{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Predicci\u00f3n: Tendencias del marketing digital para 2022 (Top 10)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b004f41ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b004f41ad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Publicidad program\u00e1tica&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. Personalizaci\u00f3n&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Marketing de influencers&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Historias de Facebook e Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Contenidos generados por los usuarios (CGU)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Asociaciones con terceros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Regalos a los clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Fragmentos destacados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Tecnolog\u00edas inmersivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Marketing sin cocina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and <strong>deje a sus competidores en la cuneta<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll explore ten digital marketing trends for 2022. Along the way, we&#8217;ll share advice on how to use these strategies to their full potential. Let&#8217;s get started!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Publicidad program\u00e1tica&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tradicionalmente, la compra de publicidad digital ha implicado un sistema de varios pasos de propuestas, licitaciones, presupuestos y negociaci\u00f3n. Sin embargo, la publicidad program\u00e1tica <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">herramientas como SmartyAds<\/a> prometen <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar este laborioso proceso<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"La herramienta de publicidad program\u00e1tica SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta herramienta, puede introducir informaci\u00f3n sobre su campa\u00f1a. A continuaci\u00f3n, el software utiliza algoritmos para determinar d\u00f3nde tendr\u00e1 un impacto m\u00e1s significativo su presupuesto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas soluciones de publicidad program\u00e1tica incluso supervisan su campa\u00f1a y sugieren \u00e1reas de mejora. El uso de estas recomendaciones le sit\u00faa en una s\u00f3lida posici\u00f3n para lograr un buen <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">retorno de la inversi\u00f3n (ROI)<\/a> y el m\u00e1s alto <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">tasas de conversi\u00f3n<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since this process is automated, you&#8217;ll also spend less time buying ads. We recommend using programmatic advertising to <strong>automatizar las partes de la compra que m\u00e1s tiempo consumen<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, you&#8217;ll be free to focus on higher-value activities that require human input (things like design and tailored customer service).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing omnicanal<\/a> implica comercializar su empresa de forma coherente a trav\u00e9s de m\u00faltiples plataformas. Puede incluir las redes sociales, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de correo electr\u00f3nico<\/a>y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">entradas de blog<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"El marketing omnicanal es una de las principales tendencias de marketing digital para 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una marca fuerte<\/a>la coherencia es la clave. Al alinear sus mensajes en todos los canales, los clientes sabr\u00e1n exactamente qu\u00e9 esperar de su empresa. A su vez, esta estrategia mejora la experiencia del consumidor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creating omnichannel content, it&#8217;s essential to identify your <strong>cliente ideal<\/strong>. Para ayudar en este proceso, recomendamos centrarse en los objetivos y retos que pueden llevar a alguien a comprar sus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, preg\u00fantese:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfQu\u00e9 problemas resuelve mi producto o servicio?<\/li><li>&nbsp;\u00bfQu\u00e9 tipo de personas tienen ese tipo de problemas?<\/li><li>\u00bfD\u00f3nde suelen conectarse esas personas?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it might be tempting to target as many platforms as possible, it&#8217;s important to be realistic. It&#8217;s usually better to market effectively to a handful of channels than pump out <strong>campa\u00f1as de gran volumen y baja calidad <\/strong>en decenas de plataformas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, a menudo tiene sentido centrarse en las plataformas m\u00e1s populares con su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico destinatario<\/a>. En este caso, puede ser \u00fatil analizar las personas que visitan actualmente su sitio utilizando una herramienta como <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. Personalizaci\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A la gente le encanta la personalizaci\u00f3n. Seg\u00fan los estudios, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% de consumidores<\/a> son m\u00e1s propensos a realizar una compra cuando una empresa ofrece una experiencia personalizada. Personalizando su marketing, podr\u00eda impulsar sus ventas y aumentar sus ingresos <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hasta 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, le recomendamos que examine su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de correo electr\u00f3nico<\/a>. La mayor\u00eda de las plataformas de correo electr\u00f3nico modernas admiten <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texto din\u00e1mico<\/a><\/strong>que le permite personalizar sus mensajes para cada persona. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso algo tan sencillo como dirigirse a los destinatarios por su nombre puede hacer que sus correos electr\u00f3nicos parezcan m\u00e1s personales. Tambi\u00e9n puede recomendar productos relacionados con compras anteriores de los clientes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Un ejemplo de correo electr\u00f3nico de marketing personalizado.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al anunciarse en plataformas de terceros, puede dirigirse a grupos espec\u00edficos. Por ejemplo, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anuncios en Facebook<\/a> dispone de potentes herramientas de segmentaci\u00f3n para ofrecer diferentes contenidos publicitarios. Permite elegir factores como comportamientos, intereses y acontecimientos vitales de los usuarios.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Marketing de influencers&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenciador en l\u00ednea<\/a> es alguien con un importante n\u00famero de seguidores digitales. Estos famosos pueden promocionar tu empresa entre sus seguidores: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Un ejemplo de campa\u00f1a de marketing de influencers. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se prev\u00e9 que el marketing de influencias <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">crecer hasta $13.800 millones<\/a> a finales de 2021, predecimos que ser\u00e1 una gran tendencia a lo largo de 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito de sus campa\u00f1as de marketing depende de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">encontrar al mejor socio influyente<\/a>. While it&#8217;s easy to fixate on the subscriber count, making sure the influencer&#8217;s audience represents your ideal customers is way more important. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso puede plantearse <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">asociarse con un microinfluenciador<\/a> que opera dentro de su nicho espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la medida de lo posible, tambi\u00e9n deber\u00eda haber <strong>conexi\u00f3n entre el producto promocionado y el influencer<\/strong>. For example, you wouldn&#8217;t want a beauty and makeup blogger trying to promote your lawn-care widgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such an endorsement could seem random, forced, and inconsistent with the influencer&#8217;s online persona. As a result, their fans may perceive the promotion as a cash grab.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Historias de Facebook e Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook e Instagram<\/a> Las historias son v\u00eddeos o fotos que desaparecen al cabo de 24 horas. A menudo incorporan funciones interactivas como pegatinas, encuestas y filtros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"Las historias en las redes sociales ser\u00e1n una de las principales tendencias del marketing digital en 2022. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e1s de 500 millones de personas<\/a> interact with Instagram stories every day. Stories can also influence a customer&#8217;s purchasing decisions. In fact, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% de personas<\/a> que utilizan esta funci\u00f3n afirman que se interesan m\u00e1s por una marca o un producto despu\u00e9s de verlo en sus historias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que desaparecen al cabo de poco tiempo, las historias pueden ayudar a mostrar tu marca de forma divertida y emocionante. Adem\u00e1s, el contenido nunca aparece en tus principales p\u00e1ginas de redes sociales, lo que te permite <strong>humanice su empresa sin diluir su marca<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede organizar una \"toma de posesi\u00f3n de historias\". En este caso, los empleados tienen la oportunidad de publicar fragmentos de sus d\u00edas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Contenidos generados por los usuarios (CGU)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contenidos generados por los usuarios (CGU)<\/a> is created by someone who isn&#8217;t an official representative of your business. It may include social media posts from online influencers, a <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">revisi\u00f3n del producto<\/a> en un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitio web de terceros<\/a>o un v\u00eddeo de presentaci\u00f3n creado por un cliente:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Un ejemplo de CGU.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s average consumer is marketing-savvy. No matter how often you claim your products are the best in the business, shoppers are unlikely to believe your biased opinion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El UGC es un asunto totalmente distinto. Seg\u00fan un estudio, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% de consumidores<\/a> dicen que el CGU influye en sus decisiones de compra m\u00e1s que el marketing por correo electr\u00f3nico y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">resultados de los motores de b\u00fasqueda<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes generar CGU de muchas maneras. \u00c9stas son dos de las m\u00e1s sencillas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Asociaciones con terceros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third parties include online influencers and blogs that accept products for review. Simply reach out to see if they&#8217;d be willing to partner with you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Regalos a los clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organice un sorteo mensual s\u00f3lo para clientes. Permita una participaci\u00f3n autom\u00e1tica y, a continuaci\u00f3n, ofrezca a los clientes la opci\u00f3n de a\u00f1adir otra participaci\u00f3n enviando una imagen (estilo de vida, producto, etc.). Recomendamos utilizar el <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rifapress<\/a> para realizar este tipo de campa\u00f1as.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"P\u00e1gina de inicio de Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve secured some UGC, you can easily share it via <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate&#8217;s dashboard<\/a> con sus socios afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Fragmentos destacados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets are excerpts that appear in Google&#8217;s search results. They are designed to answer user questions quickly and commonly include content such as definitions, steps, and lists:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Los fragmentos destacados ser\u00e1n una de las principales tendencias del marketing digital en 2022. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>, there&#8217;s a lot of advice on how to climb the rankings. However, featured snippets enable you to generate more clicks without having to improve your position. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, muchos expertos en SEO se refieren a un fragmento destacado como \"Posici\u00f3n #0\", ya que aparece por encima del n\u00famero uno:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Un fragmento destacado.\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan las investigaciones, los fragmentos destacados representan <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alrededor de 35% de todos los clics<\/a>. That&#8217;s an advantage worth pursuing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google crea fragmentos destacados mediante <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metadatos Schema.org<\/a> y su API de grafos de conocimiento. Sin embargo, estos conceptos pueden resultar dif\u00edciles de entender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, plugins como <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Todo en uno SEO (AIOSEO)<\/a> automatically add Schema.org support. This tool can help you provide information to Google&#8217;s API, increasing your chances of being included in a featured snippet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s easy to think of marketing as something that only occurs off-site. However, the hard work isn&#8217;t over just because a potential customer has arrived safely on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, those potential customers will have questions. If you don&#8217;t provide answers promptly, you may miss out on a sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots automatizados<\/a> can offer customer support around the clock. Maybe that&#8217;s why over <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% de consumidores en todo el mundo<\/a> utiliz\u00f3 un chatbot para la atenci\u00f3n al cliente en 2019:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Ejemplo de chatbot automatizado \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Estos bots son \u00fatiles para responder a las preguntas m\u00e1s frecuentes (FAQ) de forma m\u00e1s inmediata y atractiva que un documento escrito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if the chatbot can&#8217;t resolve the visitor&#8217;s query, it can still form part of your intake process. For example, the chatbot may forward the visitor&#8217;s email address to your customer service department. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes implementar un widget de chat utilizando herramientas como <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> y <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tideo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Tecnolog\u00edas inmersivas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive technologies create unique experiences by merging the physical and digital worlds. When used effectively, immersive technologies will make your audience feel like they&#8217;re part of the content presented to them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este software, puede crear materiales de marketing m\u00e1s atractivos y entretenidos. La realidad aumentada (RA) y la realidad virtual (RV) son dos de los tipos de tecnolog\u00edas inmersivas m\u00e1s conocidas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque esta tendencia del marketing digital pueda parecer futurista, algunas marcas ya est\u00e1n aprovechando el poder de las tecnolog\u00edas inmersivas en su marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, la empresa de muebles <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea usado AR<\/a> para ayudar a los clientes a visualizar c\u00f3mo quedar\u00edan sus productos en sus casas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Campa\u00f1a de marketing de RA de Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Also, the majority of online prescription eyeglass stores are using immersive tech these days. Most sites have an interface that allows customers to see what they&#8217;d look like wearing a particular pair of frames.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Interfaz que permite probarse las gafas virtualmente\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive marketing doesn&#8217;t have to be high-tech. Something as simple as a 360-degree video of your products can help your customers make more informed purchasing decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Marketing sin cocina<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies are small pieces of code that are placed on visitor devices. Traditionally, business owners have used third-party cookies to track shoppers&#8217; digital footprints and identify people who access their sites via affiliate links. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, Google planea eliminar gradualmente la compatibilidad con las cookies de terceros en Chrome por motivos de privacidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legislaci\u00f3n centrada en la privacidad, como la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reglamento general de protecci\u00f3n de datos (RGPD)<\/a> tambi\u00e9n ha complicado mucho el uso de las cookies. Teniendo esto en cuenta, en 2022 prevemos un aumento masivo del marketing sin cookies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing sin cookies puede implicar el uso de potentes algoritmos de Inteligencia Artificial (IA) para dirigirse a audiencias espec\u00edficas de forma an\u00f3nima. Tambi\u00e9n puede utilizar soluciones autenticadas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the visitor grants you access to their data, you&#8217;re free to use it in your marketing. It might mean placing your site behind a login form or displaying a disclaimer that the user must accept before proceeding:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Predecimos que el marketing sin cookies ser\u00e1 una de las principales tendencias de marketing digital de 2022. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que le preocupe la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">futuro sin cocina<\/a>. Sin embargo, le alegrar\u00e1 saber que puede seguir utilizando cookies de origen en sus actividades de marketing. De hecho, las \u00fanicas cookies que utiliza el plugin Easy Affiliate son de origen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to impress potential customers, your marketing should feel fresh and innovative rather than stale. Fortunately, there&#8217;s always a new marketing trend in today&#8217;s fast-paced digital landscape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, we predict that we&#8217;ll see marketers use cutting-edge technology to craft compelling experiences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These strategies might include using immersive technologies such as augmented reality and providing customer service via sophisticated chatbots. We&#8217;re also expecting a rise in software that uses first-party cookies, including our <a href=\"https:\/\/easyaffiliate.com\/es\/\">Plugin Easy Affiliate<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre alguna de las tendencias de marketing digital mencionadas en este art\u00edculo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and leaving your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[379,365,289],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-digital-marketing","tag-marketing-strategies","tag-trends","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Prediction: Digital Marketing Trends for 2022 (Top 10)\" \/>\n\t\t<meta property=\"og:description\" content=\"As an online business, you have the opportunity to sell your products to an international audience. However, you&#039;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#039;s attention and leaving your\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-12-07T07:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-13T23:29:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Prediction: Digital Marketing Trends for 2022 (Top 10)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As an online business, you have the opportunity to sell your products to an international audience. However, you&#039;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#039;s attention and leaving your\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#aioseo-article-63176f404d850\",\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"headline\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"description\":\"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your\",\"author\":{\"@type\":\"Person\",\"name\":\"John Hughes\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"articleSection\":\"Advice, digital marketing, marketing strategies, trends\"},{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#blogposting\",\"name\":\"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate\",\"headline\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\"},\"articleSection\":\"Advice, digital marketing, marketing strategies, trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#listItem\",\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#listItem\",\"position\":3,\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/\",\"name\":\"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate\",\"description\":\"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#mainImage\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate<\/title>\n\n","aioseo_head_json":{"title":"Tendencias en Marketing Digital (Top 10 para 2022) | Easy Affiliate","description":"Con una competencia feroz, su marketing debe estar a la \u00faltima. Prepara tu negocio para el \u00e9xito siguiendo las 10 tendencias de marketing digital para 2022.","canonical_url":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#aioseo-article-63176f404d850","name":"Prediction: Digital Marketing Trends for 2022 (Top 10)","headline":"Prediction: Digital Marketing Trends for 2022 (Top 10)","description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","author":{"@type":"Person","name":"John Hughes","url":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","width":1480,"height":832,"caption":"10 digital marketing trends"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00","inLanguage":"es-ES","commentCount":2,"articleSection":"Advice, digital marketing, marketing strategies, trends"},{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#blogposting","name":"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate","headline":"Prediction: Digital Marketing Trends for 2022 (Top 10)","author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","width":1480,"height":832,"caption":"10 digital marketing trends"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00","inLanguage":"es-ES","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#webpage"},"articleSection":"Advice, digital marketing, marketing strategies, trends"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#listItem","name":"Prediction: Digital Marketing Trends for 2022 (Top 10)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#listItem","position":3,"name":"Prediction: Digital Marketing Trends for 2022 (Top 10)","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/es\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#webpage","url":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","name":"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate","description":"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#mainImage","width":1480,"height":832,"caption":"10 digital marketing trends"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#mainImage"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/es\/#website","url":"https:\/\/easyaffiliate.com\/es\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"es-ES","publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Easy Affiliate","og:type":"article","og:title":"Prediction: Digital Marketing Trends for 2022 (Top 10)","og:description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","og:url":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2021-12-07T07:00:00+00:00","article:modified_time":"2024-09-13T23:29:07+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"Prediction: Digital Marketing Trends for 2022 (Top 10)","twitter:description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg"},"aioseo_meta_data":{"post_id":"7242","title":"Digital Marketing Trends (Top 10 for 2022) | #site_title&nbsp;","description":"Con una competencia feroz, su marketing debe estar a la \u00faltima. Prepara tu negocio para el \u00e9xito siguiendo las 10 tendencias de marketing digital para 2022.","keywords":[{"label":"digital marketing trends","value":"digital marketing trends"}],"keyphrases":{"focus":{"keyphrase":"digital marketing trends","score":80,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings.","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[{"id":"#aioseo-article-63176f404d850","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}}]},"schema_type":"Article","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:49:51","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-10-15 13:54:52","updated":"2026-07-12 15:17:25"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tPrediction: Digital Marketing Trends for 2022 (Top 10)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/es"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/"},{"label":"Prediction: Digital Marketing Trends for 2022 (Top 10)","link":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/7242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media\/7359"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/categories?post=7242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/tags?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}