{"id":7833,"date":"2022-06-14T05:00:00","date_gmt":"2022-06-14T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7833"},"modified":"2024-05-17T08:57:28","modified_gmt":"2024-05-17T08:57:28","slug":"affiliate-marketing-small-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/","title":{"rendered":"4 razones por las que el marketing de afiliaci\u00f3n es una forma fant\u00e1stica de hacer crecer su peque\u00f1a empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53bbddc40f3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53bbddc40f3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#An_Introduction_to_Affiliate_Marketing\" >Introducci\u00f3n al marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#4_Reasons_Affiliate_Marketing_Is_a_Fantastic_Way_to_Grow_Your_Small_Business\" >4 razones por las que el marketing de afiliaci\u00f3n es una forma fant\u00e1stica de hacer crecer su peque\u00f1a empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#1_Low_Costs\" >1. Costes bajos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#2_Low_Risks\" >2. Riesgos bajos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#3_High_Return_on_Investment_ROI\" >3. Alto rendimiento de la inversi\u00f3n (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#4_Targeted_Exposure\" >4. Exposici\u00f3n selectiva<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#How_to_Get_Started_With_Affiliate_Marketing\" >C\u00f3mo empezar con el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">When you own a small business, it can be difficult to find the right audience for your products. What&#8217;s more, you might not have the budget, resources, or time to create and run your own ads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, el marketing de afiliaci\u00f3n puede proporcionar una forma accesible y eficaz de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"haga crecer su negocio\">haga crecer su peque\u00f1a empresa<\/a>. Esta estrategia ofrece unos costes iniciales limitados y unos riesgos bajos a largo plazo. Con la ayuda de los vendedores afiliados, puede ampliar su audiencia y obtener un mayor retorno de la inversi\u00f3n (ROI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll discuss the basics of <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing de afiliaci\u00f3n\">marketing de afiliaci\u00f3n<\/a>. Then we&#8217;ll go over four reasons you may want to consider launching this performance-based program for your small business. Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-affiliate-marketing\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Marketing\"><\/span>Introducci\u00f3n al marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing de afiliaci\u00f3n\">marketing de afiliaci\u00f3n<\/a> es una t\u00e9cnica publicitaria en la que las empresas recompensan a los creadores de contenidos que recomiendan sus productos o servicios. Estas personas dirigen a su p\u00fablico hacia su negocio a cambio de comisiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que en los programas de afiliaci\u00f3n participan tres partes: clientes, afiliados y vendedores. En este caso, su peque\u00f1a empresa ser\u00eda el vendedor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to try out affiliate marketing, first you&#8217;ll need to make sure your products or services are ready to go. Then you can <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"llegar a los creadores de contenidos\">llegar a los creadores de contenidos<\/a>. Estos blogueros o personas influyentes en las redes sociales son los afiliados. Anuncian sus productos en <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-to-start-your-first-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"su sitio web\">sus sitios web<\/a> o canales sociales, utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"enlaces de afiliados o anuncios. \">enlaces de afiliados o anuncios<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1024x614.png\" alt=\"Un anuncio de afiliado en Instagram.\" class=\"wp-image-7855\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1024x614.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-300x180.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-768x460.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1536x920.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-237x142.png 237w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-451x270.png 451w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1142x684.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1719x1030.png 1719w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-156x93.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad.png 2026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The affiliate&#8217;s followers are the customers. In an ideal affiliate program, buyers will purchase your business&#8217; products based on their favorite creators&#8217; referrals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen varias <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formas de recompensar a los afiliados\">formas de recompensar a los afiliados<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pago por clic\">Pago por clic<\/a> (PPC):<\/strong> Pagas a los afiliados una comisi\u00f3n basada en el n\u00famero de clics en sus enlaces de afiliado.<\/li>\n\n\n\n<li><strong>Pago por venta (PPS):<\/strong> Otorgas a los afiliados una parte de cada compra realizada desde los enlaces de afiliados.<\/li>\n\n\n\n<li><strong>Pago por cliente potencial (PPL):<\/strong> Usted paga a los afiliados por cada contacto (normalmente una direcci\u00f3n de correo electr\u00f3nico) que generan. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever payment method you choose, it&#8217;s important to find content creators who will perform well. When reviewing affiliate applications, consider focusing on prominent <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/become-social-media-influencer\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"personas influyentes en las redes sociales\">personas influyentes en las redes sociales<\/a> con sitios de alto tr\u00e1fico. Adem\u00e1s, aseg\u00farate de trabajar solo con afiliados que est\u00e9n en l\u00ednea con tu marca y sus valores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-affiliate-marketing-is-a-fantastic-way-to-grow-your-small-business\"><span class=\"ez-toc-section\" id=\"4_Reasons_Affiliate_Marketing_Is_a_Fantastic_Way_to_Grow_Your_Small_Business\"><\/span>4 razones por las que el marketing de afiliaci\u00f3n es una forma fant\u00e1stica de hacer crecer su peque\u00f1a empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know the affiliate marketing basics, let&#8217;s discuss why this could be an effective option to scale your business. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-low-costs\"><span class=\"ez-toc-section\" id=\"1_Low_Costs\"><\/span>1. Costes bajos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los costes iniciales de un programa de marketing de afiliaci\u00f3n son muy bajos. Para muchos propietarios de peque\u00f1as empresas, esta es una ventaja significativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es m\u00e1s, <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/07\/05\/online-advertising-costs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"t\u00e9cnicas publicitarias tradicionales\">t\u00e9cnicas publicitarias tradicionales<\/a> are often expensive and don&#8217;t guarantee results. With affiliates, you only pay based on performance.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re still not sure about whether you have the funds, don&#8217;t worry. You can use a <a href=\"https:\/\/www.shopify.com\/tools\/profit-margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"calculadora del margen de beneficios\">calculadora del margen de beneficios<\/a> para estimar los costes totales de un programa de afiliaci\u00f3n: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-1024x480.png\" alt=\"Calculadora del margen de beneficios de Shopify\" class=\"wp-image-7836\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-1024x480.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-300x141.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-768x360.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-303x142.png 303w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-576x270.png 576w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-1216x570.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-156x73.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM.png 1317w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Be sure to include your affiliates&#8217; commissions in your product&#8217;s gross cost. Also keep in mind that, although you&#8217;ll lose a small profit cut to pay commissions, you may receive a significant boost in sales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando configure su programa de marketing de afiliaci\u00f3n, tambi\u00e9n puede establecer una tarifa m\u00e1xima para pagar a los afiliados. Esto puede ser beneficioso si tienes un presupuesto de marketing limitado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nuestra <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a> es una gran herramienta para establecer comisiones fijas. Incluso puede crear <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"niveles de comisi\u00f3n\">niveles de comisi\u00f3n<\/a> para proteger su margen de beneficios y evitar gastos imprevistos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-low-risks\"><span class=\"ez-toc-section\" id=\"2_Low_Risks\"><\/span>2. Riesgos bajos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For most small businesses, there are very few risks involved in affiliate marketing. This is because you only pay for results. Furthermore, no matter your business&#8217; niche, you can easily host a <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/profitable-affiliate-marketing-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programa de afiliados rentable\">programa de afiliados rentable<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since affiliate programs also pose very few risks for content creators, you likely won&#8217;t have any trouble finding them. In fact, partnering with small businesses is often an important first step creators take to monetize their blogs or websites:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-1024x577.png\" alt=\"El blog de afiliaci\u00f3n de EveryGirl\" class=\"wp-image-7837\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-1024x577.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-300x169.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-768x433.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-252x142.png 252w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-479x270.png 479w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-1214x684.png 1214w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM.png 1420w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">However, you should be mindful of how you select your affiliates. If you&#8217;re not careful, a poorly-matched affiliate can damage your brand&#8217;s image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, affiliate marketing is very low risk for customers as well. They don&#8217;t have to face price changes when using affiliate links. That way, they can support their favorite creators without paying extra fees on your products. Typically everyone involved will view affiliate marketing as a win.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-high-return-on-investment-roi\"><span class=\"ez-toc-section\" id=\"3_High_Return_on_Investment_ROI\"><\/span>3. Alto rendimiento de la inversi\u00f3n (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Retorno de la inversi\u00f3n\">Retorno de la inversi\u00f3n<\/a> (ROI) is a measure of how profitable a certain venture will be. To determine this, you&#8217;ll need to compare the expenses versus the profits. In general, you&#8217;re aiming for as high an ROI as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this sense, affiliate marketing fits the bill. As you already know, it is extremely low cost and little extra work for the seller (after the initial setup process). What&#8217;s more, you only pay when sales are made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con otras formas de marketing, es probable que pague una cuota fija independientemente de las conversiones. Esto se aplica a plataformas como <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Anuncios Google\">Anuncios Google<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-1024x444.png\" alt=\"P\u00e1gina principal de Google Ads\" class=\"wp-image-7838\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-1024x444.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-300x130.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-768x333.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-327x142.png 327w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-623x270.png 623w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-1216x527.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-156x68.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM.png 1319w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si realiza una campa\u00f1a de Google Ads, paga por cada clic en su anuncio. Puede que dirija tr\u00e1fico a su sitio web con palabras clave caras, pero no hay garant\u00eda de que esos visitantes realicen compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, s\u00f3lo pagas a los afiliados por las conversiones exitosas. En lugar de producir tr\u00e1fico de baja calidad, puede ahorrar su presupuesto y pagar por los resultados. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-targeted-exposure\"><span class=\"ez-toc-section\" id=\"4_Targeted_Exposure\"><\/span>4. Exposici\u00f3n selectiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/12\/03\/the-latest-e-commerce-trend-what-you-need-to-know-about-social-commerce\/?sh=6175c0bd753b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Comercio social\">Comercio social<\/a> es cada vez m\u00e1s habitual. Cada vez m\u00e1s, la gente busca recomendaciones de sus personas influyentes favoritas, porque saben que esas recomendaciones ser\u00e1n atendidas... <em>ellos<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s more, this targeted exposure can more efficiently drive sales. That&#8217;s because it boosts the likelihood that you&#8217;re reaching your ideal customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, keep in mind that finding the right creators to partner with is key. You&#8217;ll likely want to pair with individuals who truly love your brand. Ideally, they will also have plenty of followers:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-1024x658.png\" alt=\"Anuncio de influencer en Instagram\" class=\"wp-image-7839\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-1024x658.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-420x270.png 420w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM.png 1031w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cuantas m\u00e1s personas interact\u00faen con sus afiliados, m\u00e1s visitas obtendr\u00e1 su producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, como propietario de una peque\u00f1a empresa, puede que le cueste mejorar su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>. Sin embargo, la ejecuci\u00f3n de un programa de afiliados puede externalizar parte del trabajo duro de SEO. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los blogueros promocionan su producto utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-perform-proper-keyword-research-for-your-affiliate-promotions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"palabras clave espec\u00edficas\">palabras clave espec\u00edficas<\/a> y contenido optimizado para su nicho objetivo, esto puede conducir m\u00e1s tr\u00e1fico org\u00e1nico a su sitio. Como resultado, puede ver una mejora en su posicionamiento en los motores de b\u00fasqueda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-started-with-affiliate-marketing\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Affiliate_Marketing\"><\/span>C\u00f3mo empezar con el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor de todo es que puede iniciar f\u00e1cilmente su primer programa de afiliaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a>. Using our plugin, you can analyze your affiliates&#8217; performance and quickly contact them if needed:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-1024x477.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-7840\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-1024x477.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-300x140.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-768x358.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-305x142.png 305w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-579x270.png 579w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-1216x567.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-156x73.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM.png 1307w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de descargar Easy Affiliate, puede pagar a los afiliados utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Paypal 1-Click\">PayPal 1-Click<\/a> pagos. Tambi\u00e9n puede establecer y controlar f\u00e1cilmente las comisiones y recibir alertas de cualquier actividad fraudulenta.<\/p>\n\n\n\n<div id=\"ad-10764\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/post-ea-affiliate-fraud-ppc\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Detecte y erradique el fraude de clics PPC de afiliados con el seguimiento UTM\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n es una de las mejores formas de dar a conocer su peque\u00f1a empresa. Con este m\u00e9todo, puede recompensar a blogueros y personas influyentes en las redes sociales que lleven tr\u00e1fico a su sitio web. A su vez, esto podr\u00eda aumentar tus ingresos sin los altos costes y riesgos de la publicidad tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A modo de repaso, he aqu\u00ed cuatro razones por las que el marketing de afiliaci\u00f3n es una excelente forma de hacer crecer su peque\u00f1a empresa:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Costes bajos<\/li>\n\n\n\n<li>Riesgos bajos<\/li>\n\n\n\n<li>Alto ROI<\/li>\n\n\n\n<li>Exposici\u00f3n espec\u00edfica<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTiene alguna pregunta sobre c\u00f3mo crear una estrategia de marketing de afiliaci\u00f3n para peque\u00f1as empresas con <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a><\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>When you own a small business, it can be difficult to find the right audience for your products. What&#8217;s more, you might not have the budget, resources, or time to create and run your own ads. Fortunately, affiliate marketing can provide an accessible and effective way to grow your small business. This strategy offers limited [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":7859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"KG: Finalized & Scheduled","footnotes":""},"categories":[132,413],"tags":[44],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-lists","tag-affiliate-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking for affordable ways to grow your small business? 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