{"id":7233,"date":"2021-10-27T12:37:12","date_gmt":"2021-10-27T12:37:12","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7233"},"modified":"2021-11-01T14:49:59","modified_gmt":"2021-11-01T14:49:59","slug":"why-you-should-provide-support-to-your-affiliates-and-how-to-do-so","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/","title":{"rendered":"Por qu\u00e9 debe ofrecer apoyo a sus afiliados (y c\u00f3mo hacerlo)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6699f43694e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6699f43694e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#Onboarding_Your_Affiliates_Quicker\" >Acelere la incorporaci\u00f3n de sus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#Reinforcing_Your_Partnership\" >Reforzar su asociaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#How_to_Support_Your_Affiliates\" >C\u00f3mo apoyar a sus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/why-you-should-provide-support-to-your-affiliates-and-how-to-do-so\/#In_Conclusion\" >En conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Tanto si gestiona un programa de afiliaci\u00f3n para productos minoristas como una suscripci\u00f3n de software, sabe lo importante que es atraer a afiliados de alta calidad y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejorar la<\/a> <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">tasas de conversi\u00f3n<\/a> de sus p\u00e1ginas afiliadas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there&#8217;s a point that many affiliate programs miss out on: How can you nurture your affiliates so they stick around longer and bring in more sales?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Jotform COO Burak Ciflikli, &#8220;Essentially, an affiliate program is just another product that you are trying to sell.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you develop this type of perspective, providing support for your affiliate program becomes a no-brainer. Support is the pillar that makes or breaks a company. It&#8217;s true that, on paper, a good product shouldn&#8217;t require support, but the reality can be a little different. The same applies to affiliate marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onboarding_Your_Affiliates_Quicker\"><\/span>Acelere la incorporaci\u00f3n de sus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los principales problemas de la mayor\u00eda de las empresas (especialmente las de software) es <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">incorporaci\u00f3n de sus afiliados<\/a>. Ofrecer apoyo a los afiliados antes de que se inscriban y, sobre todo, durante el proceso de incorporaci\u00f3n puede ayudar a ambas partes a sacar el m\u00e1ximo partido de la asociaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of your affiliates as outsourced salespeople and marketers. In that case, you&#8217;d want to train your sales team and provide support to them so they can close deals faster and more efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reinforcing_Your_Partnership\"><\/span>Reforzar su asociaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al fin y al cabo, su programa de afiliaci\u00f3n es una asociaci\u00f3n mutuamente beneficiosa. Por lo tanto, reforzar esa asociaci\u00f3n puede ayudar a obtener resultados positivos. Prestar apoyo a sus afiliados es una de las formas m\u00e1s r\u00e1pidas de hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si dedica tiempo a ayudar a sus afiliados, es m\u00e1s probable que se queden y trabajen m\u00e1s duro para conseguir m\u00e1s ventas para usted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve been talking about how important it is to support affiliates, but how do we actually provide that support? Let&#8217;s have a look!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Support_Your_Affiliates\"><\/span>C\u00f3mo apoyar a sus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El primer y m\u00e1s importante punto a considerar es proporcionar apoyo a sus afiliados en torno al producto y al programa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probablemente querr\u00e1 que alguien del equipo de soporte se encargue de supervisar las solicitudes relacionadas con su programa de afiliaci\u00f3n. Contar con un enlace de asistencia en la p\u00e1gina de inicio, la p\u00e1gina de registro y el panel de control de afiliaci\u00f3n facilitar\u00e1 a los afiliados la b\u00fasqueda cuando necesiten ayuda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great example of this is Jotform&#8217;s Affiliate program. The <a href=\"https:\/\/www.jotform.com\/partnership\/affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00e1gina de afiliaci\u00f3n de Jotform<\/a> tiene tanto una secci\u00f3n detallada de preguntas frecuentes como una lista que contiene la informaci\u00f3n de contacto del equipo de afiliados de Jotform. Esto permite a sus afiliados ponerse inmediatamente en contacto con ellos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1024x749.png\" alt=\"\" class=\"wp-image-7322\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1024x749.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-300x219.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-768x561.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1536x1123.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-194x142.png 194w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-369x270.png 369w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-936x684.png 936w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-1409x1030.png 1409w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2-156x114.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"287\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1024x287.png\" alt=\"\" class=\"wp-image-7323\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1024x287.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-300x84.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-768x216.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1536x431.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-506x142.png 506w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-962x270.png 962w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1216x341.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-1832x514.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3-156x44.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unnamed-3.png 1952w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can support your affiliates by helping them get a hang of things faster. It&#8217;s always a good idea to let them use your product before starting to promote it. If they know what they are selling, they will sell more of it, and sell it quicker, too!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora viene la parte controvertida. \u00bfDeber\u00edas tambi\u00e9n proporcionar apoyo a tus afiliados sobre marketing y crecimiento en general? La respuesta es: depende. Pero en un mundo perfecto, s\u00ed, definitivamente deber\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, no todos los programas de afiliaci\u00f3n son ideales para esto y, curiosamente, tampoco lo son todos los afiliados. Sin embargo, hay algunos afiliados que mostrar\u00e1n signos tempranos de potencial, y hacer un esfuerzo adicional para ayudarles a crecer en su negocio probablemente dar\u00e1 sus frutos en el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por apoyar a sus afiliados no queremos decir que tenga que sentarse y guiarles en cada paso. Pero tener a algunos de tus empleados de marketing dispuestos a responder preguntas de vez en cuando marcar\u00e1 una gran diferencia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, disponer de buenos contenidos y bases de conocimientos que respondan a las preguntas m\u00e1s frecuentes sobre su programa de afiliaci\u00f3n y marketing en general reducir\u00e1 la carga de trabajo de sus equipos de soporte y marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere la posibilidad de ofrecer apoyo activo en casos excepcionales que den lugar a relaciones duraderas y mutuamente beneficiosas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>En conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como con cualquier buen producto, usted quiere que sus clientes (afiliados) tengan una buena experiencia al utilizar su producto (programa de afiliaci\u00f3n). En este art\u00edculo te explicamos las razones m\u00e1s importantes por las que es importante ofrecer asistencia a tus afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este post, no dejes de seguirnos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>! Y no te olvides de suscribirte a nuestro bolet\u00edn.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><\/h2>","protected":false},"excerpt":{"rendered":"<p>Whether you run an affiliate program for retail goods or a software subscription, you know how important it is to bring in high-quality affiliates and improve the conversion rates of your affiliate pages.&nbsp; However, there&#8217;s a point that many affiliate programs miss out on: How can you nurture your affiliates so they stick around longer [&hellip;]<\/p>\n","protected":false},"author":3097,"featured_media":7234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[56,377],"class_list":["post-7233","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliates","tag-support","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliates play a big role in the success of your affiliate program. 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