{"id":4839,"date":"2020-11-17T06:28:00","date_gmt":"2020-11-17T06:28:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4839"},"modified":"2021-06-04T17:46:49","modified_gmt":"2021-06-04T17:46:49","slug":"conversion-rate-optimization-how-to-do-it","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/","title":{"rendered":"Optimizaci\u00f3n de la tasa de conversi\u00f3n: Qu\u00e9 es y c\u00f3mo hacerlo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59e5977be45\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59e5977be45\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#An_Introduction_to_Conversion_Rate_Optimization_CRO\" >Introducci\u00f3n a la optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#How_to_Get_Started_with_Conversion_Rate_Optimization_on_Your_Website_In_4_Steps\" >C\u00f3mo empezar con la optimizaci\u00f3n de la tasa de conversi\u00f3n en su sitio web (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_1_Determine_Your_Goals\" >Paso 1: Determine sus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_2_Analyze_Your_Sites_Data\" >Paso 2: Analiza los datos de tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_3_Make_Your_Optimizations\" >Paso 3: Realice sus optimizaciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_4_Conduct_AB_Tests\" >Paso 4: Realizar pruebas A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/conversion-rate-optimization-how-to-do-it\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Si tienes un negocio, probablemente sea seguro afirmar que te gustar\u00eda que creciera y generara m\u00e1s ingresos. La optimizaci\u00f3n para motores de b\u00fasqueda (SEO) es una estrategia habitual que se utiliza para aumentar el tr\u00e1fico web y atraer a m\u00e1s clientes, especialmente si adem\u00e1s cuentas con un <a href=\"https:\/\/www.knownhost.com\/wordpress-hosting.html\">plan de alojamiento wordpress<\/a>. Sin embargo, si ves que tus ventas siguen sin aumentar, quiz\u00e1 tengas que cambiar de estrategia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1 la soluci\u00f3n sea sacar m\u00e1s partido al tr\u00e1fico que ya tienes. A esto se le conoce como optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO). La CRO es un tema muy de moda en el mundo del marketing hoy en d\u00eda, pero si nunca te has adentrado en ella, puede parecer demasiado t\u00e9cnica y compleja. Afortunadamente, no es as\u00ed en realidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, desentra\u00f1aremos el concepto de CRO. En primer lugar, explicaremos qu\u00e9 es y por qu\u00e9 es importante. A continuaci\u00f3n, te guiaremos a trav\u00e9s de un marco b\u00e1sico para optimizar tu sitio web. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Conversion_Rate_Optimization_CRO\"><\/span>Introducci\u00f3n a la optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de nada, aclaremos algunos conceptos. A <em>conversi\u00f3n<\/em> se refiere a cuando un usuario realiza una acci\u00f3n deseada en tu sitio web. Esto podr\u00eda ser suscribirse a tu bolet\u00edn informativo por correo electr\u00f3nico, crear una cuenta, registrarse para una prueba gratuita, comprar un producto o cualquier otra acci\u00f3n que contribuya a los objetivos de tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tasa de conversi\u00f3n de tu sitio web es, sencillamente, el porcentaje de usuarios que realizan una de estas acciones en tu sitio web. Puedes calcular tu tasa de conversi\u00f3n dividiendo el n\u00famero de conversiones entre el n\u00famero de visitantes y multiplicando luego el resultado por 100. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que tiene una p\u00e1gina de destino para un producto. Si 1.000 visitantes acaban en esa p\u00e1gina y 100 realizan compras, su p\u00e1gina de destino tiene una tasa de conversi\u00f3n del diez por ciento (100\/1.000 * 100).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El CRO es el proceso de ajustar el sitio web y el contenido para maximizar la tasa de conversi\u00f3n. Por lo general, esto implica examinar los an\u00e1lisis y los datos para encontrar oportunidades de mejora y, a continuaci\u00f3n, aplicar y probar esos cambios. Este proceso de an\u00e1lisis, implementaci\u00f3n y prueba se repite una y otra vez en un proceso iterativo continuo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Conversion_Rate_Optimization_on_Your_Website_In_4_Steps\"><\/span>C\u00f3mo empezar con la optimizaci\u00f3n de la tasa de conversi\u00f3n en su sitio web (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Intentar comprender qu\u00e9 cambios realizar en su sitio web para aumentar las conversiones puede resultar intimidante. Sin embargo, si aborda el proceso de forma sistem\u00e1tica, podr\u00e1 realizar modificaciones eficaces y obtener los resultados deseados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, el CRO solo requiere cuatro pasos sencillos. A continuaci\u00f3n te explicamos c\u00f3mo empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Determine_Your_Goals\"><\/span>Paso 1: Determine sus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso para la optimizaci\u00f3n de la conversi\u00f3n (CRO) es saber qu\u00e9 es lo que se quiere optimizar. Empieza por definir tus objetivos empresariales generales. En esta fase, es probable que sean bastante gen\u00e9ricos. Por ejemplo, quiz\u00e1 quieras aumentar los ingresos de un segmento concreto de tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez definidos los objetivos generales, puede ir m\u00e1s all\u00e1 y concretarlos. Eche un vistazo a c\u00f3mo su sitio web puede contribuir a sus objetivos empresariales y establezca algunos objetivos espec\u00edficos centrados en el sitio web a los que aspirar. Por ejemplo, m\u00e1s compras en una p\u00e1gina de destino, m\u00e1s suscripciones a un bolet\u00edn de noticias por correo electr\u00f3nico o m\u00e1s inscripciones a una campa\u00f1a de marketing. <a href=\"https:\/\/easyaffiliate.com\/es\/affiliate-program-prepare-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de formaci\u00f3n para afiliados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, es importante salir de la fase de establecimiento de objetivos con ideas concretas en mente sobre lo que quieres mejorar. De ese modo, podr\u00e1s medir y comprobar los resultados de tus optimizaciones m\u00e1s adelante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Analyze_Your_Sites_Data\"><\/span>Paso 2: Analiza los datos de tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez fijados tus objetivos, es el momento de analizar el rendimiento de tus p\u00e1ginas. La optimizaci\u00f3n de la conversi\u00f3n (CRO) es un proceso que se basa en gran medida en los datos: en cada paso, debes tener en cuenta las cifras concretas, en lugar de basarte en conjeturas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay dos fuentes de las que se pueden obtener datos. En primer lugar, te conviene realizar un an\u00e1lisis cuantitativo. Revisa las estad\u00edsticas de tu sitio web para ver cu\u00e1l es tu tasa de conversi\u00f3n actual, as\u00ed como con qu\u00e9 partes de tus p\u00e1ginas interact\u00faan los usuarios y desde d\u00f3nde llegan (<a href=\"https:\/\/easyaffiliate.com\/es\/how-to-promote-your-affiliate-program-using-twitter-chats\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a>enlaces de correo electr\u00f3nico, b\u00fasqueda org\u00e1nica, etc.). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos detalles te ayudan a determinar en qu\u00e9 partes de cada p\u00e1gina debes centrarte a la hora de optimizarla. No tiene mucho sentido modificar la llamada a la acci\u00f3n (CTA) m\u00e1s clicada de la p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas herramientas para recopilar datos, pero <a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"analytics.google.com\">Google Analytics<\/a> es el m\u00e1s popular. Es gratuito y ofrece una gran cantidad de informaci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition.jpg\" alt=\"El panel Adquisici\u00f3n de Google Analytics.\" class=\"wp-image-4852\" width=\"800\" height=\"325\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition.jpg 1894w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-300x122.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1024x416.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-768x312.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1536x624.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-18x7.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-349x142.jpg 349w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-664x270.jpg 664w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1216x494.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1832x745.jpg 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-156x63.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En <em>Adquisici\u00f3n<\/em> y <em>Comportamiento<\/em> Es probable que las pesta\u00f1as del panel de control de Google Analytics te proporcionen la informaci\u00f3n m\u00e1s \u00fatil. Te mostrar\u00e1n de d\u00f3nde proceden los usuarios, en qu\u00e9 punto abandonan cada p\u00e1gina y en qu\u00e9 otras p\u00e1ginas hacen clic durante sus visitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de analizar los datos, es recomendable realizar una encuesta entre tus usuarios reales. Preg\u00fantales por qu\u00e9 toman las decisiones que toman en tu p\u00e1gina web, cu\u00e1les creen que son sus puntos fuertes y d\u00e9biles, y qu\u00e9 aspectos les causan dificultades y les impiden realizar una conversi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el suyo es un sitio WordPress, considere la posibilidad de utilizar la herramienta <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>que le permite acceder a todos los datos de Google Analytics directamente desde el panel de control de WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Make_Your_Optimizations\"><\/span>Paso 3: Realice sus optimizaciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora es el momento de repasar lo que has aprendido y llevar a cabo tus optimizaciones. Al hacerlo, lo m\u00e1s importante que debes recordar es guiarte siempre por los datos. Las corazonadas est\u00e1n bien, pero, en este caso, las cifras no suelen mentir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de realizar cambios, no subestimes los peque\u00f1os detalles. Incluso algo tan sencillo como cambiar el color del bot\u00f3n de llamada a la acci\u00f3n (CTA) puede marcar una diferencia notable en el n\u00famero de personas que hacen clic en \u00e9l. Otros cambios eficaces que podr\u00edas introducir podr\u00edan incluir (aunque, desde luego, la lista no se limita a ellos):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Creaci\u00f3n del texto de la HEIC <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2020\/01\/how-to-write-your-ctas-to-fit-your-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e1s activa y procesable<\/a><\/li><li>Modificar el lenguaje utilizado para describir su producto<\/li><li>Utilizar una combinaci\u00f3n de colores m\u00e1s acogedora<\/li><li>A\u00f1adir o eliminar contenido para acortar o alargar la p\u00e1gina<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta parte puede resultar abrumadora. Para ayudarte a decidir en qu\u00e9 centrarte, utiliza el marco PIE: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Potencial:<\/strong> \u00bfQu\u00e9 p\u00e1gina, \u00e1rea o elemento tiene m\u00e1s potencial para mejorar su tasa de conversi\u00f3n? <\/li><li><strong>Importancia:<\/strong> \u00bfQu\u00e9 valor tienen las conversiones que se producen en la p\u00e1gina o a trav\u00e9s del elemento en el que est\u00e1s pensando introducir cambios?<\/li><li><strong>Facilidad:<\/strong> \u00bfCu\u00e1nto tiempo y esfuerzo habr\u00e1 que dedicar a este cambio? <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las puntuaciones m\u00e1s altas en estas categor\u00edas generalmente significan que un cambio deber\u00eda ser m\u00e1s prioritario. En otras palabras, empiece por las modificaciones m\u00e1s sencillas, en sus p\u00e1ginas m\u00e1s destacadas que est\u00e9n relacionadas con su objetivo de conversi\u00f3n m\u00e1s valioso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Conduct_AB_Tests\"><\/span>Paso 4: Realizar pruebas A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, una vez realizadas las optimizaciones, es hora de realizar pruebas. El m\u00e9todo m\u00e1s habitual se conoce como \u2018pruebas A\/B\u2019 o <a href=\"https:\/\/easyaffiliate.com\/es\/how-to-utilize-split-testing-in-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">pruebas divididas<\/a>. Este proceso consiste en utilizar una herramienta para mostrar a algunos usuarios la versi\u00f3n antigua de su sitio, mientras que otros ven la versi\u00f3n actualizada. Luego se comparan los an\u00e1lisis de cada uno para determinar si los cambios han sido eficaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay un <a href=\"https:\/\/vwo.com\/blog\/15-free-ab-split-testing-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00famero de herramientas disponibles<\/a> para simplificar las pruebas A\/B. Elijas lo que elijas, lo m\u00e1s importante es ser diligente en el seguimiento de los datos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejecute su prueba A\/B durante un periodo de tiempo y compare las m\u00e9tricas con los objetivos que estableci\u00f3 en el paso 1. Si la nueva versi\u00f3n supera a la anterior, sustit\u00fayala. Si no, vuelve a la mesa de dise\u00f1o y prueba con otras actualizaciones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que el CRO es un proceso continuo de an\u00e1lisis, optimizaci\u00f3n, pruebas y nuevo an\u00e1lisis. Obtendr\u00e1s los mejores resultados si lo conviertes en una parte habitual de tu estrategia de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s aumentando el tr\u00e1fico de tu p\u00e1gina web pero observas que tus ventas siguen sin crecer, la optimizaci\u00f3n de la conversi\u00f3n (CRO) deber\u00eda ser tu siguiente paso. Este proceso consiste en maximizar el potencial de tu p\u00e1gina web para generar m\u00e1s ventas o registros entre tus visitantes. Aunque suene complejo, en realidad es bastante sencillo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solo tienes que seguir estos cuatro pasos y tendr\u00e1s tu sitio web optimizado en un abrir y cerrar de ojos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Determina tus objetivos.<\/li><li>Analiza tus datos.<\/li><li>Haz tus optimizaciones.<\/li><li>Realice pruebas A\/B.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que avanza, es posible que desee comprobar esto <a href=\"https:\/\/leelinesourcing.com\/improve-ecommerce-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">gran art\u00edculo de Leeline Sourcing<\/a> para obtener informaci\u00f3n m\u00e1s detallada sobre c\u00f3mo mejorar sus tasas de conversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre CRO? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you own a business, it&#8217;s probably safe to say you&#8217;d like it to grow and generate more revenue. Search engine optimization (SEO) is a common strategy used to increase web traffic and bring in more customers, specially if you also get a reliable wordpress hosting plan. 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17:37:21","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:51:08","updated":"2026-07-09 17:37:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tConversion Rate Optimization: What It Is and How to Do It\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/es"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/es\/blog\/category\/business\/"},{"label":"Conversion Rate Optimization: What It Is and How to Do 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