{"id":4663,"date":"2020-06-30T17:53:59","date_gmt":"2020-06-30T17:53:59","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4663"},"modified":"2021-11-18T00:07:14","modified_gmt":"2021-11-18T00:07:14","slug":"everything-you-need-to-know-about-nofollow-and-dofollow-links","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/","title":{"rendered":"Todo lo que debe saber sobre los enlaces NoFollow y DoFollow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a593bee4c314\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a593bee4c314\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#What_are_Dofollow_and_Nofollow_Links\" >\u00bfQu\u00e9 son los enlaces Dofollow y Nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#Why_Do_We_Need_Dofollow_and_Nofollow_Links\" >\u00bfPor qu\u00e9 necesitamos enlaces Dofollow y Nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#What_Links_Should_Be_Nofollow\" >\u00bfQu\u00e9 enlaces deben ser Nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#How_to_Add_and_Generate_Nofollow_Links_for_Your_WordPress_Website\" >C\u00f3mo a\u00f1adir y generar enlaces nofollow para su sitio web WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#How_to_Track_Dofollow_and_Nofollow_Links\" >C\u00f3mo hacer un seguimiento de los enlaces Dofollow y Nofollow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#Are_Nofollow_Links_Valuable\" >\u00bfTienen valor los enlaces nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#New_Link_Attributes_to_Look_Out_For\" >Nuevos atributos de los enlaces<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">En el marketing de afiliaci\u00f3n, los enlaces pueden ser una excelente forma de promocionar sus productos o servicios y de impulsar el SEO del sitio web de su empresa. Sin embargo, los sitios que utilizan demasiados enlaces de pago o adoptan pr\u00e1cticas de enlaces corruptas pueden ser penalizados por los motores de b\u00fasqueda. Como resultado, navegar por el mundo del linkbuilding puede resultar abrumador para el propietario medio de un negocio online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, Easy Affiliate is here to help! In this post, we&#8217;ll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.<\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background wp-block-paragraph\"><em>\u00bfEst\u00e1 listo para iniciar un programa de afiliaci\u00f3n? <a href=\"https:\/\/easyaffiliate.com\/es\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comience hoy mismo con Easy Affiliate.<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Dofollow_and_Nofollow_Links\"><\/span><strong>\u00bfQu\u00e9 son los enlaces Dofollow y Nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nofollow link is a type of HTML attribute informing search engines that they shouldn\u2019t give any authority from your page to the site you&#8217;re linking to. On the other hand, follow links tell search engines they should attribute authority to the site you&#8217;re linking to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un enlace nofollow tiene este aspecto:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&lt;a href=&quot;\/es\/&rdquo;http:\/\/www.website.com\/&rdquo;\/&quot; rel=&quot;&rdquo;nofollow&rdquo;&quot;&gt;Ejemplo de texto de anclaje&lt;\/a&gt;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All nofollow links must contain the rel=\u201dnofollow\u201d HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you&#8217;re interested in, then select <em>Inspeccione<\/em> en tu navegador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your browser window will then split into two parts, and in the bottom portion, you&#8217;ll be able to see the link&#8217;s HTML source code. If you see a nofollow attribute listed, then it\u2019s a nofollow link. If not, it\u2019s a dofollow link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dofollow link is the exact opposite of a nofollow link. That is, it&#8217;s an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you&#8217;re linking to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_We_Need_Dofollow_and_Nofollow_Links\"><\/span><strong>\u00bfPor qu\u00e9 necesitamos enlaces Dofollow y Nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google cre\u00f3 originalmente los enlaces nofollow en respuesta al spam de los comentarios de los blogs. A medida que crec\u00eda la popularidad de los blogs, los spammers dejaban enlaces a sus sitios web en los comentarios de los blogs. Como resultado, estos sitios de spam ganaban autoridad en Google, y el spam de blogs se volvi\u00f3 a\u00fan m\u00e1s desenfrenado. Esto llev\u00f3 a Google a crear la etiqueta nofollow en 2005. Otros motores de b\u00fasqueda, como Yahoo y Bing, no tardaron en seguir su ejemplo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Links_Should_Be_Nofollow\"><\/span><strong>\u00bfQu\u00e9 enlaces deben ser Nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 enlaces deben llevar siempre el atributo nofollow? He aqu\u00ed algunos ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enlaces de pago<\/li><li>Contenidos generados por los usuarios&nbsp;<\/li><li>Comentarios<\/li><li>Incrustaciones<\/li><li>Enlaces a sitios que no desea respaldar<\/li><li>Sitios considerados poco fiables<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_and_Generate_Nofollow_Links_for_Your_WordPress_Website\"><\/span><strong>C\u00f3mo a\u00f1adir y generar enlaces nofollow para su sitio web WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n te mostramos un tutorial paso a paso sobre c\u00f3mo puedes a\u00f1adir enlaces nofollow a tu web de afiliaci\u00f3n en el nuevo editor de contenidos Gutenberg.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>En tu panel de WordPress ve a Entradas &gt; A\u00f1adir nueva.<\/li><li>Si a\u00fan no lo has hecho, aseg\u00farate de escribir la entrada de tu blog. Si ya has escrito tu contenido, selecciona el texto al que quieres enlazar y haz clic en el icono de enlace de tu barra de herramientas.<\/li><li>A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you&#8217;ve finished, you can click the arrow icon to add the link.<\/li><li>Una vez hecho esto, puede hacer clic en <em>aplicar<\/em> o pulsa <em>Entre en<\/em> para a\u00f1adir el enlace.<\/li><li>Para a\u00f1adir el atributo nofollow, seleccione el bloque que contiene su enlace y haga clic en el icono de los tres puntos verticales de la barra superior. Se abrir\u00e1 un men\u00fa con la opci\u00f3n de editar como HTML. Haga clic en esta opci\u00f3n.&nbsp;<\/li><li>You can now add the rel=\u201dnofollow\u201d attribute to the link. Once you&#8217;re finished, click on the three vertical dots icon again, and select the <em>Editar visualmente<\/em> para volver a la vista visual.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Track_Dofollow_and_Nofollow_Links\"><\/span><strong>C\u00f3mo hacer un seguimiento de los enlaces Dofollow y Nofollow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hacer un seguimiento de sus enlaces no es tan dif\u00edcil como cree.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ver qu\u00e9 enlaces son nofollow y dofollow en Google Chrome, haga clic con el bot\u00f3n derecho en la p\u00e1gina que desea supervisar y pulse <em>Inspeccionar elemento<\/em>. En Firefox, haga clic con el bot\u00f3n derecho en la p\u00e1gina que desee y haga clic en <em>Ver fuente de la p\u00e1gina<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independientemente del navegador que utilices, tu siguiente paso ser\u00e1 el mismo. Pulsa CTRL+F y escribe \"nofollow\" en la barra de b\u00fasqueda. Todos los enlaces nofollow aparecer\u00e1n resaltados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including <a href=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>SEO Quake y NoFollow Simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Nofollow_Links_Valuable\"><\/span><strong>\u00bfTienen valor los enlaces nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nofollow links don&#8217;t get the direct benefits of dofollow links, but there are still some great reasons to use them:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Los enlaces nofollow son clave para una estrategia de backlinks equilibrada. <\/strong>No todos los enlaces de su sitio tienen que ser nofollow. De hecho, es normal que un sitio web tenga una combinaci\u00f3n saludable de enlaces dofollow y nofollow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Los enlaces nofollow ayudan a crear conciencia de marca y confianza.<\/strong> Si el nombre de una empresa o marca se menciona en sitios fiables y de alta calidad, los visitantes est\u00e1n expuestos a esa empresa y pueden considerarla una marca cre\u00edble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Los enlaces nofollow aumentan el tr\u00e1fico.<\/strong> Aunque es posible que estos enlaces no contribuyan a la clasificaci\u00f3n directa de un sitio web, se puede hacer clic en ellos. Esto significa que los visitantes pueden hacer clic en el sitio web, lo que aumenta el tr\u00e1fico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Link_Attributes_to_Look_Out_For\"><\/span><strong>Nuevos atributos de los enlaces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2019, otros dos atributos de enlace fueron a\u00f1adidos por Google como nuevas formas de identificar diferentes tipos de enlaces:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>rel=\"patrocinado\" <\/strong>- Utilice este atributo para enlaces patrocinados, anuncios o cualquier forma de contenido de pago.<\/li><li><strong>rel=\"ugc\"<\/strong> - UGC significa contenido generado por el usuario. Esta etiqueta debe utilizarse para contenidos generados por usuarios, como comentarios y mensajes en foros.<\/li><\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Ayude a sus socios afiliados a gestionar sus enlaces con Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/es\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empiece hoy mismo.<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los enlaces nofollow y dofollow pueden parecer abrumadores al principio, pero estos posts deber\u00edan ayudarte mientras contin\u00faas tu viaje en el mundo de la construcci\u00f3n de enlaces y el SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>In affiliate marketing, links can be a great way to promote your product or services and give your business\u2019 website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines.&nbsp;As a result, navigating the world of linkbuilding can be overwhelming for the average [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,246,247,66],"class_list":["post-4663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-dofollow-links","tag-nofollow-links","tag-seo","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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