{"id":7833,"date":"2022-06-14T05:00:00","date_gmt":"2022-06-14T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7833"},"modified":"2024-05-17T08:57:28","modified_gmt":"2024-05-17T08:57:28","slug":"affiliate-marketing-small-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/","title":{"rendered":"4 razones por las que el marketing de afiliaci\u00f3n es una forma fant\u00e1stica de hacer crecer su peque\u00f1a empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e64bb42649\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e64bb42649\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#An_Introduction_to_Affiliate_Marketing\" >Introducci\u00f3n al marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#4_Reasons_Affiliate_Marketing_Is_a_Fantastic_Way_to_Grow_Your_Small_Business\" >4 razones por las que el marketing de afiliaci\u00f3n es una forma fant\u00e1stica de hacer crecer su peque\u00f1a empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#1_Low_Costs\" >1. Costes bajos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#2_Low_Risks\" >2. Riesgos bajos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#3_High_Return_on_Investment_ROI\" >3. Alto rendimiento de la inversi\u00f3n (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#4_Targeted_Exposure\" >4. Exposici\u00f3n selectiva<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#How_to_Get_Started_With_Affiliate_Marketing\" >C\u00f3mo empezar con el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-small-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Cuando tienes una peque\u00f1a empresa, puede resultar dif\u00edcil encontrar el p\u00fablico adecuado para tus productos. Adem\u00e1s, es posible que no dispongas del presupuesto, los recursos o el tiempo necesarios para crear y gestionar tus propios anuncios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, el marketing de afiliaci\u00f3n puede proporcionar una forma accesible y eficaz de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"haga crecer su negocio\">haga crecer su peque\u00f1a empresa<\/a>. Esta estrategia ofrece unos costes iniciales limitados y unos riesgos bajos a largo plazo. Con la ayuda de los vendedores afiliados, puede ampliar su audiencia y obtener un mayor retorno de la inversi\u00f3n (ROI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, hablaremos de los conceptos b\u00e1sicos de <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing de afiliaci\u00f3n\">marketing de afiliaci\u00f3n<\/a>. A continuaci\u00f3n, repasaremos cuatro razones por las que quiz\u00e1 te interese plantearte poner en marcha este programa basado en el rendimiento para tu peque\u00f1a empresa. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-affiliate-marketing\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Marketing\"><\/span>Introducci\u00f3n al marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing de afiliaci\u00f3n\">marketing de afiliaci\u00f3n<\/a> es una t\u00e9cnica publicitaria en la que las empresas recompensan a los creadores de contenidos que recomiendan sus productos o servicios. Estas personas dirigen a su p\u00fablico hacia su negocio a cambio de comisiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que en los programas de afiliaci\u00f3n participan tres partes: clientes, afiliados y vendedores. En este caso, su peque\u00f1a empresa ser\u00eda el vendedor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para iniciarte en el marketing de afiliaci\u00f3n, primero tendr\u00e1s que asegurarte de que tus productos o servicios est\u00e9n listos para salir al mercado. A continuaci\u00f3n, podr\u00e1s <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"llegar a los creadores de contenidos\">llegar a los creadores de contenidos<\/a>. Estos blogueros o personas influyentes en las redes sociales son los afiliados. Anuncian sus productos en <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-to-start-your-first-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"su sitio web\">sus sitios web<\/a> o canales sociales, utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"enlaces de afiliados o anuncios. \">enlaces de afiliados o anuncios<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1024x614.png\" alt=\"Un anuncio de afiliado en Instagram.\" class=\"wp-image-7855\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1024x614.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-300x180.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-768x460.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1536x920.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-237x142.png 237w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-451x270.png 451w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1142x684.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-1719x1030.png 1719w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad-156x93.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Instagam-affiliate-ad.png 2026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Los seguidores del afiliado son los clientes. En un programa de afiliados ideal, los compradores adquirir\u00e1n los productos de tu empresa siguiendo las recomendaciones de sus creadores favoritos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen varias <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formas de recompensar a los afiliados\">formas de recompensar a los afiliados<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pago por clic\">Pago por clic<\/a> (PPC):<\/strong> Pagas a los afiliados una comisi\u00f3n basada en el n\u00famero de clics en sus enlaces de afiliado.<\/li>\n\n\n\n<li><strong>Pago por venta (PPS):<\/strong> Otorgas a los afiliados una parte de cada compra realizada desde los enlaces de afiliados.<\/li>\n\n\n\n<li><strong>Pago por cliente potencial (PPL):<\/strong> Usted paga a los afiliados por cada contacto (normalmente una direcci\u00f3n de correo electr\u00f3nico) que generan. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea el m\u00e9todo de pago que elijas, es importante encontrar creadores de contenido que obtengan buenos resultados. A la hora de evaluar las solicitudes de afiliados, plant\u00e9ate centrarte en los m\u00e1s destacados <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/become-social-media-influencer\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"personas influyentes en las redes sociales\">personas influyentes en las redes sociales<\/a> con sitios de alto tr\u00e1fico. Adem\u00e1s, aseg\u00farate de trabajar solo con afiliados que est\u00e9n en l\u00ednea con tu marca y sus valores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-affiliate-marketing-is-a-fantastic-way-to-grow-your-small-business\"><span class=\"ez-toc-section\" id=\"4_Reasons_Affiliate_Marketing_Is_a_Fantastic_Way_to_Grow_Your_Small_Business\"><\/span>4 razones por las que el marketing de afiliaci\u00f3n es una forma fant\u00e1stica de hacer crecer su peque\u00f1a empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya conoces los conceptos b\u00e1sicos del marketing de afiliaci\u00f3n, veamos por qu\u00e9 esta podr\u00eda ser una opci\u00f3n eficaz para hacer crecer tu negocio. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-low-costs\"><span class=\"ez-toc-section\" id=\"1_Low_Costs\"><\/span>1. Costes bajos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los costes iniciales de un programa de marketing de afiliaci\u00f3n son muy bajos. Para muchos propietarios de peque\u00f1as empresas, esta es una ventaja significativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es m\u00e1s, <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/07\/05\/online-advertising-costs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"t\u00e9cnicas publicitarias tradicionales\">t\u00e9cnicas publicitarias tradicionales<\/a> suelen ser caras y no garantizan resultados. Con los afiliados, solo pagas en funci\u00f3n de los resultados.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si a\u00fan no est\u00e1s seguro de si dispones de los fondos necesarios, no te preocupes. Puedes utilizar un <a href=\"https:\/\/www.shopify.com\/tools\/profit-margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"calculadora del margen de beneficios\">calculadora del margen de beneficios<\/a> para estimar los costes totales de un programa de afiliaci\u00f3n: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-1024x480.png\" alt=\"Calculadora del margen de beneficios de Shopify\" class=\"wp-image-7836\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-1024x480.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-300x141.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-768x360.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-303x142.png 303w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-576x270.png 576w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-1216x570.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM-156x73.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-10.13.17-AM.png 1317w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farate de incluir las comisiones de tus afiliados en el coste bruto de tu producto. Ten en cuenta tambi\u00e9n que, aunque perder\u00e1s una peque\u00f1a parte de tus beneficios para pagar las comisiones, es posible que consigas un aumento significativo de las ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando configure su programa de marketing de afiliaci\u00f3n, tambi\u00e9n puede establecer una tarifa m\u00e1xima para pagar a los afiliados. Esto puede ser beneficioso si tienes un presupuesto de marketing limitado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nuestra <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a> es una gran herramienta para establecer comisiones fijas. Incluso puede crear <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"niveles de comisi\u00f3n\">niveles de comisi\u00f3n<\/a> para proteger su margen de beneficios y evitar gastos imprevistos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-low-risks\"><span class=\"ez-toc-section\" id=\"2_Low_Risks\"><\/span>2. Riesgos bajos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para la mayor\u00eda de las peque\u00f1as empresas, el marketing de afiliaci\u00f3n conlleva muy pocos riesgos. Esto se debe a que solo se paga por los resultados. Adem\u00e1s, sea cual sea el sector de tu empresa, puedes crear f\u00e1cilmente un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/profitable-affiliate-marketing-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programa de afiliados rentable\">programa de afiliados rentable<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que los programas de afiliados tambi\u00e9n suponen muy pocos riesgos para los creadores de contenido, probablemente no te costar\u00e1 nada encontrarlos. De hecho, asociarse con peque\u00f1as empresas suele ser un primer paso importante que dan los creadores para monetizar sus blogs o sitios web:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-1024x577.png\" alt=\"El blog de afiliaci\u00f3n de EveryGirl\" class=\"wp-image-7837\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-1024x577.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-300x169.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-768x433.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-252x142.png 252w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-479x270.png 479w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-1214x684.png 1214w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM-156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.42.46-AM.png 1420w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, debes tener cuidado a la hora de seleccionar a tus afiliados. Si no tienes cuidado, un afiliado que no encaje bien puede da\u00f1ar la imagen de tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, el marketing de afiliaci\u00f3n tambi\u00e9n supone un riesgo muy bajo para los clientes. Al utilizar enlaces de afiliados, no tienen que hacer frente a cambios en los precios. De este modo, pueden apoyar a sus creadores favoritos sin tener que pagar recargos adicionales por sus productos. Por lo general, todas las partes implicadas consideran que el marketing de afiliaci\u00f3n es beneficioso para todos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-high-return-on-investment-roi\"><span class=\"ez-toc-section\" id=\"3_High_Return_on_Investment_ROI\"><\/span>3. Alto rendimiento de la inversi\u00f3n (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Retorno de la inversi\u00f3n\">Retorno de la inversi\u00f3n<\/a> (ROI) es una medida de la rentabilidad que tendr\u00e1 una determinada iniciativa. Para determinarla, tendr\u00e1s que comparar los gastos con los beneficios. En general, el objetivo es conseguir un ROI lo m\u00e1s alto posible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este sentido, el marketing de afiliaci\u00f3n es la soluci\u00f3n ideal. Como ya sabes, supone un coste muy bajo y apenas requiere trabajo adicional por parte del vendedor (una vez finalizado el proceso de configuraci\u00f3n inicial). Adem\u00e1s, solo se paga cuando se realizan ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con otras formas de marketing, es probable que pague una cuota fija independientemente de las conversiones. Esto se aplica a plataformas como <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Anuncios Google\">Anuncios Google<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-1024x444.png\" alt=\"P\u00e1gina principal de Google Ads\" class=\"wp-image-7838\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-1024x444.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-300x130.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-768x333.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-327x142.png 327w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-623x270.png 623w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-1216x527.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM-156x68.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.31.01-AM.png 1319w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si realiza una campa\u00f1a de Google Ads, paga por cada clic en su anuncio. Puede que dirija tr\u00e1fico a su sitio web con palabras clave caras, pero no hay garant\u00eda de que esos visitantes realicen compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, s\u00f3lo pagas a los afiliados por las conversiones exitosas. En lugar de producir tr\u00e1fico de baja calidad, puede ahorrar su presupuesto y pagar por los resultados. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-targeted-exposure\"><span class=\"ez-toc-section\" id=\"4_Targeted_Exposure\"><\/span>4. Exposici\u00f3n selectiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/12\/03\/the-latest-e-commerce-trend-what-you-need-to-know-about-social-commerce\/?sh=6175c0bd753b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Comercio social\">Comercio social<\/a> es cada vez m\u00e1s habitual. Cada vez m\u00e1s, la gente busca recomendaciones de sus personas influyentes favoritas, porque saben que esas recomendaciones ser\u00e1n atendidas... <em>ellos<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, esta exposici\u00f3n espec\u00edfica puede impulsar las ventas de forma m\u00e1s eficaz. Esto se debe a que aumenta la probabilidad de que llegues a tu cliente ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, ten en cuenta que es fundamental encontrar a los creadores adecuados con los que colaborar. Probablemente te interese asociarte con personas a las que realmente les guste tu marca. Lo ideal es que, adem\u00e1s, cuenten con muchos seguidores:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-1024x658.png\" alt=\"Anuncio de influencer en Instagram\" class=\"wp-image-7839\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-1024x658.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-420x270.png 420w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.03.33-AM.png 1031w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cuantas m\u00e1s personas interact\u00faen con sus afiliados, m\u00e1s visitas obtendr\u00e1 su producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, como propietario de una peque\u00f1a empresa, puede que le cueste mejorar su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>. Sin embargo, la ejecuci\u00f3n de un programa de afiliados puede externalizar parte del trabajo duro de SEO. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los blogueros promocionan su producto utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-perform-proper-keyword-research-for-your-affiliate-promotions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"palabras clave espec\u00edficas\">palabras clave espec\u00edficas<\/a> y contenido optimizado para su nicho objetivo, esto puede conducir m\u00e1s tr\u00e1fico org\u00e1nico a su sitio. Como resultado, puede ver una mejora en su posicionamiento en los motores de b\u00fasqueda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-started-with-affiliate-marketing\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Affiliate_Marketing\"><\/span>C\u00f3mo empezar con el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor de todo es que puede iniciar f\u00e1cilmente su primer programa de afiliaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a>. Con nuestro complemento, podr\u00e1s analizar el rendimiento de tus afiliados y ponerte en contacto con ellos r\u00e1pidamente si es necesario:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-1024x477.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-7840\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-1024x477.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-300x140.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-768x358.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-305x142.png 305w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-579x270.png 579w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-1216x567.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM-156x73.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-28-at-11.24.25-AM.png 1307w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de descargar Easy Affiliate, puede pagar a los afiliados utilizando <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Paypal 1-Click\">PayPal 1-Click<\/a> pagos. Tambi\u00e9n puede establecer y controlar f\u00e1cilmente las comisiones y recibir alertas de cualquier actividad fraudulenta.<\/p>\n\n\n\n<div id=\"ad-10764\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/post-ea-affiliate-fraud-ppc\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Detecte y erradique el fraude de clics PPC de afiliados con el seguimiento UTM\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-UTM-PPC-click-fraud-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n es una de las mejores formas de dar a conocer su peque\u00f1a empresa. Con este m\u00e9todo, puede recompensar a blogueros y personas influyentes en las redes sociales que lleven tr\u00e1fico a su sitio web. A su vez, esto podr\u00eda aumentar tus ingresos sin los altos costes y riesgos de la publicidad tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A modo de repaso, he aqu\u00ed cuatro razones por las que el marketing de afiliaci\u00f3n es una excelente forma de hacer crecer su peque\u00f1a empresa:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Costes bajos<\/li>\n\n\n\n<li>Riesgos bajos<\/li>\n\n\n\n<li>Alto ROI<\/li>\n\n\n\n<li>Exposici\u00f3n espec\u00edfica<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTiene alguna pregunta sobre c\u00f3mo crear una estrategia de marketing de afiliaci\u00f3n para peque\u00f1as empresas con <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a><\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>When you own a small business, it can be difficult to find the right audience for your products. What&#8217;s more, you might not have the budget, resources, or time to create and run your own ads. Fortunately, affiliate marketing can provide an accessible and effective way to grow your small business. This strategy offers limited [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":7859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"KG: Finalized & Scheduled","footnotes":""},"categories":[132,413],"tags":[44],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-lists","tag-affiliate-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking for affordable ways to grow your small business? 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