{"id":5364,"date":"2021-05-04T07:37:00","date_gmt":"2021-05-04T07:37:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=5364"},"modified":"2024-09-13T23:29:16","modified_gmt":"2024-09-13T23:29:16","slug":"cookieless-affiliate-tracking","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/","title":{"rendered":"C\u00f3mo gestionar el seguimiento de afiliados en un futuro sin cocinas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a09d4c0a5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a09d4c0a5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/#The_Cause_and_Effect_of_a_Cookieless_Future\" >Causa y efecto de un futuro sin cocinas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/#How_to_Handle_Affiliate_Tracking_in_the_Cookieless_Future_3_Key_Tips\" >C\u00f3mo gestionar el seguimiento de afiliados en un futuro sin cocinas (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/#1_Assess_Your_Current_State\" >1. Eval\u00fae su estado actual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/#2_Level_Up_Your_Data_Literacy\" >2. Aumente sus conocimientos sobre datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/#3_Keep_an_Eye_on_Emerging_Trends\" >3. Est\u00e9 atento a las nuevas tendencias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">If you run an affiliate program, chances are you&#8217;re familiar with third-party cookies. These pieces of code enable you to track successful conversions and provide personalized content. However, with <a href=\"https:\/\/hbr.org\/2021\/04\/say-goodbye-to-cookies\" target=\"_blank\" rel=\"noreferrer noopener\">noticias de navegadores que eliminan gradualmente las cookies de terceros<\/a>puede que no est\u00e9 seguro de los pasos a seguir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, existen algunas soluciones para mantener la relevancia de su programa de afiliaci\u00f3n - Easy Affiliate es una de ellas. En primer lugar, los programas de afiliaci\u00f3n creados con nuestro plugin utilizan cookies de origen, no de terceros. Y las cookies de origen no est\u00e1n en el punto de mira. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, Easy Affiliate&#8217;s <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">funciones personalizables y adaptadas a los afiliados<\/a> har\u00e1 mucho m\u00e1s f\u00e1cil que los afiliados se adapten al futuro y convertir\u00e1 su programa de afiliaci\u00f3n en una opci\u00f3n atractiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si elabora un plan para adaptarse activamente a los nuevos est\u00e1ndares web, podr\u00e1 realizar una transici\u00f3n sin problemas al seguimiento de afiliados en un futuro no muy lejano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll cover why third-party cookies are being phased out and how that might affect your affiliate program. Then, we&#8217;ll provide three tips to help you adjust to a cookieless landscape. Let&#8217;s get started! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cause_and_Effect_of_a_Cookieless_Future\"><\/span>Causa y efecto de un futuro sin cocinas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las cookies son archivos que contienen peque\u00f1os fragmentos de datos. Las cookies de terceros, en particular, son utilizadas por las marcas para rastrear el comportamiento de los visitantes en varios sitios web. Esta informaci\u00f3n puede utilizarse para generar contenidos m\u00e1s espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las cookies de terceros se utilizan con frecuencia en el marketing de afiliaci\u00f3n. Normalmente, usted proporciona a sus socios un enlace \u00fanico. A continuaci\u00f3n, el vendedor afiliado promociona la URL, y una cookie le permite rastrear sus conversiones hasta \u00e9l. Esto puede ayudar a construir sus perfiles de clientes y pagar a sus socios de manera justa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, a algunos desarrolladores les preocupa la privacidad de los usuarios. Por ello, <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cromo<\/a>, <a href=\"http:\/\/webpolicy.org\/2013\/02\/22\/the-new-firefox-cookie-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Firefox<\/a>y <a href=\"https:\/\/webkit.org\/blog\/10218\/full-third-party-cookie-blocking-and-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">Safari<\/a> han decidido eliminar las cookies de terceros. Estos navegadores representan <a href=\"https:\/\/gs.statcounter.com\/browser-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">86,89% de la cuota de mercado<\/a>. Eso significa que no hay forma realista de seguir utilizando esta forma de seguimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado lo \u00fatiles que han sido las cookies de terceros para los programas de afiliaci\u00f3n, puede resultar dif\u00edcil imaginar un futuro sin ellas. Su ausencia significar\u00e1 un seguimiento menos eficaz y un contenido menos personalizado, A MENOS QUE vayas preparado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Handle_Affiliate_Tracking_in_the_Cookieless_Future_3_Key_Tips\"><\/span>C\u00f3mo gestionar el seguimiento de afiliados en un futuro sin cocinas (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No cabe duda de que este dr\u00e1stico cambio tecnol\u00f3gico plantear\u00e1 desaf\u00edos. Pero hay cosas que puedes hacer para sobrevivir e incluso prosperar en el cambio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Assess_Your_Current_State\"><\/span>1. Eval\u00fae su estado actual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todav\u00eda puede tener la oportunidad de utilizar cookies de terceros durante un poco m\u00e1s de tiempo. Sin embargo, su tiempo es limitado. Considere la posibilidad de prepararse para un nuevo sistema de seguimiento examinando su infraestructura actual. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las cookies de terceros son probablemente las m\u00e1s prominentes en su programa como una forma de rastrear las conversiones. Sin embargo, es posible que desee evaluar d\u00f3nde m\u00e1s juegan un papel importante. Esto puede ayudarle en la transici\u00f3n con una visi\u00f3n m\u00e1s hol\u00edstica de sus necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you may be using third-party cookies to learn more about what other sites your visitors use. You might be losing a lot of valuable demographic data. If you&#8217;re aware of this ahead of time, you can prepare by finding other ways to personalize the user experience with other <a href=\"https:\/\/prettylinks.com\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategias de marketing en l\u00ednea<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras tanto, otros m\u00e9todos m\u00e1s tradicionales de seguimiento de compras pueden satisfacer sus necesidades. Puede considerar el uso de c\u00f3digos de referencia \u00fanicos, como demuestra aqu\u00ed el influencer <a href=\"https:\/\/www.instagram.com\/p\/CM5Q9LTne6t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lindsay Silberman<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"715\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625.png\" alt=\"Un ejemplo de un afiliado de Instagram promocionando un c\u00f3digo de seguimiento unqiue. \" class=\"wp-image-5365\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-300x268.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-768x686.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-159x142.png 159w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-302x270.png 302w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-765x684.png 765w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-156x139.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si tiene un sitio de afiliaci\u00f3n que utiliza nuestro plugin hermano, <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MiembroPrensa<\/a>, and use Easy Affiliate to manage your site&#8217;s affiliate program, you can set up custom referral codes easily. Just add a new unique code in the Coupon settings in MemberPress, and assign that code to an affiliate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-1024x289.png\" alt=\"asignar un c\u00f3digo de cup\u00f3n MemberPress a un afiliado en Easy Affiliate\" class=\"wp-image-6213\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-1024x289.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-156x44.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon.png 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, una vez que tenga una idea de su uso actual de cookies, es posible que desee comunicar esa informaci\u00f3n a sus afiliados. Es probable que muchos de ellos tambi\u00e9n se pregunten c\u00f3mo ser\u00e1 su marketing en el futuro. Una buena comunicaci\u00f3n es una forma sencilla de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\">mantenga contentos a sus afiliados<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Level_Up_Your_Data_Literacy\"><\/span>2. Aumente sus conocimientos sobre datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The shift to a cookieless future might be a little rough. Solutions will surely emerge, but that doesn&#8217;t mean they&#8217;ll be perfected. Consider putting more resources into finding the best use for your less specific data. An example of this is <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436.png\" alt=\"Una pantalla de muestra de Google Analytics, con datos demogr\u00e1ficos de muestra.\" class=\"wp-image-5366\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-768x373.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-156x76.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics has previously relied on cookies. However, they shifted away from that model in October of 2020. Therefore, you&#8217;ve probably already been working on cookieless data for a few months. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate puede ayudarle a mejorar la comprensi\u00f3n de sus datos mediante <a href=\"https:\/\/easyaffiliate.com\/es\/docs-category\/reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">informaci\u00f3n exhaustiva<\/a>. These reports help you monitor your affiliates&#8217; success and get an idea of your most lucrative partners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png\" alt=\"F\u00e1cil pantalla de informes de afiliaci\u00f3n\" class=\"wp-image-5734\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-300x127.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-768x326.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-335x142.png 335w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-637x270.png 637w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-156x66.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate also offers granular commission control. As the phasing out of cookies could lead to less specific customer knowledge, you might want to use this feature to test out affiliates in a niche you don&#8217;t have much data in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"808\" height=\"163\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab.png\" alt=\"Ficha Comisiones de afiliaci\u00f3n f\u00e1ciles\" class=\"wp-image-5894\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab.png 808w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-300x61.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-768x155.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-524x106.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-156x31.png 156w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, tambi\u00e9n puede tomar medidas para <a href=\"https:\/\/thirstyaffiliates.com\/blog\/affiliate-seo\" target=\"_blank\" rel=\"noreferrer noopener\">mejorar la optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/a>. El SEO puede ayudarle a posicionarse mejor en las b\u00fasquedas org\u00e1nicas. Aunque se trate de un enfoque de datos menos espec\u00edfico, puede contribuir a aumentar el tr\u00e1fico general y la visibilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Keep_an_Eye_on_Emerging_Trends\"><\/span>3. Est\u00e9 atento a las nuevas tendencias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las cookies de terceros pueden parecer ahora una necesidad, pero es casi seguro que ser\u00e1n sustituidas a su debido tiempo. El proceso de eliminaci\u00f3n gradual representa una valiosa oportunidad para <a href=\"https:\/\/thirstyaffiliates.com\/blog\/types-affiliate-marketing-try\" target=\"_blank\" rel=\"noreferrer noopener\">nuevas estrategias para desarrollar<\/a>. Por ello, le recomendamos que preste atenci\u00f3n a las opciones m\u00e1s populares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don&#8217;t have to be brand-new, either. One technique you might want to consider is server-to-server tracking. This process works similarly to cookies with the exception that data is stored directly on your server. No third-party cookies are involved, making it an attractive substitute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es posible que desee buscar tendencias fuera de los enlaces de afiliaci\u00f3n espec\u00edficamente. Por ejemplo, las cookies de origen. Las cookies de origen existen dentro de un mismo sitio web para mejorar la experiencia del usuario. Podr\u00edas utilizarlas para ofrecer contenido personalizado dentro de tu propia p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado el futuro sin cocinas de terceros, estas tecnolog\u00edas pueden llegar a ser m\u00e1s sofisticadas y ampliamente utilizadas. Recomendamos <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/industry-knowledge-affiliate-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">noticias del sector<\/a> para ver c\u00f3mo progresa este aspecto de los programas de afiliaci\u00f3n. Esto le ayudar\u00e1 tanto a usted como a sus afiliados a prepararse para cualquier evoluci\u00f3n futura. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If the thought of a cookieless future leaves you worried for your affiliate program, you&#8217;re not alone. The prospect of adapting to a different system can be daunting. Nevertheless, understanding your current needs can help you embrace new strategies with grace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, cubrimos tres consejos para ayudarle a alejarse de las cookies de terceros:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Haga balance de su rendimiento actual.<\/li><li>Investigar formas de aprovechar otros tipos de datos, por ejemplo mediante un plugin como <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li><li>Mant\u00e9ngase al d\u00eda de la evoluci\u00f3n del sector.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo adaptar su programa de afiliaci\u00f3n a las nuevas tecnolog\u00edas de seguimiento? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you run an affiliate program, chances are you&#8217;re familiar with third-party cookies. These pieces of code enable you to track successful conversions and provide personalized content. However, with news of browsers phasing out third-party cookies, you might be unsure of your next steps. 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17:42:11","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-04-01 14:50:11","updated":"2026-07-09 17:42:11"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Handle Affiliate Tracking in the Cookieless Future\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/es"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/"},{"label":"How to Handle Affiliate Tracking in the Cookieless 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