{"id":7911,"date":"2024-02-15T10:00:00","date_gmt":"2024-02-15T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7911"},"modified":"2024-02-15T10:00:47","modified_gmt":"2024-02-15T10:00:47","slug":"mlm-wordpress-network-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/","title":{"rendered":"C\u00f3mo crear su propio marketing multinivel (\u00e9ticamente)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a05d1174c7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a05d1174c7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#An_Introduction_to_Multi-Level_Marketing\" >Introducci\u00f3n al marketing multinivel&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#Ethical_Issues_with_MLM\" >Cuestiones \u00e9ticas del MLM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#1_Top_Heavy_Distribution\" >1. Distribuci\u00f3n de peso superior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#2_Predatory_Recruitment_Tactics\" >2. T\u00e1cticas de reclutamiento depredadoras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#3_Personal_Costs_for_Participants\" >3. Gastos personales de los participantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#4_Misleading_Income_Claims\" >4. Declaraciones de ingresos enga\u00f1osas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#5_Lack_of_Transparency\" >5. Falta de transparencia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#The_Cost_of_Unethical_MLMs\" >El coste de los MLM poco \u00e9ticos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#How_to_Create_a_More_Ethical_MLM\" >C\u00f3mo crear un MLM m\u00e1s \u00e9tico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#1_Keep_The_Focus_on_Sales\" >1. Centrarse en las ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#2_Encourage_Ethical_Practices\" >2. Fomentar las pr\u00e1cticas \u00e9ticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#3_Run_It_as_a_Multi-Tiered_Affiliate_Program\" >3. Ejec\u00fatelo como un programa de afiliaci\u00f3n de varios niveles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#4_Be_Transparent\" >4. Ser transparente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#How_to_Create_Your_Own_MLM_In_2_Steps\" >C\u00f3mo crear su propio MLM (en 2 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#Step_1_Make_Multiple_Commission_Levels\" >Paso 1: Crear varios niveles de comisi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#Step_2_Reward_Your_Best_Recruiters\" >Paso 2: Recompense a sus mejores reclutadores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/mlm-wordpress-network-marketing\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><em>Descubra c\u00f3mo aprovechar \u00e9ticamente el modelo de marketing multinivel para hacer crecer su negocio en l\u00ednea con consejos pr\u00e1cticos y herramientas de WordPress f\u00e1ciles de usar.<\/em><\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing multinivel (o MLM) es una forma poderosa de crear un equipo de vendedores apasionados y motivados para su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premisa es sencilla: Su equipo de ventas recibe una compensaci\u00f3n por las ventas que genera y, adem\u00e1s, recibe una parte de la comisi\u00f3n de las ventas realizadas por otras personas que reclute. <br><br>Esto les motiva a hacer dos cosas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Vender sus productos directamente (como con un programa de afiliaci\u00f3n est\u00e1ndar)<\/strong><\/li>\n\n\n\n<li><strong>Anime a otros a difundir su producto.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Y as\u00ed tu red, y por extensi\u00f3n tu negocio, crece y crece como un Mario Bro con setas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero este eficaz modelo de marketing conlleva algunos retos \u00e9ticos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin el debido cuidado y consideraci\u00f3n al establecer su red MLM, podr\u00eda crear sin saberlo algo parecido a un esquema Ponzi o piramidal. No es tan bueno. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menos mal, <strong>No es dif\u00edcil crear una red de MLM que respete tanto a tu equipo de ventas como a tus clientes.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo lo que se necesita es un poco de planificaci\u00f3n, conocimientos t\u00e9cnicos y una gran herramienta en l\u00ednea para gestionar su red MLM de forma justa y transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siga leyendo para aprender a crear una red \u00e9tica de marketing multinivel que mantenga intacta la confianza de los clientes y su reputaci\u00f3n, al tiempo que hace crecer su negocio de forma exponencial.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif.webp\" alt=\"Gif de Ringo Starr firmando el meme de paz y amor\" class=\"wp-image-11758\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif.webp 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif-300x169.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif-252x142.webp 252w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif-156x88.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-multi-level-marketing\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Multi-Level_Marketing\"><\/span>Introducci\u00f3n al marketing multinivel&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MLM, o marketing de red libre, es un modelo de negocio en el que <strong>Los miembros no asalariados promocionan y venden productos directamente a los consumidores. <\/strong>Tambi\u00e9n se anima activamente a estos vendedores a que traigan nuevos reclutas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo general, los miembros obtienen una comisi\u00f3n por las ventas realizadas por todas las personas que hayan reclutado para el negocio de MLM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un representante de ventas del nivel inferior realiza una venta, todos los que est\u00e1n por encima de \u00e9l ganan una parte de sus ingresos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es un incentivo para dar a conocer la iniciativa y fomentar una red m\u00e1s amplia de vendedores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ethical_Issues_with_MLM\"><\/span>Cuestiones \u00e9ticas del MLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo presenta varios riesgos potenciales. Es importante que te familiarices con estos problemas para que puedas tomarte medidas para evitarlos y crear un MLM \u00e9tico. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Top_Heavy_Distribution\"><\/span>1. Distribuci\u00f3n de peso superior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-1024x614.png\" alt=\"Ejemplo de dise\u00f1o de una plantilla de marketing multinivel.\" class=\"wp-image-7912\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-1024x614.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-300x180.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-768x461.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-237x142.png 237w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-450x270.png 450w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-1140x684.png 1140w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-156x94.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure.png 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La mayor preocupaci\u00f3n \u00e9tica es que los MLM a veces pueden parecerse a esquemas piramidales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuantos m\u00e1s niveles tenga su MLM, m\u00e1s explotador ser\u00e1. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los de arriba ganan cada vez m\u00e1s, mientras que los de abajo ganan muy poco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diferencia es que los MLM generan ingresos a partir de <strong>ventas reales de productos a los consumidores<\/strong>En cambio, los sistemas piramidales obtienen dinero principalmente de la captaci\u00f3n de m\u00e1s miembros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La preocupaci\u00f3n \u00e9tica surge cuando se hace m\u00e1s hincapi\u00e9 en la contrataci\u00f3n que en la venta de productos. Lo que puede llevar a...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Predatory_Recruitment_Tactics\"><\/span>2. T\u00e1cticas de reclutamiento depredadoras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark.jpg\" alt=\"Tibur\u00f3n\" class=\"wp-image-11769\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recompensar a los afiliados con mejores resultados<\/a> es una buena manera de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">incentivarles para que obtengan mejores resultados<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, hay que tener en cuenta c\u00f3mo pueden influir estas bonificaciones en el comportamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando la atenci\u00f3n se desplaza de la venta de productos a la contrataci\u00f3n, corre el riesgo de que su personal de ventas emplee t\u00e1cticas de contrataci\u00f3n abusivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ejemplo cl\u00e1sico es el de un afiliado al que se empuja a dar de alta en la red a sus amigos y familiares.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personal_Costs_for_Participants\"><\/span>3. Gastos personales de los participantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket.jpg\" alt=\"\" class=\"wp-image-11768\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que los participantes tengan que adquirir costosos kits de iniciaci\u00f3n o mantener compras mensuales de productos para mantenerse activos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede provocar tensiones financieras sin ingresos por ventas equivalentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Misleading_Income_Claims\"><\/span>4. Declaraciones de ingresos enga\u00f1osas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post.jpg\" alt=\"\" class=\"wp-image-11764\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos MLM han sido criticados por hacer afirmaciones exageradas o enga\u00f1osas sobre las ganancias potenciales. <br><br>Esto puede hacer que la gente se afilie (y se gaste el dinero de la startup) bas\u00e1ndose en expectativas poco realistas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Lack_of_Transparency\"><\/span>5. Falta de transparencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks.jpg\" alt=\"\" class=\"wp-image-11767\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede faltar informaci\u00f3n clara sobre el modelo de negocio, la estructura de remuneraci\u00f3n y las tasas de \u00e9xito reales de los participantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto dificulta que los ciudadanos tomen decisiones con conocimiento de causa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cost_of_Unethical_MLMs\"><\/span>El coste de los MLM poco \u00e9ticos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ejecutar un <a href=\"https:\/\/consumer.ftc.gov\/articles\/multi-level-marketing-businesses-pyramid-schemes\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MLM \"piramidal\" poco \u00e9tico <\/a>puede causar un da\u00f1o incalculable a su reputaci\u00f3n y a la confianza de los consumidores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corre un riesgo muy real de que los consumidores asocien su marca con t\u00e1cticas de captaci\u00f3n y explotaci\u00f3n enga\u00f1osas o depredadoras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cualquier \u00e9xito empresarial que obtenga utilizando estas t\u00e1cticas ser\u00e1 ef\u00edmero, ya que las estafas piramidales son, por naturaleza, insostenibles a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de ser \"lo correcto\", centrarse en crear una red de marketing multinivel \u00e9tica tiene sentido desde el punto de vista empresarial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-a-more-ethical-mlm\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_More_Ethical_MLM\"><\/span>C\u00f3mo crear un MLM m\u00e1s \u00e9tico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que conoce las preocupaciones \u00e9ticas en torno al marketing MLM, puede centrar su atenci\u00f3n en abordarlas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son consejos pr\u00e1cticos para asegurar que su MLM est\u00e1 configurado para hacer crecer de forma sostenible su negocio y <strong>Ampl\u00ede su red sin explotar a sus socios.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_The_Focus_on_Sales\"><\/span>1. Centrarse en las ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales.jpg\" alt=\"\" class=\"wp-image-11766\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las dos primeras cr\u00edticas \u00e9ticas enumeradas anteriormente (distribuci\u00f3n excesiva y contrataci\u00f3n predatoria) pueden abordarse siguiendo este consejo clave: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>Mantenga siempre sus ventas directas como principal incentivo por encima de la contrataci\u00f3n. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias formas de conseguirlo, y lo mejor es aplicarlas todas.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ofrezca una comisi\u00f3n mayor por las ventas y mantenga las contrataciones como un \"bien por hacer\"<\/strong> una bonificaci\u00f3n que no influe de forma desproporcionada en sus ingresos. <br><\/li>\n\n\n\n<li><strong>Limite el n\u00famero de niveles (o escalones) de su plan de MLM. <\/strong><br><br>Por ejemplo, si se limita a 3 niveles, los reclutadores s\u00f3lo reciben una parte de las personas que reclutan y de las personas que reclutan sus reclutadores. <br><br>De este modo, evitar\u00e1 que los participantes se centren en la captaci\u00f3n como medio de ingresos pasivos. <br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Encourage_Ethical_Practices\"><\/span>2. Fomentar las pr\u00e1cticas \u00e9ticas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump.jpg\" alt=\"\" class=\"wp-image-11765\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Formar a los afiliados en pr\u00e1cticas \u00e9ticas de venta y captaci\u00f3n que respeten los l\u00edmites y las relaciones personales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluya una cl\u00e1usula sobre venta y captaci\u00f3n \u00e9ticas en sus t\u00e9rminos y condiciones y res\u00e9rvese el derecho a revocar la participaci\u00f3n en su MLM por estos motivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede incluir la formaci\u00f3n como parte de su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/effective-affiliate-onboarding\/\" title=\"\">recursos de incorporaci\u00f3n. <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_It_as_a_Multi-Tiered_Affiliate_Program\"><\/span>3. Ejec\u00fatelo como un programa de afiliaci\u00f3n de varios niveles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tradicionalmente, los MLM exigen a los participantes que, literalmente, compren el plan asumiendo un riesgo financiero personal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">comercio electr\u00f3nico<\/a> ten\u00eda sentido. Al fin y al cabo, los vendedores ten\u00edan que entregar los productos directamente a sus clientes. La compra anticipada de existencias era a menudo la \u00fanica forma de asegurarse de que ten\u00edan productos a mano para vender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, en la era de las ventas en l\u00ednea y los env\u00edos directos, este modelo puede y debe replantearse para reducir la carga financiera de los participantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si gestiona su MLM como una empresa de varios niveles <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-beginners\/\" title=\"\">programa de afiliados<\/a>, su equipo de ventas no tiene que comprar el stock por adelantado. <\/p>\n\n\n\n<div id=\"ad-11762\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/post-affiliate-marketing-vs-mlm\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">En su lugar, pueden dirigir a los clientes a comprar productos a trav\u00e9s de sus <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-affiliate-link\/\" title=\"\">enlaces de afiliados \u00fanicos<\/a>Su empresa se encarga directamente de la entrega. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este enfoque reduce significativamente la barrera de entrada para los nuevos participantes y minimiza su riesgo financiero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Be_Transparent\"><\/span>4. Ser transparente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra ventaja de gestionar su MLM como un programa de afiliaci\u00f3n es la facilidad con la que puede realizar un seguimiento de los datos de ventas y comisiones. Esto garantiza la transparencia y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/determine-commission-rates-affiliate-marketing\/\" title=\"\">compensaci\u00f3n justa<\/a>.<\/p>\n\n\n\n<div id=\"ad-10917\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/post-5-affiliate-marketing-kpis\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"EA Top 5 KPIs Adsanity\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Los participantes pueden ver exactamente c\u00f3mo sus esfuerzos se traducen en ganancias, lo que genera confianza y motivaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con <a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>Tanto usted como sus afiliados pueden realizar un seguimiento de sus clics y ventas en Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto no s\u00f3lo ayuda a mantener la transparencia, sino que tambi\u00e9n permite a su personal de ventas disponer de datos para tomar decisiones informadas sobre sus estrategias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-your-own-mlm-in-2-steps\"><span class=\"ez-toc-section\" id=\"How_to_Create_Your_Own_MLM_In_2_Steps\"><\/span>C\u00f3mo crear su propio MLM (en 2 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si se utilizan con cuidado, los niveles de comisi\u00f3n al estilo MLM pueden empujar a sus socios a reclutar a m\u00e1s personas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo esto en cuenta, veamos c\u00f3mo puedes a\u00f1adir niveles de comisi\u00f3n a un <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" title=\"\">Red Easy Affiliate<\/a> utilizando nuestro software WordPress MLM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos a utilizar nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/\" title=\"Plugin Easy Affiliate\">Easy Affiliate MLM WordPress plugin<\/a> para este tutorial. Si a\u00fan no dispones de nuestra herramienta de WordPress, echa un vistazo a nuestra <a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" title=\"planes de precios\">planifique las opciones aqu\u00ed<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-1024x527.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-7539\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-1024x527.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-768x395.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-276x142.png 276w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-525x270.png 525w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-1216x626.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-make-multiple-commission-levels\"><span class=\"ez-toc-section\" id=\"Step_1_Make_Multiple_Commission_Levels\"><\/span>Paso 1: Crear varios niveles de comisi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puede a\u00f1adir niveles a su red de afiliados utilizando nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/commission-levels\/\" title=\"\">Complemento Niveles de comisi\u00f3n<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este sistema en marcha, un afiliado que consiga un nuevo miembro recibir\u00e1 una parte de la comisi\u00f3n de esa persona. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos los \u201cantecesores\u201d del afiliado (la persona que lo reclut\u00f3 y la persona que reclut\u00f3 a esta, y as\u00ed sucesivamente) <em>que<\/em> persona) tambi\u00e9n ganar\u00e1 un porcentaje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para activar este complemento, vaya a <strong>Easy Affiliate &gt; Complementos<\/strong><em> <\/em>en el panel de control de WordPress. A continuaci\u00f3n, busque <strong>Niveles de comisi\u00f3n de afiliaci\u00f3n sencillos<\/strong> y haga clic en <strong>Instalar complemento:<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1024x462.png\" alt=\"Un complemento y plugin MLM para WordPress.\" class=\"wp-image-7913\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1024x462.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-300x135.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-768x346.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1536x693.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-2048x924.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-315x142.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-599x270.png 599w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1216x548.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1832x826.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-156x70.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de activar este software, vaya a <strong>Easy Affiliates &gt; Configuraci\u00f3n.<\/strong> A continuaci\u00f3n, seleccione el nuevo <strong>Comisiones<\/strong> ficha:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1024x519.png\" alt=\"Puede utilizar Easy Affiliate como un plugin de WordPress para su MLM.\" class=\"wp-image-7914\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-768x390.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-2048x1039.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-532x270.png 532w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Suponiendo que ya hayas configurado tu red de afiliados, esta p\u00e1gina deber\u00eda mostrar los ajustes para todos tus nuevos registros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora vamos a crear algunos niveles m\u00e1s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haga clic en <strong>A\u00f1adir nivel<\/strong>. Ahora puede elegir cu\u00e1nto recibir\u00e1n los miembros tras una conversi\u00f3n correcta:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1024x572.png\" alt=\"El plugin Easy Affiliate para WordPress.\" class=\"wp-image-7915\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1024x572.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--768x429.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1536x858.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--2048x1143.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--254x142.png 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--484x270.png 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1216x679.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1832x1023.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--156x87.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Recuerde que recomendamos <strong>crear s\u00f3lo unos pocos niveles<\/strong> para garantizarle <strong>centrarse m\u00e1s en las ventas que en la contrataci\u00f3n<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando est\u00e9s satisfecho con tus niveles de comisi\u00f3n, haz clic en <strong>Opciones de actualizaci\u00f3n.<\/strong> Siempre puedes repetir el proceso para crear niveles adicionales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-reward-your-best-recruiters\"><span class=\"ez-toc-section\" id=\"Step_2_Reward_Your_Best_Recruiters\"><\/span>Paso 2: Recompense a sus mejores reclutadores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso con un plugin MLM para WordPress y estos niveles de pago, es posible que desee asignar niveles de comisi\u00f3n \u00fanicos a usuarios individuales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta configuraci\u00f3n puede recompensar a sus mejores afiliados o <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/motivate-inactive-affiliates\/\" title=\"incentive a sus socios con peores resultados\">incentive a sus socios con peores resultados<\/a> para hacerlo mejor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendr\u00e1s que activar la <strong>Anulaci\u00f3n de la Comisi\u00f3n<\/strong> para el usuario en cuesti\u00f3n. Vaya a <strong>Usuarios &gt; Todos los usuarios<\/strong>. A continuaci\u00f3n, busque el nombre de usuario y seleccione su acompa\u00f1amiento <strong>Editar<\/strong> campo:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1024x398.png\" alt=\"Una selecci\u00f3n de cuentas de usuario, en el panel de WordPress. \" class=\"wp-image-7916\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1024x398.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-300x117.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-768x299.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1536x598.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-2048x797.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-365x142.png 365w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-694x270.png 694w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1216x473.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1832x713.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-156x61.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, despl\u00e1cese hasta <strong>Ajustes de afiliaci\u00f3n<\/strong> secci\u00f3n. Si a\u00fan no est\u00e1 activada, selecciona la <strong>\u00bfEs este usuario un afiliado?<\/strong> casilla de verificaci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1024x626.png\" alt=\"La funci\u00f3n de anulaci\u00f3n de comisiones de Easy Affiliate.\" class=\"wp-image-7917\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1024x626.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-300x183.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-768x469.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1536x938.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-232x142.png 232w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-442x270.png 442w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1119x684.png 1119w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1686x1030.png 1686w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-156x95.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, haga clic en la casilla siguiente: <strong>Activar la anulaci\u00f3n de comisiones para este usuario<\/strong>. Esto a\u00f1ade una nueva secci\u00f3n al perfil de este usuario:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1024x628.png\" alt=\"C\u00f3mo establecer un nivel de comisi\u00f3n \u00fanico, en Easy Affiliate.\" class=\"wp-image-7918\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1024x628.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--300x184.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--768x471.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1536x942.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--231x142.png 231w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--440x270.png 440w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1115x684.png 1115w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1679x1030.png 1679w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--156x96.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override-.png 1894w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ahora puedes modificar la configuraci\u00f3n de comisiones de esta persona eligiendo entre <strong>Porcentaje<\/strong> y <strong>Importe fijo<\/strong>. Indica la cantidad que quieres pagar a este promotor por cada venta. Cuando est\u00e9s satisfecho con tu selecci\u00f3n, haz clic en <strong>Actualizar usuario.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que los sistemas de venta multinivel (MLM) no gocen de la mejor reputaci\u00f3n. Sin embargo, si se utilizan las t\u00e9cnicas de MLM con prudencia, es posible crear una red eficaz y \u00e9tica que contribuya al crecimiento de tu negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si opta por este m\u00e9todo, recuerde <strong>centrarse en la consecuci\u00f3n de ventas y no simplemente en la contrataci\u00f3n<\/strong> el mayor n\u00famero posible de nuevos miembros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede hacerlo limitando sus niveles de comisi\u00f3n y ofreciendo una mayor compensaci\u00f3n por las ventas directas en comparaci\u00f3n con las ventas de reclutas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes un sitio de comercio electr\u00f3nico o de afiliaci\u00f3n, gestionar tu MLM como un programa de afiliados es la mejor forma de gestionar los reclutas y recompensar a los participantes de forma justa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un programa de afiliados MLM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los afiliados no est\u00e1n obligados a comprar acciones.<\/strong><\/li>\n\n\n\n<li><strong>Tanto usted como sus afiliados pueden realizar un seguimiento transparente de las ventas y los clics<\/strong><\/li>\n\n\n\n<li><strong>La creaci\u00f3n y gesti\u00f3n de varios niveles es sencilla con la funci\u00f3n <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/commission-levels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Complemento Easy Affiliate Commission Levels<\/a>.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si gestionas tu tienda online con WordPress, Easy Affiliate es la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/woocommerce-affiliate-program\/\" title=\"\">programa de afiliados plugin para WooCommerce<\/a>MemberPress, Easy Digital Downloads y mucho m\u00e1s. <\/p>\n\n\n\n<div id=\"ad-11257\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/get-started-ea\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna pregunta sobre c\u00f3mo crear un MLM m\u00e1s \u00e9tico? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo aprovechar \u00e9ticamente el modelo de marketing multinivel para hacer crecer su negocio en l\u00ednea con consejos pr\u00e1cticos y herramientas de WordPress f\u00e1ciles de usar. <\/p>","protected":false},"author":4600,"featured_media":11773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t96dhqcobow0\",\"bmbtjxcx9bs0\",\"9pi65jqoq0c0\",\"14mzca1r0a2k\",\"5cfe02xye180\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"xtdwba9kmo00\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"o9213wmqhps0\",\"f21m9mlqmio0\",\"8irevronbqo0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"y4ubk5h7qo00\",\"85o2tiaxclw0\",\"62cf51436474d\",\"lyfu6qus0ts\",\"3nwjz39y0xk0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"l62fvi2ligw0\",\"9fgdvq6chu00\",\"f3ttofiwp7k0\",\"379xy91xp3a0\",\"7quo2b48f1c0\",\"k2ny2s58nc00\",\"7bbagpozn7g0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\"]","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[399],"class_list":["post-7911","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-multi-level-marketing-2","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Encouraging your partners to recruit new members is a great way to grow your affiliate network. 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