{"id":4302,"date":"2020-03-31T10:00:00","date_gmt":"2020-03-31T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4302"},"modified":"2021-06-15T18:47:35","modified_gmt":"2021-06-15T18:47:35","slug":"micro-influencers","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/","title":{"rendered":"3 maneras en que los microinfluenciadores pueden beneficiar a su empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a09910f50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a09910f50\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#An_Introduction_to_Micro-Influencers\" >Introducci\u00f3n a los microinfluenciadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#3_Ways_Micro-Influencers_Can_Benefit_You\" >3 formas en que los microinfluenciadores pueden beneficiarte<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#1_Working_With_Micro-Influencers_Can_Be_Cost_Effective\" >1. Trabajar con microinfluenciadores puede ser rentable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#2_You_Can_Tap_Into_Niche_Audiences\" >2. Puede acceder a p\u00fablicos especializados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#3_Micro-Influencers_May_Encourage_Higher_Engagement_Rates\" >3. Los microinfluenciadores pueden fomentar mayores tasas de compromiso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#How_to_Recruit_Micro-Influencers_for_Your_Affiliate_Marketing_Program\" >C\u00f3mo reclutar microinfluencers para su programa de marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">When it comes to affiliate marketing, it&#8217;s tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso puede que quieras plantearte recurrir a los microinfluencers. Estos afiliados a peque\u00f1a escala tienen seguidores lo suficientemente importantes como para ofrecer excelentes oportunidades de marketing, pero es menos probable que esperen grandes comisiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll introduce you to what a micro-influencer is. Then, we&#8217;ll discuss some of the benefits of working with them and how you can recruit them. Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Micro-Influencers\"><\/span>Introducci\u00f3n a los microinfluenciadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you may already know, an influencer is someone who has a large following on social media and uses their influence to promote products for brands. They&#8217;re one type of affiliate you might recruit for <a aria-label=\"su programa (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/04\/create-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">su programa<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.cmswire.com\/digital-marketing\/social-media-influencers-mega-macro-micro-or-nano\/\" target=\"_blank\">Microinfluenciadores<\/a> tienen entre 1.000 y 100.000 seguidores, mientras que los macroinfluenciadores suelen tener millones de seguidores:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1024x672.jpg\" alt=\"P\u00e1gina de redes sociales de un microinfluencer.\" class=\"wp-image-4303\" width=\"768\" height=\"504\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1024x672.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-300x197.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-768x504.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-216x142.jpg 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-411x270.jpg 411w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1042x684.jpg 1042w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-156x102.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example.jpg 1328w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, incluso un n\u00famero relativamente peque\u00f1o de seguidores puede aprovecharse para promocionar su marca. Estas cuentas ofrecen ventajas \u00fanicas en comparaci\u00f3n con el trabajo con influencers a gran escala. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, la popularidad de los microinfluenciadores va en aumento. Incluso grandes nombres como <a href=\"https:\/\/www.cmswire.com\/content-strategy\/micro-influencer-marketing-5-enterprise-tech-companies-getting-it-done\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Adobe<\/a> han trabajado en campa\u00f1as con este tipo de afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las ventajas de trabajar con microinfluenciadores es que suelen tener audiencias muy especializadas. A menudo se especializan en temas como la paternidad, los videojuegos o la moda. Como resultado, han establecido credibilidad entre sus seguidores como expertos en sus \u00e1reas de especialidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Micro-Influencers_Can_Benefit_You\"><\/span>3 formas en que los microinfluenciadores pueden beneficiarte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que no tengan los n\u00fameros de otros afiliados potenciales, pero los microinfluenciadores tienen sus propias cualidades \u00fanicas. Aqu\u00ed tienes tres formas en las que trabajar con ellos puede ayudar a dar un impulso a tu marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Working_With_Micro-Influencers_Can_Be_Cost_Effective\"><\/span>1. Trabajar con microinfluenciadores puede ser rentable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trabajar con personas influyentes requiere pagarles comisiones por promocionar tus productos. Aunque esto es justo y suele ser una estrategia asequible para muchas marcas, no deja de ser un gasto que tienes que tener en cuenta en tu presupuesto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los costes de trabajar con personas influyentes pueden venir determinados por una serie de factores, como el n\u00famero de seguidores o el promedio de visitas en <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/08\/youtube-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"plataformas de v\u00eddeo como YouTube (se abre en una nueva pesta\u00f1a)\">plataformas de v\u00eddeo como YouTube<\/a>. A menudo, cuanto mayores son estas cifras, m\u00e1s puede esperar pagar por un aval.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ah\u00ed es donde entran en juego los microinfluenciadores.  Sin grandes gastos por su parte, pueden <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/buffer.com\/resources\/influencer-marketing-cost\" target=\"_blank\" rel=\"noreferrer noopener\">maximizar las campa\u00f1as<\/a> para su programa de afiliaci\u00f3n. Esto podr\u00eda suponer un importante ahorro para usted y ofrecerle un excelente retorno de la inversi\u00f3n (ROI).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Can_Tap_Into_Niche_Audiences\"><\/span>2. Puede acceder a p\u00fablicos especializados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We mentioned in passing that micro-influencers usually target niche audiences. This means they&#8217;re able to act as a direct line to quality leads who are likely to be interested in your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los macroinfluenciadores pueden poner tu nombre delante de un gran n\u00famero de personas, lo m\u00e1s probable es que s\u00f3lo un porcentaje de sus seguidores est\u00e9 realmente interesado en tus productos. Trabajar con socios a menor escala cuyo p\u00fablico ya est\u00e9 interesado en tu nicho puede dar lugar a veces a m\u00e1s conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al trabajar con microinfluenciadores de tu sector, puedes aprovechar la credibilidad que ya tienen para tu marca. Sin embargo, esto requiere que seas intencionado y atento a la hora de <a rel=\"noreferrer noopener\" aria-label=\"buscar afiliados para su programa (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2018\/07\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\">buscar afiliados para su programa<\/a>. Por ejemplo, si su marca vende herramientas para gestionar opciones sobre acciones, una bloguera de belleza puede no ser la m\u00e1s adecuada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Micro-Influencers_May_Encourage_Higher_Engagement_Rates\"><\/span>3. Los microinfluenciadores pueden fomentar mayores tasas de compromiso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con el paso de los a\u00f1os, la publicidad ha tenido que cambiar dr\u00e1sticamente. Cada generaci\u00f3n es diferente, y ni los Millennials ni los miembros de la Generaci\u00f3n Z responden bien a los m\u00e9todos tradicionales de marketing de difusi\u00f3n. En su lugar, parecen <a href=\"https:\/\/www.socialmediatoday.com\/news\/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli\/511360\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">ans\u00edan autenticidad<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Micro-influencers often provide this element. A strong indicator of a potential partner&#8217;s success in this area is the level of engagement or interaction on their accounts. That means quality comments in addition to standard likes and shares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede parecer contraintuitivo, pero <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.scrunch.com\/blog\/why-engagement-means-more-than-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">grandes cuentas<\/a> a menudo no consiguen la misma participaci\u00f3n significativa que los m\u00e1s peque\u00f1os. Ya sea porque la gente se siente m\u00e1s identificada con los creadores con menos seguidores o porque parecen m\u00e1s aut\u00e9nticos, en \u00faltima instancia, los microinfluenciadores pueden generar m\u00e1s conversiones que los macroinfluenciadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo esto en cuenta, intente no dejarse influir \u00fanicamente por el tama\u00f1o de la audiencia a la hora de captar afiliados. Al fin y al cabo, es <a href=\"https:\/\/www.scrunch.com\/blog\/why-engagement-means-more-than-numbers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">f\u00e1cil comprar miles de seguidores<\/a>Pero es m\u00e1s dif\u00edcil obtener respuestas aut\u00e9nticas. Para asegurarte de que una persona influyente tiene realmente influencia sobre sus espectadores, comprueba en su secci\u00f3n de comentarios si personas reales responden regularmente a su contenido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recruit_Micro-Influencers_for_Your_Affiliate_Marketing_Program\"><\/span>C\u00f3mo reclutar microinfluencers para su programa de marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar microinfluenciadores es bastante similar a localizar afiliados con mayor n\u00famero de seguidores. En concreto, puedes buscar hashtags en plataformas de redes sociales como Twitter e Instagram, y tambi\u00e9n utilizar Google. Estos pueden ser excelentes puntos de partida para encontrar posibles socios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como medida adicional, tambi\u00e9n puede intentar utilizar una herramienta de b\u00fasqueda de personas influyentes, como <a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Upfluence<\/a>. Es gratis y f\u00e1cil de usar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1024x473.jpg\" alt=\"La p\u00e1gina de inicio de la herramienta de investigaci\u00f3n de influyentes Upfluence.\" class=\"wp-image-4304\" width=\"768\" height=\"355\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1024x473.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-300x139.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-768x355.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1536x710.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-307x142.jpg 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-584x270.jpg 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1216x562.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-156x72.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1.jpg 1725w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, haga clic en el bot\u00f3n <em>Comenzar<\/em> bot\u00f3n . Aparecer\u00e1 una ventana emergente en la que tendr\u00e1s que proporcionar informaci\u00f3n pertinente que Upfluence utilizar\u00e1 para encontrar candidatos relevantes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2.jpg\" alt=\"El formulario de env\u00edo utilizado por Upfluence.\" class=\"wp-image-4305\" width=\"750\" height=\"639\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-300x256.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-768x654.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-14x12.jpg 14w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-167x142.jpg 167w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-317x270.jpg 317w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-803x684.jpg 803w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-156x133.jpg 156w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, fill in your company type, industry, and the type of services you\u2019re looking for. Once you finish setting up your account, you&#8217;ll be able to search Upfluence&#8217;s influencer database using advanced filters, including community size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, encontrar a los microinfluenciadores adecuados es s\u00f3lo el primer paso. Tambi\u00e9n tendr\u00e1 que ofrecer <a href=\"https:\/\/easyaffiliate.com\/es\/2018\/08\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">compensaci\u00f3n atractiva<\/a> para crear asociaciones viables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede establecer niveles y tarifas de comisiones a trav\u00e9s de nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> plugin. Once you&#8217;ve installed and activated it, simply look for the Easy Affiliate menu in the left-hand menu of your dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, vaya a Configuraci\u00f3n &gt; Comisiones, y cree sus tarifas de comisiones. Si desea varios niveles, puede a\u00f1adirlos haciendo clic en el bot\u00f3n A\u00f1adir nivel. Luego, antes de irte, haz clic en Actualizar opciones para guardar tus nuevas tarifas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Niveles de comisi\u00f3n de afiliaci\u00f3n sencillos\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re hoping to work with macro and micro-influencers, this can be an easy way to set up different commission levels based on the number of followers your affiliates have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los microinfluenciadores pueden beneficiar a su programa de marketing de afiliaci\u00f3n de muchas maneras. Representan un sector creciente de Internet que puede dinamizar su presencia en las redes sociales. Si quieres m\u00e1s clics, una audiencia m\u00e1s amplia o un mayor compromiso, trabajar con estos creadores a peque\u00f1a escala puede ser lo mejor para ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, cubrimos tres formas en que los microinfluenciadores pueden beneficiar a su programa de afiliaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Trabajar con microinfluenciadores puede ser rentable.<\/li><li>Puede acceder a p\u00fablicos especializados.<\/li><li>Los microinfluenciadores pueden fomentar mayores \u00edndices de participaci\u00f3n.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo trabajar con microinfluencers en tu programa de marketing de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to affiliate marketing, it&#8217;s tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing. That\u2019s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[71,79,56,113,61,130],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-affiliate-program","tag-affiliate-website","tag-affiliates","tag-influencer-marketing","tag-social-media","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways Micro-Influencers Can Benefit Your Business\" \/>\n\t\t<meta property=\"og:description\" content=\"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-03-31T10:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-06-15T18:47:35+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Ways Micro-Influencers Can Benefit Your Business\" \/>\n\t\t<meta name=\"twitter:description\" content=\"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#blogposting\",\"name\":\"3 Ways Micro-Influencers Can Benefit Your Business\",\"headline\":\"3 Ways Micro-Influencers Can Benefit Your Business\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Micro-influencer.png\",\"width\":740,\"height\":529,\"caption\":\"micro-influencers\"},\"datePublished\":\"2020-03-31T10:00:00-04:00\",\"dateModified\":\"2021-06-15T18:47:35-04:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#webpage\"},\"articleSection\":\"Advice, Business, Tutorials, affiliate program, affiliate website, affiliates, influencer marketing, social media, social media marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#listItem\",\"name\":\"3 Ways Micro-Influencers Can Benefit Your Business\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#listItem\",\"position\":3,\"name\":\"3 Ways Micro-Influencers Can Benefit Your Business\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/\",\"name\":\"3 Ways Micro-Influencers Can Benefit Your Business\",\"description\":\"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Micro-influencer.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#mainImage\",\"width\":740,\"height\":529,\"caption\":\"micro-influencers\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/micro-influencers\\\/#mainImage\"},\"datePublished\":\"2020-03-31T10:00:00-04:00\",\"dateModified\":\"2021-06-15T18:47:35-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Ways Micro-Influencers Can Benefit Your Business<\/title>\n\n","aioseo_head_json":{"title":"3 maneras en que los microinfluenciadores pueden beneficiar a su empresa","description":"Aunque los afiliados con gran n\u00famero de seguidores pueden ser sin duda un activo para su marca, los microinfluenciadores tambi\u00e9n son valiosos. Aqu\u00ed tienes tres formas en las que pueden beneficiarte.","canonical_url":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#blogposting","name":"3 Ways Micro-Influencers Can Benefit Your Business","headline":"3 Ways Micro-Influencers Can Benefit Your Business","author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png","width":740,"height":529,"caption":"micro-influencers"},"datePublished":"2020-03-31T10:00:00-04:00","dateModified":"2021-06-15T18:47:35-04:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#webpage"},"articleSection":"Advice, Business, Tutorials, affiliate program, affiliate website, affiliates, influencer marketing, social media, social media marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#listItem","name":"3 Ways Micro-Influencers Can Benefit Your Business"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#listItem","position":3,"name":"3 Ways Micro-Influencers Can Benefit Your Business","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/#listItem","name":"Business"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/es\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#webpage","url":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/","name":"3 Ways Micro-Influencers Can Benefit Your Business","description":"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png","@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#mainImage","width":740,"height":529,"caption":"micro-influencers"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/#mainImage"},"datePublished":"2020-03-31T10:00:00-04:00","dateModified":"2021-06-15T18:47:35-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/es\/#website","url":"https:\/\/easyaffiliate.com\/es\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"es-ES","publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Easy Affiliate","og:type":"article","og:title":"3 Ways Micro-Influencers Can Benefit Your Business","og:description":"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!","og:url":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png","og:image:width":740,"og:image:height":529,"article:published_time":"2020-03-31T10:00:00+00:00","article:modified_time":"2021-06-15T18:47:35+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"3 Ways Micro-Influencers Can Benefit Your Business","twitter:description":"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. Here are three ways they can benefit you!","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-influencer.png"},"aioseo_meta_data":{"post_id":"4302","title":null,"description":"Aunque los afiliados con gran n\u00famero de seguidores pueden ser sin duda un activo para su marca, los microinfluenciadores tambi\u00e9n son valiosos. Aqu\u00ed tienes tres formas en las que pueden beneficiarte.","keywords":[{"label":"micro-influencers","value":"micro-influencers"},{"label":"influencer marketing","value":"influencer marketing"}],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\\n#streetLineTwo\\n#city, #state #zipCode"},"contact":{"email":"","phone":"","phoneFormatted":"","fax":"","faxFormatted":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":false,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}},"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"twoSets":false,"hours":[]},"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""}},"seo_analyzer_scan_date":"2026-05-28 16:43:05","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:46:54","updated":"2026-05-28 16:43:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t3 Ways Micro-Influencers Can Benefit Your Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/es"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/"},{"label":"3 Ways Micro-Influencers Can Benefit Your Business","link":"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/4302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/comments?post=4302"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/4302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media\/4413"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media?parent=4302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/categories?post=4302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/tags?post=4302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}