{"id":7807,"date":"2022-04-05T05:00:00","date_gmt":"2022-04-05T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7807"},"modified":"2022-04-04T14:47:30","modified_gmt":"2022-04-04T14:47:30","slug":"create-customer-referral-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/","title":{"rendered":"C\u00f3mo crear un programa de recomendaci\u00f3n de clientes (en 4 pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a54314f4c636\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a54314f4c636\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#Why_You_Might_Want_to_Create_a_Customer_Referral_Program\" >Por qu\u00e9 le conviene crear un programa de recomendaci\u00f3n de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#How_to_Create_a_Customer_Referral_Program_In_4_Steps\" >C\u00f3mo crear un programa de recomendaci\u00f3n de clientes (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#Step_1_Do_Your_Research\" >Paso 1: Investigue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#Step_2_Identify_and_Advertise_Your_Incentives\" >Paso 2: Identifique y anuncie sus incentivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#Step_3_Find_a_Platform_to_Run_Your_Referral_Program\" >Paso 3: Encuentre una plataforma para ejecutar su programa de recomendaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#Step_4_Track_Your_Referrals\" >Paso 4: Haga un seguimiento de sus referencias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-customer-referral-program\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Promocionar su empresa puede ser un proceso intimidatorio. Por eso puede que tenga dudas a la hora de pedir a sus clientes que se conviertan en embajadores de su marca. Sin embargo, fomentar las recomendaciones boca a boca es una forma estupenda de generar expectaci\u00f3n en torno a sus productos o servicios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, los programas de recomendaci\u00f3n de clientes son f\u00e1ciles de poner en marcha. Adem\u00e1s, pueden ayudarle a retener a los compradores existentes al tiempo que <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"captaci\u00f3n de nuevos clientes potenciales de alta calidad\">captaci\u00f3n de nuevos clientes potenciales<\/a>. Con plugins de WordPress como <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a>podr\u00e1 seguir f\u00e1cilmente el rendimiento de su programa y apoyar el crecimiento a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, hablaremos de las ventajas de poner en marcha un programa de recomendaci\u00f3n de clientes. A continuaci\u00f3n, te ense\u00f1aremos c\u00f3mo crear el tuyo propio en cuatro sencillos pasos. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Create_a_Customer_Referral_Program\"><\/span>Por qu\u00e9 le conviene crear un programa de recomendaci\u00f3n de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un programa de recomendaci\u00f3n es un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrategia de marketing\">estrategia de marketing<\/a> que recompensa a los clientes existentes por defender una empresa. Es muy eficaz, sencillamente porque es m\u00e1s probable que los clientes crean en esos compradores anteriores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, <a href=\"https:\/\/www.businessnewsdaily.com\/2353-consumer-ad-trust.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"92% de personas\">92% de personas<\/a> conf\u00edan en las recomendaciones de amigos y familiares por encima de cualquier otra forma de marketing:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png\" alt=\"Un anuncio de un programa de recomendaci\u00f3n de clientes en Instagram.\" class=\"wp-image-7822\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-300x116.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-768x297.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1536x594.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-2048x792.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-367x142.png 367w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-698x270.png 698w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1216x471.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1832x709.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-156x60.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, captar nuevos clientes puede resultar caro, pero los visitantes referidos tienen un coste mucho menor. <a href=\"https:\/\/blog.talkable.com\/3-reasons-why-referral-programs-acquire-new-customers#:~:text=Referral%20marketing%20creates%20high%2Dquality,to%20obtain%20a%20new%20customer.&amp;text=Suppose%2C%20for%20example%2C%20that%20you,cost%20per%20customer%20is%20%2425.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Coste de adquisici\u00f3n de clientes (CAC)\">coste de adquisici\u00f3n de clientes (CAC)<\/a>. Adem\u00e1s, los clientes captados de este modo tienden a ser <a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"16% m\u00e1s de valor de vida \u00fatil\">18% m\u00e1s leal<\/a>. En general, un buen programa de recomendaci\u00f3n de clientes puede ayudarle a captar nuevos clientes potenciales, fidelizarlos y aumentar sus ingresos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Customer_Referral_Program_In_4_Steps\"><\/span>C\u00f3mo crear un programa de recomendaci\u00f3n de clientes (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya conoces las ventajas de los programas de recomendaci\u00f3n, seguramente te estar\u00e1s preguntando c\u00f3mo poner en marcha el tuyo propio. Veamos, pues, c\u00f3mo puedes crear uno en cuatro pasos. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Do_Your_Research\"><\/span>Paso 1: Investigue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, puede que desee definir su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico destinatario\">p\u00fablico destinatario<\/a>. Esto implica pensar en su ideal <em>remisi\u00f3n<\/em> cliente. Este es un paso fundamental, ya que lo que quieres es atraer a visitantes que est\u00e9n realmente interesados en tu negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este p\u00fablico objetivo ser\u00e1 probablemente uno de sus varios <a href=\"https:\/\/neilpatel.com\/blog\/accurate-customer-personas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"personas clientes\">personas clientes<\/a>. Si tienes dificultades con esta tarea, quiz\u00e1 te interese <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"encueste a sus clientes\">estudie su clientela actual<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, ser\u00eda conveniente identificar los objetivos del programa. Si su empresa necesita captar nuevos clientes, aumentar los ingresos o fomentar las compras repetidas, puede adaptar su programa de recomendaci\u00f3n para satisfacer sus necesidades espec\u00edficas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una t\u00e1ctica que puede adoptar es dirigir m\u00e1s atenci\u00f3n a sus art\u00edculos m\u00e1s populares:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png\" alt=\"Los art\u00edculos de cuidado de la piel m\u00e1s vendidos.\" class=\"wp-image-7823\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-300x87.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-768x223.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1536x446.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-2048x595.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-489x142.png 489w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-929x270.png 929w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1216x353.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1832x532.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-156x45.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/mailchimp.com\/courier\/article\/referral-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"desarrollo de un programa de marketing de recomendaci\u00f3n\">desarrollo de un programa de marketing de recomendaci\u00f3n<\/a>, lo mejor es elegir productos que cuenten con un buen volumen de transacciones mensuales y clientes satisfechos. Esto se debe a que las recomendaciones de boca en boca son las m\u00e1s eficaces para <em>acelerando<\/em> crecimiento en lugar de iniciarlo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, antes de <a href=\"https:\/\/www.wearlively.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"LIVELY \">LIVELY<\/a> lanz\u00f3 su programa de recomendaci\u00f3n, ya contaba con una base de clientes considerable:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png\" alt=\"P\u00e1gina de inicio de LIVELY\" class=\"wp-image-7815\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-300x125.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-768x321.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-340x142.png 340w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-646x270.png 646w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1216x508.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-156x65.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, su programa \"Recomienda a un amigo\" desencaden\u00f3 un r\u00e1pido aumento de las ventas. Tan solo 48 horas despu\u00e9s del lanzamiento del programa, la tienda en l\u00ednea LIVELY vio <a href=\"https:\/\/www.shopify.com\/retail\/lively\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"300.000 sesiones\">300.000 sesiones<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es importante tener en cuenta que es posible que tus clientes ya est\u00e9n recomendando tu negocio a otras personas. Si sospechas que esto est\u00e1 ocurriendo, plant\u00e9ate averiguar de d\u00f3nde proceden esas recomendaciones silenciosas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_and_Advertise_Your_Incentives\"><\/span>Paso 2: Identifique y anuncie sus incentivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, deber\u00e1s decidir c\u00f3mo vas a recompensar a los clientes que recomienden tu negocio. El incentivo debe ser lo suficientemente atractivo como para fomentar las recomendaciones, pero sin llegar a mermar tus m\u00e1rgenes de beneficio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00edas recompensar a quienes te recomiendan ofreciendo descuentos, tarjetas regalo, mejoras en los productos o regalos sorpresa. Si no puedes permitirte ofrecer incentivos a todos los clientes, podr\u00edas <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"crear un concurso o sorteo\">crear un concurso o sorteo<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png\" alt=\"Programa de recomendaci\u00f3n de CoCo Nail Bar en Instagram\" class=\"wp-image-7816\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-300x171.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-768x438.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-249x142.png 249w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-474x270.png 474w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-156x89.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM.png 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otra opci\u00f3n es organizar un <a href=\"https:\/\/www.voucherify.io\/blog\/how-to-launch-a-double-sided-referral-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"programa de recomendaci\u00f3n de doble cara\">programa de recomendaci\u00f3n de doble cara<\/a>. Con este m\u00e9todo, usted ofrece incentivos tanto a la persona recomendada como al recomendante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que sepas qu\u00e9 vas a ofrecer, te interesar\u00e1 informar a tus clientes sobre estas nuevas ventajas potenciales. Puedes hacerlo en tu p\u00e1gina web, en entradas de blog o a trav\u00e9s de las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si te interesa crear una campa\u00f1a de correo electr\u00f3nico, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"MailChimp\">MailChimp<\/a> es una gran plataforma. Con su <a href=\"https:\/\/mailchimp.com\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"herramientas de gesti\u00f3n de audiencias\">herramientas de gesti\u00f3n de audiencias<\/a>puede informar r\u00e1pida y f\u00e1cilmente a sus clientes sobre su programa de recomendaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Find_a_Platform_to_Run_Your_Referral_Program\"><\/span>Paso 3: Encuentre una plataforma para ejecutar su programa de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya tienes una p\u00e1gina web de WordPress, est\u00e1s en buenas manos. Este sistema de gesti\u00f3n de contenidos (CMS) es compatible con una gran variedad de herramientas y plugins que pueden ayudarte a optimizar tu programa de recomendaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a> ofrece una plataforma f\u00e1cil de usar para principiantes en marketing de afiliaci\u00f3n y programas de recomendaci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-7817\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-300x143.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-768x366.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-298x142.png 298w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-567x270.png 567w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1216x579.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-156x74.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate incorpora <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"WooCommerce\">WooCommerce<\/a> integraci\u00f3n, para que pueda <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"a\u00f1ade un programa de afiliados a tu tienda\">a\u00f1ade un programa de afiliados a tu tienda<\/a>. Con este plugin, tambi\u00e9n puede pagar a los remitentes con <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pagos con 1 clic de PayPal\">Pagos con 1 clic de PayPal<\/a>y utilizar MailChimp para gestionar listas de correo electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar a utilizar Easy Affiliate, primero tendr\u00e1s que <a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" title=\"elija un plan\" target=\"_blank\" rel=\"noreferrer noopener\">elija un plan<\/a>. A continuaci\u00f3n, puede navegar a su panel de WordPress para <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/how-to-install-and-update-upgrade-easyaffiliate-on-your-site\/\" title=\"instalar y activar\" target=\"_blank\" rel=\"noreferrer noopener\">instalar y activar<\/a> el complemento. A continuaci\u00f3n, es el momento de crear y hacer un seguimiento de tu programa de recomendaciones.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" style=\"background-color:#f5d10e;color:#00010a\" target=\"_blank\" rel=\"noreferrer noopener\">\u279c Empezar con Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Track_Your_Referrals\"><\/span>Paso 4: Haga un seguimiento de sus referencias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque Easy Affiliate est\u00e1 dise\u00f1ado para el seguimiento de programas de afiliaci\u00f3n, tambi\u00e9n puede utilizarlo para la gesti\u00f3n de referidos y as\u00ed. La diferencia entre afiliados y recomendantes es su remuneraci\u00f3n. Los afiliados reciben una comisi\u00f3n, pero los recomendantes pueden obtener descuentos fijos u otras promociones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ejecutar su programa de referidos a trav\u00e9s de Easy Affiliate, puede <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"pagar a los afiliados comisiones diferentes\">personalice su forma de pago<\/a>. Puedes fijar las comisiones de los recomendadores en \u20190\u201c y, en su lugar, enviarles directamente por correo electr\u00f3nico sus descuentos. Como alternativa, podr\u00edas plantearte <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/examples-of-specific-rules\/#stoptreshold\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"a\u00f1adir un umbral\">a\u00f1adir un umbral<\/a> dejar de pagar comisiones a partir de cierta cantidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede supervisar sus enlaces de referencia utilizando la funci\u00f3n <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Panel de afiliaci\u00f3n\">Panel de afiliaci\u00f3n<\/a>. All\u00ed podr\u00e1s consultar informes en tiempo real sobre el rendimiento de tu programa:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png\" alt=\"Panel de afiliaci\u00f3n sencillo\" class=\"wp-image-7819\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png 1008w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-156x44.png 156w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u00e1ndose en estos gr\u00e1ficos detallados, puede realizar cambios para mejorar su programa con el tiempo. Adem\u00e1s, Easy Affiliate incluye <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/fraud-prevention-in-a-nutshell\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"protecci\u00f3n contra el fraude\">protecci\u00f3n contra el fraude<\/a>que puede filtrar los robots e impedir que los remitentes utilicen sus propios enlaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresario, puede ampliar eficazmente su audiencia creando un programa de recomendaci\u00f3n de clientes. Al convertir a sus clientes actuales en embajadores de la marca, puede mejorar su visibilidad y generar nuevos clientes potenciales de alta calidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repasemos los cuatro pasos que puedes seguir para crear un programa de recomendaci\u00f3n de clientes que tenga \u00e9xito:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Investigue.<\/li><li>Identifique y anuncie sus incentivos.<\/li><li>Encuentre una plataforma, como <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a>para llevar a cabo su programa de recomendaci\u00f3n.<\/li><li>Haga un seguimiento de sus referencias.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre el lanzamiento de su primer programa de recomendaci\u00f3n? Preg\u00fantenos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Promoting your business can be an intimidating process. So you might be hesitant to approach your customers about becoming brand ambassadors. However, encouraging word-of-mouth referrals is a great way to generate buzz around your products or services. Fortunately, customer referral programs are simple to set up. Plus, they can help you retain existing shoppers while [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[395,45],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-referral-program","tag-referrals","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing your business to new customers can be intimidating. 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