{"id":4910,"date":"2020-12-15T07:51:00","date_gmt":"2020-12-15T07:51:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4910"},"modified":"2021-06-15T19:01:41","modified_gmt":"2021-06-15T19:01:41","slug":"effective-affiliate-onboarding","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/","title":{"rendered":"C\u00f3mo establecer un proceso eficaz de incorporaci\u00f3n de afiliados (5 consejos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57f19fef525\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57f19fef525\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#Why_Affiliate_Onboarding_Is_Important\" >Por qu\u00e9 es importante la integraci\u00f3n de los afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#5_Tips_for_an_Effective_Affiliate_Onboarding_Process\" >5 consejos para un proceso eficaz de incorporaci\u00f3n de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#1_Use_Simple_Language\" >1. Utilizar un lenguaje sencillo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#2_Walk_Your_Affiliates_Through_Their_First_Sales\" >2. Acompa\u00f1e a sus afiliados en sus primeras ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#3_Answer_Questions_Before_Theyre_Asked\" >3. Answer Questions Before They&#8217;re Asked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#4_Check_In_Frequently\" >4. Reg\u00edstrese con frecuencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#5_Ask_for_Feedback\" >5. Pedir opiniones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Affiliate marketing represents an enormous opportunity for brands. In fact, it&#8217;s responsible for <a href=\"https:\/\/mediakix.com\/blog\/affiliate-marketing-statistics\/#gs.lDcPsUI\" target=\"_blank\" rel=\"noreferrer noopener\">16 por ciento<\/a> of all e-commerce sales in the United States and Canada. If you&#8217;re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al asegurarse de que los nuevos afiliados tienen lo que necesitan para tener \u00e9xito, tambi\u00e9n est\u00e1 mejorando sus propias probabilidades de atraer nuevos clientes y aumentar sus ingresos. Tambi\u00e9n puede ayudar a mantener a sus socios <a href=\"https:\/\/easyaffiliate.com\/es\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"4 estrategias para mantener contentos a sus afiliados\">motivado y feliz<\/a> para que sigan esforz\u00e1ndose por promocionar su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, explicaremos por qu\u00e9 es tan importante el proceso de incorporaci\u00f3n de afiliados y ofreceremos cinco consejos para que sea lo m\u00e1s eficaz posible. \u00a1Vamos al grano!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Affiliate_Onboarding_Is_Important\"><\/span>Por qu\u00e9 es importante la integraci\u00f3n de los afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onboarding is about more than just providing training for new affiliates (although that&#8217;s part of it). Instead, it should be a process that aims to make your new partner feel as welcome and comfortable as possible while acclimating them to their role. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your onboarding process should set out clear expectations for each new affiliate, and provide them with all the tools they need to be successful. That way they know exactly what they&#8217;re signing up for and how to get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un proceso de incorporaci\u00f3n eficaz equipa a sus afiliados para el \u00e9xito y los prepara para ser lo m\u00e1s eficaces posible. Esto le beneficia tanto a usted como a <em>y<\/em> them. The better they are at making sales, the more money you&#8217;ll both earn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una incorporaci\u00f3n c\u00f3moda tambi\u00e9n ayuda a crear buena voluntad y una relaci\u00f3n s\u00f3lida. Una vez m\u00e1s, los afiliados satisfechos venden m\u00e1s productos. Adem\u00e1s, una experiencia positiva les anima a quedarse. <a href=\"https:\/\/easyaffiliate.com\/es\/how-to-promote-your-affiliate-program-using-twitter-chats\/\" target=\"_blank\" rel=\"noreferrer noopener\">promocione su programa<\/a> a los dem\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, un proceso de incorporaci\u00f3n informativo y exhaustivo minimiza la confusi\u00f3n y los posibles conflictos. Esto significa menos tiempo dedicado a preguntas o problemas repetitivos, lo que le permite centrarse en el desarrollo de su negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tips_for_an_Effective_Affiliate_Onboarding_Process\"><\/span>5 consejos para un proceso eficaz de incorporaci\u00f3n de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a truly effective onboarding process isn&#8217;t difficult, but it does require some thoughtful consideration of the needs of your affiliates. These five tips should get you on the right track.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Simple_Language\"><\/span>1. Utilizar un lenguaje sencillo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las cosas m\u00e1s importantes que puede hacer en su proceso de incorporaci\u00f3n (y en cualquier comunicaci\u00f3n con los afiliados) es utilizar un lenguaje sencillo. Evite utilizar jerga del sector o \"jerga legal\". Los mensajes deben ser claros y concisos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde que es posible que no todos sus afiliados est\u00e9n familiarizados con t\u00e9rminos espec\u00edficos del sector. Un lenguaje sencillo puede evitar confusiones. Tambi\u00e9n ayuda a garantizar que todo el mundo est\u00e9 de acuerdo con su programa, sus productos y sus expectativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Walk_Your_Affiliates_Through_Their_First_Sales\"><\/span>2. Acompa\u00f1e a sus afiliados en sus primeras ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Helping new affiliates successfully complete their first sales can build confidence for when they&#8217;re out on their own. It also helps foster excitement about your program. This is especially important for <a href=\"https:\/\/easyaffiliate.com\/es\/most-common-affiliate-program-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuevos programas de afiliaci\u00f3n<\/a> que siguen intentando reclutar socios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acompa\u00f1ar a los reci\u00e9n llegados en sus primeras ventas tambi\u00e9n le permite detectar y abordar cualquier problema con sus t\u00e9cnicas de venta, garantizando mejores resultados en el futuro. Aunque puede llevar algo m\u00e1s de tiempo ponerse manos a la obra, el impulso inicial puede reportar dividendos en el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al principio puede hacerlo usted mismo, pero a medida que crezca el n\u00famero de afiliados a su programa, tambi\u00e9n puede establecer un sistema de mentores para que los socios con experiencia puedan ayudar a los nuevos a empezar. Esto le liberar\u00e1 tiempo y fomentar\u00e1 el sentido de pertenencia. <a href=\"https:\/\/easyaffiliate.com\/es\/why-building-an-affiliate-community-is-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunidad entre su equipo<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Answer_Questions_Before_Theyre_Asked\"><\/span>3. Answer Questions Before They&#8217;re Asked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve been running your affiliate program for a while, you may have noticed that you receive certain questions over and over again. You can save yourself a lot of time (and frustration) by anticipating these inquiries and providing the answers upfront.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede ir un paso m\u00e1s all\u00e1 y dedicar alg\u00fan tiempo a imaginar qu\u00e9 preguntas <em>usted<\/em> tendr\u00edan si se incorporaran a su programa. Lo m\u00e1s probable es que tus nuevos reclutas se pregunten lo mismo, as\u00ed que adelante, dales las respuestas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas preguntas habituales que pueden surgir son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A qui\u00e9n dirigirse en caso de preguntas o problemas<\/li><li>C\u00f3mo encontrar material creativo para utilizar en marketing<\/li><li>Cu\u00e1ndo y c\u00f3mo pueden esperar los afiliados que se procesen los pagos<\/li><li>Con qu\u00e9 frecuencia los afiliados pueden esperar noticias suyas<\/li><li>Qu\u00e9 expectativas tiene para los miembros de su programa<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La mejor manera de manejar estas consultas comunes es crear un archivo <a href=\"https:\/\/easyaffiliate.com\/es\/affiliate-program-frequently-asked-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00e1gina de preguntas frecuentes (FAQ)<\/a> y a\u00f1\u00e1dalo a su panel de control de afiliado mediante <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/easyaffiliate.com\/\">Afiliaci\u00f3n f\u00e1cil<\/a>. Para ello, cree su p\u00e1gina de preguntas frecuentes y, a continuaci\u00f3n, vaya a <em>Easy Affiliate &gt; Opciones &gt; Panel de control<\/em> y haga clic en <em>A\u00f1adir p\u00e1gina<\/em> en el <em>P\u00e1ginas de navegaci\u00f3n personalizadas<\/em> secci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Check_In_Frequently\"><\/span>4. Reg\u00edstrese con frecuencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to proactively check in with your new affiliates both during the onboarding process and after. Doing so serves several purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los controles peri\u00f3dicos demuestran a los nuevos miembros del equipo que te preocupas por ellos y por su rendimiento.<\/li><li>Humaniza su empresa y ayuda a establecer relaciones m\u00e1s s\u00f3lidas con sus socios.<\/li><li>Las revisiones frecuentes permiten detectar y resolver problemas antes de que se conviertan en problemas mayores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To get the most out of your check-ins, decide on a schedule and let your new affiliates know when they&#8217;ll hear from you and what to expect. This gives them an opportunity to prepare questions and helps make these conversations more productive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ask_for_Feedback\"><\/span>5. Pedir opiniones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, once onboarding is complete, ask your graduates how it went. This enables you to gather feedback on what worked and what didn&#8217;t, so you can continue to fine-tune your process in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede recabar opiniones mediante correos electr\u00f3nicos directos para un enfoque m\u00e1s personal, o puede utilizar una herramienta como <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> to build a feedback form. Either way, finding out what your actual affiliates liked and didn&#8217;t like about your onboarding process is a fantastic way to improve it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si el rendimiento de su marketing de afiliaci\u00f3n le ha decepcionado, no se preocupe. Al mejorar su proceso de incorporaci\u00f3n, puede preparar a sus afiliados para el \u00e9xito, aumentando sus propios ingresos en el proceso. A menudo se pasa por alto este aspecto, pero es esencial para un programa eficaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siga estos cinco sencillos consejos para poner en marcha la incorporaci\u00f3n de sus afiliados:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utiliza un lenguaje sencillo y una comunicaci\u00f3n clara para que todos est\u00e9n de acuerdo.<\/li><li>Acompa\u00f1e a sus afiliados en sus primeras ventas para crear impulso.<\/li><li>Responde a las preguntas antes de que te las hagan.<\/li><li>Compru\u00e9belo con frecuencia durante el proceso de incorporaci\u00f3n para establecer relaciones m\u00e1s s\u00f3lidas.<\/li><li>Pida opiniones a los afiliados para seguir mejorando su proceso de incorporaci\u00f3n.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre el marketing de afiliaci\u00f3n o la incorporaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing represents an enormous opportunity for brands. In fact, it&#8217;s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you&#8217;re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[93],"class_list":["post-4910","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-affiliate-management","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An effective affiliate onboarding process can be the difference between success and failure. 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