/\" target=\"_blank\">Enlaces bonitos<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"795\" height=\"301\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures.png\" alt=\"Configuraci\u00f3n de Pretty Links para la divulgaci\u00f3n de enlaces en WordPress.\" class=\"wp-image-4209\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-300x114.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-768x291.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-375x142.png 375w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-713x270.png 713w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-156x59.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Este plugin te ayuda a revelar las relaciones de marketing de afiliados en cualquier p\u00e1gina o entrada. Una vez que lo hayas instalado y activado, podr\u00e1s utilizarlo para personalizar las URL y especificar el <a aria-label=\"enlace divulgaci\u00f3n colocaci\u00f3n (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/docs\/link-to-disclosure\/\" target=\"_blank\">divulgaci\u00f3n de la afiliaci\u00f3n<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Relevant_Hashtags_on_Affiliate_Social_Media_Posts\"><\/span>3. A\u00f1ade hashtags relevantes en las publicaciones de tus afiliados en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya hemos mencionado, la FTC ha publicado recientemente <a rel=\"noreferrer noopener\" aria-label=\"nuevas actualizaciones (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\">nuevas actualizaciones<\/a> a sus directrices espec\u00edficas sobre las redes sociales. En resumen, no se pueden utilizar versiones abreviadas de los hashtags como indicaci\u00f3n. Algunos ejemplos de ello son: <em>#spon<\/em> y <em>#collab<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En realidad, la FTC es relativamente flexible en cuanto a las palabras y los hashtags que se pueden utilizar. Sin embargo, debes dejar claro a los lectores que recibes alg\u00fan tipo de compensaci\u00f3n por tu publicaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que desee evitar el uso exclusivo de <em>1TP5Afiliado<\/em> porque, de nuevo, es posible que los consumidores no sepan lo que significa. Los hashtags aceptables son #<em>patrocinado<\/em>, <em>#promoci\u00f3n<\/em>, <em>#paidad<\/em>o <em>#ad<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post.png\" alt=\"Publicaci\u00f3n patrocinada en Instagram.\" class=\"wp-image-4210\" width=\"800\" height=\"429\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post.png 802w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-768x413.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-264x142.png 264w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-502x270.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-156x84.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A la FTC no le importa necesariamente en qu\u00e9 parte del pie de foto aparezca la menci\u00f3n. Sin embargo, s\u00ed hace hincapi\u00e9 en que no debe quedar oculta entre un sinf\u00edn de otros hashtags. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres nuevo en el marketing de afiliaci\u00f3n, es esencial que conozcas las pol\u00edticas pertinentes y las mejores pr\u00e1cticas. Aumentar la transparencia y la confianza s\u00f3lo sirve para beneficiar a todas las partes implicadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya comentamos en este art\u00edculo, entre los tres consejos para una divulgaci\u00f3n eficaz de la afiliaci\u00f3n se incluyen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilizar un lenguaje claro y directo.<\/li><li>Asegurarse de que la informaci\u00f3n est\u00e9 bien visible y accesible.<\/li><li>A\u00f1adir hashtags relevantes en las publicaciones de las redes sociales. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTiene alguna pregunta sobre la divulgaci\u00f3n de afiliaci\u00f3n?<\/em> H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Links play a central role in affiliate marketing. They are an instrumental mechanism for boosting conversions, and in turn, commission earnings. However, that information isn\u2019t something only merchants and affiliates should be privy to. Consumers have a legal right to know when someone is getting paid as a direct result of a sale. Affiliate disclosure [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[292,263],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-link-disclosure","tag-affiliate-links","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An affiliate disclosure is a necessary aspect of responsible affiliate marketing. 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