{"id":4374,"date":"2020-05-05T08:00:00","date_gmt":"2020-05-05T08:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4374"},"modified":"2021-06-15T18:50:45","modified_gmt":"2021-06-15T18:50:45","slug":"affiliate-educational-guide","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/","title":{"rendered":"C\u00f3mo crear una gu\u00eda educativa para sus afiliados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59e593e2601\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59e593e2601\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#The_Importance_of_Educational_Guides_for_Affiliates\" >La importancia de las gu\u00edas educativas para los afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#How_to_Create_an_Educational_Guide_for_Your_Affiliates_4_Key_Tips\" >C\u00f3mo crear una gu\u00eda educativa para sus afiliados (4 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#1_Include_Affiliate_Marketing_Dos_and_Donts\" >1. Incluir lo que se debe y no se debe hacer en el marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#2_Brand_Your_Programs_Guide_to_Promote_Your_Identity\" >2. Gu\u00eda para dar a conocer tu programa y promocionar tu identidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#3_Look_to_Other_Guides_for_Inspiration\" >3. Insp\u00edrate en otras gu\u00edas&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#4_Distribute_Your_Guide_to_Current_and_Incoming_Affiliates\" >4. Distribuya su Gu\u00eda a los afiliados actuales y futuros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#How_to_Create_an_Educational_Guide_for_Your_Affiliates_Using_Easy_Affiliate\" >C\u00f3mo crear una gu\u00eda educativa para sus afiliados utilizando Easy Affiliate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-educational-guide\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Cuando un programa de afiliaci\u00f3n cuenta con reclutas que dan en el clavo, pueden ver r\u00e1pidamente los resultados en sus ventas y en el porcentaje de clics (CTR). Por el contrario, cuando sus socios tienen dificultades, pueden sentirse abrumados y su productividad puede decaer considerablemente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo esto en cuenta, es importante que tu programa proporcione a sus afiliados todos los recursos que necesitan para prosperar. Una soluci\u00f3n es facilitarles una gu\u00eda formativa que sirva de orientaci\u00f3n para sus acciones y les ayude cuando lo necesiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, analizaremos en primer lugar la importancia de crear gu\u00edas formativas para afiliados. A continuaci\u00f3n, te daremos algunos consejos para elaborar una para tu programa. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Educational_Guides_for_Affiliates\"><\/span>La importancia de las gu\u00edas educativas para los afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cualquier sector puede beneficiarse de ofrecer acceso a gu\u00edas formativas. Estos recursos pueden ayudar a las personas a comprender mejor lo que se espera de ellas en una nueva empresa, plasmar los valores, el estilo y los objetivos de tu empresa, y familiarizarlas r\u00e1pidamente con otros aspectos b\u00e1sicos que necesitan para desempe\u00f1ar bien su trabajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, las gu\u00edas educativas pueden ser especialmente beneficiosas para <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/05\/transparency-in-affiliate-marketing\/\" target=\"_blank\">programas de afiliaci\u00f3n<\/a>. Hay que tener en cuenta que es posible que los nuevos colaboradores no est\u00e9n familiarizados con las herramientas disponibles para ayudarles si nunca antes han promocionado productos de una marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una gu\u00eda escrita tambi\u00e9n puede proporcionar a los socios la informaci\u00f3n que necesitan para estar al d\u00eda en cuestiones importantes como el cumplimiento de la Comisi\u00f3n Federal de Comercio (FTC). Al fin y al cabo, incumplir la normativa de la FTC puede repercutir negativamente no solo en los afiliados individuales, sino tambi\u00e9n en su empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, las gu\u00edas son din\u00e1micas. A medida que su empresa cambia, pueden revisarse para adaptarse a la evoluci\u00f3n de sus necesidades. Esto puede convertirlas en un activo vers\u00e1til para su programa, garantizando que sus afiliados no se queden al margen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, las directrices oficiales del programa de afiliados pueden servir como una forma de comunicaci\u00f3n para <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/05\/create-a-resource-hub\/\" target=\"_blank\">facilitar informaci\u00f3n cr\u00edtica<\/a> a tus socios. Adem\u00e1s, siempre estar\u00e1 disponible para que los influencers puedan consultarlo si se sienten bloqueados. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Educational_Guide_for_Your_Affiliates_4_Key_Tips\"><\/span>C\u00f3mo crear una gu\u00eda educativa para sus afiliados (4 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es recomendable que tus directrices sean exhaustivas, pero sin abrumar a los nuevos empleados. A continuaci\u00f3n te ofrecemos cuatro consejos clave para elaborar una gu\u00eda formativa que no deje a tus compa\u00f1eros con la cabeza llena de dudas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Include_Affiliate_Marketing_Dos_and_Donts\"><\/span>1. Incluir lo que se debe y no se debe hacer en el marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los aspectos m\u00e1s importantes de una gu\u00eda formativa para afiliados es incluir lo que se debe y no se debe hacer en el sector. Los conocimientos b\u00e1sicos sobre c\u00f3mo deben promocionar tus socios tus productos constituyen el aspecto m\u00e1s importante de este recurso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, podr\u00eda ofrecer un resumen de <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2020\/02\/affiliate-link-disclosures\/\" target=\"_blank\">Requisitos de la FTC<\/a> para los afiliados. En concreto, podr\u00eda incluir informaci\u00f3n sobre la divulgaci\u00f3n de enlaces, la redacci\u00f3n de las cl\u00e1usulas de exenci\u00f3n de responsabilidad y c\u00f3mo mostrarlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre que promocione algo en las redes sociales y pueda beneficiarse de ello (<a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/disclosures-101-social-media-influencers\" target=\"_blank\">aunque no recibas dinero<\/a>), su posici\u00f3n debe hacerse p\u00fablica. Este es un paso para mantener su seguridad y la de sus afiliados:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-1024x642.jpg\" alt=\"Gal Gadot desvelando su colaboraci\u00f3n remunerada con Smartwater en un post de Instagram.\" class=\"wp-image-4375\" width=\"768\" height=\"482\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-1024x642.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-300x188.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-768x481.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-227x142.jpg 227w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-431x270.jpg 431w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-1092x684.jpg 1092w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-156x98.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad.jpg 1256w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Del mismo modo, las recomendaciones sobre lo que se debe y no se debe hacer tambi\u00e9n pueden incluir consideraciones estil\u00edsticas, <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2019\/11\/online-marketing-techniques\/\" target=\"_blank\">t\u00e9cnicas de marketing<\/a>, la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) y mucho m\u00e1s. Al saber qu\u00e9 enfoques son adecuados y cu\u00e1les no, tus afiliados se sentir\u00e1n m\u00e1s animados a buscar ventas y clics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, al crear su gu\u00eda de marketing de afiliaci\u00f3n, es aconsejable crear documentos separados para cada tema. De este modo, sus afiliados podr\u00e1n buscar exactamente lo que quieren saber y tendr\u00e1n una forma de desglosar la informaci\u00f3n en partes digeribles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Brand_Your_Programs_Guide_to_Promote_Your_Identity\"><\/span>2. Gu\u00eda para dar a conocer tu programa y promocionar tu identidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de tu gu\u00eda formativa, es recomendable dejar claro que pertenece a tu marca. Al fin y al cabo, es probable que este recurso sea una parte fundamental de tu proceso de incorporaci\u00f3n y que, para algunos afiliados, sea su primer contacto con tu programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2019\/07\/use-branding-effectively\/\" target=\"_blank\">marca sus directrices<\/a>De este modo, se establece a los ojos de los reclutas una identidad fuerte y expl\u00edcita para el programa desde el principio. De este modo, pueden empezar a asimilar inmediatamente el tono, el estilo y la sensaci\u00f3n general que desea transmitir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como marca establecida, es probable que ya disponga de todos los materiales necesarios para imprimir su identidad en su gu\u00eda de afiliaci\u00f3n. En concreto, podr\u00eda colocar su logotipo o banners relevantes en sus documentos, y seguir los requisitos estil\u00edsticos que utiliza para otros contenidos de marketing, como entradas de blog o correos electr\u00f3nicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo ello puede contribuir en gran medida a fomentar el aprecio por la identidad de tu marca entre tus nuevos empleados. De este modo, podr\u00e1n asimilar e interiorizar plenamente estas caracter\u00edsticas para aplicarlas en el futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Look_to_Other_Guides_for_Inspiration\"><\/span>3. Insp\u00edrate en otras gu\u00edas&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si nunca antes has redactado un recurso online tan extenso como una gu\u00eda de afiliados, es posible que no sepas por d\u00f3nde empezar. No solo tienes que tener en cuenta el contenido que debes crear, sino tambi\u00e9n c\u00f3mo presentarlo. Y, sobre todo, quieres que sea f\u00e1cil de entender y visualmente atractivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, no te preocupes si no sabes por d\u00f3nde empezar. Hay un mont\u00f3n de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.canva.com\/learn\/50-meticulous-style-guides-every-startup-see-launching\/\" target=\"_blank\">plantillas gu\u00eda<\/a> en l\u00ednea, algunas de las cuales son de libre acceso. Tambi\u00e9n puede consultar ejemplos que suelen incluirse en las listas de escaparates:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide.jpg\" alt=\"Gu\u00eda de estilo elaborada por Apple.\" class=\"wp-image-4376\" width=\"713\" height=\"442\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide.jpg 950w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-300x186.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-768x476.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-229x142.jpg 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-435x270.jpg 435w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-156x97.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9stos pueden darle indicaciones \u00fatiles sobre lo que puede funcionar mejor para usted. Estudiando a tu competencia y otros programas de \u00e9xito, puedes adaptar tu propio contenido en una gu\u00eda de afiliaci\u00f3n educativa que tenga sentido para tu marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Distribute_Your_Guide_to_Current_and_Incoming_Affiliates\"><\/span>4. Distribuya su Gu\u00eda a los afiliados actuales y futuros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tenga listos algunos recursos informativos, el siguiente paso es ponerlos en manos de sus afiliados. Para empezar, central\u00edcelos en un \u00fanico sitio de f\u00e1cil acceso. <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/es\/2017\/07\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\">p\u00e1gina de recursos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De este modo, dispondr\u00e1s de un enlace listo para compartir que te llevar\u00e1 a tu gu\u00eda formativa completa sobre programas de afiliados. Podr\u00edas incluirlo f\u00e1cilmente como parte del mensaje de bienvenida de tu sitio web dirigido a los nuevos miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de hacerlo es mediante un plugin optimizado para facilitar la comunicaci\u00f3n entre su programa y sus socios. <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Afiliaci\u00f3n f\u00e1cil<\/a> es una de esas herramientas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Educational_Guide_for_Your_Affiliates_Using_Easy_Affiliate\"><\/span>C\u00f3mo crear una gu\u00eda educativa para sus afiliados utilizando Easy Affiliate <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate ofrece varias opciones para que puedas proporcionar a tus afiliados informaci\u00f3n \u00fatil, como una gu\u00eda formativa. Sea cual sea la forma o formas que decidas utilizar, lo primero que tendr\u00e1s que hacer es <a href=\"https:\/\/firstsiteguide.com\/wordpress-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una p\u00e1gina en WordPress<\/a> para publicar la gu\u00eda informativa de tu programa de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/installing-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalar y activar<\/a> nuestro plugin Easy Affiliate para compartir f\u00e1cilmente su gu\u00eda con sus socios afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de ofrecer tu gu\u00eda educativa es simplemente a\u00f1adir la p\u00e1gina de WordPress que acabas de crear como una pesta\u00f1a en los paneles de control de tus afiliados. Para ello, ve a Easy Affiliate &gt; Ajustes &gt; Avanzado y, a continuaci\u00f3n, despl\u00e1zate hacia abajo hasta \u2019Navegaci\u00f3n del panel de control\u00bb: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"780\" height=\"336\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6.png\" alt=\"Easy Affiliate - a\u00f1adir p\u00e1gina de navegaci\u00f3n en el salpicadero \" class=\"wp-image-5920\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6.png 780w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-768x331.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-627x270.png 627w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-156x67.png 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pulse el bot\u00f3n A\u00f1adir P\u00e1gina y abra la flecha desplegable, que listar\u00e1 todas las P\u00e1ginas WordPress disponibles - incluyendo su gu\u00eda educativa. Tras hacer clic en el bot\u00f3n azul Actualizar opciones, la p\u00e1gina se a\u00f1adir\u00e1 autom\u00e1ticamente a la configuraci\u00f3n de tu panel de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra forma sencilla de hacer llegar informaci\u00f3n importante a sus afiliados es publicarla en la secci\u00f3n <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Panel de afiliaci\u00f3n <\/a>s\u00ed mismo. Abra Easy Affiliate y vaya a Configuraci\u00f3n &gt; Afiliados &gt; Panel de control. Aqu\u00ed puedes crear un mensaje de bienvenida e incluir el enlace a tu gu\u00eda educativa: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png\" alt=\"Afiliado f\u00e1cil de configurar Mensaje de bienvenida\" class=\"wp-image-5867\" width=\"788\" height=\"976\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esta funci\u00f3n le permite colocar enlaces de navegaci\u00f3n personalizados en los paneles de control en l\u00ednea de sus afiliados, proporcion\u00e1ndoles un acceso r\u00e1pido a las gu\u00edas educativas que cree. Recuerde hacer clic en <em>Opciones de actualizaci\u00f3n<\/em> cuando hayas terminado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tu programa de afiliados necesita socios que no se sientan perdidos. Al ofrecerles unas directrices claras, podr\u00e1s apoyarles desde el principio para que tengan la confianza necesaria para desenvolverse con \u00e9xito en su labor de promoci\u00f3n de tus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para crear tu propia gu\u00eda educativa para afiliados, recuerda los cuatro consejos que compartimos en este post:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Incluye consejos importantes sobre lo que se debe y no se debe hacer en el marketing de afiliaci\u00f3n.<\/li><li>Incorpore su identidad de marca.<\/li><li>Busca inspiraci\u00f3n en otras gu\u00edas.<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Distribuya su gu\u00eda (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\">Distribuya su gu\u00eda<\/a> entre sus afiliados.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo crear y utilizar gu\u00edas educativas para su programa de marketing de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>When an affiliate program has recruits that hit the ground running, they can quickly see the results in their sales and click-through rate (CTR). Conversely, when your partners struggle, they may become overwhelmed and their productivity might slip significantly. With that in mind, it&#8217;s important for your program to give its affiliates all the resources [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,314],"tags":[44,322,321],"class_list":["post-4374","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-tutorials","tag-affiliate-marketing","tag-educate-affiliates","tag-education-guide","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If your affiliates don&#039;t know what they&#039;re doing, they won&#039;t be able to drive sales. 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