{"id":4619,"date":"2020-06-16T08:00:00","date_gmt":"2020-06-16T08:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4619"},"modified":"2022-03-25T15:13:01","modified_gmt":"2022-03-25T15:13:01","slug":"how-to-convert-customers-into-loyal-affiliates","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/","title":{"rendered":"C\u00f3mo convertir clientes en afiliados fieles"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59b6203d480\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59b6203d480\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_1_Get_The_Word_Out\" >Consejo #1: Corra la voz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_2_Offer_Plenty_of_Details\" >Consejo #2: Ofrezca muchos detalles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_3_Offer_Stellar_Customer_Service\" >Consejo #3: Ofrezca un servicio de atenci\u00f3n al cliente estelar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_4_Offer_Freebies_and_Surprise_Deals\" >Consejo #4: Ofrezca regalos y ofertas sorpresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_5_Personalize_Your_Business\" >Consejo #5: Personalice su empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_6_Actively_Ask_for_Feedback\" >Consejo #6: Pida opiniones activamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_7_Analyze_the_Data\" >Consejo #7: Analizar los datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_8_Segment_Your_Lists\" >Consejo #8: Segmente sus listas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-convert-customers-into-loyal-affiliates\/#Tip_9_Reach_Out\" >Consejo #9: tender la mano<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Conseguir nuevos afiliados significa abrir su negocio a un n\u00famero a\u00fan mayor de clientes. Tanto si eres nuevo en el marketing de afiliaci\u00f3n como si eres un profesional experimentado, encontrar personas que promocionen tu negocio es un trabajo duro, pero sin duda puede dar sus frutos a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si su empresa ya tiene clientes, ya dispone de un grupo de personas a las que puede dirigirse como afiliados potenciales. Pi\u00e9nselo: sus clientes ya tienen experiencia con su negocio en l\u00ednea y conocen el valor que aporta su peque\u00f1a empresa. \u00bfPor qu\u00e9 no iban a ser las personas ideales para ayudarle a promocionarla?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll give you a few tips on how to convert your customers to loyal and productive advocates in your affiliate marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_1_Get_The_Word_Out\"><\/span><strong>Consejo #1: Corra la voz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso para atraer a los clientes actuales a su programa de afiliaci\u00f3n es, en primer lugar, hacerles saber que tiene un programa de afiliaci\u00f3n. He aqu\u00ed algunos consejos sobre c\u00f3mo promocionar el programa entre sus clientes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Utilizar el correo electr\u00f3nico<\/strong>. Env\u00ede correos electr\u00f3nicos a sus clientes para informarles sobre el programa de afiliaci\u00f3n y lo que pueden obtener de \u00e9l si se afilian.<\/li><li><strong>Promoci\u00f3n en las redes sociales<\/strong>. Utilice sus perfiles en las redes sociales para informar a sus clientes y otros seguidores fieles de que pueden convertirse en socios afiliados de su negocio en l\u00ednea.<\/li><li><strong>Incorporar pancartas<\/strong>. Utilice banners en su sitio web para hacer hincapi\u00e9 en su programa de afiliaci\u00f3n, mostrar a la gente c\u00f3mo unirse y mostrarles los beneficios de unirse.<\/li><li><strong>Entradas de blog<\/strong>. Escriba entradas en su blog para anunciar su programa de afiliaci\u00f3n. Tambi\u00e9n puede utilizar su blog para explicar c\u00f3mo funciona el programa. Incluya CTA en las entradas para animar a los clientes a afiliarse.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_2_Offer_Plenty_of_Details\"><\/span><strong>Punta #2:<\/strong> <strong>Ofrezca muchos detalles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Otra buena forma de persuadir a los clientes para que se unan a su programa de afiliaci\u00f3n es ser completamente transparente y darles muchos detalles para ayudarles a tomar su decisi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluya informaci\u00f3n como la tasa de comisi\u00f3n, el prop\u00f3sito de su programa, los tipos de contenido que se espera que utilicen los afiliados y los requisitos del programa: \u00bfNecesitan los clientes una determinada cantidad de seguidores? \u00bfNecesitan tener una determinada plataforma de redes sociales? \u00bfHabr\u00e1 un proceso de aprobaci\u00f3n para que se afilien?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_3_Offer_Stellar_Customer_Service\"><\/span><strong>Punta #3:<\/strong> <strong>Ofrezca un servicio de atenci\u00f3n al cliente estelar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se inicia un negocio en Internet, se aprende r\u00e1pidamente que la atenci\u00f3n al cliente es vital para el \u00e9xito de la empresa. Para muchos clientes, un gran servicio de atenci\u00f3n al cliente es el factor que les ayuda a decidir si trabajar o no con su empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will great customer service get customers on board in the first place, it&#8217;ll also be another example for your affiliates to use when they refer your company to other customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_4_Offer_Freebies_and_Surprise_Deals\"><\/span><strong>Punta #4:<\/strong> <strong>Ofrezca regalos y ofertas sorpresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No es ning\u00fan secreto que a todos los consumidores les encantan los descuentos y los regalos. Los clientes que a\u00fan no han decidido realizar una compra en su empresa son m\u00e1s propensos a hacerlo cuando hay un cup\u00f3n de por medio. Y los clientes son m\u00e1s propensos a realizar otra compra cuando hay un descuento de por medio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only does this increase your business\u2019 revenue, but it&#8217;s another excellent way to get people talking about you and how awesome your business is. And that means more potential affiliates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_5_Personalize_Your_Business\"><\/span><strong>Punta #5:<\/strong> <strong>Personalice su empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No hay nada m\u00e1s atractivo para los clientes que una empresa que sabe qui\u00e9nes son. Los consumidores se sienten atra\u00eddos de forma natural por las marcas que ofrecen un trato personalizado y demuestran que se preocupan de verdad por sus clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing special events, such as customer birthdays and business anniversaries, and including customers&#8217; names in emails are all excellent ways to add a personal touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_6_Actively_Ask_for_Feedback\"><\/span><strong>Punta #6:<\/strong> <strong>Pida activamente su opini\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No se pueden leer las mentes, as\u00ed que aseg\u00farese de que dispone de m\u00e9todos para conocer la opini\u00f3n de sus clientes. Pedir testimonios, ofrecer encuestas y disponer de buzones de sugerencias son formas estupendas de conocer la opini\u00f3n de los clientes sobre su empresa y mantener abiertas las l\u00edneas de comunicaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if your customers see that you are asking for feedback and acting on that feedback, they&#8217;re more likely to stick with your business and want to tell others about it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_7_Analyze_the_Data\"><\/span><strong>Punta #7:<\/strong> <strong>Analizar los datos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The importance of analytics can&#8217;t be emphasized enough. Any time a customer makes a purchase with your online business, you should have a system in place to see how they found your business, what pages were viewed, which products or services were purchased, and more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar esta informaci\u00f3n para conocer las mejores formas de captar clientes. Tambi\u00e9n puede utilizarla para convertirlos en socios afiliados y ayudarle a mejorar la experiencia de sus clientes con su negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_8_Segment_Your_Lists\"><\/span><strong>Punta #8:<\/strong> <strong>Segmente sus listas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As your email list grows, you&#8217;ll quickly find that you need segmented lists to serve different purposes in your business. You can create lists for subscribers by subscription level or purchase amount, or you can base lists on how often they interact with your customer support team. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar estas listas para personalizar sus mensajes y atender a sus clientes a un nivel m\u00e1s personal, bas\u00e1ndose en sus interacciones con su peque\u00f1a empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_9_Reach_Out\"><\/span><strong>Consejo #9:<\/strong> <strong>Alcance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, pero no por ello menos importante, contacte personalmente con sus clientes. Est\u00e9 atento a las interacciones con las menciones en l\u00ednea de su empresa y aseg\u00farese de participar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que ha escrito una entrada en su blog sobre su programa de afiliaci\u00f3n y ha creado un enlace Click-to-Tweet para que sus lectores lo compartan en las redes sociales. Cada vez que un cliente tuitee ese mensaje, aseg\u00farate de darle a me gusta y darle las gracias. Incluso puedes animarles a unirse a tu programa de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No s\u00f3lo les impresionar\u00e1 que su empresa se haya fijado en su Tweet, sino que es m\u00e1s probable que se interesen por su programa de afiliaci\u00f3n y se unan a su equipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gathering affiliates for your program requires some elbow grease, but it isn&#8217;t impossible, especially when you already have customers actively participating in your business. We hope you&#8217;ll keep these tips in mind and build an affiliate program that will take your business to new heights!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Bringing in new affiliates means opening up your business to an even larger pool of customers. Whether you\u2019re new to affiliate marketing or a seasoned professional, finding people to promote your business is hard work, but it can definitely pay off in the long run. If your business has existing customers, you already have a [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":8133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[71,56,244],"class_list":["post-4619","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-program","tag-affiliates","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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