{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Predicci\u00f3n: Tendencias del marketing digital para 2022 (Top 10)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e4d7672d62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e4d7672d62\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Publicidad program\u00e1tica&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. Personalizaci\u00f3n&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Marketing de influencers&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Historias de Facebook e Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Contenidos generados por los usuarios (CGU)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Asociaciones con terceros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Regalos a los clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Fragmentos destacados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Tecnolog\u00edas inmersivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Marketing sin cocina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Como negocio en l\u00ednea, tienes la oportunidad de vender tus productos a un p\u00fablico internacional. Sin embargo, tambi\u00e9n te enfrentas a la competencia a nivel mundial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este entorno tan competitivo, merece la pena estar a la vanguardia. Si te pones al d\u00eda con las \u00faltimas tendencias en marketing digital, no deber\u00edas tener ning\u00fan problema para captar la atenci\u00f3n de tu p\u00fablico objetivo y <strong>deje a sus competidores en la cuneta<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, analizaremos diez tendencias de marketing digital para 2022. A lo largo del art\u00edculo, compartiremos consejos sobre c\u00f3mo sacar el m\u00e1ximo partido a estas estrategias. \u00a1Empecemos!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Publicidad program\u00e1tica&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tradicionalmente, la compra de publicidad digital ha implicado un sistema de varios pasos de propuestas, licitaciones, presupuestos y negociaci\u00f3n. Sin embargo, la publicidad program\u00e1tica <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">herramientas como SmartyAds<\/a> prometen <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar este laborioso proceso<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"La herramienta de publicidad program\u00e1tica SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta herramienta, puede introducir informaci\u00f3n sobre su campa\u00f1a. A continuaci\u00f3n, el software utiliza algoritmos para determinar d\u00f3nde tendr\u00e1 un impacto m\u00e1s significativo su presupuesto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas soluciones de publicidad program\u00e1tica incluso supervisan su campa\u00f1a y sugieren \u00e1reas de mejora. El uso de estas recomendaciones le sit\u00faa en una s\u00f3lida posici\u00f3n para lograr un buen <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">retorno de la inversi\u00f3n (ROI)<\/a> y el m\u00e1s alto <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">tasas de conversi\u00f3n<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que este proceso est\u00e1 automatizado, tambi\u00e9n dedicar\u00e1s menos tiempo a comprar anuncios. Te recomendamos que utilices la publicidad program\u00e1tica para <strong>automatizar las partes de la compra que m\u00e1s tiempo consumen<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De este modo, podr\u00e1s centrarte en actividades de mayor valor que requieren la intervenci\u00f3n humana (como el dise\u00f1o y la atenci\u00f3n al cliente personalizada).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing omnicanal<\/a> implica comercializar su empresa de forma coherente a trav\u00e9s de m\u00faltiples plataformas. Puede incluir las redes sociales, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de correo electr\u00f3nico<\/a>y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">entradas de blog<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"El marketing omnicanal es una de las principales tendencias de marketing digital para 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una marca fuerte<\/a>la coherencia es la clave. Al alinear sus mensajes en todos los canales, los clientes sabr\u00e1n exactamente qu\u00e9 esperar de su empresa. A su vez, esta estrategia mejora la experiencia del consumidor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de crear contenido omnicanal, es fundamental identificar tu <strong>cliente ideal<\/strong>. Para ayudar en este proceso, recomendamos centrarse en los objetivos y retos que pueden llevar a alguien a comprar sus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, preg\u00fantese:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfQu\u00e9 problemas resuelve mi producto o servicio?<\/li><li>&nbsp;\u00bfQu\u00e9 tipo de personas tienen ese tipo de problemas?<\/li><li>\u00bfD\u00f3nde suelen conectarse esas personas?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque pueda resultar tentador dirigirse al mayor n\u00famero posible de plataformas, es importante ser realista. Por lo general, es mejor realizar una campa\u00f1a de marketing eficaz en unos pocos canales que lanzar contenido sin control <strong>campa\u00f1as de gran volumen y baja calidad <\/strong>en decenas de plataformas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, a menudo tiene sentido centrarse en las plataformas m\u00e1s populares con su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico destinatario<\/a>. En este caso, puede ser \u00fatil analizar las personas que visitan actualmente su sitio utilizando una herramienta como <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. Personalizaci\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A la gente le encanta la personalizaci\u00f3n. Seg\u00fan los estudios, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% de consumidores<\/a> son m\u00e1s propensos a realizar una compra cuando una empresa ofrece una experiencia personalizada. Personalizando su marketing, podr\u00eda impulsar sus ventas y aumentar sus ingresos <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hasta 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, le recomendamos que examine su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de correo electr\u00f3nico<\/a>. La mayor\u00eda de las plataformas de correo electr\u00f3nico modernas admiten <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texto din\u00e1mico<\/a><\/strong>que le permite personalizar sus mensajes para cada persona. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso algo tan sencillo como dirigirse a los destinatarios por su nombre puede hacer que sus correos electr\u00f3nicos parezcan m\u00e1s personales. Tambi\u00e9n puede recomendar productos relacionados con compras anteriores de los clientes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Un ejemplo de correo electr\u00f3nico de marketing personalizado.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al anunciarse en plataformas de terceros, puede dirigirse a grupos espec\u00edficos. Por ejemplo, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anuncios en Facebook<\/a> dispone de potentes herramientas de segmentaci\u00f3n para ofrecer diferentes contenidos publicitarios. Permite elegir factores como comportamientos, intereses y acontecimientos vitales de los usuarios.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Marketing de influencers&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenciador en l\u00ednea<\/a> es alguien con un importante n\u00famero de seguidores digitales. Estos famosos pueden promocionar tu empresa entre sus seguidores: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Un ejemplo de campa\u00f1a de marketing de influencers. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se prev\u00e9 que el marketing de influencias <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">crecer hasta $13.800 millones<\/a> a finales de 2021, predecimos que ser\u00e1 una gran tendencia a lo largo de 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito de sus campa\u00f1as de marketing depende de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">encontrar al mejor socio influyente<\/a>. Aunque es f\u00e1cil fijarse solo en el n\u00famero de seguidores, es mucho m\u00e1s importante asegurarse de que la audiencia del influencer represente a tus clientes ideales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso puede plantearse <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">asociarse con un microinfluenciador<\/a> que opera dentro de su nicho espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la medida de lo posible, tambi\u00e9n deber\u00eda haber <strong>conexi\u00f3n entre el producto promocionado y el influencer<\/strong>. Por ejemplo, no te interesar\u00eda que una bloguera especializada en belleza y maquillaje intentara promocionar tus productos para el cuidado del c\u00e9sped.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un respaldo de este tipo podr\u00eda parecer aleatorio, forzado e incompatible con la imagen que el influencer proyecta en Internet. Como consecuencia, sus seguidores podr\u00edan percibir la promoci\u00f3n como una forma de sacar provecho econ\u00f3mico.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Historias de Facebook e Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook e Instagram<\/a> Las historias son v\u00eddeos o fotos que desaparecen al cabo de 24 horas. A menudo incorporan funciones interactivas como pegatinas, encuestas y filtros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"Las historias en las redes sociales ser\u00e1n una de las principales tendencias del marketing digital en 2022. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e1s de 500 millones de personas<\/a> interact\u00faan con las historias de Instagram todos los d\u00edas. Las historias tambi\u00e9n pueden influir en las decisiones de compra de los clientes. De hecho, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% de personas<\/a> que utilizan esta funci\u00f3n afirman que se interesan m\u00e1s por una marca o un producto despu\u00e9s de verlo en sus historias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que desaparecen al cabo de poco tiempo, las historias pueden ayudar a mostrar tu marca de forma divertida y emocionante. Adem\u00e1s, el contenido nunca aparece en tus principales p\u00e1ginas de redes sociales, lo que te permite <strong>humanice su empresa sin diluir su marca<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede organizar una \"toma de posesi\u00f3n de historias\". En este caso, los empleados tienen la oportunidad de publicar fragmentos de sus d\u00edas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Contenidos generados por los usuarios (CGU)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contenidos generados por los usuarios (CGU)<\/a> ha sido creado por alguien que no es un representante oficial de tu empresa. Puede incluir publicaciones en redes sociales de personas influyentes en Internet, un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">revisi\u00f3n del producto<\/a> en un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitio web de terceros<\/a>o un v\u00eddeo de presentaci\u00f3n creado por un cliente:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Un ejemplo de CGU.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El consumidor medio de hoy en d\u00eda sabe mucho de marketing. Por mucho que afirmes que tus productos son los mejores del sector, es poco probable que los compradores se crean tu opini\u00f3n sesgada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El UGC es un asunto totalmente distinto. Seg\u00fan un estudio, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% de consumidores<\/a> dicen que el CGU influye en sus decisiones de compra m\u00e1s que el marketing por correo electr\u00f3nico y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">resultados de los motores de b\u00fasqueda<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes generar CGU de muchas maneras. \u00c9stas son dos de las m\u00e1s sencillas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Asociaciones con terceros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los terceros se incluyen los influencers en l\u00ednea y los blogs que aceptan productos para rese\u00f1arlos. Solo tienes que ponerte en contacto con ellos para ver si estar\u00edan dispuestos a colaborar contigo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Regalos a los clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organice un sorteo mensual s\u00f3lo para clientes. Permita una participaci\u00f3n autom\u00e1tica y, a continuaci\u00f3n, ofrezca a los clientes la opci\u00f3n de a\u00f1adir otra participaci\u00f3n enviando una imagen (estilo de vida, producto, etc.). Recomendamos utilizar el <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rifapress<\/a> para realizar este tipo de campa\u00f1as.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"P\u00e1gina de inicio de Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas conseguido contenido generado por los usuarios (UGC), puedes compartirlo f\u00e1cilmente a trav\u00e9s de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">El panel de control de Easy Affiliate<\/a> con sus socios afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Fragmentos destacados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los fragmentos destacados son extractos que aparecen en los resultados de b\u00fasqueda de Google. Est\u00e1n dise\u00f1ados para responder r\u00e1pidamente a las preguntas de los usuarios y suelen incluir contenidos como definiciones, instrucciones y listas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Los fragmentos destacados ser\u00e1n una de las principales tendencias del marketing digital en 2022. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>, hay muchos consejos sobre c\u00f3mo subir en los resultados de b\u00fasqueda. Sin embargo, los fragmentos destacados te permiten generar m\u00e1s clics sin necesidad de mejorar tu posici\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, muchos expertos en SEO se refieren a un fragmento destacado como \"Posici\u00f3n #0\", ya que aparece por encima del n\u00famero uno:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Un fragmento destacado.\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan las investigaciones, los fragmentos destacados representan <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alrededor de 35% de todos los clics<\/a>. Esa es una ventaja que merece la pena aprovechar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google crea fragmentos destacados mediante <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metadatos Schema.org<\/a> y su API de grafos de conocimiento. Sin embargo, estos conceptos pueden resultar dif\u00edciles de entender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, plugins como <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Todo en uno SEO (AIOSEO)<\/a> A\u00f1ade autom\u00e1ticamente compatibilidad con Schema.org. Esta herramienta puede ayudarte a proporcionar informaci\u00f3n a la API de Google, lo que aumenta tus posibilidades de aparecer en un fragmento destacado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es f\u00e1cil pensar que el marketing es algo que solo tiene lugar fuera de la web. Sin embargo, el trabajo duro no termina solo porque un cliente potencial haya llegado sin problemas a tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A veces, esos clientes potenciales tendr\u00e1n dudas. Si no les das una respuesta r\u00e1pidamente, podr\u00edas perder una venta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots automatizados<\/a> puede ofrecer atenci\u00f3n al cliente las 24 horas del d\u00eda. Quiz\u00e1 por eso m\u00e1s de <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% de consumidores en todo el mundo<\/a> utiliz\u00f3 un chatbot para la atenci\u00f3n al cliente en 2019:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Ejemplo de chatbot automatizado \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Estos bots son \u00fatiles para responder a las preguntas m\u00e1s frecuentes (FAQ) de forma m\u00e1s inmediata y atractiva que un documento escrito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el chatbot no pueda resolver la consulta del visitante, puede seguir formando parte de tu proceso de atenci\u00f3n inicial. Por ejemplo, el chatbot puede reenviar la direcci\u00f3n de correo electr\u00f3nico del visitante a tu departamento de atenci\u00f3n al cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes implementar un widget de chat utilizando herramientas como <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> y <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tideo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Tecnolog\u00edas inmersivas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las tecnolog\u00edas inmersivas crean experiencias \u00fanicas al fusionar los mundos f\u00edsico y digital. Si se utilizan de forma eficaz, las tecnolog\u00edas inmersivas har\u00e1n que tu p\u00fablico se sienta parte del contenido que se le presenta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este software, puede crear materiales de marketing m\u00e1s atractivos y entretenidos. La realidad aumentada (RA) y la realidad virtual (RV) son dos de los tipos de tecnolog\u00edas inmersivas m\u00e1s conocidas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque esta tendencia del marketing digital pueda parecer futurista, algunas marcas ya est\u00e1n aprovechando el poder de las tecnolog\u00edas inmersivas en su marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, la empresa de muebles <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea usado AR<\/a> para ayudar a los clientes a visualizar c\u00f3mo quedar\u00edan sus productos en sus casas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Campa\u00f1a de marketing de RA de Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la mayor\u00eda de las tiendas online de gafas graduadas utilizan hoy en d\u00eda tecnolog\u00eda inmersiva. La mayor\u00eda de las p\u00e1ginas web cuentan con una interfaz que permite a los clientes ver c\u00f3mo les quedar\u00edan unas monturas concretas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Interfaz que permite probarse las gafas virtualmente\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing inmersivo no tiene por qu\u00e9 ser de alta tecnolog\u00eda. Algo tan sencillo como un v\u00eddeo de 360 grados de tus productos puede ayudar a tus clientes a tomar decisiones de compra m\u00e1s informadas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Marketing sin cocina<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las cookies son peque\u00f1os fragmentos de c\u00f3digo que se almacenan en los dispositivos de los visitantes. Tradicionalmente, los empresarios han utilizado cookies de terceros para realizar un seguimiento de la huella digital de los compradores e identificar a las personas que acceden a sus sitios web a trav\u00e9s de enlaces de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, Google planea eliminar gradualmente la compatibilidad con las cookies de terceros en Chrome por motivos de privacidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legislaci\u00f3n centrada en la privacidad, como la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reglamento general de protecci\u00f3n de datos (RGPD)<\/a> tambi\u00e9n ha complicado mucho el uso de las cookies. Teniendo esto en cuenta, en 2022 prevemos un aumento masivo del marketing sin cookies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing sin cookies puede implicar el uso de potentes algoritmos de Inteligencia Artificial (IA) para dirigirse a audiencias espec\u00edficas de forma an\u00f3nima. Tambi\u00e9n puede utilizar soluciones autenticadas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el visitante te concede acceso a sus datos, puedes utilizarlos libremente en tus campa\u00f1as de marketing. Esto podr\u00eda implicar que tu sitio web requiera un formulario de inicio de sesi\u00f3n o que se muestre un aviso legal que el usuario deba aceptar antes de continuar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Predecimos que el marketing sin cookies ser\u00e1 una de las principales tendencias de marketing digital de 2022. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que le preocupe la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">futuro sin cocina<\/a>. Sin embargo, le alegrar\u00e1 saber que puede seguir utilizando cookies de origen en sus actividades de marketing. De hecho, las \u00fanicas cookies que utiliza el plugin Easy Affiliate son de origen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres causar una buena impresi\u00f3n a tus clientes potenciales, tu estrategia de marketing debe transmitir frescura e innovaci\u00f3n, en lugar de parecer anticuada. Afortunadamente, en el vertiginoso panorama digital actual siempre surge alguna nueva tendencia de marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2022, prevemos que los profesionales del marketing utilizar\u00e1n tecnolog\u00eda de vanguardia para crear experiencias atractivas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas estrategias podr\u00edan incluir el uso de tecnolog\u00edas inmersivas, como la realidad aumentada, y la prestaci\u00f3n de servicio de atenci\u00f3n al cliente a trav\u00e9s de sofisticados chatbots. Tambi\u00e9n prevemos un aumento del software que utiliza cookies propias, incluido nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/\">Plugin Easy Affiliate<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre alguna de las tendencias de marketing digital mencionadas en este art\u00edculo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and leaving your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[379,365,289],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-digital-marketing","tag-marketing-strategies","tag-trends","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Prediction: Digital Marketing Trends for 2022 (Top 10)\" \/>\n\t\t<meta property=\"og:description\" content=\"As an online business, you have the opportunity to sell your products to an international audience. However, you&#039;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#039;s attention and leaving your\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-12-07T07:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-13T23:29:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Prediction: Digital Marketing Trends for 2022 (Top 10)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As an online business, you have the opportunity to sell your products to an international audience. However, you&#039;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#039;s attention and leaving your\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#aioseo-article-63176f404d850\",\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"headline\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"description\":\"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your\",\"author\":{\"@type\":\"Person\",\"name\":\"John Hughes\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"articleSection\":\"Advice, digital marketing, marketing strategies, trends\"},{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#blogposting\",\"name\":\"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate\",\"headline\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\"},\"articleSection\":\"Advice, digital marketing, marketing strategies, trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#listItem\",\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#listItem\",\"position\":3,\"name\":\"Prediction: Digital Marketing Trends for 2022 (Top 10)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1785526720\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/\",\"name\":\"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate\",\"description\":\"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/10-Digital-Marketing-Trends-for-2022.jpg\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"10 digital marketing trends\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/blog\\\/digital-marketing-trends-top-for-2022\\\/#mainImage\"},\"datePublished\":\"2021-12-07T07:00:00-05:00\",\"dateModified\":\"2024-09-13T23:29:07-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate<\/title>\n\n","aioseo_head_json":{"title":"Tendencias en Marketing Digital (Top 10 para 2022) | Easy Affiliate","description":"Con una competencia feroz, su marketing debe estar a la \u00faltima. Prepara tu negocio para el \u00e9xito siguiendo las 10 tendencias de marketing digital para 2022.","canonical_url":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#aioseo-article-63176f404d850","name":"Prediction: Digital Marketing Trends for 2022 (Top 10)","headline":"Prediction: Digital Marketing Trends for 2022 (Top 10)","description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","author":{"@type":"Person","name":"John Hughes","url":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","width":1480,"height":832,"caption":"10 digital marketing trends"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00","inLanguage":"es-ES","commentCount":2,"articleSection":"Advice, digital marketing, marketing strategies, trends"},{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#blogposting","name":"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate","headline":"Prediction: Digital Marketing Trends for 2022 (Top 10)","author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","width":1480,"height":832,"caption":"10 digital marketing trends"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00","inLanguage":"es-ES","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#webpage"},"articleSection":"Advice, digital marketing, marketing strategies, trends"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#listItem","name":"Prediction: Digital Marketing Trends for 2022 (Top 10)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#listItem","position":3,"name":"Prediction: Digital Marketing Trends for 2022 (Top 10)","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/es\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1785526720","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#webpage","url":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","name":"Digital Marketing Trends (Top 10 for 2022) | Easy Affiliate","description":"With fierce competition, your marketing should be cutting edge. Set your business up for success by following the top 10 digital marketing trends for 2022!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#mainImage","width":1480,"height":832,"caption":"10 digital marketing trends"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/#mainImage"},"datePublished":"2021-12-07T07:00:00-05:00","dateModified":"2024-09-13T23:29:07-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/es\/#website","url":"https:\/\/easyaffiliate.com\/es\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"es-ES","publisher":{"@id":"https:\/\/easyaffiliate.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Easy Affiliate","og:type":"article","og:title":"Prediction: Digital Marketing Trends for 2022 (Top 10)","og:description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","og:url":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2021-12-07T07:00:00+00:00","article:modified_time":"2024-09-13T23:29:07+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"Prediction: Digital Marketing Trends for 2022 (Top 10)","twitter:description":"As an online business, you have the opportunity to sell your products to an international audience. However, you're also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience's attention and leaving your","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/10-Digital-Marketing-Trends-for-2022.jpg"},"aioseo_meta_data":{"post_id":"7242","title":"Digital Marketing Trends (Top 10 for 2022) | #site_title&nbsp;","description":"Con una competencia feroz, su marketing debe estar a la \u00faltima. Prepara tu negocio para el \u00e9xito siguiendo las 10 tendencias de marketing digital para 2022.","keywords":[{"label":"digital marketing trends","value":"digital marketing trends"}],"keyphrases":{"focus":{"keyphrase":"digital marketing trends","score":80,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings.","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[{"id":"#aioseo-article-63176f404d850","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}}]},"schema_type":"Article","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:49:51","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-10-15 13:54:52","updated":"2026-08-01 19:48:06"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tPrediction: Digital Marketing Trends for 2022 (Top 10)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/es"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/es\/blog\/category\/advice\/"},{"label":"Prediction: Digital Marketing Trends for 2022 (Top 10)","link":"https:\/\/easyaffiliate.com\/es\/blog\/digital-marketing-trends-top-for-2022\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/posts\/7242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media\/7359"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/categories?post=7242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/es\/wp-json\/wp\/v2\/tags?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}