{"id":4655,"date":"2020-06-23T16:03:11","date_gmt":"2020-06-23T16:03:11","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4655"},"modified":"2023-03-29T05:25:04","modified_gmt":"2023-03-29T05:25:04","slug":"make-your-affiliates-more-successful-with-swipe-copy","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/","title":{"rendered":"Consiga que sus afiliados tengan m\u00e1s \u00e9xito con Swipe Copy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53936c762c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53936c762c3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#What_is_Swipe_Copy\" >\u00bfQu\u00e9 es la copia Swipe?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Is_Swipe_Copy_Really_That_Beneficial\" >\u00bfTan beneficioso es el swipe copy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Why_Cant_Affiliates_Copy_the_Swipe_Copy\" >\u00bfPor qu\u00e9 los afiliados no pueden copiar el Swipe Copy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Final_Tips_for_Using_Swipe_Copy\" >Consejos finales para utilizar el Swipe Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n es mucho trabajo. Todo el proceso requiere una planificaci\u00f3n y una estrategia cuidadosas para asegurarse de que sus campa\u00f1as de marketing salen bien y de que todos los implicados tienen \u00e9xito. Porque, cuando sus socios afiliados tienen \u00e9xito, su negocio tiene \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo pueden los socios afiliados <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">represente su marca<\/a> de forma eficaz y, al mismo tiempo, mostrarse como expertos cre\u00edbles y dignos de confianza. Una forma de ayudarles a conseguirlo es poner a su disposici\u00f3n archivos y copias de lectura r\u00e1pida.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Proporcione valor a sus socios afiliados de forma r\u00e1pida y sencilla con Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/es\/plans\/\">Empiece hoy mismo<\/a><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Swipe_Copy\"><\/span><strong>\u00bfQu\u00e9 es la copia Swipe?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Swipe copy es una colecci\u00f3n de textos publicitarios que las empresas tienen en su arsenal. Su objetivo es ayudar a sus afiliados a crear f\u00e1cilmente sus propios textos para promocionar mejor su empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El swipe copy es una parte de un archivo swipe de marketing de afiliaci\u00f3n. Un archivo de intercambio es una colecci\u00f3n de ejemplos de marketing y textos exitosos y eficaces. Estos ejemplos proporcionan una inspiraci\u00f3n muy necesaria en esos momentos en los que tu afiliado se bloquea mentalmente y necesita algunas ideas para volver a ponerse en marcha.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu archivo de referencia puede contener de todo, desde antiguos anuncios de peri\u00f3dico y copias de una buena serie de correos electr\u00f3nicos hasta im\u00e1genes y textos impactantes, e incluso ejemplos de textos que hayan funcionado muy bien para tu negocio en el pasado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El texto de la publicaci\u00f3n no est\u00e1 pensado para copiarse palabra por palabra. Su objetivo es ayudar a tus socios afiliados a crear su propio contenido de forma que resulte atractivo para su p\u00fablico espec\u00edfico y fomente las ventas de tus productos o servicios. En tu texto de referencia, debes asegurarte de recordar a tus afiliados a qui\u00e9n se dirigen y cu\u00e1les son los valores de tu marca.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Swipe_Copy_Really_That_Beneficial\"><\/span><strong>\u00bfTan beneficioso es el swipe copy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, \u00a1SI!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La comunicaci\u00f3n lo es todo en el marketing de afiliaci\u00f3n, y si sus afiliados no son los mejores redactores, el swipe copy puede ser un valioso recurso para ellos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede incluir ejemplos de textos de blog, leyendas de redes sociales y l\u00edneas de asunto de correo electr\u00f3nico para ayudarles a crear contenidos atractivos que representen con precisi\u00f3n su marca y contribuyan a aumentar las conversiones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de ejemplos de textos, puede incluir datos sobre la base de clientes de su empresa, banners prefabricados y\/o fotos aprobadas, as\u00ed como consejos y directrices sobre la marca de su empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Cant_Affiliates_Copy_the_Swipe_Copy\"><\/span><strong>\u00bfPor qu\u00e9 los afiliados no pueden copiar el Swipe Copy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias razones por las que no es buena idea que sus afiliados se limiten a copiar y pegar los archivos swipe que usted les proporciona:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Es malo para el SEO<\/strong>. Si todos y cada uno de los afiliados de tu programa decidieran utilizar el contenido que les has proporcionado palabra por palabra, todo tu esfuerzo podr\u00eda irse al traste. Esto se debe a que a los motores de b\u00fasqueda no les gusta encontrar el mismo contenido exacto en varios sitios. El contenido duplicado no beneficia a tu estrategia de SEO y puede perjudicar tu posicionamiento. Adem\u00e1s del contenido duplicado, los backlinks tambi\u00e9n desempe\u00f1an un papel crucial en el SEO. Los backlinks son enlaces de otras p\u00e1ginas web que apuntan a la tuya. Act\u00faan como un voto de confianza y autoridad para tu sitio, lo que puede influir positivamente en tu posicionamiento en los motores de b\u00fasqueda. Sin embargo, es importante tener en cuenta que no todos los backlinks son iguales. Comprar enlaces entrantes de fuentes de baja calidad, como los que ofrecen\u00a0<a href=\"http:\/\/www.buybacklinks.club\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.buybacklinks.club<\/a>, puede perjudicar tus esfuerzos de SEO y acarrear sanciones por parte de los motores de b\u00fasqueda. Es fundamental centrarse en la creaci\u00f3n de enlaces entrantes de alta calidad procedentes de fuentes fiables para garantizar los mejores resultados posibles en la estrategia de SEO de tu sitio web.<\/li>\n\n\n\n<li><strong>Es malo para su reputaci\u00f3n<\/strong>. A ning\u00fan consumidor le gusta que le \u201cvendan\u201d algo con un tono excesivamente comercial. Todos nos hemos topado alguna vez con un afiliado o un comercial al que odiamos ver acercarse. \u00bfPor qu\u00e9? \u00a1Porque sabemos que siempre intentan vendernos algo a toda costa! Utilizan el mismo enfoque, el mismo lenguaje, lo mismo en todo para intentar cerrar una venta. Anima a tus afiliados a adoptar un enfoque \u00fanico a la hora de promocionar tu negocio, para que los clientes potenciales no huyan de \u00e9l.<\/li>\n\n\n\n<li><strong>No ayuda a tus afiliados a mejorar<\/strong>. Cada vez que alguien se une a un nuevo programa de afiliados, llega con una serie de ideas y suposiciones. Cuanto m\u00e1s tiempo permanezcan en el programa de afiliados, m\u00e1s aprender\u00e1n sobre la empresa y sobre c\u00f3mo hablar en nombre de ella. Si les proporcionas a tus afiliados material para copiar y pegar en el que nunca trabajan realmente ni del que aprenden nada, nunca mejorar\u00e1n ni se convertir\u00e1n en mejores representantes de tu negocio.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Tips_for_Using_Swipe_Copy\"><\/span><strong>Consejos finales para utilizar el Swipe Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son algunas cosas que debe tener en cuenta cuando utilice swipe copy y lo comparta con sus afiliados:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>D\u00e9 a sus afiliados lo m\u00e1s destacado<\/strong>. Cuando env\u00ede su archivo a sus socios afiliados, aseg\u00farese de que incluye contenido que muestre a los afiliados c\u00f3mo mantener la coherencia de la marca, directrices sobre si mencionar o no a los competidores y c\u00f3mo hacer hincapi\u00e9 en determinados productos y servicios que su empresa ofrece y vende.<\/li>\n\n\n\n<li><strong>Ofrezca a sus afiliados opciones de mensajer\u00eda<\/strong>. No puede utilizar el mismo lenguaje y los mismos mensajes para todos los productos\/servicios ni para todas las situaciones. Aseg\u00farese de proporcionar archivos deslizantes con diferentes tonos y mensajes para garantizar que sus afiliados est\u00e9n preparados para representar a su empresa en cualquier entorno o situaci\u00f3n.<\/li>\n\n\n\n<li><strong>Piense en su p\u00fablico<\/strong>. A la hora de recopilar contenidos para su archivo swipe, aseg\u00farese de incluir contenidos y ejemplos que pertenezcan a su p\u00fablico y les hablen con propiedad. Esto ayudar\u00e1 a sus afiliados a entender c\u00f3mo su empresa quiere presentarse al p\u00fablico.<\/li>\n\n\n\n<li><strong>Actualice su archivo swipe<\/strong>. Crear un archivo de plantillas y envi\u00e1rselo a tus afiliados no significa que el trabajo termine ah\u00ed. Es recomendable que actualices y edites tus plantillas de vez en cuando. Es posible que hayas encontrado un nuevo conjunto de textos que generen buenas conversiones o que encajen con el estilo que quieres que tenga tu empresa: \u00a1a\u00f1\u00e1delo a tu arsenal! El objetivo de tener un archivo de plantillas es utilizarlo como referencia e inspiraci\u00f3n. \u00a1Tanto t\u00fa como tus afiliados solo saldr\u00e9is beneficiados si renov\u00e1is ese arsenal de recursos de vez en cuando!<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Ponga en marcha su programa de afiliaci\u00f3n en un abrir y cerrar de ojos con Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/es\/plans\/\">\u00a1Empieza ya!<\/a><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El texto deslizante es una pieza fundamental del rompecabezas del marketing de afiliaci\u00f3n. Sin \u00e9l, corre el riesgo de que sus promociones de afiliaci\u00f3n resulten incoherentes y poco sinceras. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9chales una mano a tus afiliados ofreci\u00e9ndoles swipe copy que les ayudar\u00e1 a representar y comercializar adecuadamente tu empresa, lo que equivale a un aumento de las tasas de conversi\u00f3n para tu negocio y de los ingresos pasivos para tus afiliados. \u00a1Y todos contentos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfUtilizas swipe copy en tu negocio? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is a lot of work. The entire process requires careful planning and strategy to make sure that your marketing campaigns go well and that everyone involved is successful. Because, when your affiliate partners are successful, your business is successful. How do affiliate partners represent your brand effectively while still showing themselves as credible [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,314],"tags":[44,56,245],"class_list":["post-4655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-tutorials","tag-affiliate-marketing","tag-affiliates","tag-swipe-copy","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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