{"id":7101,"date":"2023-07-11T05:00:00","date_gmt":"2023-07-11T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7101"},"modified":"2024-07-31T16:47:00","modified_gmt":"2024-07-31T16:47:00","slug":"affiliate-marketing-kpis","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/","title":{"rendered":"5 indicadores clave de rendimiento de marketing de afiliaci\u00f3n que debe conocer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a539362ef3c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a539362ef3c5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Getting_Up_to_Speed_with_UTM_Tracking_for_Affiliate_Marketing_KPIs\" >P\u00f3ngase al d\u00eda con el seguimiento UTM para los KPI de marketing de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#A_Closer_Look_at_UTM_Parameters\" >Una mirada m\u00e1s de cerca a los par\u00e1metros UTM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#5_Affiliate_Marketing_KPIs_You_Need_To_Monitor\" >5 indicadores clave de rendimiento del marketing de afiliaci\u00f3n que debe controlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#1_Top_Performing_Affiliates\" >1. Afiliados con mejores resultados\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#2_Top_Performing_Campaigns\" >2. Campa\u00f1as con mejores resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#3_Click_Traffic\" >3. Haga clic en Tr\u00e1fico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#4_Sales\" >4. Ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#5_Conversion_Rates\" >5. 5. Tasas de conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#6_Leads\" >6. Plomos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Do_I_Need_To_Manually_Add_UTM_Parameters_to_My_Affiliate_Links\" >\u00bfNecesito a\u00f1adir manualmente par\u00e1metros UTM a mis enlaces de afiliado?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Why_is_this_a_big_deal\" >\u00bfPor qu\u00e9 es tan importante?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Enabling_UTM_Tracking_In_Easy_Affiliate\" >Activaci\u00f3n del seguimiento UTM en Easy Affiliate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Affiliate_Marketing_Data_Analysis_Optimization\" >An\u00e1lisis y optimizaci\u00f3n de datos de marketing de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Empower_Top_Performers\" >Potenciar a los mejores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Improve_Conversion_Rates\" >Mejorar las tasas de conversi\u00f3n\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Develop_High-Impact_Campaigns\" >Desarrollar campa\u00f1as de gran impacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Quality_Traffic_Over_Quantity\" >Tr\u00e1fico de calidad por encima de la cantidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#Keep_an_Eye_on_Profits\" >Vigilar los beneficios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-kpis\/#%E2%80%8B%E2%80%8BSummary\" >Resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Affiliate marketing is your low-risk ticket to a customer-rich destination. Paying only when new customers are secured? It&#8217;s a marketer&#8217;s dream!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero para sacar realmente el m\u00e1ximo partido a su estrategia de marketing de afiliaci\u00f3n, debe vigilar de cerca sus KPI (Indicadores Clave de Rendimiento).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no sigue estas se\u00f1ales, es posible que nunca llegue a <strong>aproveche el incre\u00edble potencial de su programa de afiliaci\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por muy esencial que sea, el seguimiento de los KPI de marketing de afiliaci\u00f3n a veces puede hacer que incluso los profesionales del marketing m\u00e1s experimentados se rasquen la cabeza. Pero atenci\u00f3n, amigos, porque tenemos la respuesta...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seguimiento UTM.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres un profesional de Google Analytics, probablemente ya conozcas un poco el seguimiento UTM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no es as\u00ed, no se preocupe, le daremos toda la informaci\u00f3n, le explicaremos c\u00f3mo funciona y... <strong>destacar los principales indicadores clave de rendimiento<\/strong> que puede obtener de ella. Estos conocimientos le permitir\u00e1n impulsar su estrategia de afiliaci\u00f3n y llevarla a nuevas cotas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prep\u00e1rese para tomarse en serio los KPI de marketing de afiliaci\u00f3n, y <strong>potencie su estrategia de afiliaci\u00f3n.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Acelera!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif.webp\" alt=\"Step on it fast car gif\" class=\"wp-image-10709\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif.webp 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-300x300.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-150x150.webp 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-142x142.webp 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-270x270.webp 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-156x156.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Up_to_Speed_with_UTM_Tracking_for_Affiliate_Marketing_KPIs\"><\/span>P\u00f3ngase al d\u00eda con el seguimiento UTM para los KPI de marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si alguna vez ha hecho clic en un enlace de afiliado, es probable que haya visto un mont\u00f3n de jerigonza al final de la URL.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg\" alt=\"Ejemplo de par\u00e1metros UTM\" class=\"wp-image-10710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-300x50.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-768x128.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-18x3.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-524x87.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-156x26.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mire m\u00e1s de cerca y ver\u00e1 las letras \"utm\" repetidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTMs<\/strong>o <strong>M\u00f3dulos de seguimiento de erizos<\/strong>son simples c\u00f3digos que se a\u00f1aden al final de la URL para <strong>rastrea algunos datos cr\u00edticos sobre los visitantes de tu sitio web<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede ver <strong>which campaign they&#8217;re responding to<\/strong>El <strong>plataforma desde la que llegaron,<\/strong> o el <strong>contenido preciso<\/strong> que despertaron su inter\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Closer_Look_at_UTM_Parameters\"><\/span>Una mirada m\u00e1s de cerca a los par\u00e1metros UTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1024x576.jpg\" alt=\"Google Analytics en el port\u00e1til\" class=\"wp-image-10718\" width=\"680\" height=\"382\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1024x576.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-768x432.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-253x142.jpg 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-480x270.jpg 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1216x684.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-156x88.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop.jpg 1480w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neilpatel.com\/blog\/the-ultimate-guide-to-using-utm-parameters\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Par\u00e1metros UTM<\/a> se presentan en diversas variantes, cada una de las cuales act\u00faa como un punto de referencia que apunta a una informaci\u00f3n diferente sobre su tr\u00e1fico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es lo que significa cada par\u00e1metro UTM de un enlace de afiliado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medio (utm_medium): <\/strong>Esto le indica a qu\u00e9 afiliado pertenece el enlace.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fuente (utm_source):<\/strong> Esto le indica el dominio del sitio en el que se hizo clic en el enlace de afiliado.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campa\u00f1a (utm_campaign):<\/strong> Si su afiliado est\u00e1 utilizando un enlace de un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-effective-creatives-affiliates\/\"><strong>Creativo<\/strong><\/a><strong> <\/strong>(un enlace de texto o banner que hayas creado con Easy Affiliate) aparecer\u00e1 aqu\u00ed con el nombre de la campa\u00f1a que hayas creado (por ejemplo, summer-sale) \u00a1M\u00e1s sobre esto m\u00e1s adelante!<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenido (utm_content):<\/strong> Esto puede ayudarle a diferenciar distintos enlaces dentro de la misma campa\u00f1a.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, el seguimiento UTM es una <strong>parte integrante de <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics<\/a><\/strong>para el seguimiento del tr\u00e1fico del sitio web y el rendimiento de las campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprovechando el seguimiento UTM, Google Analytics puede darnos una imagen detallada de&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>de d\u00f3nde procede el tr\u00e1fico<\/strong><\/li>\n\n\n\n<li><strong>qu\u00e9 campa\u00f1as de marketing generan m\u00e1s participaci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>qu\u00e9 contenido est\u00e1 resonando entre su audiencia<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En otras palabras, te da una <strong>Vista de 360 grados<\/strong> of your marketing strategy&#8217;s performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This level of detail is particularly useful in affiliate marketing for obvious reasons. You can get data on your affiliates&#8217; strategies and performance and find out what specific content on an affiliate&#8217;s site drives the most traffic or conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta informaci\u00f3n puede ayudarle a trabajar con sus afiliados para ajustar su estrategia de contenidos, centr\u00e1ndose en lo que funciona mejor para su audiencia, y aumentar la tasa de \u00e9xito de su programa de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En otras palabras, <strong>Los par\u00e1metros UTM son la clave para el seguimiento de los KPI del marketing de afiliaci\u00f3n<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Affiliate_Marketing_KPIs_You_Need_To_Monitor\"><\/span>5 indicadores clave de rendimiento del marketing de afiliaci\u00f3n que debe controlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Strapping in with your UTM parameters by your side, you&#8217;re ready to traverse the exhilarating landscape of <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marketing de afiliaci\u00f3n<\/a> Indicadores clave de rendimiento. Estos son los indicadores que puede seguir en Google Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"832\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs.jpg\" alt=\"KPI de marketing de afiliaci\u00f3n\" class=\"wp-image-10715\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs.jpg 832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-300x300.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-150x150.jpg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-768x768.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-12x12.jpg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-142x142.jpg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-270x270.jpg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-684x684.jpg 684w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-156x156.jpg 156w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Top_Performing_Affiliates\"><\/span>1. Afiliados con mejores resultados\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is your leaderboard. It tells you who&#8217;s soaring and who needs a performance boost. Using UTM tracking, you can pinpoint which affiliates are leading the pack in driving traffic and conversions, helping you double down on what works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si los blogueros especializados en actividades al aire libre consiguen m\u00e1s conversiones para su material de camping que las personas influyentes en el estilo de vida en general, esto le indica que debe reclutar a m\u00e1s de estos entusiastas de las actividades al aire libre para optimizar su red de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al reconocer este patr\u00f3n, puede centrarse en orientar su colaboraci\u00f3n con los afiliados que tienen m\u00e1s probabilidades de aumentar las ventas de productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede utilizar esta informaci\u00f3n para recompensar e incentivar a\u00fan m\u00e1s a los trabajadores con mejores resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Top_Performing_Campaigns\"><\/span>2. Campa\u00f1as con mejores resultados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e9 <a href=\"https:\/\/www.monsterinsights.com\/docs\/how-to-create-campaign-urls-with-utm-codes-in-monsterinsights\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">campa\u00f1as<\/a> \u00bfconducen sistem\u00e1ticamente a altas tasas de clics y conversiones? Con el seguimiento UTM, puede identificar f\u00e1cilmente a los actores m\u00e1s valiosos y utilizar esa informaci\u00f3n para futuras iniciativas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede que descubra que los banners son los que m\u00e1s tr\u00e1fico generan o que las promociones navide\u00f1as superan sistem\u00e1ticamente a otras campa\u00f1as.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Click_Traffic\"><\/span>3. Haga clic en Tr\u00e1fico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"456\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report.jpg\" alt=\"informe mensual de ventas\" class=\"wp-image-6041\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report.jpg 640w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-300x214.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-199x142.jpg 199w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-379x270.jpg 379w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-156x111.jpg 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el latido de su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/saas-affiliate-marketing-examples\/\"  data-wpil-monitor-id=\"33\">programa de marketing de afiliaci\u00f3n<\/a>que le muestra el volumen de usuarios interesados en su contenido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las estad\u00edsticas de tr\u00e1fico de clics le dan una idea de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cu\u00e1ntos clientes potenciales dirigen sus afiliados hacia su sitio web<\/a>. M\u00e1s clics suelen significar m\u00e1s oportunidades de conversi\u00f3n, por lo que vigilar esto es crucial para su estrategia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sales\"><\/span>4. Ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is your victory dance! Each sale is tangible proof of your affiliate strategy&#8217;s success. UTM tracking allows you to attribute each sale to the correct affiliate, so you can give kudos where it\u2019s deserved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Conversion_Rates\"><\/span>5. 5. Tasas de conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1024x505.jpg\" alt=\"Pomo de optimizaci\u00f3n girado a mano hasta el 100% y dial que indica las m\u00e9tricas de la tasa de conversi\u00f3n. Concepto CRO. Imagen compuesta entre una fotograf\u00eda de una mano y un fondo 3D.\" class=\"wp-image-4877\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1024x505.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-300x148.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-768x379.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-288x142.jpg 288w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-548x270.jpg 548w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1216x600.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-156x77.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396.jpg 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esta m\u00e9trica es \u00fatil para mostrar qu\u00e9 contenido del afiliado es m\u00e1s eficaz a la hora de convertir el inter\u00e9s en ventas. <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\" title=\"iveles de conversi\u00f3n\">Tasas de conversi\u00f3n<\/a> son un indicador de qu\u00e9 afiliados dominan el arte de la persuasi\u00f3n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar esta informaci\u00f3n para proporcionar informaci\u00f3n a los afiliados con bajo rendimiento, ayud\u00e1ndoles a mejorar su rendimiento y, por tanto, sus comisiones. Es una situaci\u00f3n en la que todos salen ganando.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Leads\"><\/span>6. Plomos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, su objetivo final es conseguir m\u00e1s ventas, pero hay algunos escenarios en los que el seguimiento de los clientes potenciales es un mejor indicador del rendimiento del afiliado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es especialmente cierto en las primeras fases del embudo de marketing o cuando se comercializa un producto o servicio complejo o de gran valor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, el seguimiento de clientes potenciales es m\u00e1s informativo en los casos en los que la compra final lleva tiempo, como la compra de un coche o de software empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos KPI son marcadores de ruta muy valiosos que le guiar\u00e1n hacia sus objetivos. Con el seguimiento UTM, todas estas estad\u00edsticas est\u00e1n f\u00e1cilmente disponibles a trav\u00e9s de Google Analytics.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_Need_To_Manually_Add_UTM_Parameters_to_My_Affiliate_Links\"><\/span>\u00bfNecesito a\u00f1adir manualmente par\u00e1metros UTM a mis enlaces de afiliado?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con Easy Affiliate, esa respuesta es un rotundo \"\u00a1No!\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme.jpeg\" alt=\"bug bunny no meme\" class=\"wp-image-10711\" width=\"399\" height=\"399\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme.jpeg 628w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-300x300.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-150x150.jpeg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-12x12.jpeg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-142x142.jpeg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-270x270.jpeg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-156x156.jpeg 156w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Diga<em> Sionara<\/em> a la tediosa tarea de a\u00f1adir manualmente par\u00e1metros UTM a tus enlaces de afiliado. Creemos en hacerte la vida m\u00e1s f\u00e1cil, \u00a1no en ponerte deberes extra!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate <strong>a\u00f1ada autom\u00e1ticamente UTM a sus enlaces de afiliado <\/strong>as long as you&#8217;ve enabled UTM tracking in your Easy Affiliate settings.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olv\u00eddese de perder tiempo ajustando enlaces o de preocuparse por cometer errores. Si\u00e9ntese, rel\u00e1jese y deje que Easy Affiliate haga el trabajo pesado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_a_big_deal\"><\/span>\u00bfPor qu\u00e9 es tan importante?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No todas las herramientas de programas de afiliaci\u00f3n ofrecen esta funci\u00f3n<\/strong>. Without it, you&#8217;re left to manually add UTMs to each link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imag\u00ednese realizar varias campa\u00f1as con cientos de afiliados... <strong>that&#8217;s a whole lot of links!<\/strong> The process can quickly become lengthy, complex, and let&#8217;s be honest, rather soul-sapping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Easy Affiliate, you won&#8217;t have to worry about this monotonous chore. We&#8217;re all about helping you streamline your operations and make affiliate marketing a breeze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enabling_UTM_Tracking_In_Easy_Affiliate\"><\/span>Activaci\u00f3n del seguimiento UTM en Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desde el panel de control de WordPress, vaya a<strong> Afiliaci\u00f3n f\u00e1cil<\/strong> &gt; <strong>Ajustes<\/strong> &gt; <strong>Ficha General<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despl\u00e1cese hasta <strong>Enlaces <\/strong>secci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haga clic en el control deslizante para activar el <strong>Seguimiento de enlaces de afiliados UTM<\/strong> opci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed de sencillo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Data_Analysis_Optimization\"><\/span>An\u00e1lisis y optimizaci\u00f3n de datos de marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1024x576.jpg\" alt=\"Dos personas analizan los datos de marketing de afiliaci\u00f3n con Google Analytics\" class=\"wp-image-10719\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1024x576.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-768x432.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-253x142.jpg 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-480x270.jpg 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1216x684.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-156x88.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With your affiliate marketing KPIs tracked and reported, it&#8217;s time to harness these insights for optimizing your affiliate program.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed algunos consejos pr\u00e1cticos sobre c\u00f3mo aprovechar sus KPI para optimizar el programa:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empower_Top_Performers\"><\/span>Potenciar a los mejores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si determinados afiliados encabezan sistem\u00e1ticamente su tabla de clasificaci\u00f3n en t\u00e9rminos de ventas o conversiones, invierta m\u00e1s tiempo y recursos en estas relaciones.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;ve already demonstrated a knack for engaging your target audience. Empower them with exclusive campaigns, provide special incentives, or just learn more about their successful techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Easy Affiliate, recompensar a los afiliados con mejores resultados con una tasa de comisi\u00f3n especial es tan sencillo como <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">permitiendo la <strong>Anulaci\u00f3n de la Comisi\u00f3n<\/strong> funci\u00f3n<\/a> y a\u00f1adiendo los detalles pertinentes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1024x473.png\" alt=\"Configuraci\u00f3n de comisiones espec\u00edficas para cada usuario\" class=\"wp-image-7106\" width=\"768\" height=\"355\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1024x473.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-768x355.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-584x270.png 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1216x562.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-156x72.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions.png 1261w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede considerar <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">establecer niveles de comisiones de afiliaci\u00f3n<\/a> para recompensar a sus afiliados m\u00e1s exitosos e incentivar la productividad continua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_Conversion_Rates\"><\/span>Mejorar las tasas de conversi\u00f3n\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Revise las estrategias utilizadas por los afiliados con altas tasas de conversi\u00f3n. \u00bfQu\u00e9 tipo de contenido, lenguaje o promociones emplean? Comparta esta informaci\u00f3n con los afiliados con peores resultados y ay\u00fadeles a aumentar sus tasas de conversi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_High-Impact_Campaigns\"><\/span>Desarrollar campa\u00f1as de gran impacto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"459\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads.jpg\" alt=\"creaci\u00f3n de enlaces y banners publicitarios\" class=\"wp-image-6038\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads.jpg 760w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-300x181.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-235x142.jpg 235w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-447x270.jpg 447w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-156x94.jpg 156w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sus anteriores campa\u00f1as de \u00e9xito le servir\u00e1n de modelo para futuras estrategias. Identifique los elementos clave que las hicieron eficaces: \u00bffue una oferta promocional \u00fanica, una llamada a la acci\u00f3n convincente o una \u00e9poca del a\u00f1o concreta?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reproduzca estos elementos de \u00e9xito en sus futuras campa\u00f1as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Traffic_Over_Quantity\"><\/span>Tr\u00e1fico de calidad por encima de la cantidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While high click traffic is good, it&#8217;s the conversion of these clicks into sales that really matters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice sus datos UTM para identificar qu\u00e9 tipos de contenido o campa\u00f1as est\u00e1n generando tr\u00e1fico de calidad que se convierte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anime a sus afiliados a crear m\u00e1s de este contenido de alta conversi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_an_Eye_on_Profits\"><\/span>Vigilar los beneficios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1024x683.jpg\" alt=\"Ventas en l\u00ednea\" class=\"wp-image-10721\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1024x683.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-300x200.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-768x512.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-213x142.jpg 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-405x270.jpg 405w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1026x684.jpg 1026w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-156x104.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vigile de cerca sus indicadores clave de ventas e ingresos. Si observas unas ventas elevadas pero unos ingresos inferiores a los previstos, plant\u00e9ate revisar el precio de tus productos o la estructura de comisiones de los afiliados para mejorar la rentabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, the ultimate goal of tracking and analyzing affiliate marketing KPIs is to keep adjusting and improving your strategy and drive your program&#8217;s success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you delve into the data, you&#8217;ll gain deeper insights into what works best for your unique business and audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sigue haciendo preguntas, mant\u00e9n la curiosidad y deja que los datos gu\u00eden tu toma de decisiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8BSummary\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not tracking your affiliate marketing KPIs, you&#8217;re stumbling in the dark, completely oblivious to the true performance of your affiliate marketing strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero con las estad\u00edsticas adecuadas en la mano, puede afinar su juego de marketing, optimizando su estrategia para aprovechar plenamente el poder de sus afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember, successful affiliates are happy affiliates. When they see tangible results and healthy commissions, they&#8217;re motivated to keep pushing your products or services. It&#8217;s a win-win situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging Easy Affiliate&#8217;s UTM tracking feature, monitoring the effectiveness of your strategies becomes as easy as pie! Here&#8217;s a quick recap of the affiliate marketing KPIs you can start tracking today with Google Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Afiliados con mejores resultados<\/li>\n\n\n\n<li>Campa\u00f1as con mejores resultados<\/li>\n\n\n\n<li>Tr\u00e1fico de clics<\/li>\n\n\n\n<li>Ventas<\/li>\n\n\n\n<li>Tasas de conversi\u00f3n<\/li>\n\n\n\n<li>Plomos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta informaci\u00f3n a su alcance, puede optimizar su programa de marketing de afiliaci\u00f3n para reforzar su estrategia, mejorar sus relaciones con los afiliados y aumentar su \u00e9xito general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfA\u00fan no es usuario de Easy Affiliate?<\/strong> <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-the-switch-from-affiliatewp-to-easy-affiliate-with-video\/\" title=\"\">Cambia hoy mismo<\/a> y experimente la facilidad del seguimiento UTM automatizado para su marketing de afiliaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfYa forma parte de la familia Easy Affiliate?<\/strong> Aseg\u00farese de activar el seguimiento UTM en la configuraci\u00f3n para aprovechar al m\u00e1ximo estas ventajas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Easy Affiliate, we&#8217;re here to make affiliate marketing KPI tracking simple, intuitive, and effective. Let&#8217;s make your affiliate program a huge success together!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfListo para acelerar su programa de afiliaci\u00f3n? Reg\u00edstrese en Easy Affiliate hoy mismo. Sus KPI se lo agradecer\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre los KPI de marketing de afiliaci\u00f3n a los que deber\u00eda prestar atenci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. And don&#8217;t forget to subscribe<\/strong> a nuestro blog para obtener m\u00e1s consejos sobre c\u00f3mo sacar el m\u00e1ximo partido a su programa de afiliaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is your low-risk ticket to a customer-rich destination. Paying only when new customers are secured? It&#8217;s a marketer&#8217;s dream!&nbsp; But to really make the most of your affiliate marketing strategy, you need to keep a keen eye on your KPIs (Key Performance Indicators).&nbsp; Without tracking these signposts, you may never fully tap into [&hellip;]<\/p>\n","protected":false},"author":4600,"featured_media":10723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"gpn58teazkg0\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"","_strive_post_notes":"KW: Affiliate marketing KPIs\r\n\r\nThe purpose of this email is to introduce UTM tracking and all of its benefits\r\nKW: Affiliate marketing data analysis","footnotes":""},"categories":[314],"tags":[44,372,244],"class_list":["post-7101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tutorials","tag-affiliate-marketing","tag-ho-to","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Knowing which affiliate marketing KPIs to pay extra attention to can make a huge difference in your business. 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