{"id":7769,"date":"2022-03-15T05:24:00","date_gmt":"2022-03-15T05:24:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7769"},"modified":"2022-04-18T20:35:54","modified_gmt":"2022-04-18T20:35:54","slug":"structure-affiliate-marketing-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/","title":{"rendered":"C\u00f3mo estructurar un programa de marketing de afiliaci\u00f3n (en 5 pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59d4401a10c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59d4401a10c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\" >Qu\u00e9 es un programa de marketing de afiliaci\u00f3n (y por qu\u00e9 deber\u00eda plantearse iniciar uno)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\" >C\u00f3mo estructurar un programa de marketing de afiliaci\u00f3n (en 5 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#Step_1_Set_Clear_Goals\" >Paso 1: Establecer objetivos claros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#Step_2_Identify_Your_Target_Audience\" >Paso 2: Identifique su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#Step_3_Choose_Your_Products\" >Paso 3: Elija sus productos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#Step_4_Set_Up_Your_Commission_Levels\" >Paso 4: Establezca sus niveles de comisi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#Step_5_Recruit_Your_Team\" >Paso 5: Contrate a su equipo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/structure-affiliate-marketing-program\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Crear un programa de marketing de afiliaci\u00f3n puede ser una de las formas m\u00e1s baratas y sencillas de promocionar sus productos. Sin embargo, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">inicio del programa<\/a> desde cero puede ser todo un reto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, crear un programa de afiliados no tiene por qu\u00e9 ser una tarea abrumadora. Si te fijas unos objetivos claros, estudias a tu p\u00fablico y estableces unas directrices, podr\u00e1s poner en marcha tu programa en un abrir y cerrar de ojos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, definiremos qu\u00e9 es el marketing de afiliaci\u00f3n y, a continuaci\u00f3n, te guiaremos paso a paso por el proceso de creaci\u00f3n de tu propio programa. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\"><\/span>Qu\u00e9 es un programa de marketing de afiliaci\u00f3n (y por qu\u00e9 deber\u00eda plantearse iniciar uno)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de marketing de afiliaci\u00f3n<\/a>A cambio de la publicidad de su empresa, terceros promocionar\u00e1n sus productos o servicios. A cambio de publicitar su empresa, los vendedores reciben comisiones por las ventas que realicen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gestionar un programa de marketing de afiliaci\u00f3n tiene varias ventajas. Por ejemplo, trabajar con afiliados le permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ampl\u00ede su alcance<\/strong>: Puedes dar a conocer tu negocio a nuevos clientes de tu sector a trav\u00e9s de las audiencias de los profesionales del marketing. <\/li><li><strong>Aumentar la notoriedad de la marca<\/strong>: Los vendedores afiliados ofrecen a los consumidores informaci\u00f3n sobre sus productos para ayudarles a tomar decisiones con conocimiento de causa.<\/li><li><strong>Capte nuevos clientes de forma r\u00e1pida y barata<\/strong>: No hay costes iniciales al iniciar su propio programa de marketing de afiliaci\u00f3n, por lo que puede reclutar tantos anunciantes como desee. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, es muy sencillo crear un programa de afiliados con <a href=\"https:\/\/easyaffiliate.com\/es\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuestro plugin Easy Affiliate<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png\" alt=\"La p\u00e1gina de inicio de Easy Affiliate. \" class=\"wp-image-7772\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-300x123.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-768x314.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1536x628.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-347x142.png 347w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-660x270.png 660w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1216x498.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage.png 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra herramienta WordPress facilita el dise\u00f1o de un programa personalizado para su empresa. Y puedes gestionar todos tus informes y pagos desde un \u00fanico <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">panel de afiliados<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\"><\/span>C\u00f3mo estructurar un programa de marketing de afiliaci\u00f3n (en 5 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s listo para poner en marcha un programa de marketing de afiliados, te recomendamos que dediques tiempo a estructurarlo correctamente. \u00a1Aqu\u00ed tienes algunos pasos fundamentales que debes tener en cuenta!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Clear_Goals\"><\/span>Paso 1: Establecer objetivos claros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso para crear cualquier <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">exitosa campa\u00f1a de marketing<\/a> es <a href=\"https:\/\/prettylinks.com\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">establecer objetivos claros<\/a>. Sin una orientaci\u00f3n clara, no sabr\u00e1s si tu programa de marketing de afiliados est\u00e1 funcionando o si necesita ajustes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al elegir sus objetivos, considere lo que espera conseguir con el programa. Puede centrarse en cualquiera de estos resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aumentar la notoriedad de la marca<\/li><li><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s conversiones<\/a><\/li><li>Captaci\u00f3n de nuevos afiliados<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que sepa lo que quiere conseguir, cree metas espec\u00edficas que le ayuden a alcanzar esos objetivos. Dividir tus objetivos en pasos m\u00e1s peque\u00f1os puede ayudarte a alcanzarlos sin sentirte abrumado o desanimado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar la funci\u00f3n <a href=\"https:\/\/www.atlassian.com\/blog\/productivity\/how-to-write-smart-goals\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e9todo de objetivos SMART<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"792\" height=\"341\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png\" alt=\"Los objetivos SMART pueden ayudarle a estructurar un programa de marketing de afiliaci\u00f3n. \" class=\"wp-image-7771\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png 792w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-768x331.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-627x270.png 627w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-156x67.png 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><figcaption><em>Fuente de la imagen: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SMART-goals.png\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia commons<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, supongamos que quieres aumentar el reconocimiento de marca. Podr\u00edas pedir a tus afiliados que mencionen tus productos en las entradas de sus blogs o en sus publicaciones en redes sociales cinco veces al mes. Esto te proporciona un resultado concreto que es f\u00e1cil de medir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Target_Audience\"><\/span>Paso 2: Identifique su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que sepas cu\u00e1les son tus objetivos, es hora de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">identificar al p\u00fablico<\/a> que le ayudar\u00e1n a alcanzar esos objetivos. En otras palabras, \u00bfqui\u00e9n tiene m\u00e1s probabilidades de interesarse por sus productos o servicios? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identificar a tu p\u00fablico objetivo es un paso fundamental a la hora de estructurar tu programa de afiliados. Te interesar\u00e1 asociarte con influencers que ya se dirijan a tus clientes ideales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede empezar por crear un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfil del p\u00fablico destinatario<\/a>. Durante este proceso, tendr\u00e1s que identificar las caracter\u00edsticas demogr\u00e1ficas de tu clientela actual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una herramienta como <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> puede mostrarle los tipos de usuarios que frecuentan su sitio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-1024x498.png\" alt=\"Una pantalla de muestra de Google Analytics, con datos demogr\u00e1ficos de muestra.\" class=\"wp-image-5366\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics le proporciona datos valiosos y detallados sobre aspectos como la edad, la ubicaci\u00f3n, el dispositivo t\u00edpico y el sexo de sus clientes medios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede realizar encuestas sobre <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de medios sociales<\/a> como Facebook y Twitter. A partir de ah\u00ed, los datos pueden proporcionar informaci\u00f3n sobre la mejor manera de vincular a los afiliados con su programa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_Your_Products\"><\/span>Paso 3: Elija sus productos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ha llegado el momento de elegir los art\u00edculos que vas a incluir en tu programa de marketing de afiliados. Tendr\u00e1s que seleccionar productos de tu <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/run-successful-digital-product-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">cat\u00e1logo de comercio electr\u00f3nico<\/a> y a\u00f1\u00e1delos a tu panel de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proceso puede resultar complicado, ya que podr\u00edas abrumar a los afiliados con demasiadas opciones. Sin embargo, tampoco quieres que tengan la sensaci\u00f3n de que siempre est\u00e1n vendiendo los mismos productos a su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mejor manera de enfocar esto es creando una combinaci\u00f3n de productos que ofrezca varias opciones tanto a los clientes como a los afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si vende ropa, considere incluir en su programa tops, pantalones, vestidos y accesorios. Esta selecci\u00f3n dar\u00e1 a los afiliados muchas opciones. Tambi\u00e9n dar\u00e1 a los clientes m\u00e1s variedad cuando naveguen por su tienda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Your_Commission_Levels\"><\/span>Paso 4: Establezca sus niveles de comisi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, tendr\u00e1s que configurar <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">comisiones<\/a> para sus vendedores. La opci\u00f3n b\u00e1sica es ofrecer un porcentaje fijo sobre cualquier conversi\u00f3n exitosa:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png\" alt=\"Fijar las comisiones es un paso importante a la hora de estructurar su programa de marketing de afiliaci\u00f3n. \" class=\"wp-image-7105\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-768x393.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-277x142.png 277w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-527x270.png 527w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Te conviene encontrar un buen equilibrio en lo que respecta a las comisiones. Si la remuneraci\u00f3n es demasiado baja, tus colaboradores no se sentir\u00e1n motivados. Sin embargo, si pagas demasiado, puede que te resulte dif\u00edcil obtener beneficios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra posibilidad es utilizar <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">niveles de comisi\u00f3n escalonados<\/a>. Estos niveles incluyen distintos niveles de pago en funci\u00f3n de los logros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Niveles de comisi\u00f3n de afiliaci\u00f3n sencillos\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un afiliado puede recibir una tarifa m\u00e1s alta por la tercera venta que realice cada mes. Tambi\u00e9n puedes ofrecer bonificaciones cuando los vendedores superen sus objetivos de ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos incentivos suponen una motivaci\u00f3n adicional para inscribirse. Tambi\u00e9n pueden <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/high-performing-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">atraer afiliados de alta calidad<\/a> que pueden generar mayores vol\u00famenes de ventas sin mucha orientaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando nuestro plugin Easy Affiliate, navegue hasta <em>Easy Affiliate &gt; Configuraci\u00f3n &gt; Comisiones. <\/em>A continuaci\u00f3n, puede configurar sus niveles de pago en la secci\u00f3n <em>Seguimiento<\/em> t\u00edtulo. Aqu\u00ed tambi\u00e9n encontrar\u00e1s <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/pay-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">seleccione sus m\u00e9todos de pago<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Recruit_Your_Team\"><\/span>Paso 5: Contrate a su equipo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00faltimo paso en la estructuraci\u00f3n de su programa de marketing de afiliaci\u00f3n es el reclutamiento de personas influyentes. Este proceso es esencial porque tus promotores pueden hacer que tu programa sea un \u00e9xito o un fracaso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando busque posibles afiliados, f\u00edjese en aquellos que tengan un buen n\u00famero de seguidores en las redes sociales y un p\u00fablico fiel. El marketing de influencers suele ser eficaz porque suelen tener seguidores activos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes empezar buscando en Instagram hashtags relacionados con tu negocio. Este m\u00e9todo puede identificar a personas influyentes destacadas en tu nicho:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"795\" height=\"442\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png\" alt=\"Asociarse con personas influyentes es esencial a la hora de estructurar su programa de marketing de afiliaci\u00f3n. \" class=\"wp-image-4182\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-768x427.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-255x142.png 255w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-486x270.png 486w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-156x87.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">llegar a los blogueros<\/a> que no son necesariamente activos en las redes sociales pero tienen blogs de \u00e9xito. Puede identificar los sitios web con autoridad mediante la b\u00fasqueda de palabras clave en Google o utilizando un <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">como Semrush<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/buzzsumo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a> es otra herramienta excelente para la b\u00fasqueda de personas influyentes. La plataforma cuenta con una herramienta dise\u00f1ada espec\u00edficamente para ayudarte a buscar y contactar con influencers de tu nicho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poner en marcha un programa de marketing de afiliados puede ayudarte a llegar a nuevos p\u00fablicos y a aumentar las conversiones. Adem\u00e1s, organizar el programa no tiene por qu\u00e9 ser una tarea abrumadora. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, estos son los cinco pasos que debe seguir para estructurar su programa de marketing de afiliaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Establezca objetivos claros.<\/li><li>Identifique a su p\u00fablico objetivo.<\/li><li>Elija sus productos.<\/li><li>Establezca sus niveles de comisi\u00f3n.<\/li><li>Reclute a su equipo.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo crear una estructura para su programa de marketing de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitt<\/strong><\/a><strong><a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><\/strong><a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>r<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Setting up an affiliate marketing program can be one of the most inexpensive and easiest ways to promote your products. However, starting your program from scratch can be challenging. Fortunately, structuring an affiliate program doesn&#8217;t have to be overwhelming. By setting clear goals, researching your audience, and establishing guidelines, you can get your program off [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[71,391],"class_list":["post-7769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-program","tag-business-model","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you wondering how to structure your affiliate marketing program? 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