{"id":4408,"date":"2020-06-02T08:08:00","date_gmt":"2020-06-02T08:08:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4408"},"modified":"2022-07-18T14:50:16","modified_gmt":"2022-07-18T14:50:16","slug":"set-out-terms-and-conditions","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/","title":{"rendered":"C\u00f3mo establecer los t\u00e9rminos y condiciones de su programa de marketing de afiliaci\u00f3n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5385666fb16\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5385666fb16\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#Why_Your_Affiliate_Marketing_Program_Needs_Terms_and_Conditions\" >Por qu\u00e9 su programa de marketing de afiliaci\u00f3n necesita t\u00e9rminos y condiciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#How_You_Can_Set_Out_Terms_and_Conditions_for_Your_Affiliate_Marketing_Program_3_Key_Tips\" >C\u00f3mo establecer los t\u00e9rminos y condiciones de su programa de marketing de afiliaci\u00f3n (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#1_Specify_Clear_Rules_and_Procedures_for_Compliance_with_Government_Regulations\" >1. Especificar normas y procedimientos claros para el cumplimiento de la normativa gubernamental<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#2_Outline_Behavioral_Standards_to_Uphold_Your_Brands_Image\" >2. Outline Behavioral Standards to Uphold Your Brand&#8217;s Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#3_Protect_Your_Business_Against_Intellectual_Property_Claims\" >3. Proteja su empresa frente a reclamaciones de propiedad intelectual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#Bonus_Tip_for_Setting_Up_Your_Privacy_Policy\" >Consejo adicional para configurar su pol\u00edtica de privacidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/set-out-terms-and-conditions\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Crear t\u00e9rminos y condiciones claros para la participaci\u00f3n en su programa de marketing de afiliaci\u00f3n no es tarea f\u00e1cil. Hay que tener en cuenta normas legales y de comportamiento a la hora de dise\u00f1arlos, lo que puede resultar complicado para muchos propietarios de empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, siguiendo algunos consejos pr\u00e1cticos, puede definir sus normas b\u00e1sicas y asegurarse de que cumplen ciertos requisitos legales. A su vez, podr\u00e1 informar a sus afiliados de sus responsabilidades, as\u00ed como mitigar los riesgos para su empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, exploraremos en primer lugar el valor de establecer t\u00e9rminos y condiciones para su programa de afiliaci\u00f3n. A continuaci\u00f3n, ofreceremos consejos sobre c\u00f3mo crearlos utilizando normas y procedimientos claros, esbozando normas de comportamiento e incluyendo cl\u00e1usulas que cubran los derechos de propiedad intelectual. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Affiliate_Marketing_Program_Needs_Terms_and_Conditions\"><\/span>Por qu\u00e9 su programa de marketing de afiliaci\u00f3n necesita t\u00e9rminos y condiciones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Terms and conditions outline a set of rules users must follow in order to continue using a certain company&#8217;s products or services. This is a popular practice for many types of websites and online platforms, not just affiliate programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re probably familiar with the concept from using various online services yourself:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-1024x559.png\" alt=\"Condiciones generales de Apple Media.\" class=\"wp-image-4425\" width=\"768\" height=\"419\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-1024x559.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-300x164.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-768x419.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-1536x839.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-2048x1119.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-260x142.png 260w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-494x270.png 494w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-1216x664.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-1832x1001.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/04\/apple-terms-conditions-156x85.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En el contexto de su programa de afiliaci\u00f3n, sus t\u00e9rminos y condiciones describen las directrices que deben seguir sus socios para seguir recibiendo una compensaci\u00f3n por promocionar su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una raz\u00f3n clave para incluir estas normas b\u00e1sicas en su programa de afiliaci\u00f3n es que establecen de antemano las expectativas de sus socios. Una pr\u00e1ctica habitual es exigirles que acepten tus directrices antes de empezar a promocionar tus productos, lo que ayuda a definir sus responsabilidades y las tuyas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another reason to create official terms and conditions is that they can limit your legal liability in certain situations. You can include a clause that states you are not responsible for your affiliates&#8217; actions or content, including whether it&#8217;s accurate, complete, or suitable for any purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you can enforce terms and conditions through termination clauses. If one of your affiliates is deliberately breaking your rules, you&#8217;ll have the power to revoke their account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Can_Set_Out_Terms_and_Conditions_for_Your_Affiliate_Marketing_Program_3_Key_Tips\"><\/span>C\u00f3mo establecer los t\u00e9rminos y condiciones de su programa de marketing de afiliaci\u00f3n (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si la creaci\u00f3n de t\u00e9rminos y condiciones para su programa de afiliaci\u00f3n le resulta abrumadora, no se preocupe. Aqu\u00ed tienes tres consejos clave que puedes poner en pr\u00e1ctica para que te resulte m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Specify_Clear_Rules_and_Procedures_for_Compliance_with_Government_Regulations\"><\/span>1. Especificar normas y procedimientos claros para el cumplimiento de la normativa gubernamental<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La Comisi\u00f3n Federal de Comercio (FTC) es un organismo del gobierno de Estados Unidos que establece las normas que deben cumplir las empresas. Para cumplir las directrices de la FTC, debe asegurarse de que sus afiliados <a rel=\"noreferrer noopener\" aria-label=\"revelar que reciben una remuneraci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/easyaffiliate.com\/es\/2020\/02\/affiliate-link-disclosures\/\" target=\"_blank\">revelar que reciben una remuneraci\u00f3n<\/a> para promocionar sus productos de forma obvia, como etiquetar las publicaciones de afiliados en las redes sociales con \"#ad\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/marketingland.com\/ftc-disclosure-guidelines-affiliates-merchants-need-know-184719\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Los comerciantes son responsables<\/a> for ensuring their affiliates follow these disclosure laws. Breaking them can lead to hefty fines for your business. To protect yourself, it&#8217;s wise to include a clause in your terms and conditions requiring affiliates to adhere to <a href=\"https:\/\/www.privacypolicies.com\/blog\/ftc-affiliate-disclosure\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Directrices de la FTC<\/a> para poder seguir participando en su programa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Outline_Behavioral_Standards_to_Uphold_Your_Brands_Image\"><\/span>2. Outline Behavioral Standards to Uphold Your Brand&#8217;s Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sus t\u00e9rminos y condiciones tambi\u00e9n pueden permitirle establecer normas de comportamiento para sus afiliados. Esto permite a sus socios saber lo que es aceptable cuando promocionan sus productos y lo que no se tolerar\u00e1. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede incluir cl\u00e1usulas que proh\u00edban a los usuarios enviar spam a blogs o redes sociales de terceros con sus enlaces de afiliado. Tambi\u00e9n puede prohibir pr\u00e1cticas de marketing poco \u00e9ticas como <a href=\"https:\/\/headerbidding.co\/cookie-stuffing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">relleno de galletas<\/a>, which is the practice of embedding affiliate cookies into web pages without a visitor&#8217;s knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These standards can help you maintain your brand&#8217;s positive image and authority, and prevent the negative repercussions of such practices from falling back on you. Plus, your affiliates may be less likely to try underhanded activities if they know it will put their accounts at risk. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Protect_Your_Business_Against_Intellectual_Property_Claims\"><\/span>3. Proteja su empresa frente a reclamaciones de propiedad intelectual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, los t\u00e9rminos y condiciones deben incluir una cl\u00e1usula sobre propiedad intelectual. Esto incluye derechos de autor, patentes, marcas registradas y secretos comerciales. Su contrato debe establecer que los afiliados son responsables de todas las reclamaciones de derechos de propiedad intelectual que puedan derivarse de sus contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De este modo, podr\u00e1 <a href=\"https:\/\/moz.com\/blog\/managing-risk-legal-issues-for-merchants-and-affiliate-marketers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">evitar posibles demandas<\/a> como consecuencia de que sus afiliados utilicen im\u00e1genes, logotipos u otros contenidos protegidos por derechos de autor al promocionar su marca. Esta es tambi\u00e9n otra oportunidad para educar a sus socios sobre las leyes que deben conocer para comercializar legalmente sus productos o servicios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Tip_for_Setting_Up_Your_Privacy_Policy\"><\/span>Consejo adicional para configurar su pol\u00edtica de privacidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you&#8217;re looking into setting up your terms is conditions is also a great time to consider taking care of your privacy policy. Being that these policies can be more nuanced and have more legal ramifications, it&#8217;s a good idea to enlist professional help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One great way to make sure you dot all your i&#8217;s and cross all your t&#8217;s is to utilize an online resource. You might want to check out <a href=\"https:\/\/memberpress.com\/go\/legalpages\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WPLegalPages<\/a>un plugin de WordPress que te ayuda a crear pol\u00edticas de privacidad a nivel de abogado (para el cumplimiento de GDPR y CCPA) en cuesti\u00f3n de minutos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El plugin tiene versiones gratuitas y de pago a partir de $39 al a\u00f1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating the terms and conditions of your affiliate marketing program can be overwhelming due to the number of factors you must consider. However, by following a few key tips you can ensure you&#8217;re on the right track to help protect you and your partners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, explicamos por qu\u00e9 su programa de marketing de afiliaci\u00f3n necesita t\u00e9rminos y condiciones, y tres cl\u00e1usulas importantes que debe incluir:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Especificar normas y procedimientos claros para el cumplimiento de la normativa de la FTC.<\/li><li>Set behavioral standards of how you expect your affiliates to promote your products to uphold your brand&#8217;s image.<\/li><li>Proteja su empresa frente a reclamaciones de propiedad intelectual.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTiene alguna idea o pregunta sobre c\u00f3mo crear t\u00e9rminos y condiciones para su programa de marketing de afiliaci\u00f3n? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Creating clear terms and conditions for participation in your affiliate marketing program is no easy task. There are legal and behavioral standards to consider when designing them, which can be complicated for many business owners. However, by following some practical tips, you can define your ground rules and ensure they meet certain legal requirements. In [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[335],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-legal","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating terms and conditions for your affiliate marketing program can be a daunting task. 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